November 7 - 10, 2021
Santa Barbara, CA • Virtual & IN-Person Event

Event Sponsors

Agenda

Sunday, 11/07

6:30 PM Pacific
9:30 PM ET
Welcome Cocktails
Outdoor rotunda - 3rd Floor at Hilton

Monday, 11/08

10:00 AM Pacific
1:00 PM ET
Opening Remarks
10:10 AM Pacific
1:10 PM ET
Keynote Interview: It Takes a MOD Squad: MOD Pizza’s People-First Plan
As MOD Pizza takes its branding national, the company has chosen to prioritize its people over promoting value and quality. CMO Mark Shamura explains the deeper branding that comes from messaging diversity and workplace quality for his Gen-Z audience. Do values really trump LTOs?
Interviewee
Mark Shambura, CMO, MOD Pizza 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
10:40 AM Pacific
1:40 PM ET
Sponsor Spotlight
11:00 AM Pacific
2:00 PM ET
Panel: Navigating the Brand/Performance QSR Media Plan in 2022
As the customer journey twists and turns and ebbs and flows across TV, search, delivery apps and even social cohorts, what is the media plan for 2022? We ask our QSR media mavens how they are reallocating budgets to hit these multiple moving targets. What data, time frames, media commitments are they leveraging to navigate contingency and unpredictability? And as digital performance channels nudge into the plan, what role does brand building and maintenance play now? How have those big budget TV buys changed their plans and messaging?
Moderator
Lisa Singer, Event Editorial Manager, MediaPost 
PanelistS
Steven Clarke, Director Of Marketing And Public Relations, Golden Krust 
Brandi Cochran, Director of Marketing, Capriotti's 
Hedy Payghambari, Director of Growth & Digital Experience, Papa Murphy's 
11:30 AM Pacific
2:30 PM ET
Sponsor Spotlight
11:40 AM Pacific
2:40 PM ET
Case Study: Del Taco Is Spicing Up QSR+ Loyalty

In an industry driven by margin eroding discounts and promotional coupons, Del Taco is spicing up the QSR space with their new loyalty program Del Taco Del Yeah! Del Taco has made a bold move to drive purposeful, targeted, incremental and profitable behavior through innovation in QSR loyalty.

Presenter
Erin Levzow, Vice President of Marketing Technology, Del Taco 
12:10 PM Pacific
3:10 PM ET
Sponsor Spotlight
12:20 PM Pacific
3:20 PM ET
Case Study: Sustainable Loyalty: How Just Salad Rewards Reuse
For 15 years Just Salad's reusable bowl has been more than just a brand icon. Their branded reusable bowl is a powerful loyalty tool that provides incentives and creates reminders in the physical space of their homes and offices - all without a single line of code. And what's more, the reusable bowl is a tool to fight climate change by eliminating plastic waste and saving resources. FInd out how Just Salad is taking reusable rewards to the next level by becoming the first QSR to create loyalty rewards based on Earth-friendly behaviors.
Presenter
Andy Rooks, CMO, Just Salad 
12:40 PM Pacific
3:40 PM ET
Roundtables: Loyalty 2.0
Featuring
Erin Levzow, Vice President of Marketing Technology, Del Taco 
Andy Rooks, CMO, Just Salad 
12:40 PM Pacific
3:40 PM ET
Roundtables: The QSR Media Plan for 2022
Featuring
Kim Barber, Vice President Media Director, ML Media Group 
Scott Lee, Founder & Managing Partner, ML Media Group 
2:00 PM Pacific
5:00 PM ET
Santa Ynez Wine Tasting - Babcock Winery
Funk Zone Brewery and Cultural Tour
Golf - Sandpiper Golf Club
7:00 PM Pacific
10:00 PM ET
Cocktail Party
Fiesta Room & Terrace at Hilton Hotel
8:00 PM Pacific
11:00 PM ET
Dinner
Fiesta Room & Terrace at Hilton Hotel

