August 18 - 21, 2024
Lake Tahoe, CA

Refreshing the Retailer's Omnichannel Playbook

Retailers need to be purpose-driven, culturally relevant, and value-minded to stand out in this changing economy. Consumers are becoming more and more price conscious, and new tools and technology are hitting the market every day. It’s harder than ever for marketers to engage with our customers and prioritize all the things we “should” be doing.

Where are retailers establishing multiple touchpoints in the consumer journey to efficiently target their consumers? Is AI helping reduce costs while further personalizing the experience for consumers? With the deprecation of cookies, are loyalty programs the solution for gathering first-party data? Are social media platforms going to be one of the star channels for retailers to drive commerce?

This summer’s Retail Insider Summit will explore how to break down silos and have all of these channels talking to each other in order to reduce spend and increase engagement and ultimately sales.

Join the conversation #MediaPostInsiderSummits


Conference Content Programmers:


Erin Everhart
, Senior Director, Event Programming, MediaPost



VIP Program

Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:

* Actively involved in marketing strategy and budget allocation for a major Retailer
* Serve as Senior Level Management or above
* Agree to attend all sessions of the Summit

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com.

Some attendees of this event include:

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Agenda

Sunday, 08/18

6:30 PM Pacific
9:30 PM ET
Welcome Cocktails Pavillion

Monday, 08/19

7:45 AM Pacific
10:45 AM ET
Coffee Service Available Alpine Foyer
8:00 AM Pacific
11:00 AM ET
VIP 1:1 Meetings Monument Peak
8:30 AM Pacific
11:30 AM ET
Breakfast Buffet Opens
9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation Alpine Ballroom
9:35 AM Pacific
12:35 PM ET
Opening Remarks
MC
Erin Everhart, Senior Director of Event Programming, MediaPost 
9:45 AM Pacific
12:45 PM ET
Keynote: Moving Your Brand Out of the Friend Zone
You know that moment when you’re vibing with someone, but they just want to be friends? We’ve all been there, and that same heartache happens between brand and consumers. Join Doug Zarkin, Good Feet CBO, as he explores the intricate world of brand-consumer dynamics, revealing how to transcend the “friend zone” and ignite a love affair between your brand and its audience. He will cover how to future-proof your brand to stay relevant with changing times and younger generations, how to create emotional connections with customers by "thinking human," and how to leverage storytelling to achieve tangible results.
Keynote
Doug Zarkin, Chief Brand Officer, Good Feet Holdings 
10:15 AM Pacific
1:15 PM ET
Panel: Next Gen Loyalty: The Balance Between Convenience and Value
We have a complicated relationship with the word value. Loyalty programs help drive repeat purchases, but customers want convenience, exclusivity, and expertise during their shopping experience – in addition to a good deal. And while price is a key decision factor, it doesn’t install long-term loyalty. How do we drive differentiation, loyalty, and trust that goes beyond markdowns and promotions? What new ways can we provide value without it being a race to the bottom?
Panelist
Asa Shiverick, Director of Demand Generation, Napa Auto Parts 
10:45 AM Pacific
1:45 PM ET
Sponsor Spotlight & Coffee Break
11:15 AM Pacific
2:15 PM ET
Fireside Chat: Optimizing Your Content Supply Chain
Content is the most powerful tool we have. It gives customers the confidence to buy; without it, we’re marketing in a black box. But with so many types of content we can use and so many channels we can use it in, managing that supply chain can be tricky. We’re sitting down with Mena Wouters from Lowe’s to talk about the omnichannel content experience, getting stakeholder alignment on what content we need, and how to maintain brand consistency (and our sanity) across all our channels.
Interviewee
Mena Wouters, Director Merchandising, Partner & Product Content Experience, Lowe’s 
Interviewer
Erin Everhart, Senior Director of Event Programming, MediaPost 
11:40 AM Pacific
2:40 PM ET
Panel: Keeping Up with the Evolving Omnichannel Customer Experience
It seems like every day there’s a new way for customers to interact with your brand. Paid media, owned marketing, in-store merchandising, social commerce, websites, apps…it’s enough to make your head spin. How do we provide shoppers a unified experience across all channels and touchpoints? What opportunities exist for creative efficiencies? How do we eliminate as much friction as possible? What are the next big things we need to be thinking about? Join our panel of experts to cover this and more.
PanelistS
Brandi Stone Watkins, Director of Media & Multicultural Marketing, Carter’s 
Chrysten Strachan, Senior Manager - Digital Marketing, Ring 
12:05 PM Pacific
3:05 PM ET
Roundtable: In-House, Hybrid or Agency: What’s Best for Media Management?
12:05 PM Pacific
3:05 PM ET
Roundtable: Loyalty Techniques That Drive Customer Frequency
12:05 PM Pacific
3:05 PM ET
Roundtable: Beyond Facebook: Innovative Ways To Use Social Media
12:05 PM Pacific
3:05 PM ET
Roundtable: Cross Channel Media Planning in a Luxury Brand
Featuring
Kelsey Ragsdale, Director of Digital Media, Gucci 
12:50 PM Pacific
3:50 PM ET
Sponsor Lunch Presentation
2:00 PM Pacific
5:00 PM ET
Cable Car to High Camp - Incredible views, Fun games, Refreshments
Lake Tahoe Kayak Tour
Golf at Everline Resort
6:30 PM Pacific
9:30 PM ET
Cocktail Party Gar Woods Restaurant (Shuttle Departs at 6pm SHARP)
7:30 PM Pacific
10:30 PM ET
Dinner Gar Woods Restaurant

