Americans are changing the way they eat, and QSR marketers need to keep up. The explosions in drive-thru, mobile ordering, delivery-mania as well as countless new niche fast casual brands are tectonic shifts in the customer journey from hunger to food choice to fullness. But in every new consumer preference, each new technology, QSR marketers have endless opportunity to connect with diners and create lasting relationships. MediaPost’s long-running Brand Insider Summit series turns its focus to QSR where digital marketing channels are having profound impact.
Marketers from leading and emerging QSR brands and from the new delivery/ordering ecosystem will gather to share insights and best practices around.
Mapping media spend against the new customer hunger journey
Building brand in the cluttered QSR market
Mastering mobile-fueled local mobile advertising
Finding marketing opportunity in the mobile delivery/discovery economy
Using data to create personalized, segmented CRM/Loytalty
In our uniquely intimate three-day retreat format we gather marketers to share how they are mastering the changes and using digital to drive the next era in QSR.
The Grayhawk Golf Club has become one of Arizona’s most celebrated golf clubs since opening in 1994. Less than 25 minutes from the resort, Grayhawk boasts two exceptional 18-hole golf courses, Talon and Raptor. Both have earned numerous awards over the years and have hosted high-profile competitive events, such as the PGA Tour’s Frys.com Open. Grayhawk boasts an elegant and hip lifestyle through its accompanying amenities and facilities, including the Golf Shop & Trading Company, the Quill Creek Café, and Phil’s Grill.
You cannot fully experience the West’s Most Western Town without actual Cowboys! Our popular cowboy tour guides will lead you on a Jeep sightseeing tour of the incredible Sonoran desert via the Tonto National Forest. Your adventure will include a trek through spectacular desert trails leading to the Verde River, where you will see cacti, desert wildlife, and maybe even catch a glimpse of our roaming wild horse population. A complimentary local craft beer will be offered prior to the excursion to enjoy while learning from our entertaining off-road Cowboy guides.
For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.
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For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at firstname.lastname@example.org.