July 22 - 25, 2024
Skytop, PA (in the Poconos)

Marketing For the Future Patient Experience

It’s the classic tale of keeping up with the Joneses. Healthcare and pharma brands have been playing catch up with CPG, retail and hospitality thanks to stricter regulations and outdated technology. We don’t get a break from consumers, though. Their expectations are higher than ever to control their own medical decisions with personalized, relevant information and the latest digital tools. And let’s not forget the same rising expectations with HCPs.

This summer’s Pharma and Healthcare Insider Summit will take a deep dive into adapting your marketing and digital strategies for this evolving patient experience. Join us for a three-day retreat where the best marketers in the industry come together for real, in-depth conversations, about:

  • Unlocking digital tools and technology
  • Authentic celebrity and social influencers
  • Personalization and marketing automation
  • Market access and HCP marketing
  • Creating a sustainable content strategy
  • Change management for internal stakeholders


About MediaPost's Brand Insider Summit: Pharma & Health event..

The Brand Insider Summit: Pharma & Health event is a three-day gathering that brings together the brightest minds in marketing to share leading-edge information and experiences in a think-tank environment, while exploring new technology, strategies and tactics for effective campaigns and initiatives in the pharma & health categories. For the Summit we bring in 50 top Marketing and Ad Agency buyers responsible for marketing strategies and budgets to network, debate and share best practices around the subject.

Attendance for the Summits are capped to ensure conversations, learnings and overall experiences are intimate, productive and highly useful. Each day is comprised of high-impact content sessions in the morning coupled with unmatched networking activities in the afternoons. We return each evening with Cocktail receptions, fine Dining experiences, and After-hours fun.

The end result is a highly unique format that's intimate, inclusive and memorable on all fronts - an experience that allows everyone the opportunity to build REAL relationships well beyond that of a simple exchange of a business card.

Join the conversation #MediaPostInsiderSummits

Conference Content Programmers:

Erin Everhart, Senior Director, Event Programming, MediaPost

Lisa Singer, Senior Director, Event Programming, MediaPost


Barbe Romero, Director, Event Programming, MediaPost


VIP Program:

Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:

* Control the marketing strategy and budget for a major consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com

 