Tuesday, 08/20

7:45 AM Pacific
10:45 AM ET
Coffee Service Available Alpine Foyer
8:00 AM Pacific
11:00 AM ET
VIP 1:1 Meetings Monument Peak
8:30 AM Pacific
11:30 AM ET
Breakfast Buffet Opens
9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation
9:35 AM Pacific
12:35 PM ET
Notes from the Emcee
MC
Erin Everhart, Senior Director of Event Programming, MediaPost 
9:45 AM Pacific
12:45 PM ET
Keynote: The Future of the Outdoors: How Merrell is Redefining Hike through Omni-Channel Marketing
Keynote
Pallav Tamaskar, CMO, Merrell 
10:15 AM Pacific
1:15 PM ET
Panel: Audience Segmentation Strategies To Improve Personalization
If 2014 was the year of mobile, 2024 is the year of personalization. Customers today want a two-way relationship with brands, and you need both relevant, engaging content and clean, actionable data to make that happen. Learn hands-on tactics that marketers are using to better personalize across channels, including data gathering tips to enhance a customer’s profile, audience segmentation strategies, automated customer journeys, triggered campaigns and more.
PanelistS
Lisa Perrone Cirelli, Director - Product Recommendations and Personalization, Neiman Marcus 
Allie Wooster, Channel Manager - Programmatic & Affiliates, BBQGuys 
10:45 AM Pacific
1:45 PM ET
Sponsor Spotlight & Coffee Break
11:15 AM Pacific
2:15 PM ET
Presentation: Unlocking AI For Audience Segmentation in Multicultural Marketing
Curacao Retail is the largest Hispanic-serving retailer on the West Coast. With 90% of their transactions tied to their private-label credit card, they were sitting on a treasure trove of customer data, but they weren't using it for marketing. CMO Ariela Nerubay Turndof joins us to talk about how they've unlocked audience segmentation to better communicate with their multicultural audiences and how they're thinking about AI to optimize language and tone while maintaining cultural relevance.
Presenter
Ariela Nerubay Turndorf, CMO, Curacao Retail 
11:40 AM Pacific
2:40 PM ET
Panel: Put Down The Pitchforks: How Marketing, Product, and Engineering Can Work Together
Marketing, product, and technology managers are finding themselves working closer together than ever before. In the throes of our day-to-day jobs, it’s easy to forget that we’re all on the same team. Between competing priorities, misaligned goals, and the bugs that inevitably happen in digital, fingers get pointed and discussions get heated. How do we enable better collaboration between these orgs? What can product marketers do to enable backlog transparency? How can brand marketers provide clearer business requirements upfront?
Moderator
Rachel Doria, Marketing Technology Strategy & Enablement, Kohl’s 
PanelistS
Dan Heneghan, Sr Manager Digital Merchandising, Zoro.com 
Cara Lewis, Senior Manager, Product Management, Eddie Bauer 
Kevin Washington, Director of Product Management, Best Buy 
12:05 PM Pacific
3:05 PM ET
Roundtable: When Does Marketing Become Too Personalized?
12:05 PM Pacific
3:05 PM ET
Roundtable: Breaking Down The Product, Marketing, & IT Silos
Featuring
Rachel Doria, Marketing Technology Strategy & Enablement, Kohl’s 
12:05 PM Pacific
3:05 PM ET
Roundtable: Where Does Retail Media Go From Here?
12:50 PM Pacific
3:50 PM ET
Sponsor Lunch Presentation
2:00 PM Pacific
5:00 PM ET
Sailboat Cruise on Lake Tahoe
Horseback Riding at Alpine Meadow Stables
Golf at Coyote Moon Course
Pool Hang-out
6:30 PM Pacific
9:30 PM ET
Cocktail Party
7:30 PM Pacific
10:30 PM ET
Dinner

Wednesday, 08/21

8:00 AM Pacific
11:00 AM ET
Breakfast Buffet Opens Alpine Foyer
9:00 AM Pacific
12:00 PM ET
Keynote Fireside Chat with Guitar Center
Interviewee
Kristin Shane, EVP, Chief Merchandising and Marketing Officer, The Guitar Center 
Interviewer
Erin Everhart, Senior Director of Event Programming, MediaPost 
9:30 AM Pacific
12:30 PM ET
Panel: Balancing Your Retail Media and Brand Marketing Strategies
As retail media spend continues to climb to an estimated $129 billion this year, we’re just now scratching the surface on how this channel fits into the overall media mix and how it works together with brand marketing. Can retail media drive brand awareness or is it purely a conversion-driven tactic? How do we integrate retail media with brand marketing for a seamless customer experience? How can we improve retail media capabilities? Will this become even more important when third-party cookies are deprecated?
10:00 AM Pacific
1:00 PM ET
Case Study Presentation
10:30 AM Pacific
1:30 PM ET
Summit Concludes

