MediaPost – Creative Media Awards

Creative Media Awards

Audio: Alien Covenant by Innovid for 20th Century Fox
On behalf of 20th Century Fox and its thriller, Alien Covenant, Innovid showed that personalization can achieve terrifying results. After hiring a voice actor to record hundreds of names, Innovid’s video ads was able to urge thousands of individual view to “run!” Apparently delighted by the personalized touch, consumers’ response to the campaign was overwhelming. To date, the campaign has shown a 54% uplift in engagement. The innovative work also elicited wide response from the media, with widespread discussion on BBC news and radio programs.
Affiliated Agency: Channel 4
Credits: Tom Costa, Innovid, Account Manager Shai Ryter, Innovid, VP Creative Hanan Gamze, Innovid, Sr. Motion Designer Jay Surroop, Innovid, Sales Director; Imagine Dragons Campaign by Undertone for Interscope Records
Interscope Records wanted “Believer” to speak to Spotify users. To do so, Undertone helped the label turn the music streaming service into a communication platform between artists and fans. The effort also involved turning static cover art into full-page takeover units, and “parallax functionality,” which let users take in the artwork through the eyes of the figure at the bottom of the page. So people could share the experience, Undertone even added a selfie functionality, which, of course, included some cool filters and features.
Credits: Jeff Ortegon - Creative Director - Undertone Adam Cousins - Senior Creative Developer - Undertone Justin Samuels - Senior Manager, Brand Marketing - Undertone Mariam Matin - Brand Marketing Associate - Undertone Jaime Nash - Associate Director, Creative Strategy - Undertone Josh Gotthelf, VP, Brand Marketing, Content & Creative - Undertone Ilana Greenberg - Brand Marketing Content Coordinator - Undertone Raquel Cadourcy - Director, Brand Marketing - Undertone Christina Fiascanaro - Client Services Manager - Undertone Nick Lakiotes - Brand Art Director - Undertone Omar Alkhalili - Technical Client Support Specialist - Undertone Eric Samuelson - Director, Strategic Marketing - Interscope Records Kirsten Stubbs - Director, Digital Marketing - Interscope Records Cliff Feiman - Graphic Designer - Interscope Records Jason Cruanas - Director, Consumer Technology - Interscope Records Mike Winkelmann - Graphic Designer - Beeple Studios; Trait Talk by Colle McVoy for Forage Genetics International
Forage Genetics International had a problem. Its sales force had to move two new alfalfa seeds “technologies,” but they weren’t prepared to explain them to customers. They also knew that farmers aren’t particularly receptive to ads or brochures. The solution? With the help of Colle McVoy, they programmed Amazon Echos to serve as expert sales “people” at various retail locations. Redefining customer engagement, Alexa asked questions to learn about farmers, and then tailored product based on these insights.
Credits: Mike Caguin, Chief Creative Officer, Colle McVoy Erik Kvalseth, Associate Creative Director, Colle McVoy Danny Walsh, Copywriter, Colle McVoy Nick Neary, Designer, 10 Thousand Design Kezra Cornell, UX Designer, Colle McVoy Chris Moen, DevOps Engineer, Colle McVoy Charlie Hield, Sr. Creative Technologist, Colle McVoy Kayla Bries, Account Supervisor, Colle McVoy Val Kesterson, Account Executive, Colle McVoy Liesl Koehnen, Project Manager, Colle McVoy Sandra Chute, Print Producer, Colle McVoy

Branded Entertainment: Brand/Product Placement: 2017 CMT Music Awards by Viacom Velocity for Pepsi, Clorox Kingsford, J&J Aveeno, Mars Petcare Dentastix, Bar-S, Firestone, Hershey's
Viacom took what had been a one-and-done celebration of the CMT Music Awards in Nashville to a blow-out taking place over three days. The multi-brand, city-wide party included activations for its sponsors, including Pepsi, Firestone, and Hershey. The effort gave fans unprecedented experiences, boosted the city’s national profile alongside the NHL Stanley Cup finals, and earned major media exposure.
Credits: Adam Steingart, SVP Viacom Velocity Eli Litt, VP Viacom Velocity Lynne Antinarelli, Sr. DIR Viacom Velocity Denise Jaworski, Sr. DIR Viacom Velocity Jamie Moran, DIR Viacom Velocity Brian O'Dea, MGR Viacom Velocity Catherine Schuler, MGR Viacom Velocity Jill O'Donnell, MGR Viacom Velocity Tara Macaluso, COOR Viacom Velocity Rachel Burns, COOR Viacom Velocity Fiona Walsh, Asst Viacom Velocity Kara Longo, Asst Viacom Velocity Scott Gerlock, Creative DIR Viacom Velocity; FIAT and LOGO – Snow Days 2017 by Viacom Velocity for FIAT Chrysler
Who doesn’t love a good drag queen? Here Viacom put two of the more flamboyant into a Fiat 500X Crossover and sent them on their merry way to celebrate Logo Snow Days in Aspen, Colo. Ginger Minj and Alyssa Edwards take us on a stunning ride through town as they shop and pamper themselves, never quite making it to the mountain. The team included lovely driving shots with fun content that showcased the car and its capabilities. Jump in, the water’s divine!
Affiliated Agency: Universal McCann
Credits: Amy Wigler, SVP Integrated Marketing, Viacom Velocity Erin O’Keefe, VP Integrated Marketing, Viacom Velocity Eric Purpura, Coordinator Integrated Marketing, Viacom Velocity Chris Cereda, SVP Creative Director, Velocity Meg Sudlik, VP Creative Production, Viacom Velocity Chris Daviau, Line Producer, Viacom Velocity Eric Schmidt, Director/DP, Gravy Films Brent Stoller, Executive Producer, Gravy Films Ash Marshall, Line Producer, Gravy Films; The Ring Bearer by CNN - Courageous Studio for Pitney Bowes
Who thinks of diamond rings when they hear Pitney Bowes? No one, that’s who. But CNN decided to highlight the role the company plays in one man’s marriage proposal. A young Londoner looks for the ring of his dream and finds it, albeit on another continent. After asking her dad for permission, the countdown was on. Pitney was able to drive awareness for its shipping offerings through this, yes, engaging campaign. How engaging? Over-delivery on expectations was 27%!
Affiliated Agency: Connected Pictures (production company), Digitas (media agency)
Credits:
CNN: CONTENT PARTNERSHIPS TEAM Activation Lead - Tiago Barros Manager Content Partnerships - Ilysa Bass (NYC)

