April 27 - 30, 2022
St. Augustine, FL

Event Sponsors

Agenda

Wednesday, 04/27

6:30 PM ET
Welcome Cocktail Reception Castillo Craft Bar & Kitchen

Thursday, 04/28

8:00 AM ET
Coffee Service Available San Marco Foyer
8:15 AM ET
VIP 1:1 Meetings Dixon Dining Room
9:00 AM ET
Breakfast Buffet Opens San Marco Foyer
9:30 AM ET
Opening Remarks Barcelona & Magnolia Ballroom
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:40 AM ET
Keynote: Perception is Reality: Selling “Hot Dog” Barcelona & Magnolia Ballroom
Wienerschnitzel is known as the World’s Largest Hot Dog Chain. The main thing holding them back is people’s perception of the actual product they sell. How does a marketer change perceptions around an entire category? Doug shares insights learned so far about the role of content, media distribution, and audience engagement in the process of trying to change the perception of a product that even your mother said was bad for you. How do you sell “Hot Dog”, not just “hot dogs?”
Keynote
Doug Koegeboehn, CMO, Wienerschnitzel 
10:10 AM ET
Sponsor Spotlight & Coffee Break Barcelona & Magnolia Ballroom
10:40 AM ET
Case Study: Targeting Value In Inflationary Times Barcelona & Magnolia Ballroom
As inflation drove up costs and pricing, the Checkers brands felt it was leaving a core value-driven customer behind. Instead of overall discounting, the brand leveraged its CDP to identify and specifically message this segment with highly targeted discounts to motivate purchasing. Barry shares how they modeled this often elusive cash-based clientele and created tightly localized cross-channel media to drive bargains to the ones who needed them most.
Presenter
Barry Edison, Media Director, Checkers/Rally 
11:00 AM ET
Presentation: Digging In To Virtual Dining Barcelona & Magnolia Ballroom

Smokey Bones was a pioneer in the virtual dining space, launching two virtual restaurants – somewhat fortuitously – prior to the pandemic. The off-premise explosion that has ensued has created seemingly unlimited opportunities for brand expansion and brand invention, but building a brand and following primarily in a keyword-driven environment can be challenging. Cole shares Smokey Bones’ learnings on how established outlets can leverage existing assets to attract new audiences and create new occasions in this nascent marketplace, as well as test concepts for future builds.

Presenter
Cole Robillard, CMO, Smokey Bones 
11:25 AM ET
Case Study: From Convenience to Celebratory Marketing Barcelona & Magnolia Ballroom
The marketing of catering and event services within the new digital and delivery ecosystems offers brands unexpected challenges and opportunities. How do you allocate across convenience and celebratory segments, target the right new and old customers, and convert those third party acquisitions into first party loyalists? Trish shares lessons learned as she adds celebratory marketing to Earl’s portfolio of casual brands via third party apps, a dedicated loyalty program and beyond.
Presenter
Trish Giordano, CMO, Earl Enterprises / Planet Hollywood International, Inc. 
11:45 AM ET
Roundtable: Loyalty as True Value Exchange Barcelona & Magnolia Ballroom
Featuring
Trish Giordano, CMO, Earl Enterprises / Planet Hollywood International, Inc. 
11:45 AM ET
Roundtable: Brand Building and Omnichannel Clutter
Featuring
Doug Koegeboehn, CMO, Wienerschnitzel 
12:30 PM ET
Sponsor Lunch Presentation Barcelona & Magnolia Ballroom
Wine Tasting Boat Cruise
Backwater Kayak eco-tour
Historic City Tour & Pub visit
6:30 PM ET
Cocktail Party San Marco Foyer
7:30 PM ET
Dinner Granada & Kirkside Ballroom

