January 28, 2020
New York

2019 Finalists

Creative Media Awards

Audio
The Bigger Bottle of Smirnoff Vodka by Carat for Smirnoff, Diageo
#eyeslipsface Hashtag Challenge on TikTok by Movers+Shakers by e.l.f. Cosmetics for e.l.f. Cosmetics
Wendy’s Bacon Sizzles on Spotify with ASMR by Empower for Wendy's
Branded Entertainment: Brand/Product Placement
The Unexpectedly Epic Pixel 3 Unboxing Event That Took Over YouTube & GIPHY by Essence for Google, Pixel 3
Toyota + The 2019 MTV Video Music Awards by Viacom Velocity for Toyota
The Conan & Friends Comedy Tour by WarnerMedia for Boston Beer
Branded Entertainment: Contests/Events/Experiential
MINI On-Demand: Tweet to Test Drive by UM New York for MINI USA
Oregon's Mt. Hood Territory: Phoenix Activation by Borders Perrin Norrander for Oregon's Mt. Hood Territory
Love Reigns Over The Umbrella Academy by Mediahub for Netflix - The Umbrella Academy
Influencer Marketing
Helpful Honda by Horizon Media for Southern California Honda Dealers Association
Do What You Can't Jimmy Fallon by Starcom for Samsung Galaxy S10
Road to Coachella by Mirrored Media for BMW
Branded Entertainment: Original Film/Video
5B by UM New York for Johnson & Johnson
Cheetos - Diss Track by Goodby Silverstein & Partners for Cheetos
The Play for Equal Pay by Courageous Studios for P&G - Secret
Business Media
Visibility Without Borders by JUST Media for NETSCOUT
Investing in Greater Possibilities Together by Courageous Studios for Invesco QQQ
AT&T Business Vertical Content Program by Hearts & Science for AT&T Business
Content Marketing
Every Dog Has Its Ad by MilkMoney, Inc. for Puppo
Toyota + The 2019 MTV Video Music Awards by Viacom Velocity for Toyota
Snowpiercing Culture by Mediahub/TNT for Snowpiercer on TNT for TNT
Native Marketing
First-ever digital covers take Google Pixel 3 from the magazine stand to social standout by Essence for Google, Pixel 3
IKEA A Holiday for All by Wavemaker for IKEA
Dove Project #ShowUs by Mindshare for Dove
Creative
Be The Better Man by AMP Agency for Just For Men
Every Dog Has Its Ad by MilkMoney, Inc. for Puppo
Putting TriHealth's Marketing in Intensive Care. We Saw a Full Recovery. by Empower for TriHealth
Media Plan
Dove Men+Care #TakeTheTime by Mindshare Canada for Unilever, Dove Men+Care
AXE X Marvel Multiverse by Mindshare for Unilever, AXE
Mall of America "Holiday" by Ciceron for Mall of America
New/Emerging/Experimental Media
#eyeslipsface Hashtag Challenge on TikTok by Movers+Shakers by e.l.f. Beauty for e.l.f. Beauty
Connecting Safelite with an Unplugged Audience by Horizon Media for Safelite
Krispie Kitchen by Starcom & Leo Burnett Chicago for Kellogg's / Rice Krispies Treats
Multicultural/LGBT Media
P&G - Out of the Shadows and Queer City: A CNN Experience by Courageous Studios for P&G
Making Beautiful Possibilities Accessible to All by Mediahub for Ulta Beauty
Queerty Presents That's Our Sally, In Partnership with Gilead Sciences by Q.Digital for Gilead Sciences
Online Media: Branding
Expanding the LifeProof Brand to Go Beyond (Hard) Core Users by Vladimir Jones and Otter Products for Otter Products – LifeProof
Triggered by Premier Protein by Exverus Media for Premier Nutrition/Premier Protein
Umbrellas Everywhere by Mediahub for Netflix - The Umbrella Academy
Outdoor Media
The Shape of History by UM LA & Courageous Studios for Hulu / The Handmaid's Tale
Chronicling by Bailey Lauerman for Omaha Public Power District
Making it Rain for the Umbrella Academy by Mediahub for Netflix - The Umbrella Academy
Performance Media & Marketing (including Direct Response, TV, Email, etc.)
Pioneering Privacy-First Personalization with New Machine Learning Tool by Essence for Google
Yellow Brick ("TV Everywhere") by Hewlett Packard Enterprise for Hewlett Packard Enterprise
SHE IS COMING by MilkMoney, Inc. for Miley Cyrus
Print (magazines and newspapers)
Dove Project #ShowUs by Mindshare for Dove
Reranking the Rich by Mediahub for Nuveen
Pavlovian-response Scented Ad by Goodby Silverstein & Partners for Liberty Mutual
Research/Consumer Insights
Scoring an Invite to the Big Game Party Table by Cramer-Krasselt for T. Marzetti/ Marzetti Veggie Dips
Cross Campaign Audience Centricity Approach by Wavemaker for Tiffany & Co.
Every Dog Has Its Ad by MilkMoney, Inc. for Puppo
Social Media
Put That S#!t on Twitter by UM New York & Grey New York for McCormick / Frank's Red Hot Sauce
#eyeslipsface Hashtag Challenge on TikTok by Movers+Shakers by e.l.f. Cosmetics for e.l.f. Cosmetics
Delivering The Package on Reddit by Mediahub for Netflix - The Package
TV or Interactive/Enhanced TV
Kellogg’s Pringles “Sad Device” by Innovid for Kellogg's
Do What You Can't Jimmy Fallon by Starcom for Samsung Galaxy S10
The Penalty Box by Blue 449 and Digitas (Publicis DDOne) for Dunkin'