COURAGEOUS: Otto Bell (Creative Lead), Erik Rhey (Writer / Producer), David Walton Smith (Director), Owen Hamilton (Director of Photography), Duc (Editor)
UK PRODUCTION COMPANY: Jon Ayres, Executive Producer, Anna Burrows, Casting Producer, Mark Henderson, Director

LAUNCHPAD - Pat Kennedy - Sam Kapp

CNN: SALES TEAM Account Executive, Michael Mohn Planner, Elizabeth O'Brien Account Coordinator/Manager, Zachary Presswood (Transitioned from Paige Hoffmann), Lauren Nickel (Transitioned from Preston Wagner) Trafficker, Courtney O'Connell Yield Management, Kelsea Watkins, Kamil Price Latorre

MEDIA AGENCY: DIGITAS, Marshall Wright, VP Content Director, Kelly Sereno, Ashley Billings

Branded Entertainment: Contests/Events/Experiential: 2017 CMT Music Awards by Viacom Velocity for Pepsi, Clorox Kingsford, J&J Aveeno, Mars Petcare Dentastix, Bar-S, Firestone, Hershey's
Viacom Velocity worked to turn the 2017 CMT Music Awards took over Nashville and turned the one-off evening into a multiday party. Sponsors included Pepsi, Clorox Kingsford, J&J Aveeno, and others. The event kicked off with CMT Crossroads featuring Earth, Wind and Fire, as well as Daybreaker Nashville. Content captured during the event rolled out all summer through co-branded music videos, which kept the buzz going. Kingsford sponsored a BBQ with performances by Charlie Worsham and Maggie Rose, bringing traditional brands into country entertainment.
Credits: Adam Steingart, SVP Viacom Velocity Eli Litt, VP Viacom Velocity Lynne Antinarelli, Sr. DIR Viacom Velocity Denise Jaworski, Sr. DIR Viacom Velocity Jamie Moran, DIR Viacom Velocity Brian O'Dea, MGR Viacom Velocity Catherine Schuler, MGR Viacom Velocity Jill O'Donnell, MGR Viacom Velocity Tara Macaluso, COOR Viacom Velocity Rachel Burns, COOR Viacom Velocity Fiona Walsh, Asst Viacom Velocity Kara Longo, Asst Viacom Velocity Scott Gerlock, Creative DIR Viacom Velocity; Veuve Clicquot NY Polo Classic by Havas Media for Veuve Clicquot
The Veuve Clicquot’s annual Polo Classic brings in more than 9,000 guests, but this year the brand saw an opportunity to share the event with even more. For the 10th Anniversary, Havas Media teamed with The New York Times and T-Brand Studios. Host Neil Patrick Harris and live stream co-host Lucy Hale gave viewers a glimpse into the social event streaming live on the NY Times homepage. It reached 3.5MM viewers. Average time spent for long form content rose to 10 minutes.
Affiliated Agency: New York Times/ T Brand Studios, Publishers
Credits: Jessica Klein (Havas Media/ LVMH - VP, Client Lead) Jenn Bjorklund (Havas Media/ LVMH - Director, Connection Planning ) Catherine Jeanbart (Havas Media/ LVMH - Supervisor, Publisher Investments) Stefanie Kubanka (Havas Media/ LVMH - SVP, Group Client Lead ) David Rosenbaum (Havas Media/ LVMH - EVP, Group Director) Nicole Nigh (VP, Director of Socialyse at Havas Media) Hayley Welke (Specialist, Socialyse at Havas Media); Jabil 3D Video by Digital Yalo for Jabil Manufacturing
Technology has enabled new entrants to succeed in marketing and advertising. Take, for example, this experiential campaign from Jabil Manufacturing, which once solely focused on building integrated circuits for electronics. Now the company uses its expertise to tell stories through the lifecycle of packaging. The concept integrated live-action video, graphics and 3D rendered objects that animate off screens. The approach reduced sales cycle times by 16%, and increased average deal sizes by 178%, from $23M to $65M.
Credits: Lance Shoulders VP Client Strategy Digital Yalo Arnold Huffman CEO Digital Yalo, Kristin Woodward, Executive Creative Director, Yalo