Tuesday, 11/09

10:00 AM Pacific
1:00 PM ET
Welcome Back, QSR Marketer Survey
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
10:10 AM Pacific
1:10 PM ET
Keynote Conversation: Panda’s Community and Connection Strategy
The pandemic reminded all restauranteurs that their connection to local markets and sometimes specific communities is critical to their brand mission. Two executives from different areas of the Panda Restaurant organization explore how the company deepened its relationship both with American Chinese communities as well as individual franchise GMs to drive everything from virtual fundraisers to Lunar New Year celebrations. The secret sauce was in connecting those on the ground relationships with national branding and marketing efforts.
IntervieweeS
Fabiola Del Rio, Executive Director, Marketing Communications, Customer Care and Insights, Panda Restaurants 
Kevin Holmes, Executive Director, Marketing Communications, Panda Restaurants 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
10:40 AM Pacific
1:40 PM ET
Sponsor Spotlight
10:50 AM Pacific
1:50 PM ET
Case Study: Now Showing: Salt & Straw Follows a Hollywood Script
Product development has become central to  maintaining brand visibility in the QSR world. Salt & Straw shares how it is taking a page from entertainment promotion in “premiering” new flavors as events, building anticipation and demand, and building experiences for customers at an expanding range of venues.
Presenter
Alison Hiatt, CMO, Salt & Straw 
11:20 AM Pacific
2:20 PM ET
Sponsor Spotlight
11:30 AM Pacific
2:30 PM ET
Case Study: Virtual Kitchens and Melt Shop’s House of Brands

The delivery app ecosystem has created a new demand/challenge/opportunity around the virtual kitchen concept. QSRs can capture new audiences and serve them within existing brick-and-mortar resources. The Melt Shop’s Aarti Mehta explains how the company has created its house of virtual brands through different trials and tribulations (and failures) to develop a virtual brand strategy aimed at building and retaining customer sets across their growing brand universe.

Presenter
Aarti Mehta, Director of Marketing, Melt Shop 
12:00 PM Pacific
3:00 PM ET
Keynote: Papa Murphy’s Wants You To Search Your Freezer
With a “Take N Bake” pizza model that is still a novelty, Papa Murphy’s marketing has a lot of explaining to do. CMO Kim McBee explores how the brand used a wildly successful frozen pizza freezer hunt to educate and entertain new customers as the brand expanded into new territories. As well, it creatively leveraged the inherent variety and customizability of its not-quite-QSR product with an accelerated calendar of LTOs and by leveraging the DIY spirit of social media platforms. It’s all about “show, don’t tell” what yours unique value proposition is about.
Interviewee
Kim McBee, CMO/SVP Guest Experience & Brand Marketing, Papa Murphy's 
Interviewer
Sarah Mahoney, Editor, Marketing D2C, MediaPost 
12:30 PM Pacific
3:30 PM ET
Roundtables: Making the Most of The New Delivery Marketing Channel
Featuring
Aarti Mehta, Director of Marketing, Melt Shop 
2:00 PM Pacific
5:00 PM ET
Yacht Cruise Santa Barbara Waterfront & Coastline
Near Coastal Kayaking Tour
7:00 PM Pacific
10:00 PM ET
Cocktail Party
8:00 PM Pacific
11:00 PM ET
Dinner
At Convivo restaurant (outdoors - a short 5 min walk from Hilton)

Wednesday, 11/10

8:45 AM Pacific
11:45 AM ET
Keynote: Value Matters: Fazoli’s New Normal
As the Fazoli’s sales roar back this year, CMO Jodie Conrad reflects on how the family “value” proposition and embracing the off-premise model have driven success throughout the pandemic year. She will share lessons learned around marketing into specific occasions, aiming attractive price points at feeding the whole family, and managing marketing spend into the delivery platforms.
Keynote
Jodie Conrad, Chief Marketing Officer, Fazoli's 
9:15 AM Pacific
12:15 PM ET
Sponsor Spotlight
9:25 AM Pacific
12:25 PM ET
Case Study: Chipotle Ups The Loyalty Game
Chipotle has redefined the terms of exchange for loyalty programs. By putting rewards choices into customers’' hands and gamifying the process, the brand has made loyalty an experience, not just a perk.
Presenter
Jason Scoggins, Senior Director, Loyalty & CRM, Chipotle Mexican Grill 

Venue

Hilton Santa Barbara Beachfront Resort
633 East Cabrillo Blvd.
Santa Barbara, California, 93103

The Hilton Santa Barbara Beachfront Resort is a AAA, Four Diamond-rated property situated on California’s Central Coastline.  The resort offers spacious guest rooms & suites and resort amenities including spa, fitness center, pool, tennis and resort activities. A short walk from the local arts district, the Funk Zone and historic downtown, it’s the ideal location to experience Santa Barbara.
To book a room at the  Hilton Santa Barbara Beachfront Resort with our discounted event rate, you may do so here: https://book.passkey.com/gt/218292391?gtid=ace053d6e904b9e2ad8023157a4fa803

The cut-off date for booking rooms with this discount is October 15th, 2021.

You MUST be a registered attendee of the IN-person gathering in order to utilize this discounted rate.  You must have proof of the COVID-19 vaccination to attend the IN-person gathering (details on how to submit your vaccination confirmation made available after your event registration).
Hilton Santa Barbara Beachfront Resort

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.