Monday, 02/18
Tuesday, 02/19
- MC
- Dianna Dilworth, EIS EU Program Director, MediaPost
- Keynote
- Catherine Loftus, Senior CRM & Product Marketing Manager, Trusted Housesitters @catcolivia
Savvy marketers understand that the best customers are the ones that come back over and over again. These return visits are often driven by well-thought out customer journeys. In this panel, marketers will explore best practices surrounding each phase of the customer journey and share expertise on how to make the most of each part of the cycle.
- Moderator
- Kath Pay, CEO & Founder, Holistic Email Marketing @kathpay
- PanelistS
- Mairéad Bilton-Gough, Email Marketing Manager – UK & Spain, Rakuten Europe @raidyoh
- Alexander Bjerkendahl, Senior Lifecycle Manager, GetYourGuide
- Laura McKiernan, Senior Marketing and Communications Manager, Chill Factore
- Moderator
- Rick de Wit, Co – Founder / Managing Director, 100%EMAIL
- PanelistS
- Chantal Bonefaas, Email Marketing Manager, ANWB
- Hessel Boschma, Digital Marketeer, Vodafone Ziggo @bossie_tweet
- Presenter
- Gonçalo Salgado, Digital Marketing & Transformation, Galp
Lessons Learned - Hessel Boschma, Digital Marketeer, Vodafone Ziggo
Overcoming Challenges - Gonçalo Salgado, Digital Marketing & Transformation, Galp
Wednesday, 02/20
- Keynote
- Rhian James, Head of CRM, Not on the High Street
- Interviewer
- Dianna Dilworth, EIS EU Program Director, MediaPost
GDPR regulations went into effect last May, changing how marketers can use data to communicate with customers. Almost one year in, marketers are now learning how to navigate the new GDPR landscape. In this panel, email marketers will share their experiences, tips and lessons learned.
- Moderator
- Dianna Dilworth, EIS EU Program Director, MediaPost
- PanelistS
- Mic Conetta, Head of CRM, Arsenal Football Club
- Jacques Corby-Tuech, Email Marketing Manager, Paymentsense
Automation is a hot topic among email marketers looking to optimize their campaigns and maximize ROI. This session will explore how to make the most out of automated email programs and what pitfalls to avoid when developing an automated email program.
- Moderator
- Kath Pay, CEO & Founder, Holistic Email Marketing @kathpay
- PanelistS
- Leonie Bakker, Manager Marketing Automation, New Skool Media
- Hans Groen, Manager Email Marketing & Marketing Automation, KPN
- Eva Schneider, CRM Manger, Rakuten Deutschland
GDPR Gutcheck - Mic Conetta, Head of CRM, Arsenal Football Club
Email Automation - Kath Pay, CEO & Founder, Holistic Email Marketing
Thursday, 02/21
- Presenter
- Frankie Dean, Commercial Manager, Long Tall Sally
Email is the workhorse that holds a marketer’s digital toolset together, but a good digital program is only as good as its team members. Without collaboration between email, mobile, social and data teams, customer experience suffers. In this panel, we’ll hear success stories for breaking down the silos in interactive marketing channels.
- Moderator
- Maaike van Prooijen, Event & Community Marketer, Tacx
- PanelistS
- Nil Bertran Marimon, Email Team Leader, DESIGUAL
- Arno Selvini, Head of CRM, Star Stable
- Presenter
- Jeroen Soethout, Senior Campaign Developer, 100%EMAIL
Email may be a classic tool when it comes to digital, but it’s anything but old fashioned. New advances in technology such as countdown clocks, real-time weather, quizzes and live streaming have ensured the channel is as relevant as ever. In this panel, marketers will reveal how they are making the most of email’s latest features.
- Moderator
- Jeroen Soethout, Senior Campaign Developer, 100%EMAIL
- PanelistS
- Emily Booth, Strategic Account Director, Movable Ink
- Dave Holland, Enterprise and EMEA / APAC Director, Liveclicker
- Coen van de Ven, CRM Specialist Benelux, Samsung Electronics Benelux
Omnichannel Teamwork - Maaike van Prooijen, Event & Community Marketer, Tacx
Optimizing Marketing Spend - Frankie Dean, Commercial Manager, Long Tall Sally