Branded Entertainment: Original Film/Video: 60 Second Docs Present Time: The Kalief Browder Story by Viacom Velocity for Spike
Getting millennials viewers interested in serious documentary content is hard for young-looking TV networks. But With a shorter brand content messages, you can gain some ground. Viacom network Spike did this with “60 Second Docs” to tout a full fledge doc about sixteen year-old Kalief Browder, wrongly imprisoned for three years. The short “docs” ran on social media platforms like Spike’s Facebook page, where the video had over 4 million views, 13.3 million total social impressions, which was engaged with over 65,000 times. Seriously.
Credits: EVP, CMO, Viacom Velocity: Dario Spina SVP Creative Director, Velocity Creative, Viacom Velocity: Beth Trentacoste VP Production & Project Management, Velocity Creative, Viacom Velocity: Mike Tome VP Creative Director, Velocity Creative, Viacom Velocity: Lukas Kaiser SVP, Social Media & Branded Content Strategy, Viacom Velocity: Lydia Daly Sr. Director, Social Media & Branded Content Strategy, Viacom Velocity: Thomas De Napoli Manager, Social Media & Branded Content Strategy, Viacom Velocity: Juliette Snyder Project Manager, Velocity Creative, Viacom Velocity: Patrick Hogan Executive Producer, Indigenous Media: Jon Avnet Executive Producer, Indigenous Media: Rodrigo Garcia Producer, Indigenous Media: Kip Pastor Supervising Producer, Indigenous Media: Dan Leonard EVP Marketing, Indigenous Media: John Zhang Editor, Indigenous Media: Asher Lewis SVP Brand Creative, Spike: Terry Minogue Senior Project Manager, Spike Brand Creative: Jennifer McComb; Bite Size Horror by Fox Networks Group, All City Content Studio, Starcom for Mars, Inc./M&M'S + SNICKERS + Starburst + Skittles
Bite Size Horror -- that is, candy snack-style-- is where M&M's, Snickers, Starburst, and Skittles got some spin via four adrenaline-raising two-minute films in late October, just in time for Halloween. Sans brand content in the films itself, Fox primetime programs ran the spots -- in baseball playoffs games, as well as “Ghosted” and FX’s “American Horror Story”. All brands witness huge social media gain -- with Skittles getting a 750% boost. Sweet things and horror flavor mean brand stickiness.
Affiliated Agency: All City and Starcom
Credits: Tony Sella, Chief Creative Officer and Executive Producer, All City Wendy Lightbourn, Executive Producer, All City Samer Imam, Associate Producer, All City David Worthen, Executive Producer, Fox Digital Studios Arbi Pedrossian, Producer, Fox Digital Studios Steven Johnson, Producer, Fox Digital Studios Kerry Saxena, Associate Producer, Fox Digital Studios Joe Marchese, President Advertising Revenue, Fox Networks Group Bruce Lefkowitz, EVP Ad Sales, Fox Networks Group David Safran, SVP Sales, Fox Networks Group Nicholas Varas, VP Entertainment & Sports Sales Sean McGee, Account Executive, Entertainment Sales, Fox Networks Group Ray Amati, Media Director, Mars Inc Julie D’Alonzo, VP Director, Starcom Bill McKinney, Associate Director, Starcom Keelan Daly, Supervisor, Starcom; Keep Spinning by Viacom Velocity for Cadillac
Big wannabe millennial brands always have a tough task for engagement when that brand might be your parents ride. Cadillac worked with Viacom/MTV’s “Video Music Awards” for a “Keep Spinning” thirty-second vignette, cycling through four songs paired with five vehicles from different decades for the new CT6 car model, the spot ended the big hit single “Women” by Kesha. The vignette ran before the big “VMA” Vanguard award segment. The show posted seven million social views, 145,000 social engagements, and 39 million social media impressions.
Affiliated Agency: Carat New York, Story Lab
Credits: Chris Cereda, SVP Integrated Marketing, Viacom Velocity Cristina Evans, VP Integrated Marketing, Viacom Velocity Sean Pramov, Director Integrated Marketing, Viacom Velocity Jennifer Wang, Manager Integrated Marketing, Viacom Velocity Lauren Lewis, Coordinator Integrated Marketing, Viacom Velocity Meg Sudlik, VP On-Air Promos, Viacom Velocity Jeff Feuerstein, Creative Director, Viacom Velocity Meredith Kohlbecker, Director Integrated Marketing, Viacom Velocity Katrina Bucu, Manager Integrated Marketing, Viacom Velocity Luigi Romano, Editor, Viacom Velocity Jeremy O’brien, Director, Social Media and Branded Content Strategy, Viacom Velocity

Business Media: Magazine Media. Better. Believe it. by MPA – The Association of Magazine Media for MPA – The Association of Magazine Media
In a world where three-out-of-four Americans say they have fallen for fake headlines, and marketers as well as consumers are challenging the legitimacy of many media outlets, the magazine media world has a moment in time to seize the conversation and make a meaningful statement. Spearheaded by MPA, over 130 magazine brands from 35 companies (and counting!) joined forces in an industry-wide advertising campaign to share the message that magazine media delivers the most credible, trusted, engaging content over any other form of media.
Affiliated Agency: Hearst Creative (Hearst's in-house creative department). They designed the campaign creative.
Credits: Linda Thomas Brooks- President and CEO, MPA – The Association of Magazine Media Susan Fraysse Russ- SVP, Communications, MPA – The Association of Magazine Media Skye Rubel- Communications and Events Coordinator, MPA – The Association of Magazine Media Marisa Levy- Marketing and Events Associate, MPA – The Association of Magazine Media Michael A. Clinton- President, Marketing and Publishing Director, Hearst Magazines Judith Bookbinder- Vice President, Creative, Hearst Erick Neher- Vice President, Marketing, Hearst Integrated Media Bonnie Harris- Associate Marketing Director, Hearst Integrated Media Jason McKee- Copywriter, Creative, Hearst Sheila Sullivan- Executive Creative Director, Creative, Hearst Valerie Thomas- Production Director on behalf of MPA – The Association of Magazine Media Tara Gartner- Associate Production Director, Creative, Hearst Leslie Sim- Director, Creative, Hearst Jessica Troland- Manager, Creative, Hearst; Notable Launch by The Martin Agency for Benjamin Moore
To get its new dry erase paint (“Notable”) into the hands of its niche B2B target of designers, creators, facility managers and architects, Benjamin Moore created a pop-up whiteboard space at the Industrial Designers Society of America conference where attendees pitched their ideas in response to our big question. “What does the creative workspace of the future look like?” Attendees received ample whiteboard space to communicate their idea. In its first month, the campaign has driven over 5 million video views across all platforms.
Credits: Julie Findlay, VP Associate Media Director, The Martin Agency Britt Waddell, Media Planner, The Martin Agency Hill Shore, Account Supervisor, The Martin Agency Jordi Martinez, VP Group Creative Director, The Martin Agency; Spotify.me by Spotify for Brands & GLOW for Spotify for Brands
Spotify.me is a digital experience built to demonstrate how Spotify’s streaming data can be leveraged to form powerful brand connections for its partners. The site wraps Spotify's latest streaming intelligence data within a fun and interactive experience targeted to marketers and advertisers. Logging in with a Spotify ID, users get a snapshot of their streaming history along with listening insights that highlight unique streaming behaviors. Since launching last summer, Spotiy.me has reached 1.3 million unique users with over 3.6 million page views.
Affiliated Agency: Glow. Web Design and Development
Credits: Jessica Park - Spotify for Brands Danielle Rourke - Spotify for Brands Sydney Nusbaum - Spotify for Brands Cathryn Walker - Spotify for Brands Peter Levin - GLOW Howie Kleinberg - GLOW Sean Lynam - GLOW Matt Will - GLOW Tara Lewis - GLOW

