November 20 - 23, 2024
Santa Barbara, CA

Frequency is the New Loyalty

It’s harder than ever to be a brand marketer in the QSR and fast-casual industry. Prices continue to rise, customers are more selective about where they spend their money, and the competition to capture your fair share of stomach is fierce. But let’s face it: everyone has to eat. How do restaurants position themselves to stand out? How do we drive new guest occasions while keeping our core customers engaged? Is increasing visit frequency the key to long-term loyalty?

MediaPost’s QSR Brand Insider Summit brings together the best marketers from quick-service, fast-casual and casual dining restaurants. Whether you’re a challenger brand in growth mode or a global powerhouse with thousands of locations, join us for real, in-depth conversations.

We Will Explore:

  • Balancing brand and value messaging
  • Effective go-to-market strategies
  • The future of loyalty programs
  • Online ordering, third-party delivery, & retail licensing
  • Cross-channel media planning

 

Join the conversation #MediaPostInsiderSummits

 

Conference Content Programmers:

Erin Everhart, Senior Director, Event Programming, MediaPost

Barbie Romero, Director, Event Programming, MediaPost


Previous Brand Insider Summit QSR Attendees

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Agenda

Wednesday, 11/20

6:30 PM Pacific
9:30 PM ET
Welcome Cocktails

Thursday, 11/21

9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation
9:35 AM Pacific
12:35 PM ET
Opening Remarks
MC
Erin Everhart, Senior Director of Event Programming, MediaPost 
9:45 AM Pacific
12:45 PM ET
Keynote: Capturing New Guest Occasions Without Losing Your Core
10:15 AM Pacific
1:15 PM ET
Panel: Where Do Loyalty & Personalization Go From Here?
Loyalty and personalization are top of mind for every restaurant marketer, and rightfully so: we’ve seen first-hand how these strategies drive check growth and visit frequency. But in an era when you can personalize everything and loyalty programs are a dime a dozen, how do you stand out? How do we build a loyalty program that drives value for our customers without driving up our food costs? What should you prioritize to drive the greatest ROI? How do you get customers to try new menu items beyond their routine order?
Panelist
Ryan Sanecki, Sr Manager - Digital Marketing, Bibibop Asian Grill 
10:40 AM Pacific
1:40 PM ET
Sponsor Spotlight & Coffee Break
11:10 AM Pacific
2:10 PM ET
Presentation
11:35 AM Pacific
2:35 PM ET
Case Study: Telling The Sustainability Story In Brand Marketing
12:00 PM Pacific
3:00 PM ET
Roundtable: Menu Trends We’re Watching Across Dayparts
12:00 PM Pacific
3:00 PM ET
Roundtable: Staying Friendly with your Franchisees
12:00 PM Pacific
3:00 PM ET
Roundtable: Managing Your GTM Calendar Without Going Crazy
12:00 PM Pacific
3:00 PM ET
Roundtable: Striking the Balance Between Brand & Value
12:45 PM Pacific
3:45 PM ET
Sponsor Lunch Presentation
2:00 PM Pacific
5:00 PM ET
6:30 PM Pacific
9:30 PM ET
Cocktail Party
7:30 PM Pacific
10:30 PM ET
Dinner

