Restaurants, Augmented: How Tapping into Snapchat AR Builds Consumer Appetite & Drives Business Results:
On average, Americans see between 400 and 1,200 ads a day, making it increasingly difficult to stand out from the competition, connect with consumers in a meaningful way, and create lasting relationships to keep you top of mind. Find out how Snapchat can help you build consumer appetite and drive brand relevance with a community of 360M+ daily active users, and how brands are leaning into augmented reality to drive real business results across the funnel.
Ian’s sales career started over 16 years ago working for Apple retail while also studying at the University of Utah. He soon transitioned into sales leadership, first with Apple, then with Tiffany & Company. After working for two retail titans, Ian looked forward to his segue back into technology and applied his real-world experience to SaaS Sales at several software startups. With Chatmeter, he has worked with various companies such as Domino's Pizza, Tanger Outlets, Express Oil Change, & Wyndham Resorts to improve their online brand reputation. Ian is also a lifelong musician who earned money during college playing Beatles covers around Salt Lake City, his hometown.
Leveraging Unstructured Data to Create Breakthrough Customer Experiences:
During this session, you will learn how brands can harness the power of consumer analytics and insights to make operational decisions that deliver breakthrough customer experiences and influence brand loyalty and satisfaction. We’ll discuss how tracking both structured and unstructured data and analytics including, online review feedback and customer sentiment analysis, at the local level, leads to better managing the customer journey from acquisition to long-term loyalty.
Brandon leads all marketing functions and is responsible for developing go-to-market strategies for GroundTruth’s advertising products. Brandon has served in senior leadership roles at some of the largest U.S. brands and as a strategic advisor to several leading digital marketing agencies.
Previously, Brandon was CMO of Potbelly, CMO of Papa John’s, and VP of Marketing at Wendy’s, where he built the brand’s infamous digital/social strategy and team. Brandon began his marketing career at decorated B2B agency Gyro International, now Merkle B2B, and has since overseen billions of dollars in global media investment.
Brandon has been named an Ad Age Top Digital Marketer, and his teams’ work has been featured in Fast Company, Ad Age, The Wall Street Journal, and others. Brandon has also spoken at industry events including SXSW, ANA, Adweek, 4A’s, SocialMedia.org, MMA, and WOMMA, and is often featured in marketing publications and podcasts.
Kevin Geary is a Sr Sales Director for LG Ads Solutions where he specializes in CTV, OTT and data driven story telling. His media career has spanned both sales and investment across linear, digital, gaming, addressable TV and now OEMs.
He started on Madison Avenue, buying media for blue-chip brands such as BMW, Mastercard and Dr. Pepper/7UP. Upon moving to sales, he’s held various roles across Disney, Viacom, Verizon, Microsoft and most recently Samsung Ads.
Kevin has an MBA in Media Management from Fordham University, and his undergraduate degree is from Babson College. A recent transplant from New York, he now resides in Atlanta with his wife and two children. When not chasing said children around, he can be found coaching soccer or trying to hit a golf ball long & straight.
Measuring Campaign Outcomes: How QSR Brands Can Take Advantage of CTV To Drive Business Metrics:
With consumers adopting streaming TV at a rapid pace, QSR brands are increasingly investing in CTV to connect with their target audiences. BIA forecasts total QSR spending in CTV will more than double from $40.9 million in 2021 to $86.6 million by 2025. The combination of granular targeting, attribution and real-time optimization on the largest screen in the household makes CTV an invaluable channel for QSR advertisers. In our session, we will look at two case studies highlighting how major QSR brands have leveraged CTV to tie campaigns back to strategic metrics and earn a significant return on ad spend.
Mike is Head of Industry for the Restaurant vertical at Waze, where he and his team partner with the largest QSR and CDR brands in the world to reach their business goals through the Waze Ads consumer platform. He focuses on helping advertisers reach a hyper-local, mobile audience and turning physical locations into destinations for the millions of drivers using Waze. Mike joined Waze in early 2015 as Country Manager for Waze Canada, responsible for launching the brand locally before becoming Head of Industry. He brings over 17 years of sales, brand management, integrated marketing and digital experience.
Prior to Waze and Google, Mike spent seven years at Microsoft, where he worked with brands and agencies across Microsoft Advertising’s emerging product portfolio (Skype, Mobile, Windows). His digital career began at Yahoo! in New York, where he was focused on the acquisition and development of new advertising partners for Yahoo! Search Marketing.
Mike graduated from Boston University, and after spending the following 6 years in New York, returned home to Toronto, where he lives with his wife and two kids.
Customer Loyalty: Creating Meaningful Value Exchanges Through Personalization
Loyalty programs continue to evolve in their implementation,importance, and impact. In this session, we discuss how to build consumer trust through personalization and how this will lead to more powerful value exchanges that build stronger loyalty, customer lifetime value, and set your brand apart from your competition.