Content Marketing: Meet the Maddons by rEvolution for Winnebago
Strong content marketing efforts usually work well with existing high profile success stories. Start with the World Series and motorhome company Winnebago signing up World Series-winning Chicago Cubs manager Joe Maddon and his wife for a mock-sitcom called “Meet the Maddons”, a digital TV series with a sizable online media buy. Then target a younger audience -- something not traditionally in Winnebago's marketing wheelhouse. Social media delivered 23.2 million impressions. On YouTube and Facebook, more than 916,200 viewed episodes. Meet Your Winnebagos.
Credits: Brian Quarles, SVP, Creative Services, rEvolution Dan Lobring, VP, Marketing Communications, rEvolution Peter Wiese, Sr. Supervisor, Creative Services, rEvolution David Hood, Supervisor, Client Services, rEvolution Kevin McGraw, Supervisor, Creative Services, rEvolution; Racing the Sun by CNN - Courageous Studio for Volvo
Live content marketing is tough enough. But what if you could really only get two-minute to do it -- in real time for a solar eclipse? For Volvo’s redesigned XC60s, four cars at U.S. totality locations delivered branded content live streams on CNN -- wrapped around live eclipse video and on-the-ground viewing. Content, on Facebook Live, Oculus and the CNN app, was the most watched live virtual reality event in history -- 72% of viewers preferred the Volvo ads over the live coverage. Drive On.
Affiliated Agency: Grey (creative agency), Mindshare (media agency)
Credits: o Frank Puma — Mindshare, Managing Director, Digital Investment Lead / Frank.Puma@mindshareworld.com o Janique Helson – Grey, EVP/Account Director / janique.helson@grey.com o Matt O’Rourke — Grey, Executive Creative Director / matt.orourke@grey.com o Otto Bell — Chief Creative Officer, Courageous / Otto.bell@turner.com o Jason Farkas – Vice President, CNN Premium Content / Jason.Farkas@turner.com o Kate Lunger — Vice President, CNN Special Events / Kate. Lunger@turner.com o Ryan Gould – Vice President, Turner Ad Sales / Ryan.Gould@turner.com o Lindsay Washick – Director of Production, Courageous / Lindsay.Washick@turner.com o Michael Southworth – Director of Special Projects, Courageous / Michael.Southworth@turner.com o Tracy Ziemer – Director, News Content Partnerships / Tracy.Ziemer@turner.com o Dan Seith — Director, News Content Partnerships / Dan.Seith@turner.com o Brittney Smith – Manager, News Content Partnerships / Brittney.Smith@turner.com o Allison Bodack — Sr. Publicist, Turner Ad Sales PR / Allison.Bodack@turner.com; Her Story is Our Story: The Laws of Gilead by UM LA for Hulu / The Handmaid's Tale
The dark, introspective Hulu drama “The Handmaid's Tale” did not offer cheery tones for content marketing promotion. Female-centric editorial publications promoted risky, provocative themes such as “Women do not have a voice in society”; “Women are not allowed to read”; and Women must wear the color of their caste” -- in Nylon, Vogue, and Vanity Fair. Highest awareness levels ever for a new Hulu series were obtained with awareness among non-subscribers reaching 158% of its goal --- all a telling tale.
Affiliated Agency: Creative Agency: Arsenol; Experiential & Event Agency: Civic Entertainment Group; Social Agency: Social Code; Production Studio: Suite Spot
Credits: - Kelly Campbell, Chief Marketing Officer, Hulu - Kendra Upham, Senior Manager, Hulu - Pato Spagnoletto, Head of Media and Subscriber Growth, Hulu - Linnea Hemenz, VP Originals and Content Marketing, Hulu - Kevin Blanchette, Senior Manager of Original Content Marketing, Hulu - Lauren Vu, Content Marketing Manager, Hulu - Ashley Rappoport, Content Marketing Coordinator, Hulu - Amber Lam, Media Manager, Hulu - Callie Child, Associate Media Manager, Hulu - Wendy Aldrich, EVP Managing Partner, UM - Kacie Sage, SVP Portfolio Management, UM - Kristine Swanepoel, VP Strategy, UM - Robert Han, VP Portfolio Management, UM - Brittany Hoffman, Associate Director, UM - Juliana Ossa, Account Manager, UM - Anna Ma, Senior Associate, UM

