February 16 - 19, 2020
Scottsdale, Arizona

Marketing the New QSR Experience

Americans are changing the way they eat, and QSR marketers need to keep up. The explosions in drive-thru, mobile ordering, delivery-mania as well as countless new niche fast casual brands are tectonic shifts in the customer journ­­­ey from hunger to food choice to fullness. But in every new consumer preference, each new technology, QSR marketers have endless opportunity to connect with diners and create lasting relationships. MediaPost’s long-running Brand Insider Summit series turns its focus to QSR where digital marketing channels are having profound impact.

Marketers from leading and emerging QSR brands and from the new delivery/ordering ecosystem will gather to share insights and best practices around.

Mapping media spend against the new customer hunger journey

Building brand in the cluttered QSR market

Mastering mobile-fueled local mobile advertising

Finding marketing opportunity in the mobile delivery/discovery economy

Using data to create personalized, segmented CRM/Loytalty

In our uniquely intimate three-day retreat format we gather marketers to share how they are mastering the changes and using digital to drive the next era in QSR.

Brand Insider Summit QSR 2020 Attendees Include

Register for this event

Please make sure you enter the same email address you have for your MediaPost Membership account in the form to receive the member discount on the event ticket!

Register NowActivites Signup FormAdd to my calendar

Stay Informed

Receive updates about this event:

Event Sponsors

Agenda

Sunday, 02/16

6:30 PM
Welcome Cocktail Reception

Monday, 02/17

8:00 AM
Registration & Breakfast
Day 1 - Fragmented Media, Fragmented Attention, Fragmented Market

The media landscape is fragmented, consumer attention is diffused, and even the QSR market itself is exploding new brands and dining experiences. We open the Insider Summit mapping marketing against the new media and market terrain.

9:00 AM
Opening Remarks
9:15 AM
Keynote
9:45 AM
Panel: What to Eat: The New QSR Customer Journey

The hunger journey is hopelessly fragmented as QSR customers dance across TV, search, mapping, directory apps and now delivery services. What does a sensible media plan look like now? We are way beyond simple reach, frequency and impressions. How have the new options impacted the mix of branding, last-mile promotion, interception and co-marketing with the new intermediaries? What happens to allocation with so many ways of engaging the customer at so many different touch points? Our panel of marketing leads shares how they follow the hungry, fully wired customer to their final decision about where or what to eat.

10:15 AM
Case Study: The New Delivery Layer
10:30 AM
Sponsor Spotlight and Coffee Break
11:00 AM
Panel: Brand Building Against QSR Clutter

As has the customer journey, the QSR market itself has exploded into new fast casual brands at the mid and high ends, regional favorites and more. As the market clutters, how are emerging brands breaking through. Are they more or less digital savvy than legacy brands? We bring together emerging fast and fast casual brands to explain what has gone right and wrong with their brand building plans?

PanelistS
Alison Hiatt, CMO, Salt and Straw 
Jane McPherson, Senior Vice President of Marketing, Capriotti's Sandwich Shop, Inc. 
Aarti Mehta, Director of Marketing, The Melt Shop 
11:30 AM
Case Study
12:00 PM
Roundtables

What's the QSR Media Plan Now?
Brand Building In A Cluttered QSR Market
Attribution

12:45 PM
Lunch
Hiking at Camelback Mountain
Golf at Camelback - Padre Course
Horseback Riding
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Tuesday, 02/18

8:00 AM
Registration & Breakfast
8:30 AM
Sponsor Breakfast Presentation
Day 2 - Putting the "Service in QSR"

It's about the experience. On Day 2 of the Summit we explore loyalty marketing, the new dynamics of the delivery revolution, and how a range of mobile location-based experiences are opportunities for QSRs.

9:00 AM
Keynote
9:30 AM
Panel: Beyond Rewards Points: Data, CRM and Next-Level Loyalty

So much data - at POS, in apps, from online and on site behaviors. But how does CRM finally leverage this trove into more segmented, targeted and innovative loyalty programs that add value for customers, not just another coupon? We explore how select brands are starting to use digital DTC approaches to create segmented, personalized, real time relationships with their diners.

