May 11 - 12, 2021
Virtual Event

Navigating the 2021 Online Retail Landscape: Diversifying, Engagement & Retention

The rapid shifts in consumer demands and shopping behaviors caused by COVID, shifted D2Cs into fast forward. Did this set a new stage in your brands evolution? Though positioned to flourish, thanks to the ecommerce tsunami, did it also put D2C’s into more direct competition with legacy retailers who got game digitally this year?

In this expanded ecommerce ecosystem, how are marketers using tech and data to reach consumers, while still maintaining one-to-one connections and driving LTV? With the proliferation of D2C brands, how are you choosing to grow? Are you diversifying your media with more innovative channels, forging partnerships, testing offline experiences like pop ups? Also, is your messaging consistent? Consumers are more socially conscious and expect more from their brands. How are you authentically meeting those demands?

At the Spring 2021 virtual edition, we focus on the practical - solving for retention, personalization, expansion. Via fireside chats, panel discussions and case studies; some of the smartest D2C gurus in the industry will explore:

  • Reducing customer acquisiton costs
  • Staying relevant and adapting measurement models
  • Navigating online marketplaces and retail partnerships
  • Innovative opportunities to reach and retain customers in a saturated online retail market
  • Expanding media mix to become less reliant on Facebook
  • Building out the ecommerce channel
  • Sustainability and brand equity
  • Making data-driven AND consumer-driven decisions

Brand Insider Summit D2C 2021 Attendees Include

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solution providers
  • Be part of driving the Channel forward as a key component of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your brand marketing initiatives with new solutions learned and partnerships gained

Register for this event

Please make sure you enter the same email address you have for your MediaPost Membership account in the form to receive the member discount on the event ticket!

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Agenda

Tuesday, 05/11

3:00 PM
Opening Remarks - All Times EST
MC
Lisa Singer, Event Editorial Manager, MediaPost 
3:10 PM
Keyote Speaker
3:45 PM
"Panel: Growth Strategies Beyond the Pandemic "
Even as we come out of the crisis, consumer shopping habits persist to change, as does the retail environment. New creative and tech tools, testing channels, partnerships - - brands are crafting innovative acquisition strategies to capture moving targets. We ask our favorite brands to share their best practices in this evolving marketing landscape.
4:20 PM
Case Study: How an Online Brand Connects with Consumers in Real Life
4:45 PM
Roundtable
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
4:45 PM
Roundtable: Exploring Niche Marketplaces: Do They Make Sense for Your Brand?

Wednesday, 05/12

3:00 PM
Welcome Back/D2C Survey Results - All Times EST
MC
Lisa Singer, Event Editorial Manager, MediaPost 
3:30 PM
Keynote
3:45 PM
"Panel: Diversification: Not Just a DTC Buzz Word Anymore "
For years FaceBook and Instagram have been the go-to platforms for most marketers. They’re arguably the highest performing and most efficient sales channels. But with the rising costs, over saturation and concerns over iOS 14, more and more D2C brands are adopting an omni-channel model. Hear how these savvy marketers are diversifying their media plan and adding traditional media and other platforms to their marketing strategies.
4:25 PM
Case Study: Social Shopping: Driving Sales though Social Platforms
4:45 PM
Roundtable
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
4:45 PM
Roundtable: Exploring Channels Like TikTok, Clubhouse & More

Speakers

Lisa Singer

MediaPost
Event Editorial Manager

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.