February 15 - 18, 2023
La Jolla, CA

Your New Health Marketing Plan: Re-Mapping the Patient-First Journey

Reaching the consumer has never been so challenging or fragmented. Direct-to-consumer competition, a telehealth revolution accelerated by the worldwide health crisis and an information-rich (and misinformation)-rich environment have reshuffled the health consumer journey for every corner of healthcare. Marketers in pharma, insurance, diagnostics, mental health and hospital care - all have had to remap their strategies in the face of multiple disruptions. New marketing prescriptions are needed.

Using MediaPost's signature Brand Insider format, we invite an intimate group of marketers to share their best practices around the key touchpoints of the new patient journey: re-mapping media plans, driving more personalized CRM, learning from the new generation of DTC players, innovating around brand building, building better health martech stacks. Through case studies, Q&As and roundtables, we spend three days of genuine conversation among the brands that are thinking hard about the shape of healthcare marketing for the 2020s.


We will explore:

  • Reallocating media for retailized healthcare
  • Learning customer acquisition from the DTC disruptors
  • Data-driven, privacy-aware CRM
  • The patient-first martech stack
  • Leveraging social proof in health marketing

The health marketing terrain has shiften radically. At MediaPost's Brand Insider Summit - Pharma and Health we bring together brands that are building new maps.

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Agenda

The MediaPost programming committee is hard at work on the newest agenda for the Summit!

MediaPost Summits feature mornings that include Keynotes, Case Studies, and Panels that feature the top minds in the industry. The afternoons are a selection of activities that allow for the attendees it network over exciting outings. The evenings bring the group back together for cocktails and unforgettable dinner experiences. The most up to date theme of the conference can be found on the homepage of the event.

Please check back often for real-time updates on session details and speaker line-up. Meanwhile please take a look at the agenda from the previous event.

Speakers

We're working on finding the best speakers for this event. If you think you'd be a good fit, please submit a speaker proposal using the link below.

Speaker Proposal Form

Venue

Estancia La Jolla Hotel and Spa
9700 N. Torrey Pines Road
La Jolla, CA 92037, California, 92037

The AAA Four Diamond Estancia La Jolla Resort & Spa is a hacienda-style resort nestled between San Diego’s seaside villages of La Jolla & Del Mar. This multiple-award winning hotel offers 10 lush acres, ranch-style architecture & impeccable service. Spa Estancia. Outdoor wellness. Lush garden lounge. Poolside cabanas...  Come experience why Estancia La Jolla was named one of “The World’s Hottest Hotels” and a 2019 Readers' Choice Award winner by Condé Nast Traveler.

Booking your Room
To secure a room for the MediaPost Brand Insider Summit: Retail event, you MUST be a registered attendee of the 3-day conference.  If you haven't done so yet, you may register for the event here: https://www.mediapost.com/brandinsidersummitretail/register/

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.