Friday, 11/22

9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation
9:35 AM Pacific
12:35 PM ET
Notes from the Emcee
MC
Erin Everhart, Senior Director of Event Programming, MediaPost 
9:45 AM Pacific
12:45 PM ET
Keynote: Scaling Digital Across Every Consumer Touchpoint
10:15 AM Pacific
1:15 PM ET
Panel: Building Your Brand Beyond the In-Restaurant Experience
The in-restaurant experience is arguably the most important asset we have, but it’s not the only way customers interact with QSR and fast-casual brands. From online ordering and delivery to cross-brand partnerships and retail licensing, each comes with its own dynamics and customer experience. How do we strategically partner with third-party delivery providers to build brand awareness while maintaining our bottom line? How do we cater to the delivery customer? How do we authentically partner with other brands and retailers to expand our footprint? Our panel of digital experts discuss how to adapt your marketing strategy no matter the customer journey.
Panelist
Irene Shtrulis, Director & GM, eCommerce - Global Channels, GoTo Foods 
10:45 AM Pacific
1:45 PM ET
Sponsor Presentation & Coffee Break
11:15 AM Pacific
2:15 PM ET
Presentation: Future Proofing Your Customer Experience
11:35 AM Pacific
2:35 PM ET
Presentation: Creating Content That Connects
12:00 PM Pacific
3:00 PM ET
Roundtable: Managing the Relationship with Third-Party Delivery Partners
12:00 PM Pacific
3:00 PM ET
Roundtable: Navigating Digital Change Management Across Your Organization
12:00 PM Pacific
3:00 PM ET
Roundtable: UI/UX Updates You Need To Make Right Now
12:00 PM Pacific
3:00 PM ET
Roundtable: Engagement Strategies For Your Lapsed Guests
12:45 PM Pacific
3:45 PM ET
Sponsor Lunch Presentation
2:00 PM Pacific
5:00 PM ET
6:30 PM Pacific
9:30 PM ET
Cocktail Party
7:30 PM Pacific
10:30 PM ET
Dinner

Saturday, 11/23

9:00 AM Pacific
12:00 PM ET
Keynote: Bringing The Heat: How Dave’s Hot Chicken Scales Authentically
Dave’s Hot Chicken was founded only seven years ago as a simple chicken stand, but it’s quickly becoming one of the fastest growing restaurant brands in the US. When one opens in a new city, it feels like a movie premiere or iPhone launch circa 2013: long lines form early and earned media buzzes for weeks. How does the brand lean into and maintain cult status as it aspires to expand quickly? And how does it maintain that buzz well after launch? CMO Brad Haley shares how their witty ad campaigns and UGC-powered approach helps them become the hot chicken of choice in new markets.
Keynote
Brad Haley, CMO, Dave’s Hot Chicken 
9:30 AM Pacific
12:30 PM ET
Panel: Turning Browsers Into Buyers
It’s a crowded restaurant space right now. Everyone is clawing for their fair share of stomach. Customers have more choices than ever on where to eat, and the media landscape is saturated with ads, content, and celebrity endorsements. How do we adapt our media strategy to reach people at the right time and right place? How can growth brands compete when their budgets are a fraction of the big guys? Hear from our panel of media and marketing experts as they share tried and true techniques to cut through the clutter to drive visit frequency.
10:00 AM Pacific
1:00 PM ET
Presentation: Breaking Through The Crowded Industry
10:30 AM Pacific
1:30 PM ET
Summit Concludes

Featured Speakers

Irene Shtrulis

GoTo Foods
Director & GM, eCommerce - Global Channels

Erin Everhart

MediaPost
Senior Director of Event Programming

Brad Haley

Dave’s Hot Chicken
CMO

Ryan Sanecki

Bibibop Asian Grill
Sr Manager - Digital Marketing

Venue

Mar Monte Hotel
1111 East Cabrillo Boulevard
Santa Barbara, California, 93103

Steps from the beach, tucked between the Santa Ynez Mountain Range and the Pacific Ocean, the Hyatt Mar Monte Hotel embodies the gracious spirit and style of Santa Barbara, California.  Long a vital part of this vibrant community, this historic and legendary property has been recently revitalized and reimagined – impeccably crafted for the modern traveler.  Your home away from home welcomes you.
 

Booking your Room at Mar Monte Hotel

To secure a room for MediaPost's Brand Insider Summit QSR, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. If you haven't done so yet, you may register for the event here.

To book your discounted room at Mar Monte Hotel, go to:
https://www.hyatt.com/shop/rooms/sbars?location=Mar%20Monte%20Hotel&checkinDate=2024-11-20&checkoutDate=2024-11-23&rooms=1&adults=1&kids=0&corp_id=G-MDP1

This discounted room block will EXPIRE on FRIDAY, 10/18/24!!

If your room is not booked by this time, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.

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Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

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MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.