Loyalty, Community, Relevance: The QSR Customer-First Playbook

The transformation of the dining segment is far from over. But as hungry customers seek a new normal of on/off-premise, delivery and discovery experiences, some marketing truths have become self-evident. Loyalty programs will be core to sustainable business strategy. Establishing community in social media and on the ground locally are critical to engaging hearts, minds and eating habits. And in the battle against clutter and endless discovery options, the brands that stay relevant to the culture, lifestyles and media use will stay top of mind. 

At the Spring Brand Insider Summit - QSR, MediaPost brings QSR and fast casual brands both legacy and emerging to share their most effective approaches to these related challenges - building and leveraging loyalty programs to drive sales and building brand impact in this new maze of discovery and customer journeys.

Our marketers will explore:

- What is a Loyalty Strategy?
- Virtual Brand Development 
- Media Mapping the New Discovery Maze
- Leveraging Community
- Data as a Strategy
- Navigating the Delivery Marketplace

At the Spring edition of MediaPost's QSR Brand Insider Summit we follow the QSR and Fast Casual customers across the many paths they take to your brand.

The MediaPost programming committee is hard at work on the newest agenda for the Summit!

MediaPost Summits feature mornings that include Keynotes, Case Studies, and Panels that feature the top minds in the industry. The afternoons are a selection of activities that allow for the attendees it network over exciting outings. The evenings bring the group back together for cocktails and unforgettable dinner experiences. The most up to date theme of the conference can be found on the homepage of the event.

Please check back often for real-time updates on session details and speaker line-up. Meanwhile please take a look at the agenda from the previous event.