March 20 - 23, 2022
Scottsdale, AZ

D2C Playbook 2022: The Omnichannel Challenge

As native digital brands navigate the post-pandemic storm, and more traditional retailers crossover into the D2C lane, the line between e-commerce clicks and retail bricks continues to blur. Trendy products and deeper personal connections, though still important, are no longer enough. Consumers' lives were upended during the crisis and now they expect more from the companies they do business with. They want quality products and services, fast and reliable. And they want access to these products wherever they shop. 

D2C, meet ommnichannel. Digital native brands need to once again differentiate themselves in order to successfully compete in this ever evolving retail landscape. Many need to widen their distribution, both online and off. And everyone needs to look towards more traditional brand building channels to find new customers and create sustainable growth. We're all omnichannel now. 

The D2C Brand Insider Summit will cover:

- creating a customized omnichannel presence
- assessing customer insight & data for a more cost effective media strategy
- driving retention via differentiation and personalization across channels
- determining optimal brand partnership and offline opportunities
- tracking and interpreting the path-to-purchase, both online and off
- leveraging tech for a seamless customer experience
- maintaining e-commerce website sales as distribution disperses
 

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Agenda

The MediaPost programming committee is hard at work on the newest agenda for the Summit!

MediaPost Summits feature mornings that include Keynotes, Case Studies, and Panels that feature the top minds in the industry. The afternoons are a selection of activities that allow for the attendees it network over exciting outings. The evenings bring the group back together for cocktails and unforgettable dinner experiences. The most up to date theme of the conference can be found on the homepage of the event.

Please check back often for real-time updates on session details and speaker line-up. Meanwhile please take a look at the agenda from the previous event.

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For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

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MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.