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Agenda

Monday, 07/22

6:30 PM ET
6:30 PM ET
Welcome Cocktails Evergreen Porch

Tuesday, 07/23

7:45 AM ET
7:45 AM ET
Coffee Service Available Evergreen Ballroom Foyer
8:00 AM ET
8:00 AM ET
VIP 1:1 Meetings Hemlock Ballroom
8:30 AM ET
8:30 AM ET
Breakfast Buffet Opens Evergreen Ballroom Foyer
9:15 AM ET
9:15 AM ET
Sponsor Breakfast Presentation Evergreen Ballroom
9:35 AM ET
9:35 AM ET
Opening Remarks
MC
Erin Everhart, Senior Director of Event Programming, MediaPost 
9:45 AM ET
9:45 AM ET
Fireside Chat: Treat Doctors like Consumers: Modernizing Your HCP Marketing Strategy
Kenvue is home to some of the biggest brands in OTC healthcare, including Tylenol, Aveeno Baby, Neutrogena and Listerine. While the brand awareness is there, many consumers still rely on their HCP for that initial recommendation for OTC medications. We’re sitting down with Kenvue’s Kay Okonmah-Sanders to discuss how she’s using digital tools and data analysis to transform HCP engagement across their brand portfolio – including how to reach them when they're in a relaxed setting instead of a clinical one.
Interviewee
Nkeruka “Kay” Okonmah-Sanders, Head of US HCP Portfolio Capabilities & Operations, Kenvue 
Interviewer
Lisa Singer, Senior Director, Event Programming, MediaPost 
10:15 AM ET
10:15 AM ET
Panel: Understanding The Patient Experience
If “patient-centric” is the new industry buzzword, then we have to fully grasp the complete patient experience. How involved do they want to be in their own healthcare decisions? What steps are they going through to get the help they need? How are they engaging with their healthcare provider? Join our panel of experts to hear their insights and strategies for getting to the core of what patients are truly experiencing.
Moderator
Erin Everhart, Senior Director of Event Programming, MediaPost 
PanelistS
Susan Manber, Chief Patient Officer, Publicis Health 
Saurabh Pancholi, Associate Director, Launch Excellence, Merck 
10:45 AM ET
10:45 AM ET
Sponsor Spotlight & Coffee Break
11:15 AM ET
11:15 AM ET
Fireside Chat: Marketing To A Healthcare Professional
Listening to your customer is the most important rule in marketing, so we’re bringing the customer to you. Join us for a fireside chat with Shehzad Muhamed, Emergency Medicine Physician at Northeast Georgia Health System, to hear how he likes to engage with the industry, where he seeks new information, and how he interacts with patients to drive patient-centricity across the entire journey.
Interviewee
Shehzad Muhamed, Emergency Medicine Physician, Northeast Georgia Health System 
Interviewer
Erin Everhart, Senior Director of Event Programming, MediaPost 
11:40 AM ET
11:40 AM ET
Panel: Unifying Your HCP and DTC Marketing Campaigns
Omnichannel isn’t enough anymore. Not only are you keeping messages consistent across every marketing channel, but how do you marry HCP and DTC strategies to activate a unified campaign, rather than two separate efforts? Consumers are more involved in their healthcare, and physicians are active on social media as much as they are medical journals. Our panel of top pharma marketers will discuss navigating the overlap between DTC and HCP audiences and how their marketing has shifted because of it.
Moderator
Lisa Singer, Senior Director, Event Programming, MediaPost 
PanelistS
Myles Lawless, Senior Director, Digital & Omnichannel Marketing, Corcept Therapeutics 
Analesa Smith, Sr. Manager, Global Commercial Digital Media, Alnylam Pharmaceuticals 
Bill Veltre, EVP, Head of Media, Deerfield Group 
12:00 PM ET
12:00 PM ET
Roundtable: A Physician's POV of Healthcare Marketing
Featuring
Shehzad Muhamed, Emergency Medicine Physician, Northeast Georgia Health System 
12:00 PM ET
12:00 PM ET
Roundtable: Marketing For The Future Patient Experience
Featuring
Susan Manber, Chief Patient Officer, Publicis Health 
12:00 PM ET
12:00 PM ET
Roundtable: Practical Applications For Digital Innovation & Social Media
Featuring
Ali Hudson, Associate Director - Paid Social, Eversana Intouch 
12:45 PM ET
12:45 PM ET
Sponsor Lunch Presentation
2:00 PM ET
2:00 PM ET
Golf at Skytop Lodge
Hiking tour
Axe Throwing
6:30 PM ET
6:30 PM ET
Cocktail Party Lakeview Restaurant at Skytop Lodge
7:30 PM ET
7:30 PM ET
Dinner Lakeview Restaurant at Skytop Lodge

