February 5, 2021
New York, NY

2020 Finalists

Creative Media Awards

Branded Entertainment: Brand/Product Placement
The Universal Language of Music by Velocity, ViacomCBS for Toyota
Driving Record Ratings By Colliding Gamers And NASCAR Drivers by Mediahub for FOX Sports + NASCAR
Branded Entertainment: Contests/Events/Experiential
The Punishing Signal by Lodestar UM & FCB India for Mumbai Police
Courtside by Anheuser-Busch for Michelob Ultra
Beyond The Glass by VIZIO, Inc. for VIZIO, Inc.
Influencer Marketing
Flex the Swap by Foundry @ Meredith for Upfield – for Country Crock® Plant Butter
Toyota Hybrid Life by Intertrend for Toyota Motor North America
Unexpected DJs x Diplo vs. The World by Goodby Silverstein & Partners for NCSoft & Harmonix
Branded Entertainment: Original Film/Video
Proud Parent by 360i for OREO
Porsche x Star Wars: The Designer Alliance by Cramer-Krasselt for Porsche
Life Below Water by Goodby Silverstein & Partners for UN Global Initiative
Business Media
Observability for All by Just Global for New Relic
See’s Candies - Fundraising by Data Axle for See’s Candies
"Go There" With Intersection by Intersection for Intersection
Content Marketing
Going From Broke by Crackle Plus for Crackle Plus
Driving Record Ratings By Colliding Gamers And NASCAR Drivers by Mediahub for FOX Sports + NASCAR
Lil Nas X "HOLIDAY" NEW SINGLE by MilkMoney for Columbia Records
Native Marketing
#InItTogether by J3 & Meredith for Johnson & Johnson / Johnson's Baby
We Are Not Profit by Duncan Channon for California Tobacco Control Program
Chex Quest HD by Martin Williams for Chex Mix, General Mills
Data
Lauv How I’m Feeling by Ciceron for AWAL / Lauv
OTT/CTV Closed Loop Conversion Attribution by Merkle for Cancer Treatment Centers of America
Chief Exploration Officer by Anheuser-Busch for Michelob Ultra
Creative
Porsche x Star Wars: The Designer Alliance by Cramer-Krasselt for Porsche
I am Jimmy by MERGE for Dana-Farber Cancer Institute / The Jimmy Fund / MERGE
“It Starts On TikTok” by Known, LLC for TikTok
Media Plan
Live From Aus by UM Australia for Tourism Australia
I am Jimmy by MERGE for Dana-Farber Cancer Institute / The Jimmy Fund / MERGE
Super Bowl by Anheuser-Busch for Bud Light Seltzer
New/Emerging/Experimental Media
Storm Radar & IBM Watson Advertising Accelerator by IBM Watson Advertising for Storm Radar
Eyes. Lips. Famous.: First-Ever TikTok Reality Show by Movers+Shakers for e.l.f. Cosmetics
Cool Ranch Dance Off by Goodby Silverstein & Partners for Doritos
Multicultural/LGBT Media
Proud Parent by 360i for OREO
#InItTogether by Foundry @ Meredith & J3 for Johnson’s®
More Than a Vote by Open Influence - Sadler Strategic Media - More Than a Vote for More Than A Vote
Online Media: Branding
The Vault by Havas Media for EPIC Games
Quarantine E-Greetings, Videos Helped Billions of People Stay Connected When They Had to Live Apart in 2020 by JibJab for JibJab
Valero Rescue Relay by CE Media for Valero
Outdoor Media
Children's Health Get Well-evator by Colle McVoy for Children's Health℠
The Punishing Signal by Lodestar UM & FCB India for Mumbai Police
Bumble "Make The First Move 2.0" by MilkMoney for Bumble
Performance Media & Marketing (including Direct Response, TV, Email, etc.)
Make Google Do It by Google for Google Assistant
Less Grocery Stress by Marketing Architects for Nuts.com
Aqua Carpatica Pandemic E-Commerce Campaign by Marcus Thomas LLC for Aqua Carpatica
Print (magazines and newspapers)
3M + The New York Times Sustainable Gift Wrap by Colle McVoy for 3M
Can't Cancel My Pride by Foundry @ Meredith for Procter & Gamble
Chex Quest HD by Martin Williams for Chex Mix, General Mills
Research/Consumer Insights
3M "Advertising Works" by Colle McVoy for 3M
Driving Record Ratings By Colliding Gamers And NASCAR Drivers by Mediahub for FOX Sports + NASCAR
Cause for Celebration: Virtual Photoshoot by Some Spider Studios for Kimberly Clark // Huggies x Scary Mommy
Social Media
Tide Laundry Trials by United Esports for Tide / Procter & Gamble
Eyes. Lips. Famous.: First-Ever TikTok Reality Show by Movers+Shakers for e.l.f. Cosmetics
More Than a Vote by Open Influence - Sadler Strategic Media - More Than a Vote for More Than A Vote
TV or Interactive/Enhanced TV
Serving Up Holiday Success: 2019 Ninja Addressable Video by UM Detroit for SharkNinja / Ninja Foodi
Take on Race by Carat for P&G
The King of the 2020 VMAs by Velocity at ViacomCBS for Burger King