Market Research Professional

MARKETING RESEARCH PROFESSIONAL / MANAGER / ANALYST Available on-site in NYC / Center City, Philadelphia or via Tele-Commute – Full Time, Contract position or Freelance. Profile: Seasoned Marketing Research Manager / Analyst with 10 Years of Supplier/Vendor-side and 10 Years of Client-side Custom, Proprietary & Syndicated Marketing Research Experience. Multi-discipline professional focused on business & competitive intelligence, consumer insights, analytics, strategy, product & brand development in the consumer marketing, media, financial, youth & women’s industries. Competitive Intelligence Research Methodologies have included Brand Development, Media & Advertising Awareness, Customer Satisfaction, Emerging Technologies, Marketplace Dynamics and Competitive Landscape Assessment. Responsible for custom studies, syndicator/vendor supervision, research budgets, forecasting, and management of research staff. Skills: Nielsen Netview, @Plan, NetRatings, AdRelevance, comScore, Omniture, Google Analytics, Coremetrics, Compete, Quantcast, Foresee, Forester, Mintel, TNS Ad Page, Snap, JD Powers, DART, Atlas, MRI, MMR, & Simmons syndicated data/software experience. Also: Quantum (an SPSS product), IMS, Choices, Clear Decisions software. Dynamic Logics & InsightExpress advertising performance/measurement study experience. Microsoft Suite: Word, Excel, PowerPoint & Outlook. EXPERT in PowerPoint Marketing Research Presentations & Executive Summaries. Highly resourceful and self-motivated, with a "make it happen" attitude reflecting passion and urgency. Strong leadership skills with a positive attitude and demonstrated ability to identify and resolve research-related “challenges”. Results and accountability driven with a proven track record.