Wednesday, 05/10
6:30 PM ET
Welcome Cocktail Reception
Osprey Terrace
Thursday, 05/11
7:45 AM ET
Coffee Service Available
Osprey Prefunction
8:00 AM ET
VIP 1:1 Meetings
Osprey Terrace
8:30 AM ET
Breakfast Buffet Opens
Osprey Prefunction
9:15 AM ET
Sponsor Breakfast Presentation
9:35 AM ET
Opening Remarks
- MC
- Morgan Stewart, Event Programming Advisor, MediaPost
9:45 AM ET
Keynote Q&A: Waking Up to Retail: Oura's Omnichannel Journey
As one of the hottest entrants in the cluttered wearables market moves into over 850 Best Buy retail locations, it joins a generation of digital native brands going omnichannel. But what are the implications for the brand and marketing strategy beyond D2C? We explore with CCO Dor Kilroy how Oura will leverage their prominent visibility at Best Buy into brand and sales lift. How does this impact overall marketing allocation, messaging, and spend? And is retail the best end game for other D2Cs?
- Interviewee
- Dorothy (Dor) Kilroy, Chief Commercial Officer, Oura
- Interviewer
- Sarah Mahoney, Senior Reporter, Marketing Daily, MediaPost
10:15 AM ET
Coffee Break
10:45 AM ET
Panel: Maximizing Community: CRM, Loyalty, and Growing LTV
Increasing the lifetime value of your existing customers is essential as customer acquisition costs increase. Our panel shares the tactics that are increasing customer loyalty and driving LTV. How are you keeping customer engaged most successfully? How do you structure and use lifecycle and loyalty programs to drive insights for marketing and new product opportunities for growth?
- Moderator
- Morgan Stewart, Event Programming Advisor, MediaPost
- PanelistS
- Will Critcher, Director, Acquisition, Death By Coffee
- Claire Kuhlkin, Director of Marketing & Brand, Diamonds Direct USA Inc.
- Mindy Perry, CMO, Daily Harvest
11:15 AM ET
Case Study: A D2C's Best Friend: BarkBox's Branded Partnership Playbook
As the cost of customer acquisition climbs, D2Cs are looking for new and exciting ways to partner with other brands. BARK, makers of BarkBox, is doing just that, with partnerships including Dunkin’, Subaru, Marvel, Warner Bros., Netflix and more. This strategy has enabled them to reach new audiences and tap into new customer data. BARK will cover their strategy behind finding other brands with the right affinities and how they are structuring their co-branding relationships.
- Presenter
- Dave Stangle, VP of Brand Activation, BARK
11:35 AM ET
Case Study: Targeting Is Broken...But We Can Solve For This
How did TaxAct find that it could radically reduce media costs and still maintain the same level of conversions? By stepping away from the promises of so-called precision targeting and retargeting, bringing its media in-house, and re-booting its strategy to start with broader audiences and then letting the platform algorithms help. Amy shares what they learned from their journey.
- Presenter
- Amy Bartle, Head of Media, Tax Act @ajbartle
11:55 AM ET
Roundtable: Post-Cookie World
Are you preparing for the post-cookie world? How are you managing social media effectiveness with changes in Apple, Facebook, and others? How are you building and maintaining your first-party data?
- Featuring
- Claire Kuhlkin, Director of Marketing & Brand, Diamonds Direct USA Inc.
11:55 AM ET
Roundtable: The Omnichannel Customer Acquisition Challenge
Let's swap media plans! How are D2C strategists maximizing their media and marketing efforts to drive customers across direct and retail channels?
- Featuring
- Amy Bartle, Head of Media, Tax Act @ajbartle
12:40 PM ET
Lunch
2:00 PM ET
Golf at Wild Dunes Harbor Course
Pickleball
Serena Sailing Cruise
Pool Cabana Outing
6:30 PM ET
Cocktail Party
Island 71 Fish House & Deck Bar, Isle of Palms (shuttles leave 6:15pm from Sweetgrass valet)
7:30 PM ET
Dinner
Island 71 Fish House & Deck Bar, Isle of Palms
Friday, 05/12
7:45 AM ET
Coffee Service Available
Osprey Prefunction
8:00 AM ET
VIP 1:1 Meetings
Osprey Terrace
8:30 AM ET
Breakfast Buffet Opens
Osprey Prefunction
9:15 AM ET
Sponsor Breakfast Presentation
9:35 AM ET
Notes from the Emcee
- MC
- Morgan Stewart, Event Programming Advisor, MediaPost
9:40 AM ET
Keynote: Adore Me Finds the Right IRL Fit
How can D2C brands bring their performance mindset to real world encounters? AdoreMe has been working the runways at the iconic Fashion Week and has learned to leverage and even allocate to these projects as if it were a super-influencer. Ranjan explores what the brand has learned about allocating for IRL, amplifying these encounters into digital channels where they can be optimized and measured with the accuracy of online campaigns. As the D2C moves into retail and other offline presence, what can we learn about bringing those performance media chops into IRL and digitizing the offline encounter?