Wednesday, 07/24

7:45 AM ET
7:45 AM ET
Coffee Service Available Evergreen Ballroom Foyer
8:00 AM ET
8:00 AM ET
VIP 1:1 Meetings Hemlock Ballroom
8:30 AM ET
8:30 AM ET
Breakfast Buffet Opens Evergreen Ballroom Foyer
9:15 AM ET
9:15 AM ET
Sponsor Breakfast Presentation
9:35 AM ET
9:35 AM ET
Notes from the Emcee
MC
Lisa Singer, Senior Director, Event Programming, MediaPost 
9:45 AM ET
9:45 AM ET
Keynote: Breathe Easier | Inside Allegra’s New GPS for Clean Air Routes
Stuck in a sea of sameness, Allegra needed a way to differentiate itself in the allergy category by offering brand utility and consumer value. Enter Allegra Airways, a first-of-its-kind navigation tool to help allergy sufferers find real-time routes with less pollen, less pollution, and better air quality. Jordana Barish, US Allegra Brand Head, will share how Sanofi leveraged hyperlocal data and cutting-edge digital tools so their consumers can breathe easy, wherever they go.
Presenter
Jordana Barish, VP Allegra Zone Head North America, Sanofi 
10:15 AM ET
10:15 AM ET
Panel: Rinse & Repeat: How To Create A Sustainable Content Strategy
Getting the right content in front of the right person at the right place and time is healthcare marketing’s core challenge. But as media landscapes and patient journeys fragment across digital channels, filling the content pools and devising a smart distribution strategy gets very complex very fast. We’ll dive into how to strategically and organizationally think about the core marketing asset as part of the omnichannel customer experience.
Moderator
Erin Everhart, Senior Director of Event Programming, MediaPost 
PanelistS
Kristin Mikie Sword, VP of Marketing, Octave 
Margarita Miranda-Abate, Head, Global Communications - Oncology, Sanofi 
Tarak Shah, Senior Director of Customer Engagement, Ferring Pharmaceuticals 
10:45 AM ET
10:45 AM ET
Sponsor Spotlight & Coffee Break
11:15 AM ET
11:15 AM ET
Case Study: The Power of Audio Branding
Have you noticed the increasing popularity of custom musical elements in pharmaceutical advertising? Do you have a love/hate relationship with jingles? Neurocrine Biosciences’ associate brand director, Emily Simasek, will break down why audio branding has risen in popularity, why it’s effective (when done right), and her brand’s journey to create instant recognition while strengthening business results with one small sound.
Presenter
Emily Simasek, Associate Brand Director, Direct-to-Consumer Marketing, Neurocrine Biosciences, Inc. 
11:35 AM ET
11:35 AM ET
Presentation: Women's Healthcare Co Reframed the Abortion Debate
Female-first telehealth company Wisp offers sexual and reproductive care, including medical abortion and other family planning resources. Faced with frequent censorship in a heated climate with echo chambers on both sides, Wisp knew a creative approach would be necessary to cut through the noise. By working with a leading agency, leveraging select digital media channels, and joining forces with nonprofits and other like-minded companies, Wisp was able to increase brand awareness, donate to women seeking abortion care, and create an award-winning campaign around the power of choice.
Presenter
Jenny Dwork, VP of Marketing, Wisp 
12:00 PM ET
12:00 PM ET
Roundtable: Managing Your Omnichannel Content Strategy
Featuring
Margarita Miranda-Abate, Head, Global Communications - Oncology, Sanofi 
12:00 PM ET
12:00 PM ET
Roundtable: Navigating Controversial Topics in Today's Marketing Landscape
Featuring
Jenny Dwork, VP of Marketing, Wisp 
12:00 PM ET
12:00 PM ET
Roundtable: Breaking Through the Noise Launch Strategies
Featuring
Saurabh Pancholi, Associate Director, Launch Excellence, Merck 
12:45 PM ET
12:45 PM ET
Sponsor Lunch Presentation
2:00 PM ET
2:00 PM ET
Treetop Adventure Course outing
Kayak outing
Skytop Lake Beach Outing
6:30 PM ET
6:30 PM ET
Cocktail Party Streamside Lodge at Skytop Lodge
7:30 PM ET
7:30 PM ET
Dinner Streamside Lodge at Skytop Lodge

Thursday, 07/25

8:00 AM ET
8:00 AM ET
Breakfast Buffet Opens Evergreen Ballroom Foyer
9:00 AM ET
9:00 AM ET
Keynote: Building the Best Business Case for Marketing Technology
Technology advances at an exponential rate, but organizational change management moves at a glacial place. How do we influence management to invest in martech? And when we do, how do we know what technology to implement? Otto Angulo, Senior Director of Digital Consumer Engagement at AtlantiCare, shares his framework for digital transformation and how they’re working toward Patient 360 for a personalized experience across all touchpoints.
Keynote
Otto Angulo, Senior Director Digital Consumer Engagement, AtlantiCare 
9:30 AM ET
9:30 AM ET
Presentation: People Data, Privacy, & the AI Bubble
Sumitomo Pharma America recently brought its AI in-house. Sorba Brima, Director, IT – Business Enablement, will discuss the perceived merits and pitfalls of "AI" technology in an environment heavily regulated for privacy. He will also speak about their evolving conclusions about its use as a tool.
Presenter
Sorba Brima, Director, IT – Business Enablement, Sumitomo 
10:00 AM ET
10:00 AM ET
Panel: Did You See That Ad & Where?: Creative That Matters
Healthcare advertising has been infamously banal; limited to traditional channels, laden with regulatory verbiage, and clogged with silver-haired seniors taking power walks in slo-mo. Let’s break the spell of bad creative with a digitally expanded media mix. We end the summit on an inspirational note, sharing some of the best advertising our editors have seen in the category.
Moderator
Lisa Singer, Senior Director, Event Programming, MediaPost 
PanelistS
Alex Teplish, VP, Digital Services, Omnicom Health Group 
Albert Thompson, Managing Director of Digital Innovation, Walton Isaacson 