Native Marketing: Her Story is Our Story: The Laws of Gilead by UM LA for Hulu / The Handmaid's Tale
This is truly a great way to build demand. As “The Handmaid’s Tale” was set to premier, UM worked with female-centric media to drive awareness on several levels. Nylon Magazine hosted an empowerment party at SXSW, Ozy magazine focused on banned books, and Vogue hosted an exhibit on the show’s costumes. It reached the highest awareness levels ever for a new Hulu Original series. Day-of premiere drove the single highest daily subscriptions YTD.
Affiliated Agency: Creative Agency: Arsenol; Experiential & Event Agency: Civic Entertainment Group; Social Agency: Social Code; Production Studio: Suite Spot
Credits: - Kelly Campbell, Chief Marketing Officer, Hulu - Kendra Upham, Senior Manager, Hulu - Pato Spagnoletto, Head of Media and Subscriber Growth, Hulu - Linnea Hemenz, VP Originals and Content Marketing, Hulu - Kevin Blanchette, Senior Manager of Original Content Marketing, Hulu - Lauren Vu, Content Marketing Manager, Hulu - Ashley Rappoport, Content Marketing Coordinator, Hulu - Amber Lam, Media Manager, Hulu - Callie Child, Associate Media Manager, Hulu - Wendy Aldrich, EVP Managing Partner, UM - Kacie Sage, SVP Portfolio Management, UM - Kristine Swanepoel, VP Strategy, UM - Robert Han, VP Portfolio Management, UM - Brittany Hoffman, Associate Director, UM - Juliana Ossa, Account Manager, UM - Anna Ma, Senior Associate, UM; Meet An Owner: Daniel Tosh by Viacom Velocity for Subaru of America, Inc.
Viacom picked just the right person for this amazing video. Daniel Tosh gets in on the Subaru love-fest by crafting his own homage on MeetAnOwner.com, playing up fan-driven tropes of his guarded love life and obsessive devotion to his dogs. He used his family, friends and crew to make an absurdist submission across social platforms and the fans went nuts. Not hard to see why!
Affiliated Agency: Carmichael Lynch Agency
Credits: EVP, CMO, Viacom Velocity: Dario Spina EVP, Integrated Marketing, Viacom Velocity: Chris Ficarra SVP Creative Director, Velocity Creative, Viacom Velocity: Beth Trentacoste VP Production & Project Management, Velocity Creative, Viacom Velocity: Mike Tome VP, Creative Director, Velocity Creative, Viacom Velocity: Lukas Kaiser Director of Project Management, Velocity Creative, Viacom Velocity: Kim Laurie Creative Director, Velocity Creative, Viacom Velocity: Ben Casper Production Manager, Velocity Creative, Viacom Velocity: Jon Lee SVP, Integrated Marketing, Viacom Velocity: Michelle Zoni VP, Integrated Marketing, Viacom Velocity: Lori Schak Sr. Director, Integrated Marketing, Viacom Velocity: Millicent Brown Coordinator, Integrated Marketing, Viacom Velocity: Jordan Levy Producer: Andrew Wantuck Producer: David Hebenstreit Director/Editor: John Elerick Writer: Carly Hallam Director of Photography: Andrew Huebscher; The Joy Index by 23 Stories for Bank of America
Oh, joy, oh bliss! Can’t get enough of either. 23 Stories chose to show how Bank of America can help us all find joy in travel by finding the happiest places on earth. And what a ride it is! Working with Condé Nast Traveler, they found such “must-dos” as swimming with manta rays and a 22-course meal in a secret spot. The unique experiences one can enjoy with the Travel Rewards credit card were photographed in 360 degrees, allowing everyone to experience joy.
Affiliated Agency: Starcom
Credits: Dirk Standen, Editor-In-Chief, 23 Stories Helen Pearson, Creative Director, 23 Stories Kat Stoeffel, 23 Stories Mark Rolli, 23 Stories Sasha Smyslova,23 Stories Kathi Van Zandt, 23 Stories

Creative: Meet An Owner: Daniel Tosh by Viacom Velocity for Subaru of America, Inc.
Along with being a comedian and host of Tosh.0 on Comedy Central, Daniel Tosh is also a longtime Subaru supporter. Viacom Velocity figured there was no one better, then, to connect with consumers in a voice that was equal parts authentic and entertaining. And, they were so right. The resulting video spot -- featuring Tosh, his real Havanese, and a fake husband -- is not only infinitely watchable, but somehow manages to convey a genuine appreciation for the Subaru brand.
Affiliated Agency: Carmichael Lynch Agency
Credits: EVP, CMO, Viacom Velocity: Dario Spina EVP, Integrated Marketing, Viacom Velocity: Chris Ficarra SVP Creative Director, Velocity Creative, Viacom Velocity: Beth Trentacoste VP Production & Project Management, Velocity Creative, Viacom Velocity: Mike Tome VP, Creative Director, Velocity Creative, Viacom Velocity: Lukas Kaiser Director of Project Management, Velocity Creative, Viacom Velocity: Kim Laurie Creative Director, Velocity Creative, Viacom Velocity: Ben Casper Production Manager, Velocity Creative, Viacom Velocity: Jon Lee SVP, Integrated Marketing, Viacom Velocity: Michelle Zoni VP, Integrated Marketing, Viacom Velocity: Lori Schak Sr. Director, Integrated Marketing, Viacom Velocity: Millicent Brown Coordinator, Integrated Marketing, Viacom Velocity: Jordan Levy Producer: Andrew Wantuck Producer: David Hebenstreit Director/Editor: John Elerick Writer: Carly Hallam Director of Photography: Andrew Huebscher; By Air, By Land, or By Sea by Edelman for Department of Defense Warrior Games
Rather than portraying wounded veterans as victims, the Department of Defense wanted the public to see their strength, resilience, and potential for further greatness. As part of that effort, it also wanted to promote the Warrior Games, which is like the Olympics for injured vets. To do so, Edelman crafted an awesome campaign, including a “hero video” featuring an original song sung by soul legend Sam Moore, inspiring athlete documentaries, an out-of-home campaign, along with organic, paid, and celebrity social posts.
Affiliated Agency: Weird Life Films, Jeff Sciortino Photography, United Entertainment Group (a DJE Company)
Credits: 1. Adam Howarter, Content Creator 2. Brent Fagerburg, Associate Creative Director 3. Bridget O’Malley, Senior Vice President, Account 4. Cecilia Cunningham, Senior Account Executive, Account 5. Carly Pietrzak, Account Executive, Digital 6. Dan Thorne, Associate Creative Director 7. Emily Moss, Junior Art Director 8. Virginia Tevere, Senior Vice President, Group Design Director 9. Hayley Puffer, Senior Project Manager 10. Herschel Kissinger, Junior Copywriter 11. Jenna Habig, Associate Design Director 12. John Edelman, Managing Director, Global Engagement Corporate Responsibility 13. John Plecha, Design Director 14. Jon Kooker, Creative Director 15. Karen Schmidt, Design Director 16. Katie Marchewka, Account Supervisor, Digital 17. Kevin Higley, Senior Account Executive, Digital 18. Kevin Ryan, Senior Content Creator 19. Madeline Martin, Senior Account Supervisor, Account 20. Megan Humphries, Senior Vice President, DC Federal 21. Nate Schaefer, Senior Vice President, Client Strategy 22. Tony Rogers, Executive Vice President, Creative Director 23. Maria Xerogianes, Senior Producer 24. Parker Nyquist, Content Creator; Stay Wild by Colle McVoy for Jackson Hole Travel & Tourism Board
Travel and tourism boards are responsible for some of the worst ads ever made. But, that wasn’t the case with the latest campaign from the Jackson Hole Travel & Tourism Board. Along with Colle McVoy, it convincingly casts its outdoor offerings as a cure to our modern obsession with technology and indoors entertainment. Mirroring some of the greatest ads ever made, the “Stay Wild” campaign asks some big questions, and challenges people to make more of the short time they have on this beautiful planet.
Credits: Mike Caguin, Chief Creative Officer, Colle McVoy Laura Fegley, Executive Creative Director, Colle McVoy Dustin Black, Group Creative Director, Colle McVoy Michael Seitz, Design Director, 10 Thousand Design Lydia Lee, Art Director, Colle McVoy Jacob Boie, Designer, 10 Thousand Designer Becca Abellera, Associate Copywriter, Colle McVoy Carl Peterson, Copywriter, Colle McVoy Mike Schwab, Group Account Director, Colle McVoy Hannah Ockelmann, Account Executive, Colle McVoy Kerry Moore, Media Director, Colle McVoy Alyssa Marschner, Media Planner, Colle McVoy Ben Buchner, Project Manager, Colle McVoy

