Agenda

March 07, 2017
6:00 PM
Welcome Cocktail Reception
March 08, 2017
7:00 AM
Registration Opens
7:30 AM
8:00 AM
Breakfast
8:15 AM
9:00 AM
Opening Remarks
9:15 AM
9:45 AM
10:30 AM
11:00 AM
11:45 AM
12:00 PM
1:00 PM
Lunch
1:10 PM
2:00 PM
Afternoon Activities
5:30 PM
One on One Meetings
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception
March 09, 2017
7:30 AM
Registration Opens
7:30 AM
8:00 AM
Breakfast
8:15 AM
8:45 AM
9:15 AM
10:00 AM
10:30 AM
11:00 AM
11:30 AM
12:00 PM
12:15 PM
1:00 PM
Lunch
1:10 PM
2:00 PM
Afternoon Activities
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception
March 10, 2017
7:30 AM
Registration Opens
7:30 AM
8:30 AM
Breakfast
8:45 AM
9:15 AM
10:00 AM
11:00 AM
Conference Concludes

Cross-Channel 2.0: Data, Measurement, Attribution ... Experiences

So much data, so much technology, so much automation. But the real challenge of modern cross-channel marketing is making the big machines behind it all build very human experiences. Brands need to build customer experiences by pulling together retail, TV, social, mobile, video channels and more into consistent, coherent encounters with customers at every touchpoint. 

In this edition of the Mediapost Brand Marketers Insider Summit we help marketers connect the brand experiences and stories they want to build with the cross-channel technologies and tech that power them. From increasing engagement in every channel to building the tech stacks to enable them, from marshaling the right content resources to measuring whether they have impact – we will try to connect the touchpoints. 

For the last decade digital technologies both transformed traditional channels and built entirely new ones. It is time for Version 2.0 – to connect these efforts towards coherent experiences and measurable outcomes.

Thanks To Our Sponsors

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