July 17 - 20, 2022
Park City, UT

Event Sponsors

Agenda

Sunday, 07/17

6:30 PM Mountain
8:30 PM ET
Welcome Cocktail Reception Courtyard

Monday, 07/18

8:00 AM Mountain
10:00 AM ET
Coffee Service Available Renoir/Monet Foyer
8:15 AM Mountain
10:15 AM ET
VIP 1:1 Meetings Chamonix Room + Patio
8:45 AM Mountain
10:45 AM ET
Breakfast Buffet Opens Renoir/Monet Foyer
9:15 AM Mountain
11:15 AM ET
Sponsor Breakfast Presentation Renoir/Monet
9:35 AM Mountain
11:35 AM ET
Opening Remarks Renoir/Monet
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:45 AM Mountain
11:45 AM ET
Keynote Q&A: Walgreens Rethinks the Customer as Patient Renoir/Monet

After its critical role in America's COVID vaccine rollout, as well as an aggressive spurt of M&A, Walgreens is fundamentally changing its relationship to the people it serves. The prescription customer has become the healthcare patient, and Walgreens has had to marshal its data and communications to craft personalized interactions with a massive base, who have often been underserved by the healthcare ecosystem. We explore with Fauzia Somani what Walgreens has learned from the COVID experience, as well as take a deep dive into its own data about the sheer diversity of its patient base and personalizing its marketing at scale.

Interviewee
Fauzia Somani, Vice President, Pharmacy Customer Experience, Walgreens-Boots Alliance 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
10:15 AM Mountain
12:15 PM ET
Sponsor Spotlight & Coffee Break Renoir/Monet Foyer
10:45 AM Mountain
12:45 PM ET
Panel: Your New Health Plan: Media Mapping the Patient-Centered Journey Renoir/Monet

The patient's journey to health has been disrupted by digital channels, both of discovery and treatment. Online research and scheduling, telehealth, and e-commerce have built radically new paths, and everyone is rethinking their media and marketing plans. But how, how much and where have allocations really shifted in the last two years? We press our panel of marketers across segments on how their investments in legacy channels, paid social, search, OTT and more actually have shifted in order to follow this newly empowered patient?

Moderator
Scott Ensign, VP of Strategy and Partnerships, Butler/Till 
PanelistS
Courtney Hanson, VP, Media, irme 
Kaitlyn Tuson, VP, Group Director Strategy, Saatchi & Saatchi Wellness 
11:20 AM Mountain
1:20 PM ET
Case Study: Building the Post-COVID Social Listening Post Renoir/Monet
To better serve patient and customer needs, GSK needed to move beyond measuring simple social metrics like engagement. It needed genuine social intelligence and analytics that could deepen the brand’s understanding of how and why people needed and engaged with their brands. GSK’s chief social listener explains how the company brought this capability in house, set up analytics that matter and then democratized that insight so individual brand managers could use it.
Presenter
Danny Gardner, Analytics Manager, US & North American Social Intelligence Lead, GSK Consumer Healthcare 
11:45 AM Mountain
1:45 PM ET
Roundtable: Rethinking the Customer Experience Renoir/Monet
Featuring
Fauzia Somani, Vice President, Pharmacy Customer Experience, Walgreens-Boots Alliance 
11:45 AM Mountain
1:45 PM ET
Roundtable: Navigating Social Media Renoir/Monet
Featuring
Danny Gardner, Analytics Manager, US & North American Social Intelligence Lead, GSK Consumer Healthcare 
12:30 PM Mountain
2:30 PM ET
Lunch Renoir/Monet Foyer
12:40 PM Mountain
2:40 PM ET
Sponsor Lunch Presentation Renoir/Monet
2:00 PM Mountain
4:00 PM ET
Scenic chairlift ride (and optional hike down)
Golf at Canyons Course - Park City
Downhill Mountain Biking at Deer Valley
6:30 PM Mountain
8:30 PM ET
Cocktail Party Cena Patio
7:30 PM Mountain
9:30 PM ET
Dinner Reception Cena Dining Room