Media Plan: Poverty Line Prices by Goodby Silverstein & Partners for Tipping Point Community
Tipping Point is a Bay Area–based nonprofit that aims to help break the cycle of poverty. Their goal was to increase awareness and encourage microdonations (those less than $100) from a larger percentage of the San Francisco community. Within the first 48 hours of the launch there was a 500 percent increase in web traffic to Tipping Point’s website and, after a few weeks, a 50 percent increase in Tipping Point’s brand awareness in the Bay Area.
Affiliated Agency: Production, Mix and Editorial Company: eLevel Films; Music: Atomic Music
Credits: Ad Agency: Goodby Silverstein & Partners Client: Tipping Point Community Title of Creative Work: Poverty Line Prices Live Date: 11/17/16 Creative Co-Chairman: Rich Silverstein Associate Creative Director: Tristan Graham Design Director: Chris Peel Production Director of Content Production: Tod Puckett Executive Broadcast Producer: Michael Damiani Senior Art & Print Producer: Noah Dasho Director of Interactive Production: Margarret Brett-Kearns Associate Technology Director: Andre Cardozo Interactive Producer: Tena Goy Photographer/Retoucher: Quinn Gravier Retoucher: Sam Nordemann Sign Artist: Jeff Canham Clerk: Jon Wolanske Account Services Group Account Director: Michael Crain Assistant Account Manager: Will McPherson Brand and Communication Strategy Head of Brand Strategy: Bonnie Wan Deputy Director of Brand Strategy: James Thorpe Director of Communications: Meredith Vellines Director of Communications Strategy: Christine Chen Sr. Communications Strategist: Alex Oztemel Jr. Communications Strategist: Chloe Bosmeny Group Research and Analytics Director: Margaret Coles Jr. Quantitative Strategist: Ian Heath Business Affairs Business Affairs Manager: Heidi Killeen Business Affairs Associated Manager: Annie Holmgren Production Company Company Name: EFilms Director: Timothy Plain Director of Photography: Jon Behrens Producer: Jefferson Curry Executive Producer: PJ Koll Content Creative: Andrew Butte Editorial Company Company Name: Elevel Editor: Erik Johnson Asst. Editor: Lori Arden Producer: Ali Plansky Music Atomic Music Track Title: Intricate Designs Mix Company Name: Elevel Mixer: Dave Baker; Unblockable Ads by MullenLowe Mediahub for Netflix -- Black Mirror
Today’s consumers know exactly how to avoid advertising; many have ad blockers installed on one or more devices. This campaign reached the unreachable with a first-to-market media hack that circumvented ad-blocking software. We selected our target’s favorite destinations — Mashable, The Next Web and Slate — and worked with each publisher to build our creative directly into their content management system so it wouldn’t be flagged by ad blockers upon page load.
Credits: MullenLowe Mediahub: Global President, John Moore Executive Director of the Americas, Sean Corcoran Director of Media Content & Innovation, Laurel Boyd Associate Director, Media Content & Innovation, Simeon Edmunds Associate Media Director, Michelle Blaser Senior Digital Media Planner, Ali Sakai Netflix: Director of Marketing — North America, Australia, New Zealand, Chris Lee Senior Marketing Manager — North America, Australia, New Zealand, Aaron Jones Marketing Manager — North America, Australia, New Zealand, Kelly Hughes; Residente by Gupta Media for Sony Music Latin America
Sony Music Latin came to us to help launch and promote Puerto Rican rapper Residente’s first self-titled solo album. The purpose of this campaign was to highlight a complex and controversial multi-lingual concept album, without being able to directly call out his massively successful group, Calle 13. The album debuted at number one on the Latin Album Sales chart and was recently named one of Rolling Stone’s 50 Best Albums of 2017. The media drove nearly 40 million impressions at a low CPM.
Credits: Gogi Gupta - Founder - Gupta Media Jason Carrasco, VP, Digital Media - Gupta Media Sara Noel - Account Director - Gupta Media

