The patient's journey to health has been disrupted by digital channels both of discovery and treatment. Online research and scheduling, telehealth, and e-commerce have built radically new paths and everyone is rethinking their media and marketing plans. But how, how much and where have allocations really shifted in the last two years? We press our panel of marketers across segments on how their investments in legacy channels, paid social, search, OTT and more actually have shifted in order to follow this newly empowered patient?

The New Health Plan for Media
Navigating Social Media

The telehealth revolution has raised the bar of customer expectations across every sector, from remote mental health care to diagnostics, consultation and prescription. But this new generation of IT is now part of most patient interactions. DTC providers bring digitally native marketing tricks of their own. What can they tall us about customer acquisition and retention in a post-pandemic world?

The DTC Marketing Plan
Vetting the Next MarTech Stack

The coveted 360-degree view of patient needs is the Holy Grail of healthcare CRM. It is where data are supposed to lead to more individual human engagements. And yet institutional silos, regulatory/privacy restrictions and the technology itself often get in the way of better segmentation and personalization. Our panel of data and CRM veterans share their current solutions. How are they breaking down silos, organizing data, navigating creative constraints and balancing the tech and new channels to get closer to the goal of patient centered relationships?