Creative use of audio as a campaign’s centerpiece (includes radio).
Campaign creatively using product placement or branded entertainment media opportunities as its centerpiece. Includes sports and music events.
Creative use of influencer marketing to identify key individuals/groups that have sway over potential buyers.
Contest, event or experience created by a brand or product
Original film, video, or interactive film created by a brand or product.
Creative use of print, TV, digital and/or other media in a campaign aimed at a business-to-business audience.
The creative use of content to promote a product, brand or service with lead generation as the primary focus.
The creative use of content, in partnership with a publisher, to promote a product, brand or service with the primary purpose of increasing brand awareness/social engagement.
Best creative execution or creative direction of advertising content by a media agency.
The most creative integrated plan across three or more advertising media.
Creative use of mobile media as a campaign’s centerpiece.
Campaign creatively using media aimed at a specific multicultural/LGBT segment.
A campaign creatively utilizing a new or experimental use of media. Excludes VR/AR
Creative use of online media as the centerpiece for a branding campaign.
Creative use of search engine marketing as the centerpiece of an advertising campaign.
Creative use of outdoor or place-based media as a campaign’s centerpiece.
Creative use of performance-based advertising or marketing in any media.
Creative use of magazines or newspapers in a campaign aimed at a consumer audience.
Innovative use of proprietary or syndicated research that resulted in a creative media strategy.
Creative use of social networks as a campaign’s centerpiece.
Campaign creatively using TV, interactive or addressable technology to enhance advertising.
campaign using VR or AR as the lead element