Jeff is the Senior Marketing Manager at Avvo, an attorney rating & reviews website with a mission of making legal easier for everyone. With Avvo having recently been acquired by Internet Brands, he is in charge of developing brand and content strategy across the legal vertical. Previously, Jeff was the Marketing Director for RootsRated Media, where he worked with outdoor companies and destination marking organizations to create and distribute their brand stories though content marketing.
Meet Jeff at:
Where Does Branding Fit In A Data Driven World?
Date/Time: 9:45 AM
How are marketing strategists planning to grow their brand when a data and analytics culture seems obsessed with performance? Our panel of marketers share how their budgets, marketing and ad mix aim to grow the brand, not just make their numbers. How are they selling the idea internally, organizing their teams, and broadening their KPIs to measure for brand growth?
← Back to speaker list