July 17 - 20, 2022
Park City, UT

Your New Health Marketing Plan: Re-Mapping the Patient-First Journey

Direct-to-consumer competition, a telehealth revolution accelerated by the worldwide health crisis and an information-rich (and misinformation)-rich environment have reshuffled the health consumer journey for every corner of healthcare. At MediaPost's Marketers in pharma, insurance, diagnostics, mental health and hospital care - all have had to remap their strategies in the face of multiple disruptions. New marketing prescriptions are needed.

Using MediaPost's signature Brand Insider format, we invite an intimate group of marketers to share their best practices around the key touch-points of the new patient journey: re-mapping media plans, driving more personalized CRM, learning from the new generation of DTC players, innovating around brand building, building better health martech stacks. Through case studies, Q&As and roundtables, we seed three days of genuine conversation among the brands that are thinking hard about the shape of healthcare marketing for the 2020s.


We will explore:

  • Reallocating media for retailized healthcare
  • Learning customer acquisition from the DTC disruptors
  • Data-driven, privacy-aware CRM
  • The patient-first martech stack
  • Leveraging social proof in health marketing

The health marketing terrain has shifted radically. At MediaPost's Brand Insider Summit - Pharma and Health we bring together brands that are building new maps. 

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Agenda

Sunday, 07/17

4:30 PM Mountain
6:30 PM ET
Welcome Cocktail Reception

Monday, 07/18

4:00 AM Mountain
6:00 AM ET
Breakfast Buffet Opens
7:35 AM Mountain
9:35 AM ET
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
7:45 AM Mountain
9:45 AM ET
Keynote
8:15 AM Mountain
10:15 AM ET
Sponsor Spotlight and Break
8:45 AM Mountain
10:45 AM ET
Panel: Your New Health Plan: Media Mapping the Patient-Centered Journey

The patient's journey to health has been disrupted by digital channels both of discovery and treatment. Online research and scheduling, telehealth, and e-commerce have built radically new paths and everyone is rethinking their media and marketing plans. But how, how much and where have allocations really shifted in the last two years? We press our panel of marketers across segments on how their investments in legacy channels, paid social, search, OTT and more actually have shifted in order to follow this newly empowered patient?

9:15 AM Mountain
11:15 AM ET
Case Study: The Art of Social Proof
9:30 AM Mountain
11:30 AM ET
Case Study: Challenging The Creative Cliches
9:45 AM Mountain
11:45 AM ET
Roundtables

The New Health Plan for Media
Navigating Social Media

2:00 PM Mountain
4:00 PM ET
Hiking tour at Deer Valley
Golf at Canyons Course - Park City
4:30 PM Mountain
6:30 PM ET
Cocktail Party
5:30 PM Mountain
7:30 PM ET
Dinner Reception

Tuesday, 07/19

7:35 AM Mountain
9:35 AM ET
Welcome Back
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
7:40 AM Mountain
9:40 AM ET
Keynote
8:10 AM Mountain
10:10 AM ET
Panel: Learning From the DTCs

The telehealth revolution has raised the bar of customer expectations across every sector, from remote mental health care to diagnostics, consultation and prescription. But this new generation of IT is now part of most patient interactions. DTC providers bring digitally native marketing tricks of their own. What can they tall us about customer acquisition and retention in a post-pandemic world?

8:40 AM Mountain
10:40 AM ET
Sponsor Spotlight and Break
9:10 AM Mountain
11:10 AM ET
Case Study: The Telehealth Marketing Mix
9:30 AM Mountain
11:30 AM ET
Case Study: Personalization and Privacy
9:45 AM Mountain
11:45 AM ET
Roundtables

The DTC Marketing Plan
Vetting the Next MarTech Stack

2:00 PM Mountain
4:00 PM ET
Horseback Riding at Deer Valley
ATV Tour of the Wasatch Mountains
4:30 PM Mountain
6:30 PM ET
Cocktail Party
5:30 PM Mountain
7:30 PM ET
Dinner Reception

Wednesday, 07/20

7:00 AM Mountain
9:00 AM ET
Panel: Holistic Prescriptions: Solving for Healthcare CRM

The coveted 360-degree view of patient needs is the Holy Grail of healthcare CRM. It is where data are supposed to lead to more individual human engagements. And yet institutional silos, regulatory/privacy restrictions and the technology itself often get in the way of better segmentation and personalization. Our panel of data and CRM veterans share their current solutions. How are they breaking down silos, organizing data, navigating creative constraints and balancing the tech and new channels to get closer to the goal of patient centered relationships?

7:30 AM Mountain
9:30 AM ET
Case Study: Your Next Search Strategy

Speakers

Steve Smith

MediaPost
VP, Editorial Director, Events

Activities

Monday 2 p.m.

Hiking tour at Deer Valley

Enjoy the beauty of Deer Valley Resort with a guided hike of the area. The hike lasts three hours and covers moderately strenuous terrain, with amazing views of the surrounding valley and highlights the area's mining history.

Monday 2 p.m.

Golf at Canyons Course - Park City

Surrounded by both the Wasatch and Uinta mountain ranges, Canyons Golf Course features a number of elevated tees that allow for stunning mountain views accompanied by the course's challenging design. The hilly course features more than 550 feet of elevation change with the most intimidating height coming on the 10th hole, which has a 297-foot elevation change from tee to green. Ranked consistently in the top 10 of Utah's best golf courses each year, this course does not disappoint!


Tuesday 2 p.m.

Horseback Riding at Deer Valley

Enjoy guided horseback rides on beautiful trails with spectacular views. Boulder Mountain Ranch has gentle, sure-footed trail horses suitable for beginners to advanced riders. Deer Valley horseback riding is perfect in the summertime.

Tuesday 2 p.m.

ATV Tour of the Wasatch Mountains

Experience the rugged beauty and the delicate eco-system of the Wasatch Mountains. With over 100,000 acres of trails through forests, meadows, and atop mountain peaks, you’ll never be without a new place to explore on your ATV. Our experienced guides will ensure you have a fun and safe ride. Always a Summit-favorite activity with your peers!

Venue

The Chateaux at Silver Lake, Park City, UT
7815 Royal Street East
Park City, Utah, 84060

The Chateaux at Silver Lake is an elegant condominium hotel designed to reflect the elegance of Old World French décor blended seamlessly with modern conveniences and services, all just a short walk to Deer Valley Resort chairlifts. This property features units ranging in size from hotel rooms to three-bedroom suites. The Chateaux includes approximately 9,000 square feet of meeting space including two board rooms and a 6,627-square-foot ballroom.

Booking your Room
To secure a room for the Brand Insider Summit: Pharma & Health event you MUST be a registered attendee of the 3-day conference.  If you haven't done so yet, you may register for the event: Here.

To book your discounted room at the Chateaux in Deer Valley you may do so here: https://www.reseze.net/servlet/SendPage?hotelid=1448&skipfirstpage=true&page=703571

This discounted rate and our inventory block will EXPIRE Tuesday, July 5th at 5pm EST!!


If your room is not booked by Monday, July 5th, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.

In addition to needing to be a registered attendee of the event, you must also be prepared to show proof of the COVID-19 vaccination upon arrival to the event (details on how to submit your vaccination confirmation made available after your event registration) or a negative PCR or Antigen (rapid) test taken within 72 hours of arrival to venue).
The Chateaux at Silver Lake, Park City, UT

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.