Agenda

March 11, 2018
6:30 PM
Welcome Cocktail Reception
March 12, 2018
8:00 AM
Registration & Breakfast
8:30 AM
9:00 AM
Opening Remarks
9:15 AM
9:45 AM
10:00 AM
10:30 AM
11:00 AM
11:30 AM
12:00 PM
1:00 PM
Lunch
1:10 PM
2:00 PM
Afternoon Activities
5:30 PM
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception
March 13, 2018
8:00 AM
Breakfast
8:30 AM
8:45 AM
9:15 AM
10:00 AM
Coffee Break & Sponsor Spotlight
10:30 AM
11:00 AM
11:30 AM
12:00 PM
1:00 PM
Lunch
1:10 PM
2:00 PM
Afternoon Activities
6:30 PM
7:30 PM
9:00 PM
March 14, 2018
8:00 AM
Breakfast
8:30 AM
8:45 AM
9:15 AM
10:00 AM
Coffee Break
10:15 AM
10:30 AM
11:00 AM
Conference Concludes

The ROI of Customer Experience

Think big, but stay accountable. Brand marketers are being pulled in two directions at once. Build customer "experiences" not promotions, they are being told. Your consumer isn't in a "funnel" but on a "journey." The best brands don't just sell stuff; they tell grand stories. And yet just as marketers struggle to break through ad clutter with compelling content, marketing departments are expected to show ROI and increasingly to be profit centers themselves.

Thanks To Our Sponsors

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Spotlight Presenters
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