
Oreo created a campaign and platform celebrating diverse families. With PFLAG, it developed multiple elements, including a recreation of signs carried by proud parents of LGBTQ+ people during parades, a targeted buy along abandoned parade routes and a film that movingly tells the story of how a family embraces a LGBTQ+ couple—it during the same weekend as National Coming Out Day. Within days of launch, the new platform drew thousands of people and received more than 400 press placements.
Credits: Justin Parnell, Senior Director, Oreo Brand Equity, Mondelez
Marion Delgutte Saenen, Marketing Director, US Oreo Equity, Mondelez
Olympia Portale, Brand Manager, US Oreo Equity, Mondelez
Georgie Maddock, Brand Manager, US Oreo Equity, Mondelez
Liz Owen, Director of Communications, PFLAG
Jean-Marie Navetta, Director of Learning and Inclusion, PFLAG
Jamie Henkel, Learning and Inclusion Manager, PFLAG
Menno Kluin, Chief Creative Officer, 360i
Piper Hickman, Executive Creative Director, 360i
Michael Schachtner, Executive Creative Director, 360i
Jenna Zink, Associate Creative Director, 360i
Michael Palma, Associate Creative Director, 360i
Kushal Birari, Art Director, 360i
Lee Koppel, Junior Copywriter, 360i
Brian Gartside, Design Director, 360i
Sophia DelPlato, Senior Designer, 360i
Luis Valencia, Junior Designer, 360i
Kelly Bray, Associate Content Director – Motion Designer, 360i
Carissa Ranelycke, Head of Production, 360i
Carly Salaman, Executive Producer, 360i
Jessica Ryle, Associate Producer, 360i
Linda Ferrara, VP Business Affairs, 360i
Joshua Safran, Group Account Director, 360i
Kristine Dowd, Account Supervisor, 360i
Kevin Tamayo, Project Manager, 360i
Raig Adolfo, Chief Strategy Officer, 360i
Maggie Walsh, Strategy Director, 360i
Michael LaVallee, Associate Strategist, 360i
Kristin Maverick, VP Social & Influencer, 360i
Eden Lipke, Senior Social Strategist, 360i
Sage Stargrove, Social Strategist, 360i
Dahlia Dandashi, Social Marketing Manager, 360i
Cole Webley, Director, Sanctuary Films
Preston Lee, Founder/EP, Sanctuary Films
Chris Cho, Line Producer, Sanctuary Films
Bianca Cline, Director of Photography, Sanctuary Films
Jonas Sappington, Production Design, Sanctuary Films
Mah Ferraz, Editor, PS260 Editorial
Caroline Yost, Assistant Editor, PS260 Editorial
Raná Martin, Executive Producer, PS260 Editorial
Evann Payne, Senior Producer, PS260 Editorial
Margaret Yang, VFX/Flame, PS260 Finishing
Anthony Augusta, Flame Assistant, PS260 Finishing
Natalie Raffaele, Finishing Producer, PS260 Finishing
Trevor Gureckis, Executive Creative Director, Found Objects
Jay Wadley, Executive Creative Director, Found Objects
Ben Marshall, Creative Director, Found Objects
Adam Weiss, Composer, Found Objects
Jennie Armon, Executive Producer, Found Objects
Matt Nelson, Executive Producer, Found Objects
Nick Chomowicz, Producer, Found Objects
Agatha Lee, Music Coordinator, Found Objects
Rob Fielack, Audio Mix, Screaming Penguin
Ricky Gausis, Colorist, MPC