PanelistS
Daisy Alvarez, Director of Marketing, Farmer Boys 
Jodie Conrad, Chief Marketing Officer, Fazoli's System Management, LLC 
Shannon Murphy, Sr. CRM Manager, Jack in the Box 
10:00 AM
Presentation: It's the App Stupid
10:30 AM
Sponsor Spotlight and Coffee Break
11:00 AM
Delivering the Delivery Marketing Opportunity.

The cluttered, explosive and disruptive delivery app economy has upended all eating culture. Every restaurant is potentially a QSR, while every QSR gets added reach. But all of this is driven by a new class of intermediaries with potentially great gateway power? How does it change the game for marketing strategy, let along budgets? And how are the back end partnerships and tech integrations with these new apps informing marketing choices? Are these guys delivering opportunity or more headaches? And how many even will be here next year?

11:30 AM
Case Study
12:00 PM
Roundtables

CRM and Next-Gen Loyalty Marketing
Delivery Economy

12:45 PM
Lunch
1:00 PM
Sponsor Luncheon Presentation
Golf at Grayhawk Golf Course
Jeep Tour of Scottsdale Desert
Pool Outing at the Resort
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Wednesday, 02/19

8:00 AM
Registration & Breakfast
Day 3 - Serving Experience
8:45 AM
Keynote
9:15 AM
Panel: Friends at the Table: What is Your QSR Social Strategy?

From the Instagram-worthiness of your dining Environment to leveraging social influencer champions, balancing paid and organic media to containing a viral crisis, QSR's relationship with social channels is varied and complex. How are brands organizing this increasingly important part of their public identity? Where does it sit within organizations? What best practices have emerged here for both legacy and emerging brands? How is impact being measured, disaster averted, brand s built?

9:45 AM
Presentation: The Tech-Enhanced Dining Experience

How can on-site digital technology, and the tech your customers bring in their own pockets, increase engagement with the experience and with your brand?

10:15 AM
Roundtables

What is the QSR Social Strategy?
Tech-Enhanced Dining

11:00 AM
Conference Concludes

Featured Speakers

Daisy Alvarez

Farmer Boys
Director of Marketing

Jodie Conrad

Fazoli's System Management, LLC
Chief Marketing Officer

Alison Hiatt

Salt and Straw
CMO

Jane McPherson

Capriotti's Sandwich Shop, Inc.
Senior Vice President of Marketing

Aarti Mehta

The Melt Shop
Director of Marketing

Shannon Murphy

Jack in the Box
Sr. CRM Manager

Activities

Monday 2 p.m.

Hiking at Camelback Mountain

This is deemed as a moderate difficulty hike with an elevation gain of 1,200 feet. The trail heads up a well-maintained trail on Camelback's east flank, but becomes a challenging and technical ascent upon reaching the ridge-line.

Along with this challenge comes the beautiful views of Camelback Mountain.

Monday 2 p.m.

Golf at Camelback - Padre Course

Designed by world-renowned golf course architect Arthur Hills, Padre Course features towering trees, subtle landforms and impressive bunkering to sharpen your game. This 6,903-yard, par 72 design is known for its strategic layout and multiple lakes. In fact, the 18th hole of this course was voted the best water hole in the state by Arizona Golf Magazine. A lush parkland setting with spectacular Camelback Mountain views sets this Scottsdale course apart.

Monday 2 p.m.

Horseback Riding

A guided ride that takes you into the Sonoran desert where you will see a great variety of plants native to the region, from the pincushion and hedgehog cactus, prickly pear, barrel cactus, ocatillo, mesquite, palo verde, to the giant saguaro cactus.

xxxxx
xxxxx
xxxxx

Tuesday 2 p.m.

