2018 Finalists

Creative Media Awards

Audio
Sound Travels by Expedia Group Media Solutions for Brand USA
Chompers by Gimlet Media for P&G/Crest Kids
GE Voyages by Giant Spoon & T Brand Studio for GE
Branded Entertainment: Brand/Product Placement
#XT4THEDROP by Carat for General Motors / Cadillac / XT4
Movie Dew-Overs by Viacom Velocity for PepsiCo / Mountain Dew ICE
Long Live The King by Walton Isaacson for Lexus
Branded Entertainment: Contests/Events/Experiential
#XT4THEDROP by Carat for General Motors / Cadillac / XT4
The Oh Henry! 4:25 Bar by UM Canada for Hershey's / Oh Henry!
SXSWestworld by Giant Spoon for HBO
Influencer Marketing
Dundee: The Son of a Legend Returns Home by UM & Droga5 for Tourism Australia
Black-ish Gets Real About Diabetes by Spark Foundry for Novo Nordisk
#XT4THEDROP by Carat for General Motors / Cadillac / XT4
Branded Entertainment: Original Film/Video
Dundee: The Son of a Legend Returns Home by UM & Droga5 for Tourism Australia
Wishes Delivered by T3 for UPS
Cinco Equis by Starcom for Heineken USA / Dos Equis
Business Media
Video Advertising Bureau + Viacom by Viacom Velocity for Video Advertising Bureau
An Entirely Different Beast by Digital Yalo for OpenConnect
State of Pay by Giant Spoon for Synchrony
Content Marketing
Food Truck Love by Lopito,Ileana & Howie for AT&T/Lopito, Ileana & Howie
Marriott Traveler by Yes Marketing for Marriott
Rimmel + Refinery 29 “Beauty on My Block” by Zenith for Coty
Native Marketing
Dexcom G6 T Brand Studio Partnership by Marcus Thomas LLC for Dexcom
Go Beyond by National Geographic and Wavemaker for T. Rowe Price
A Roundtrip to Adventure by WPP Horizon Team (Wavemaker & Ogilvy) for British Airways
Creative
Surprising the Unsurprisable by MediaHub for Netflix
Data in Dollars by Goodby Silverstein & Partners for Xfinity
The Oh Henry! 4:25 Bar by UM Canada for Hershey's / Oh Henry!
Media Plan
Creating the Undead Lifestyle Trend by MediaHub for Netflix
A Never-Been-Done-Before Media Buy with Weather Channel Layered with Creative OOH + Digital Delivers Avalanche of Success by Empower for O' Keeffe's Working Hands Hand Cream
Food Loves Milk by Goodby Silverstein & Partners for California Milk Processor Board
Mobile Media
Going From the Small Screen to the Big Screen by S4M for Sony Pictures
Cheetos Vision by Goodby Silverstein & Partners for Cheetos
Ford EcoSport: In-Car AR by Mindshare Canada for Ford/Ford EcoSport
Multicultural/LGBT Media
BMW & Grindr - The Zero Filter Awards by UM for BMW / BMW X2
This is Mi Cultura by Spark Foundry for Brown Forman/Korbel
We Are Beautiful by NBCUniversal for Ulta
New/Emerging/Experimental Media
Amazon Echo Q2 POLV Campaign by true[X] for Amazon Echo
Top Chef Delivers with Robots by Bravo for Bravo
Project Dead Zone by Goodby Silverstein & Partners for Xfinity
Online Media: Branding
Amazon Echo Q2 POLV Campaign by true[X] for Amazon Echo
Smirnoff Equalizer by Carat for Smirnoff, Diageo
eCommerce Treasure Hunt by Starcom for The Kraft Heinz Company / Cheez Balls
Online Media: Search
Taking Paid Search to the Next Level with AMP by Ingenio, LLC for Keen
Creative Search Engine Marketing Leads to a Surge in Quality Relationships by Empower for Fifth Third Bank
Geo Search by Zaiss & Company for PeopleService
Outdoor Media
Breathing Life into Bus Shelters by MediaHub for Netflix
TRESemmé Exhale by Mindshare Canada for Unilever/TRESemmé
The Disaster Artist - Billboard by Operam for A24
Performance Media & Marketing (including Direct Response, TV, Email, etc.)
Dexcom G6 Campaign by Marcus Thomas for Dexcom
eCommerce Treasure Hunt by Starcom for The Kraft Heinz Company / Cheez Balls
Secret Visitors (Unbranded Parkinson’s Disease Psychosis Disease Education Campaign) by Pathway for ACADIA Pharmaceuticals/NUPLAZID®
Print (magazines and newspapers)
Canine Q by Colle McVoy for Elanco/Galliprant
Jane Walker by Carat for Johnnie Walker, Diageo
The Chain by Google for Google Pixel 2
Research/Consumer Insights
Nexcare+ESPN X Games: Research Drives Media Creativity by Colle McVoy for 3M/Nexcare
Make It What You Want NFL Fantasy by Carat (Dentsu Aegis Network) for Subway
Culture of Proximity by Viacom Velocity for Viacom Velocity
Social Media
Competitive Sleeping League by McKinney for Marpac
Don’t let a great opportunity slip through your fingers by Indeed for Indeed
HEINZ® MAYOCHUP TM sauce by Starcom for The Kraft Heinz Company / HEINZ® MAYOCHUP TM sauce
TV or Interactive/Enhanced TV
Firehouse Subs - YouTube Directors Mix by The Richards Group for Firehouse Subs
4/20 High-Atus by Starcom for Wingstop
MassMutual - The Unsung - Live Ad by Courageous Studios for MassMutual
VR/AR
Vegas Alter Your Reality by Las Vegas Convention and Visitors Authority for Las Vegas Convention and Visitors Authority
VR Soccer Challenge by Colle McVoy for Invisalign®
VRnoculars by Colle McVoy for Jackson Hole Travel & Tourism Board