The ROI of Customer Experience

Think big, but stay accountable. Brand marketers are being pulled in two directions at once. Build customer "experiences" not promotions, they are being told. Your consumer isn't in a "funnel" but on a "journey." The best brands don't just sell stuff; they tell grand stories. And yet just as marketers struggle to break through ad clutter with compelling content, marketing departments are expected to show ROI and increasingly to be profit centers themselves.

The annual Austin Brand Marketing Insider Summit squares that circle by exploring how marketers are leveraging data to build customer experiences, tell stories and at the same time measuring impact across channels.

Brand marketers will share:

  • What do "customer journey maps" look like across brands, and how are marketers bringing big data down to manageable size?
  • How are marketers changing their ROI calculus to accommodate cross channel challenges and attribution.
  • Are marketing departments ready to become profit centers?
  • Can AI and machine learning really drive both new efficiencies and new marketing ideas?
  • Measuring the impact of branded content and entertainment across screens

Reasons to Attend

  • Unparalleled access and knowledge sharing with the leading minds in the industry
  • Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solutions providers
  • Morning Sessions provide best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Be part of driving the channel forward as a key component of marketing campaigns, within your company and the industry