Tuesday, 07/19

8:00 AM Mountain
10:00 AM ET
Coffee Service Available Renoir/Monet Foyer
8:15 AM Mountain
10:15 AM ET
VIP 1:1 Meetings Chamonix Room + Patio
8:45 AM Mountain
10:45 AM ET
Breakfast Buffet Opens Renoir/Monet Foyer
9:15 AM Mountain
11:15 AM ET
Sponsor Breakfast Presentation Renoir/Monet
9:35 AM Mountain
11:35 AM ET
Notes from our MC Renoir/Monet
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:40 AM Mountain
11:40 AM ET
Keynote Interview: Labcorp and the Gentle Art of Deep Rebranding Renoir/Monet
As the nation's most recognizable location for medical testing has expanded its portfolio to include drug development, broader diagnostics, DTC and more general medical services, the former "LabCorp" branding needed a rethink. We explore with Jennifer Sutton how the company has repositioned the reimagined Labcorp, both internally and through multiple advertising and content marketing programs. From launching its first TV campaign to deeper storytelling in media partnerships to self-initiated testing products that helped the company rethink DTC commerce, Jennifer shares lessons learned from a deep rebrand.
Interviewee
Jennifer Sutton, VP Brand and Marketing, Labcorp 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
10:10 AM Mountain
12:10 PM ET
Case Study: Nurx and the Lessons of DTC Brand Building Renoir/Monet
From TikTok to TV, the fast growing telehealth brand is a case study in how healthcare marketing can test and learn across a wide range of channels to build and evolve a brand from a cold start. Nico explores how the company erects a marketing flywheel grounded in patient feedback and fueled by data sources that not only drive creative but direct product development.
Presenter
Nico Bryant-Aguilar, Head of Growth Marketing, Nurx 
10:40 AM Mountain
12:40 PM ET
Sponsor Spotlight & Coffee Break Renoir/Monet Foyer
11:10 AM Mountain
1:10 PM ET
Case Study:Where Were You in ’82?: Fostering Creativity in Healthcare Marketing Renoir/Monet
While creativity and healthcare may seem like an unlikely pair, here’s how a little strategic planning, thinking outside the box, and even a little fun, can help your campaigns stand out in a crowded market. WestDerm’s innovative approach to raising skin cancer awareness tugged at the evolving attitudes towards health, sun, fun. Along the way they illustrate how healthcare messaging can move beyond expert advice and get consumers to personalize it with their own memory, life and health histories.
Presenter
Veronica Clay, Senior Marketing Manager of Content Strategy, WestDerm 
11:35 AM Mountain
1:35 PM ET
Case Study: Patient-Centered Creative Renoir/Monet
Thinking more like a patient than a clinician opens a marketer’s imagination to more engaging ways of depicting the healthcare experience. Few brands have been more entertaining and unconventional in focusing their patient outreach than Rodeo Dental. By focusing on outcomes and experiences, deploying jazzy editing and graphics and shifting media spend away from TV and into social and search channels, Rodeo did more than grow brand and patient acquisitions. It was better able to measure the impact of its media spend and improve patients’ reationship with the brand.
Presenter
Dr. Richard Ly, Director of Growth Marketing, Rodeo Dental 
11:45 AM Mountain
1:45 PM ET
Roundtable: Getting Beyond Creative Cliches Renoir/Monet
Featuring
Veronica Clay, Senior Marketing Manager of Content Strategy, WestDerm 
11:45 AM Mountain
1:45 PM ET
Roundtable: The DTC Marketing Plan Renoir/Monet
Featuring
Nico Bryant-Aguilar, Head of Growth Marketing, Nurx 
12:30 PM Mountain
2:30 PM ET
Lunch Renoir/Monet Foyer
12:40 PM Mountain
2:40 PM ET
Sponsor Lunch Presentation Renoir/Monet
2:00 PM Mountain
4:00 PM ET
ATV Tour of the Wasatch Mountains
Horseback Riding at Deer Valley
Hiking tour at Deer Valley
6:30 PM Mountain
8:30 PM ET
Cocktail Party 350 Main - Downtown Park City (Shuttle departs the Chateaux at 6:15pm SHARP!!!)
7:30 PM Mountain
9:30 PM ET
Dinner Reception 350 Main Restaurant
9:30 PM Mountain
11:30 PM ET
After Party The Spur

Wednesday, 07/20

8:00 AM Mountain
10:00 AM ET
Breakfast Buffet Opens Renoir/Monet Foyer
8:30 AM Mountain
10:30 AM ET
Sponsor Breakfast Presentation Renoir/Monet
9:00 AM Mountain
11:00 AM ET
Panel: No More Outdoor Bathtubs and Slo-Mo Power-Walking Renoir/Monet
How do we make healthcare advertising better? The visual tropes of slo-motion frolics beneath hair-curling side-effect voiceovers have become the stuff of parody. Let's learn from example. We ask several members of the summit to share some of their own creative that tries to break the mold and point to more original possibilities.
Moderator
Steve Smith, VP, Editorial Director, Events, MediaPost 
PanelistS
Veronica Clay, Senior Marketing Manager of Content Strategy, WestDerm 
Amanda DeVito, SVP, Marketing & Growth, Butler/Till 
Jeanne Jennings, Senior Vice President, Media Lead, McCann Health Engagement 
9:30 AM Mountain
11:30 AM ET
Sponsor Spotlight and Break
10:00 AM Mountain
12:00 PM ET
Case Study: Broadcasting Providence: Podcasting as a Business Strategy Renoir/Monet
Why simply drop a podcast when you can build an audio media network with sponsors, a web of social influencers and a range of discreet shows? Providence Health’s Future of Health podcast series has become a main driver not only of brand awareness and patient acquisition, but the core of its educational mission, a new revenue stream and even a source of staff retention and recruitment.
Presenter
Mary Renouf, VP, Community Engagement, Clinical and Patient Communication, Providence St. Joseph Health 
10:30 AM Mountain
12:30 PM ET
Conference concludes

Venue

The Chateaux at Silver Lake, Park City, UT
7815 Royal Street East
Park City, Utah, 84060

The Chateaux at Silver Lake is an elegant condominium hotel designed to reflect the elegance of Old World French décor blended seamlessly with modern conveniences and services, all just a short walk to Deer Valley Resort chairlifts. This property features units ranging in size from hotel rooms to three-bedroom suites. The Chateaux includes approximately 9,000 square feet of meeting space including two board rooms and a 6,627-square-foot ballroom.

Booking your Room
To secure a room for the Brand Insider Summit: Pharma & Health event you MUST be a registered attendee of the 3-day conference.  If you haven't done so yet, you may register for the event: Here.

To book your discounted room at the Chateaux in Deer Valley you may do so here: https://www.reseze.net/servlet/SendPage?hotelid=1448&skipfirstpage=true&page=703571

This discounted rate and our inventory block will EXPIRE Friday, July 8th at 5pm EST!!


If your room is not booked by Monday, July 5th, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.

In addition to needing to be a registered attendee of the event, you must also be prepared to show proof of the COVID-19 vaccination upon arrival to the event (details on how to submit your vaccination confirmation made available after your event registration) or a negative PCR or Antigen (rapid) test taken within 72 hours of arrival to venue).
The Chateaux at Silver Lake, Park City, UT

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.