Mobile Media: Dunkin' Waze On The Go Ordering by Trilia Media/Hill Holliday for Dunkin' Donuts
What a cool partnership, Dunkin and Waze! They go together like a horse and carriage! Wazers, already using an app to find the best route to take, are connected to Dunkin’s app so they can pre-order their coffee and egg wrap and pick them up when they get to the nearest Dunkin’. The On The Go Mobile Ordering ads have performed 300% better than the standard Perks Download App ads, proving the value of integrated brand experiences!
Credits: Trilia: Leslie Gillieo,Jackie Klein, Jeff Zannella, Kelly Butterworth, Kyle Vascovitz Dunkin' Donuts: Casey Brown, Eileen Cawley, Jacqueline O’Leary, Manuel Martins, Meg Galligan, Nick Dunham, Randy Onario Waze: Adnan Avdic, Birdy Chou, Charlotte Ames, Chris Spinelli, Christian Boesen, Dror Cohen, Hayley Besecker, Ishan Malkani, Julie Polmonari; Budweiser Goal Notification App by UM Canada for AB InBev / Budweiser
Since Canada lives for its hockey teams, missing the action in real-time can hurt. Bud to the rescue. With a real-time, data-linked activation, the Budweiser Red Light Goal Notification App gives every fan the chance to celebrate after a goal is scored. For the first time, fans can unlock the game’s most exciting moments. The number of active app users tripled to 240,000 over the campaign, reflecting exceptionally strong engagement. Most importantly, it solidified Bud’s role as a hockey champion.
Affiliated Agency: Mobile Agency: Ansible; Media Partner: Rogers Media; Technical / App Support: Mubaloo
Credits: Cory Peters, Digital Director, UM Canada; Ben Seaton, VP Client Business Partner, UM Canada; Adam Luck, Managing Director, Ansible; Lui Iuliano, EVP Technology, Ansible; Rob Lamberson, Director of Analytics, Ansible; Blair Hoffman, Manager Integrated Sports, Digital, Rogers Media; Yomi Ajilore, Project Manager, Mubaloo; Mark Stewart, CTO, Mubaloo; Olly Berry, IOS Lead, Mubaloo; Tom King, Commercial Director, Mubaloo; Harry Bartlam, Android Developer, Mubaloo; Oliver Lane, Strategy Analyst, Mubaloo Andrew Oosterhuis, Director of Marketing, Budweiser; Michael Kors Sexy Ruby by Compose[d] for Aramis & Designer Fragrances / Michael Kors Fragrances
Compose[d] came up with a quick, fun experience for the user with a responsive, expandable ad-unit that taps into the phone’s accelerometer. To wit, clicking the mobile ad take the user to a curtain of cherry red rubies and the word “shake.” One shake and many of the rubies fall off, one more shake and the rest fall away to reveal the client’s product. It’s simple yet sweet, pulling one in gently.
Credits: Jason Parkin - President & CCO, Compose[d] Jaclyn Tokarz - Art Director, Compose[d] Tein Gueorguieva - Designer, Compose[d] Ian Schneider - Banner Developer, Compose[d] Lucy Johnston - Associate, Digital Consumer Engagement Aramis & Designer Fragrances, Natalie Torrsey, Executive Director, Digital Marketing, Media, and Global Communications, Estée Lauder Companies, Aramis and Designer Fragrances.

New/Emerging/Experimental Media: Saving Lives with Artificial Intelligence by Federation for Internet Alerts for Federation for Internet Alerts
The Federation for Internet Alerts invented a way to use A.I. to alerts communities during times of crisis. The data platform sends geo-targeted digital and OOH notifications to platforms such as Google Maps, Amazon Echo, and internet browsers. Alerts are disseminated in 40 milliseconds. Media companies, voice recognition and mapping services designate the messages to ad units, web banners, mobile devices and billboards in 24 languages. More than one billion alert impressions have been sent during global disasters to 180 devices and ad units.
Affiliated Agency: Engine Media (media strategy)
Credits: Jason Bier, President, Federation for Internet Alerts and Chief Privacy Officer, Engine Media; Mickey Schwab, Chief Technology Officer, Federation for Internet Alerts; Lizzy Hanna, General Manager, Engine Media; Michael Davis, Chief Creative Officer, Conversant; Stacy Ward, Vice President, Creative, Conversant; Stacy Collins, Vice President, Creative, Conversant; Brian Welch, Senior Copywriter, Conversant; Logan Malloy, Copywriter, Conversant; Josh Engleman, Senior Art Director, Conversant; Scott Durand, Graphic Designer, Conversant; Marc Sloboda, Producer, Conversant; Conversant George Zhao, Client Engineer, AppNexus, Teresa Carlson, Vice President, Worldwide Public Sector at Amazon, Christopher Timmerman, Account Manager, Nonprofit Organizations, Amazon Web Services, Brian O’Kelley, CEO, AppNexus, John Montgomery, EVP, GroupM; Alien Covenant by Innovid for 20th Century Fox
Channel4, 20th Century Fox, and Innovid created on an eerie digital video campaign for the new feature film "Alien: Covenant" by adding audio, so the viewer could hear their name being called out as they viewed the visual. The team tapped into Channel4’s database of more than 15 million users, and hired a voice actor to record hundreds of names, urging them to "run." For example, "run, Sara, run." The campaign garnered a 54% uplift in engagement and kept the viewer captive with personalized sound.
Affiliated Agency: Channel 4
Credits: Tom Costa, Innovid, Account Manager Shai Ryter, Innovid, VP Creative Hanan Gamze, Innovid, Sr. Motion Designer Jay Surroop, Innovid, Sales Director; Facebook Station Visits by RPA for ARCO SW
Energy company ARCO wanted to increase its brand recognition. With help from RPA using Facebook's store visit objective, ARCO created a brand campaign to tie paid social results closer to its business goals by measuring success beyond traditional comments, shares, or likes. Collecting GPS signals from its apps, along with polling and statistical modeling, ARCO determined how many users who viewed an ad actually visited an ARCO gas station. Tests using this metric reduced cost-per-store visit by 660%, compared with other similar measurements running programmatically.
Affiliated Agency: n/a
Credits: Nichola Perrigo, VP, Director of Digital Marketing Brooks Perry, Associate Media Director Ashley Trott, Supervisor, Digital Marketing Joseph Li, Supervisor, Digital Marketing Carter Baker, Digital Marketing Coordinator Hartman Wong, Manager, Digital Strategy June Jashinski, VP, Account Director Carole Weber, Senior Account Executive Britney Pesch, Assistant Account Executive