- Keynote
- Ranjan Roy, VP of Strategy, Adore Me
10:10 AM ET
Case Study: Shoot, Test, Learn...Iterate: PetPlate's Short Form Video Funnel
Scaling high-performing video ad creative across paid social platforms is daunting at best. PetPlate shares its framework for turning one video concept into five, maximizing the potential of user-generated content (UGC) influencers, and making video-first ads the sole focus of a brand. You too can crack the code of scaling paid social through a test, learn and iterate framework. Bringing viewer attention in the first few critical seconds of a pre-roll is an art+science puzzle under any circumstances. But when you are targeting a full funnel of touchpoints across multiple platforms, from social to YouTube to TikTok, the equations gets really hard. Amelia shares the PetPlate recipe testing and iterating your way to conversion.
- Presenter
- Amelia Coomber, Director of Acquisition & Performance Marketing, PetPlate
10:40 AM ET
Sponsor Spotlight & Coffee Break
11:10 AM ET
Presentation: Pay Less, Get More: Zenni’s In-Housing Journey
As Zenni Optical’s Dennis Maxwell worked to offboard the brand’s multiple agencies and bring SEM/SEO, display and other media in-house, the impact on efficiency was fast and profound. Dennis shares how he met the classic challenges of in-housing – gaining expertise and staffing up. But this move also made it easier to perform incrementality testing that reallocated spend more precisely and quickly. And so Zenni extended its own consumer brand promise to its own media buying: spend less, get more.
- Presenter
- Dennis Maxwell, Sr. Director, Performance Marketing, Zenni Optical
11:30 AM ET
Case Study: Balancing Act - Maximizing Innovation While Minimizing Risk
When it comes to innovation, companies are often faced with a delicate balancing act between pushing boundaries and minimizing risk. This is particularly true in the realm of privacy, where breaches and other violations open up exposure to class action lawsuits and irreparable damage to a company's reputation. Hear from Jennifer Peters as she shared insights from Olly, an entrepreneurial brand living inside Unilever’s expansive portfolio, and their journey to strike the right balance.
- Presenter
- Jennifer Peters, Senior Manager of eCommerce, OLLY
11:50 AM ET
Roundtable: Short Form Video and the Full Funnel
- Featuring
- Amelia Coomber, Director of Acquisition & Performance Marketing, PetPlate
- Jackson Reiter, Performance Marketing Manager, PetPlate
11:50 AM ET
Roundtable: Navigating the Intersection of Ecommerce and Content
As ecommerce and content continue to intersect, TikTok is proposing new solutions that could potentially change the game. However, with both Google and Meta having already tried and struggled in this space, it begs the question: Is TikTok really onto something here? We’ll discuss if the risk is worth the potential reward.
- Featuring
- Kaitlin Hutchinson, VP Digital, Infinity Brands (Le Tigre, Pulse+ Water, Altec Lansing)
11:50 AM ET
Roundtable: Maximizing the Customer Base: CRM, Loyalty, Community Management
Your community of users is talking about you on every social platform, sometimes well and sometimes not so well. We discuss how different brands are monitoring and managing the conversation about their brands. How are they harvesting sentiment and data and feeding that back into marketing? And where and how are they best talking to customers in these channels?
- Featuring
- Jennifer Peters, Senior Manager of eCommerce, OLLY
12:35 PM ET
Lunch
2:00 PM ET
Beach Games & Hang-out
Eco-Kayak Tour
Golf at Wild Dunes Harbor Course
Inshore Fishing Charter
6:30 PM ET
Cocktail Party
Osprey Terrace
7:30 PM ET
Dinner
Osprey Terrace
Saturday, 05/13
8:00 AM ET
Breakfast Buffet Opens
8:45 AM ET
Case Study: The Art of the Downsell: Radical Transparency as a Lifecycle Builder
When you have as affable and trustworthy owner/spokesperson as Ryan Reynolds onboarding new customers, how do you ensure that the rest of their experience follows through on that brand promise? Stay honest, explains Mint Mobile’s loyalty maven. Wyndie will explain how the company uses extreme transparency with customers – not only sharing with them details of their data usage but even suggesting when they could save with less expensive plans. She will explore how they build this trusting relationship across multiple, channels, from email to app alerts to SMS to map the candor of the message against the intimacy of the medium.
- Presenter
- Wyndie Mills, Sr Brand Marketing Manager - Lifecycle, Mint Mobile
9:10 AM ET
Case Study: Everything Old is New Again: Back to Print
D2Cs need to stand out from the crowded D2C space and have begun using print and mail media as a direct response tactic. Is this channel as effective as the digital channels? How does this channel integrate with other media. Where does it fit within the funnel? Ultimately does it help drive ROI?
- Presenter
- Ben De Castro, CMO, Mixbook
9:35 AM ET
Case Study: Leveraging ASMR to Fill the Sensory Gap
For a brand whose products include 100% silk sleepwear and aromatherapy that helps clients drift to sleep—conveying the quality of these products online presented an enormous challenge. Hear how Overnight Beauty is embracing ASMR as a way to bridge the gap between digital communication and tangible experiences so that clients can truly see—and feel—how much care goes into every product they make.
- Presenter
- Ruthie McCombs, Founder/Owner, Overnight Beauty
10:00 AM ET
Conference Ends
Wild Dunes Island Resort, Charleston, SC