Featured Speakers

Rachel Doria

Kohl’s
Marketing Technology Strategy & Enablement

Dan Heneghan

Zoro.com
Sr Manager Digital Merchandising

Cara Lewis

Eddie Bauer
Senior Manager, Product Management

Ariela Nerubay Turndorf

Curacao Retail
CMO

Lisa Perrone Cirelli

Neiman Marcus
Director - Product Recommendations and Personalization

Kelsey Ragsdale

Gucci
Director of Digital Media

Kristin Shane

The Guitar Center
EVP, Chief Merchandising and Marketing Officer

Asa Shiverick

Napa Auto Parts
Director of Demand Generation

Chrysten Strachan

Ring
Senior Manager - Digital Marketing

Pallav Tamaskar

Merrell
CMO

Kevin Washington

Best Buy
Director of Product Management

Allie Wooster

BBQGuys
Channel Manager - Programmatic & Affiliates

Mena Wouters

Lowe’s
Director Merchandising, Partner & Product Content Experience

Doug Zarkin

Good Feet Holdings
Chief Brand Officer

Erin Everhart

MediaPost
Senior Director of Event Programming

Brandi Stone Watkins

Carter’s
Director of Media & Multicultural Marketing

Activities

Monday 2 p.m.

Cable Car to High Camp - Incredible views, Fun games, Refreshments

Take a cable car ride 2 1/2 miles up while enjoying a magnificent 360 degree view of Lake Tahoe and the surrounding mountains. At High Camp you'll have the option to take a self-guided hike to explore the area at the top of the mountain, or relax with a beverage and enjoy the view.  There is also the option to play fun lawn games and disc golf (these may require an additional cost).

Monday 2 p.m.

Lake Tahoe Kayak Tour

Experience the scenic and beautiful Lake Tahoe shoreline from the unique perspective of a kayak.  Paddle along a section of developed waterfront and picturesque beaches.  You will get a special glimpse of some of Tahoe’s most beautiful waterfront homes while enjoying the crystal clear waters of Lake Tahoe.  We may also explore the granite boulder fields of Crystal Bay. - Level of Difficulty: Easy to Moderate.

Monday 2 p.m.

Golf at Everline Resort

Surrounded by six majestic Sierra peaks, the Links at Everline is a championship Robert Trent Jones Jr. golf course in Lake Tahoe that rests serenely at the base of Palisades Tahoe.  This magnificent course is the culmination of ten years of extensive planning and careful handling of the environment to preserve the unique beauty, natural wetlands, and wildlife habitat of Olympic Valley.  The spectacular result is a natural Lake Tahoe golf course that blends in with its beautiful mountain surroundings.



Tuesday 2 p.m.

Sailboat Cruise on Lake Tahoe

The Santa Cruz 50' was a top race boat in it's day, designed for high-performance, off-shore racing. It is truly an incredible experience to be on board, sailing fast while taking in the unique view of the Lake Tahoe basin and the crystal clear waters.  Join fellow Summiters for a one-of-a-kind experience!


Tuesday 2 p.m.

Horseback Riding at Alpine Meadow Stables

Lake Tahoe horseback trail rides wind through green woodsy areas and the pretty places that you want to check out in Lake Tahoe. Lake Tahoe horseback riding is perfect in the summertime.

Tuesday 2 p.m.

Golf at Coyote Moon Course

Coyote Moon Golf Course is one of the finest mountain golf experiences in the country.  Sitting on 250 acres of secluded rolling hills, towering pines, enormous granite outcroppings, wildflowers, and the beautiful Trout Creek, the vistas and fresh mountain air equals near perfection. Nationally ranked year-after-year as one of the top courses in the Western United States, in 2012 Golf Week ranked Coyote Moon the 16th Best Public Course in California and the Insider's Guide to the Best in Golf awarded Coyote Moon the highest rating of all courses in the Tahoe region.

Tuesday 2 p.m.

Pool Hang-out

Relax in style at the outdoor pool here at the Everline Resort.  Enjoy the amazing mountain views and sunny skies... oh, and cold, refreshing drinks will be available for purchase at the pool bar!

Venue

Everline Resort & Spa - Lake Tahoe, CA
400 Squaw Creek Road
Alpine Ballroom
Olympic Valley, California, 96146

Experience accommodations rivaling the magnificence of an alpine setting. The Everline Resort & Spa offers luxurious accommodations with grand picture windows that reveal sweeping views of the Sierra Nevada range, ancient ponderosa forests and lush meadowlands.
Booking your Room at Everline Resort & Spa

To secure a room for MediaPost's Brand Insider Summit Retail, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. If you haven't done so yet, you may register for the event here.

To book your discounted room at Everline Resort & Spa, go to:
https://www.hyatt.com/en-US/group-booking/RNODH/G-W67M

This discounted room block will EXPIRE on FRIDAY, 7/19/24!!

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.