2017 Finalists

Creative Media Awards

Audio
Alien Covenant by Innovid for 20th Century Fox
Imagine Dragons Campaign by Undertone for Interscope Records
Trait Talk by Colle McVoy for Forage Genetics International
Branded Entertainment: Brand/Product Placement
2017 CMT Music Awards by Viacom Velocity for Pepsi, Clorox Kingsford, J&J Aveeno, Mars Petcare Dentastix, Bar-S, Firestone, Hershey's
FIAT and LOGO – Snow Days 2017 by Viacom Velocity for FIAT Chrysler
The Ring Bearer by CNN - Courageous Studio for Pitney Bowes
Branded Entertainment: Contests/Events/Experiential
2017 CMT Music Awards by Viacom Velocity for Pepsi, Clorox Kingsford, J&J Aveeno, Mars Petcare Dentastix, Bar-S, Firestone, Hershey's
Veuve Clicquot NY Polo Classic by Havas Media for Veuve Clicquot
Jabil 3D Video by Digital Yalo for Jabil Manufacturing
Branded Entertainment: Original Film/Video
60 Second Docs Present Time: The Kalief Browder Story by Viacom Velocity for Spike
Bite Size Horror by Fox Networks Group, All City Content Studio, Starcom for Mars, Inc./M&M'S + SNICKERS + Starburst + Skittles
Keep Spinning by Viacom Velocity for Cadillac
Business Media
Magazine Media. Better. Believe it. by MPA – The Association of Magazine Media for MPA – The Association of Magazine Media
Notable Launch by The Martin Agency for Benjamin Moore
Spotify.me by Spotify for Brands & GLOW for Spotify for Brands
Content Marketing
Meet the Maddons by rEvolution for Winnebago
Racing the Sun by CNN - Courageous Studio for Volvo
Her Story is Our Story: The Laws of Gilead by UM LA for Hulu / The Handmaid's Tale
Native Marketing
Her Story is Our Story: The Laws of Gilead by UM LA for Hulu / The Handmaid's Tale
Meet An Owner: Daniel Tosh by Viacom Velocity for Subaru of America, Inc.
The Joy Index by 23 Stories for Bank of America
Creative
Meet An Owner: Daniel Tosh by Viacom Velocity for Subaru of America, Inc.
By Air, By Land, or By Sea by Edelman for Department of Defense Warrior Games
Stay Wild by Colle McVoy for Jackson Hole Travel & Tourism Board
Media Plan
Poverty Line Prices by Goodby Silverstein & Partners for Tipping Point Community
Unblockable Ads by MullenLowe Mediahub for Netflix -- Black Mirror
Residente by Gupta Media for Sony Music Latin America
Mobile Media
Dunkin' Waze On The Go Ordering by Trilia Media/Hill Holliday for Dunkin' Donuts
Budweiser Goal Notification App by UM Canada for AB InBev / Budweiser
Michael Kors Sexy Ruby by Compose[d] for Aramis & Designer Fragrances / Michael Kors Fragrances
New/Emerging/Experimental Media
Saving Lives with Artificial Intelligence by Federation for Internet Alerts for Federation for Internet Alerts
Alien Covenant by Innovid for 20th Century Fox
Facebook Station Visits by RPA for ARCO SW
Multicultural/LGBT Media
Homeless LGBT Youth Utah: SUBARU + Logo Trailblazer Honors by Viacom Velocity for SUBARU
This Is Everything: Gigi Gorgeous by Cold Open for YouTube Red
Parents Coming Out by Colle McVoy for 3M Command
Online Media: Branding
#SantaProject by Carat for Macy's
Don't Get Mad by Assembly for E*Trade
In Romania, Winter is NOT Coming by UM Romania for KFC
Online Media: Search
Firehouse Subs - Founded by Firemen by The Richards Group for Firehouse Subs
Hyperlocal Digital Targeting at Scale by Firewood Marketing for Breather
Outdoor Media
Fall Colors by Laughlin Constable for Travel Wisconsin
Give a S#!t by Epsilon for Rocket Dog Rescue
United Dynamic Taxi Top for United by Wavemaker for United
Performance Media & Marketing (including Direct Response, TV, Email, etc.)
Life is Beautiful Ticket Campaign by R&R Partners for Life is Beautiful
People-Based Programmatic Display by RPA for La-Z-Boy
BMW's Ultimate Data Machine by UM NY for BMW
Print (magazines and newspapers)
Truth by Texture for Texture
Magazine Media. Better. Believe it. by MPA – The Association of Magazine Media for MPA – The Association of Magazine Media
Innovation & Tech Today by Innovative Properties Worldwide for Innovation & Tech Today
Research/Consumer Insights
Oui by Yoplait by Mindshare for General Mills Inc
Unblockable Ads by MullenLowe Mediahub for Netflix -- Black Mirror
The Ultimate Data Machine by UM NY for BMW
Social Media
Dunkin' Donuts National Donut Day by Trilia Media/Hill Holliday/Dunkin Donuts for Dunkin' Donuts
Frozen Ice-T by Goodby Silverstein & Partners for SONIC Drive-In
13 Whispers That Got Teens Talking by MullenLowe Mediahub for Netflix -- 13 Reasons Why
TV or Interactive/Enhanced TV
Southwest Medical Associates Healthcare TV First-Ever Segment by B&P Advertising for Southwest Medical Associates
Real-Time TV by MullenLowe Mediahub for Patron
White Hats Wanted by UM NY & McCann Worldgroup for U.S. Army
VR/AR
Vegas in 360 by R&R Partners for Las Vegas Convention & Visitors Authority
Racing the Sun by CNN - Courageous Studio for Volvo
Honda and RPA Leverage First to Market Virtual Reality Opportunity to Engage Audiences by Honda, RPA and Amobee for Honda