August 20 - 23, 2023
Lake Tahoe, CA

The Value Proposition of 2023

As expectations continue evolving, retailers are under more pressure than ever to deliver authentic, customer-centric experiences to consumers. Even before the pandemic, retailers struggled with balancing traditional in-store strategies with the growing shift to online shopping. Since COVID, the complexity of those challenges are that much greater. Consumer expectations are higher, and the path to purchase more intricate. For today’s more digitally savvy, omnichannel shopper, it’s imperative retailers seamlessly reach consumers both online and in-store.

At MediaPost's summer Retail Brand Insider Summit we challenge retail marketing executives to share their omnichannel strategies. How are they dealing with today’s macro economic climate? How are they creating more personalized shopping experiences? How are they reestablishing their customer relationships with digital and tech? How are they retargeting consumers in the best possible way? What are media planners doing to drive both real and virtual world behaviors?

We will explore:
  • Adapting to consumers’ growing demands
  • Leveraging data and personalization to enhance customers’ shopping experiences
  • Navigating the market during today’s economic challenges and uncertainties
  • Revamping loyalty programs to meet consumers changing demands
  • Driving online purchase journeys vs. store traffic
  • Creating seamless customer experiences across virtual and in-store
  • Leveraging social media and influencers
  • Partnerships and retail media network opportunities
  • Media planning in omnichannel environment
  • The expanding intersection of marketing and technology; i.e. badging, promo codes, product bundles, subscription services, etc
Join the conversation #MediaPostInsiderSummits


Conference Content Programmers

Lisa Singer, Senior Director, Event Programming, MediaPost

Barbie Romero, Director, Event Programming, MediaPost


VIP Program

Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:

* Control the TV/Video strategy and budget for a major consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions of the Summit

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com.

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Agenda

Sunday, 08/20

6:30 PM Pacific
9:30 PM ET
Welcome Cocktails

Monday, 08/21

9:35 AM Pacific
12:35 PM ET
Opening Remarks
9:45 AM Pacific
12:45 PM ET
Keynote Presentation
10:15 AM Pacific
1:15 PM ET
Sponsor Spotlight
10:40 AM Pacific
1:40 PM ET
Panel: Planning in Today's Macro Consumer Sentiment
Amid economic uncertainty, changing consumer behaviors and technological preferences, retailers have had to adapt. Where are consumers showing up? What are their shopping habits and brand expectations? And what is the new value proposition? As retailers tighten budgets, how are they driving value with less? From retail tech, social and mobile commerce to creative customer engagement and frictionless shopping experiences, both online and off, hear how our panel of marketers is shifting strategies and messaging to meet today’s evolving world.
11:05 AM Pacific
2:05 PM ET
Case Study
11:25 AM Pacific
2:25 PM ET
Keynote Presentation: Engaging with Consumers in Real Time via AI
Presenter
Kevin Miller, CMO, The Fresh Market 
11:55 AM Pacific
2:55 PM ET
Roundtable: Leveraging Tech to Better Connect & Enhance Your Customer's Experience
Today's customers expect more. They want a more personalized customer experience, in real time and where they are. How are retailers leveraging tech to customize and better engage with consumers, both online and in store?
11:55 AM Pacific
2:55 PM ET
Roundtable: Understanding Today's Macroeconomic Climate
Purchases used to be considered seasonal, but today's consumers are becoming more reactive and waiting until the last minute to buy. How are retailers getting ahead of that to drive intent and repeat purchase?
2:00 PM Pacific
5:00 PM ET
Afternoon Activities
6:30 PM Pacific
9:30 PM ET
Cocktail Party
7:30 PM Pacific
10:30 PM ET
Dinner

Tuesday, 08/22

9:35 AM Pacific
12:35 PM ET
Welcome Back
9:40 AM Pacific
12:40 PM ET
Keynote: Retail Media Network Discussion
10:10 AM Pacific
1:10 PM ET
Panel: Intersection of Marketing & Technology
With today's growing reliance and connection between brand marketing and marketing technology, retail marketers need to be more tech savvy. For many, the focus is on the customer-facing side of marketing but rarely around the features and functionality. This panel of savvy marketers discuss how they're prioritizing their work with product/technology that includes badging, promo codes, segmentation, product bundles, subscription services and more
10:40 AM Pacific
1:40 PM ET
Sponsor Spotlight & Coffee Break
11:10 AM Pacific
2:10 PM ET
Case Study: Making the Case for Broader Segmentation vs True One-to-One
11:30 AM Pacific
2:30 PM ET
Case Study: Marketing In the Absence of Price Discounts & Promotions
11:50 AM Pacific
2:50 PM ET
Roundtables
2:00 PM Pacific
5:00 PM ET
Afternoon Activities
6:30 PM Pacific
9:30 PM ET
Cocktail Party
7:30 PM Pacific
10:30 PM ET
Dinner

Wednesday, 08/23

8:45 AM Pacific
11:45 AM ET
Presentation: Digital Transformation to Better Connect & Engage with Consumers
9:15 AM Pacific
12:15 PM ET
Case Study: Keeping Up with Consumers' Changing Needs- Revamping Today's Loyalty Program
9:35 AM Pacific
12:35 PM ET
Panel: Driving Loyalty & Brand Advocacy
It’s becoming a challenge navigating the market during today’s economic uncertainties. Companies need to attract consumers and position themselves as a brand that is able to meet their evolving demands. Hear how this panel of marketers is reaching out, connecting with and showing their customers perceived real value. Because, when it comes down to it, the more engaged they are the more they’ll advocate for the brand.
10:05 AM Pacific
1:05 PM ET
Summit Concludes

Speakers

Kevin Miller

The Fresh Market
CMO

Angelic Vendette

Alo Yoga
Global Head of Marketing

Speaker Proposal Form

Venue

Everline Resort & Spa - Lake Tahoe, CA
400 Squaw Creek Road
Alpine Ballroom
Olympic Valley, California, 96146

Experience accommodations rivaling the magnificence of an alpine setting. The Everline Resort & Spa offers luxurious accommodations with grand picture windows that reveal sweeping views of the Sierra Nevada range, ancient ponderosa forests and lush meadowlands.

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.