Wednesday, 11/16

Thursday, 11/17
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- Keynote
- Christopher Thomas-Moore, SVP – Customer & Store Experiences, Global Marketing, Domino’s
- Moderator
- Erin Everhart, Director, Digital Experience & Personalization, Arby's @erinever
- PanelistS
- Daisy Alvarez, Senior Director of Marketing, Farmer Boys
- Michael Kotick, Sr. Director, Brand Marketing, Chipotle Mexican Grill @mkotick
- Dave Nadkarni, Director of Marketing, Wing Zone
Finessing the tension between premium product and value takes imaginative development and optimizing both menus and messaging. In introducing its double burger, A&W focused on weary consumers' craving for indulgence over a simple deal. Liz shares the company's learnings from balancing premium with value marketing across multiple channels and at local levels.
- Presenter
- Liz Bazner, Senior Director of Marketing, A&W Restaurants @askPliz
- Presenter
- Stephanie Hoppe, Chief Marketing Officer, Cicis Pizza
- Featuring
- Jeff Lin, Director, Media & Growth, Sweetgreen
- Featuring
- Brandi Cochran, Director of Marketing, Capriotti's
- Featuring
- Dave Crocker, Vice President Marketing, Dave's Hot Chicken




Friday, 11/18
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
Getting customers to take part ownership of your brand is every marketer's dream. For the legendary burger and shake brand. hearing customers refer to the their local outlet as "My Shake Shack" is the goal. As we discuss with Mike McGarry how the company leverages local marketers to build brand attachment and loyalty just as they do the outlet itself - from the ground up with grassroots materials, media and community.
- Keynote
- Mike McGarry, VP Brand Marketing, Shake Shack
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- IntervieweeS
- Taylor Fischer, Director of Marketing, FAT Brands
- Mason Wiederhorn, Chief Brand Officer, FAT Brands
- Interviewer
- Barbie Romero, Director, Event Programming, MediaPost
- Presenter
- Keith McLellan, Digital & Strategy Director, Whataburger
What drives consumer loyalty to dining brands? A global view suggests there are both universal appeals that transcend cultures and geography as well as highly localized and variable ideas around true value exchange. KFC’s Haley Davison shares the insights that one of the world’s most recognizable QSR brands draws from a global footprint. How can aggregated data like this lead to insights and tactics around identifying better value propositions that grow loyalty.
- Presenter
- Haley Davison, Sr. Product Owner, CRM & Loyalty, KFC
- Featuring
- Jesse Worthington, Digital Marketing Manager, Velvet Taco
- Featuring
- Steven Clarke, Director, Marketing and Public Relations, Golden Krust Caribbean Restaurants



Saturday, 11/19
- Interviewee
- Sheena Dougher, Senior Director Marketing Communications, Jack in the Box
- Interviewer
- Barbie Romero, Director, Event Programming, MediaPost
- Moderator
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- PanelistS
- Steven Clarke, Director, Marketing and Public Relations, Golden Krust Caribbean Restaurants
- Dave Crocker, Vice President Marketing, Dave's Hot Chicken