Golf at Grayhawk Golf Course

The Grayhawk Golf Club has become one of Arizona’s most celebrated golf clubs since opening in 1994. Less than 25 minutes from the resort, Grayhawk boasts two exceptional 18-hole golf courses, Talon and Raptor. Both have earned numerous awards over the years and have hosted high-profile competitive events, such as the PGA Tour’s Frys.com Open. Grayhawk boasts an elegant and hip lifestyle through its accompanying amenities and facilities, including the Golf Shop & Trading Company, the Quill Creek Café, and Phil’s Grill.

Tuesday 2 p.m.

Jeep Tour of Scottsdale Desert

You cannot fully experience the West’s Most Western Town without actual Cowboys! Our popular cowboy tour guides will lead you on a Jeep sightseeing tour of the incredible Sonoran desert via the Tonto National Forest. Your adventure will include a trek through spectacular desert trails leading to the Verde River, where you will see cacti, desert wildlife, and maybe even catch a glimpse of our roaming wild horse population. A complimentary local craft beer will be offered prior to the excursion to enjoy while learning from our entertaining off-road Cowboy guides.

Tuesday 2 p.m.

Pool Outing at the Resort

Relax in style at the outdoor pool in the scenic Sonoran Desert with a beautiful mountain view.

Venue

Omni Scottsdale Resort & Spa at Montelucia
4949 East Lincoln Drive
Scottsdale, Arizona, 85253
Registered attendees of the Summit may book accommodations at Omni Scottsdale Resort & Spa at Montelucia at a discounted group rate. To book within our room block at the discounted rate please use the following link: MediaPost's Brand Insider Summit: QSRPlease book your room no later than Friday, January 24th to ensure you receive the discount rate.
RESORT OVERVIEW:
All of the treasures of Spain await you at Omni Scottsdale Resort & Spa at Montelucia. When you escape to this beautiful and exclusive destination, you won’t have any reason to leave the Arizona resort as you walk down the Alhambra walkway on your way to bask in one of our three pools, enjoy a soothing massage at our award-winning, Moroccan inspired Joya Spa or tempt your taste buds with the culinary delights at one of our world-class restaurants. If you choose, you can venture off-site to climb picturesque Camelback Mountain or to tee off at one of the many world-class golf courses. Scottsdale has an abundance of shopping, dining, cultural and outdoor activities and Omni Scottsdale Resort & Spa at Montelucia is the perfect spot to enjoy it all. Your Spanish oasis is only 15 minutes away from Phoenix Sky Harbor Airport. - See more at: https://www.omnihotels.com/hotels/scottsdale-montelucia
 
 
Awards & Accolades:
- U.S. News & World Report's Best Hotels 2013:  #5 in Phoenix and #7 in Arizona
- Conde Nast Traveler 2012: Top 10 Hotels in Southwest Region
Orbitz.com 2012:  Best of Stay
- U.S. News & World Report 2012:  Best Hotels in USA
- Travel + Leisure 2012: The World's Best Hotels

  • U.S. News & World Report’s Best Hotels 2013: #5 in Phoenix and #7 in Arizona
  • Brides magazine 2013: Only Arizona resort selected for Most Romantic Wedding Venues
  • Conde Nast Traveler 2012: Top 10 Hotels in the Southwest Region
  • Orbitz.com 2012: Best of Stay
  • TheKnot.com 2012: One of the Most Amazing Wedding Venues in the World
  • U.S. News & World Report 2012: Best Hotels in USA
  • Travel + Leisure 2012: T+L 500, The World’s Best Hotels

Tucked amongst the shadows of Camelback Mountain in the heart of Scottsdale, Arizona, the Omni Scottsdale Resort & Spa at Montelucia embraces its Mediterranean charm amidst the backdrop of Arizona’s intriguing desert landscape. Our Scottsdale luxury resort in Arizona surrounds guests with high-end amenities and deluxe accommodations that are convenient to an array of premier shopping, dining, cultural and outdoor opportunities.  Located only 15 minutes from Phoenix Sky Harbor Airport, this amazing resort has it all.
 

Related Stories From MediaPost

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.