Featured Speakers

Otto Angulo

AtlantiCare
Senior Director Digital Consumer Engagement

Jordana Barish

Sanofi
VP Allegra Zone Head North America

Sorba Brima

Sumitomo
Director, IT – Business Enablement

Jenny Dwork

Wisp
VP of Marketing

Ali Hudson

Eversana Intouch
Associate Director - Paid Social

Myles Lawless

Corcept Therapeutics
Senior Director, Digital & Omnichannel Marketing

Susan Manber

Publicis Health
Chief Patient Officer

Kristin Mikie Sword

Octave
VP of Marketing

Margarita Miranda-Abate

Sanofi
Head, Global Communications - Oncology

Shehzad Muhamed

Northeast Georgia Health System
Emergency Medicine Physician

Nkeruka “Kay” Okonmah-Sanders

Kenvue
Head of US HCP Portfolio Capabilities & Operations

Saurabh Pancholi

Merck
Associate Director, Launch Excellence

Emily Simasek

Neurocrine Biosciences, Inc.
Associate Brand Director, Direct-to-Consumer Marketing

Analesa Smith

Alnylam Pharmaceuticals
Sr. Manager, Global Commercial Digital Media

Bill Veltre

Deerfield Group
EVP, Head of Media

Erin Everhart

MediaPost
Senior Director of Event Programming

Tarak Shah

Ferring Pharmaceuticals
Senior Director of Customer Engagement

Lisa Singer

MediaPost
Senior Director, Event Programming

Alex Teplish

Omnicom Health Group
VP, Digital Services

Albert Thompson

Walton Isaacson
Managing Director of Digital Innovation

Activities

Tuesday 2 p.m.

Golf at Skytop Lodge

Set atop the peak of a high plateau, this mountain-style track plays over a variety of elevation changes, rolling terrain and boasts wide, tree-lined fairways with plenty of panoramic views against the backdrop of the beautiful Poconos.  This award-winning course originally opened in 1927 and has received multiple awards over the years - most recently listed as one of Pennsylvania’s top golf courses in 2023 by Golf Advisor.  A true gem in the Poconos.
 

Tuesday 2 p.m.

Hiking tour

Following the shoreline of Skytop Lake, this walk totals 2.1 miles, including back and forth distances between the Lodge and lake. Attached to the trees along the trails are 42 interpretive plaques describing the trees, shrubs, geology and ecology. Scenic vistas open not only to the 75-acre Lake but also to distant views of the Lodge and the rugged cliffs of West Mountain at our resort in Pennsylvania.

Tuesday 2 p.m.

Axe Throwing

The sport of axe throwing was invented about 5 minutes after the first axe was created, and the expert axe throwing coaches here at Sky Top ensure safety, proper instruction and good times are had by all.  The outing will feature fun games and competitions that will leave participants loving the time.  Consistently one of our most popular and fun Summit outings.  A blast!



Wednesday 2 p.m.

Treetop Adventure Course outing

Fly between trees, balance as you walk over bridges and get up close and personal with nature. Treetop Adventure Course is a high ropes and zip lining course with varying obstacles including, 17 different zip lines, elevated bridgeways, cargo net, ladders, tight ropes and a variety of other exciting elements. Experienced guides accompany you and fellow Summiters through the natural beauty of the Poconos - an absolute unforgettable memory.

Wednesday 2 p.m.

Kayak outing

Surround yourself with crystalline, glistening water and take in the scenery of Skytop from a kayak or a canoe. We also offer equipment so you can completely relax. Experience an hour of boating on a pristine lake in a canoe or kayak!

Wednesday 2 p.m.

Skytop Lake Beach Outing

Relax on the sandy shores of the Skytop Lake beach with fellow Summit attendees at our Beach hang-out for the afternoon. Refreshing drinks mixed with some fun beach games will make for great networking and conversation. Enjoy meeting new friends and old in the perfect afternoon activity!

Venue

SKYTOP LODGE
The Poconos
One Skytop Lodge Road
Skytop, Pennsylvania, 18357

The Grandest Poconos Resort For Unforgettable Memories

Since 1928, Skytop Lodge has been a memory-maker for those who cherish our unique traditions, creating their own in the process. From the moment you arrive, you are transported to a more dignified time. Every aspect of your stay is memorable—from the awe-inspiring surroundings as you make your way up the winding road to the Main Lodge, to the welcoming warmth you receive from our attentive staff throughout your stay. It is our mission to make everyone who walks through our doors feel as though they are family.

Booking your Room at Skytop Lodge

To secure a room for MediaPost's Brand Insider Summit: Pharma & Health, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. If you haven't done so yet, you may register for the event here.


Please call 855-345-7759 and select option #1 to make a NEW room reservation. Mention MediaPost and reservation #661436 in order to receive the group rate

This discounted room block will EXPIRE on WEDNESDAY, 7/3/24!!

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.