2016 Finalists

Creative Media Awards

CLIF Bar’s Radio Grudge Match by exverus Media Inc. for CLIF Bar & Co./CLIF Bar/Cykelscramble
Accelerating Next by OMD for Hewlett Packard Enterprise
BIC Soleil 2016 Awareness Campaign by Cramer-Krasselt Chicago for BIC Soleil
Branded Entertainment: Brand/Product Placement
Preventative Care: Job Swap by OMD for Cigna
Ellen by Carat for GM: Chevrolet
Dunkin’ Donuts and America’s Got Talent - “AGT Runs on Dunkin’!” by Trilia/ Hill Holliday for Dunkin' Donuts
Branded Entertainment: Contests/Events/Experiential
The Grammy’s by The Content Collective, OMD, Resolution Media for Intel
Budweiser: Infused With Metallica by UM and Anomaly for Labatt Brewing Company Ltd
Jaguar Art of Performance Tour by Mindshare for Jaguar/Jaguar Land Rover
Branded Entertainment: Original Film/Video
Former Inmates Turn Trash Into Treasure At This Sustainable Nonprofit by Partner Studio by AOL for PwC
Captain Obvious Race for President by CP+B for Hotels.com
We The Voters: 20 Films For The People by Vulcan Productions for N/A
Business Media
Snap-Thropology: Insightful Data On Snapchat’s Avid Users by NewsCred for NewsCred
Make a Masterpiece by Goodby Silverstein & Partners for Adobe
How Tomorrow Votes by MullenLowe Mediahub for CSX
Content Marketing
The Grammy’s by The Content Collective, OMD, Resolution Media for Intel
“Organized Chaos” Campaign by SapientNitro for Chrysler Brand, FCA US LLC
1800 Tequila & Billboard “Back to the Block” by Arena Media/Havas Media Group for 1800 Tequila
Native Marketing
Real Is Rare.Real is a Diamond. by Generator Media for Diamond Producers Association
Analog by MullenLowe Mediahub for American Greetings
GRAMMYs Seat Filler by Mediavest l Spark & MRY for Aflac
Live There Split Narrative Cinema by Starcom for Airbnb
Quantum Break by Carat for Microsoft:Xbox
Frankie Bergstein’s All-Natural Yam Lube by MullenLowe Mediahub for Netflix
Media Plan
Captain Obvious Race for President by CP+B for Hotels.com
The First Olympics in Virtual Reality by Starcom for Samsung Electronics America
Let Your Fan Out by Duncan Channon for StubHub
Mobile Media
S4M & MediaCom/Lokall - Subway You're the Chef by S4M for Subway France
Gatecrash the Runway by MEC for Tiffany & Co.
Never Stop Playing With Cars by OMD Ignition Factory for Porsche Cars North America, 718
Multicultural/LGBT Media
Love For The Ages by Partner Studio by AOL, The Integer Group, and Hunter Public Relations for Barefoot Wine
Axe & RuPaul's Drag Race by Viacom Velocity for Unilever/Axe
#AccessOutdoors by Mediavest|Spark for REI
New/Emerging/Experimental Media
Pressure Chamber by Starcom for P&G Gillette Clinical Strength Deodorant
A Better Way to Generate Leads by Canvas Worldwide for Hyundai Elantra
DJI Mavic Pro - Live Video Ad by Blue 449 for DJI
Online Media: Branding
Stacking the Deck - Controlling What Car Shoppers See with Digital-Display Conquesting by C-4 Analytics for C-4 Analytics
Captain Obvious Race for President by CP+B for Hotels.com
Quantum Break by Carat for Microsoft:Xbox
Online Media: Search
ISO™ Strategy for Branded v. Non-Branded Search by CPC Strategy for prAna
ACUVUE MOIST Multifocal Priority Audience Search Targeting by Johnson & Johnson, Razorfish Health (Powered by Publicis Health Media) for Johnson & Johnson // ACUVUE MOIST Multifocal
SAP Improves Live Business with TV Synced Ads by 4C (www.4Cinsights.com) & Resolution Media (www.ResolutionMedia.com) for SAP
Outdoor Media
Wall Street Journal: Ambitious Hours by m/SIX & The &Partnership for Dow Jones/Wall Street Journal/The Wall Street Journal
Netflix Narcos Season 2 Outdoor by MullenLowe Mediahub for Netflix
4/20 Better When Baked in Denver, CO by Kinetic Worldwide for General Mills, Totino’s Pizza Rolls
Performance Media & Marketing (including Direct Response, TV, Email, etc.)
Jaguar Land Rover Audience First Approach by Mindshare for Jaguar Land Rover
MegaBonus Achievement by Yes Lifecycle Marketing for Marriott Rewards
Butts in Seats by MullenLowe Mediahub for JetBlue
Print (magazines and newspapers)
Making Print a Precision Medium by Starcom for Kraft Heinz/Philadelphia Cream Cheese
M&M’S 75th Anniversary Marvel Covers by MediaCom and Starcom for Mars/M&M'S
Latino 30 under 30 by El Mundo Boston for Hennessy VSOP Privilege
Research/Consumer Insights
Create Your Next Remember When… by Exclusive Resorts and Merkle for Exclusive Resorts
Unacceptable Acceptance Letters by Goodby Silverstein & Partners for The Hunting Ground
The 2016 Election: can earned media predict the next President? by iQ media for Hillary for America, Donald Trump for President
Social Media
Stand with Malala by Campfire at SapientNitro for National Geographic Channel
Girl Emojis by Starcom, Leo Burnett Toronto & Chicago and MSL Group for P&G Always
Likes To Love by Carat for GM: Chevrolet
TV or Interactive/Enhanced TV
Outcast Interactive Trailer: “Possession Begins” by Campfire at SapientNitro for Cinemax
Every Dog Deserves the Right Nutrition by Starcom for Mars, Inc / IAMS
Taking Ad Skipping Literally by Innovid for Hotels.com