Friday, 04/29

8:00 AM ET
Coffee Service Available San Marco Foyer
8:15 AM ET
VIP 1:1 Meetings Dixon Dining Room
9:00 AM ET
Breakfast Buffet Opens San Marco Foyer
9:15 AM ET
Sponsor Breakfast Presentation Barcelona & Magnolia Ballroom
9:35 AM ET
Welcome Back Barcelona & Magnolia Ballroom
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:40 AM ET
Keynote: Experience Is Marketing Barcelona & Magnolia Ballroom
The best marketing for a restaurant brand is the execution of the brand. Howard shares the lessons from Golden Chick's turnaround story where marketing strategy extended into operations, training, development and even construction to ensure that customer experience in-venue is making good on the brand's promise. Experience is the best marketing.
Keynote
Howard Terry, CMO, Golden Chick 
10:10 AM ET
Case Study: Omnichannel Wow – Optimizing for Delight Across Live and Online Experiences Barcelona & Magnolia Ballroom
The soft-serve shop 16 Handles has always been about the on-premise experience of personally personalizaing customer desserts. It is a case study in building in-person delight. But as the company has moved into delivery and on-app ordering it has been challenged to digitize the experiential dimenson of the brand across channels. This is how the brand think about making WOW omnichannel.
Presenter
Solomon Choi, Founder and CEO, 16 Handles 
10:30 AM ET
Sponsor Spotlight & Coffee Break Barcelona & Magnolia Ballroom
11:00 AM ET
Case Study Interview: Lab Tested: Insomnia's Cookie-vation Experience Barcelona & Magnolia Ballroom
As Insomnia Cookies sought to rebrand its late-night snacking model around new flavors and "Cookie-vation," they invented the "Cookie Lab" at their flagship location in Philadelphia. Nicole explains how the Lab became a genuine research site as well as a branding tool and even a tourist attraction. But it took a strategy - around everything from facility design to customer recrutiment and data gathering. From leveraging invisible messaging to unforeseen uses of maple syrup, the lab has rendered more than a few suprising results.
Interviewee
Nicole Geyer, Brand Manager, Insomnia Cookies 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
11:30 AM ET
Roundtable: Building Better Customer Experiences Barcelona & Magnolia Ballroom
Featuring
Howard Terry, CMO, Golden Chick 
11:30 AM ET
Roundtable: Mapping the Multi-Cultural Customer Journey Barcelona & Magnolia Ballroom
Featuring
Steve Flores, Senior Manager, Multicultural Media, Burger King 
12:15 PM ET
Sponsor Lunch Presentation Barcelona & Magnolia Ballroom
Brewery Tour
Golf at Royal St. Augustine course
6:30 PM ET
Cocktail Party St. Augustine Fish Camp
7:30 PM ET
Dinner Reception St. Augustine Fish Camp

Saturday, 04/30

8:00 AM ET
Coffee & Breakfast Buffet Opens San Marco Foyer
8:55 AM ET
Welcome Back
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:00 AM ET
Case Study: Krystal Goes to College: Engaging Local Influencers Barcelona & Magnolia Ballroom
As the 90-year-old Krystal restaurant brand looked to appeal to younger demos, the marketing team focused on college towns and some of their strongest influencers – star athletes. Executing on this smart plan took more than posing Quarterbacks with store owners. Kaitlin shares what the company learned about crafting local campaigns around recruiting this special class of social influencers, creating authentic live engagements, and then amplifying this content effectively in the community.
Presenter
Kaitlin Stoehr, Director of Marketing, Krystal Restaurants 
9:30 AM ET
Networking Coffee Break Barcelona & Magnolia Ballroom
9:50 AM ET
Case Study: Data-Driven Human Engagement: Fazoli's 360 Data Strategy Barcelona & Magnolia Ballroom
Through a combination of app and loyalty program usage along with local events, Fazoli’s is crafting a data strategy that funnels local intelligence back to franchisees and managers so they can interact with customers in more personalized ways. Erin shares how cross-functional teams across the organization use this data to test and learn new engagement tactics as well as inform individual outlets how to better serve customers.
Presenter
Erin Stevens, Senior Manager, Brand Marketing, Fazoli's 

Venue

Renaissance St. Augustine
6 West Castillo Drive
St Augustine, Florida, 32084

Booking your Room
To secure a room for the MediaPost Brand Insider Summit: QSR event, you MUST be a registered attendee of the 3-day conference.  If you haven't done so yet, you may register for the event here.

To room block at the Renaissance Hotel Downtown St. Augustine has filled.  You may try to contact the hotel directly for room availability by calling:  (904) 824-4457.

Overflow rooms may be available at the Hilton Historic Bayfront Hotel located 1/2 mile from the Renaissance.  You may check room availability here.

All attendees to this event must also be prepared to show proof of the COVID-19 vaccination or proof of a negative test (PCR or rapid test) taken 72 hours prior to arrival of event venue.

Renaissance Hotel - St. Augustine, FL

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.