Multicultural/LGBT Media: Homeless LGBT Youth Utah: SUBARU + Logo Trailblazer Honors by Viacom Velocity for SUBARU
With a campaign centered around the overwhelming problem of LGBT homeless youth, Viacom Velocity was able to organically showcase Subaru’s commitment to the LGBT community in a way that resonated with our audience and aligned perfectly with our tentpole (Trailblazer Honors). Most importantly, the spot shined a spotlight on a prevalent issue (homeless LGBT youth in Utah) that needed to be addressed and continues to do so.
Affiliated Agency: Carmichael Lynch, BPN
Credits: Chris Cereda, SVP, Creative Director, Viacom Velocity Meg Sudlik, VP, Creative Production, Viacom Velocity Spencer Parker, Senior Producer, Viacom Velocity Chris Daviau, Line Producer, Viacom Velocity Jaimie Sarubbi, Production Manager, Viacom Velocity Lauren Stroz, Production Coordinator, Viacom Velocity Amy Wigler, SVP, VH1 & LOGO Integrated Marketing, Viacom Velocity Erin O’Keefe, VP, VH1 & LOGO Integrated Marketing, Viacom Velocity Kate Renaud, Sr. Director, VH1 & LOGO Integrated Marketing, Viacom Velocity Felix Colon, Sr. Manager, VH1 & LOGO Integrated Marketing, Viacom Velocity; This Is Everything: Gigi Gorgeous by Cold Open for YouTube Red
Working with photographer Nino Muñoz and director Barbara Kopple, Cold Open aimed to capture Gigi’s evolution, rise and incredible transition. The campaign (which included a large OOH presence in Los Angeles, a subway station takeover in New York, plus social media outreaches) was a joint effort with PR and specialty groups, including the LGBTQ community, to help spread the word about this uplifting story.
Credits: Cold Open; Parents Coming Out by Colle McVoy for 3M Command
Colle McVoy partnered with PFLAG, Twin Cities Pride, and 3M to create the #parentscomingout movement, a powerful platform that gave parents the opportunity to come out in support of their kids. By leveraging our Command Brand’s goal to support people fearlessly making their space their own, we created impactful, raw, and honest stories that were shared to not only change the lives of the families involved, but to empower and unify others.
Credits: Mike Caguin, Chief Creative Officer, Colle McVoy Laura Fegley, Executive Creative Director, Colle McVoy Dustin Black, Group Creative Director, Colle McVoy Yamini Raja, Art Director, Colle McVoy Becca Abellera, Copywriter, Colle McVoy Carl Martin, Director/Editor, Colle McVoy Kristen McCune, Photographer, Colle McVoy Chris Mellin, Freelance Retoucher Cynthia Henseler, Senior Retoucher/Integrated Studio Artist, Collection McVoy Jon Cruikshank, Sound Engineer, Colle McVoy Ben Muller, Producer, Colle McVoy Tricia Lynch, Account Supervisor, Colle McVoy Danny Skalman, Associate Account Director, Colle McVoy Mike Schwab, Group Account Director, Colle McVoy Brad Smith, Lead Print Producer, Colle McVoy Denise Remick, Paste-Up, Colle McVoy John Zegoski, Senior Project Manager, Colle McVoy

Online Media: Branding: #SantaProject by Carat for Macy's
Macy’s #SantaProject focused on restoring holiday magic by asking consumer to share stories about Santa. A TV spot kicked off the campaign during the Macy’s Thanksgiving Day Parade, along with videos on YouTube and Roku channels. User-generated content ran in articles distributed through Nativo. The user-generated content delivered 15.7M views. Facebook drove view rates of up to 29%. Macy’s saw a 5.3% positive search lift on Google. Mobile generated 7.2% search lift, 6.9% brand ad recall, and 10.5% lift in favorability.
Affiliated Agency: Figliulo & Partners, Creative Agency
Credits: Julie Kessler VP, Director, Planning Carat Rachel Starr SVP, Group Director, Planning Carat EJ Ewald Associate Director, Planning Carat Megan Upah VP, Director, Digital Carat Lisa Pece VP, Activation Group Director Carat Jayme Cangelosi Director, National Video Activation Carat Erika Lutz Associate Director, Digital Activation Carat Jennifer Fantin Supervisor, Social Media Carat Lauren Femminello Associate Director, National Video Activation Carat Hannah Jensen Supervisor, National Video Activation Carat Melissa Galli Assistant, National Video Activation Carat; Don't Get Mad by Assembly for E*Trade
E*TRADE needed to target a younger audience and Mullen Lowe helped the financial investment firm get there. A YouTube video was created, and in June 2017 the brand launched the campaign “Don’t Get Mad. Get E*TRADE." The video follows one man's daydream about modern wealth, with Fiddler on the Roof's "If I were a Rich Man" playing, as the viewer gets dropped into a world where pizza is delivered by helicopter. The campaign generated 250,000 views on the first day.
Affiliated Agency: Mullen Lowe
Credits: Lauren Radcliffe -- Vice President, Marketing, Media & Acquisition. E*Trade Tracy-Ann Goodwin, EVP Strategic Leader, Assembly Kevin Tarpey, VP, Integrated Communications Director, Assembly; In Romania, Winter is NOT Coming by UM Romania for KFC
KFC's "Winter is NOT Coming!" campaign in Romania helped teens prolong summer's end by partnering with Romanian singer and icon Fuego, who sings “Mother, decorate the Christmas tree” to signify the beginning of winter. Prolonging winter, teens distracted Fuego from singing, assigning him silly tasks that were turned into videos. In one month, teens earned 168 days of summer. The campaign gained 74% organic social media reach, 17M impressions, earning three-times its investment. Off-season Krushers Mocktails sales accounted for 30% of yearly sales.
Credits: Adela Dan, Head of Content, UM Studios; Victor Croitoru, CEE Regional New Business and Strategy Director, UM Romania;
Sandina Crisiarcu, Head of Planning, UM Romania; Alina Vasile, Account Director, UM Studios; Ioana Dinu, Social Media Manager, UM Studios; Cristian Ene, Senior Digital Planner, UM Romania; Francesca Muresan, Art Director, McCann Worldgroup Romania;
Monica Eftimie, Chief Marketing Officer, KFC Romania; Monica Douglas, Marketing Director, KFC Romania; Gabriel Nenciu, Senior Brand Manager, KFC Romania; Mariana Lisofschi, Brand Manager, KFC Romania; Andreea Boala, Brand Manager, KFC Romania;
Claudia Porojan, Senior PR & CSR Manager, KFC Romania; Tina Cretu, Digital Manager, KFC Romania

Online Media: Search: Firehouse Subs - Founded by Firemen by The Richards Group for Firehouse Subs
Firehouse Subs, a sandwich house, called on The Richards Group to launch a Google campaign to track in-store visits. By eliminating the high-cost, low-converting keywords and adding DMA-specific ad copy and promotions, along with daily optimizations across each market the cost per visit fell from $20 by more than 400% in early 2017. By September the CPV fell to $3.90 and continues driving new customers in the door. The company plans to expand the in-store visit conversion tracking to a national YouTube campaign.
Credits: Conor MacDowell Nathaniel Patterson Pauline Chean Trevor Monteiro; Hyperlocal Digital Targeting at Scale by Firewood Marketing for Breather
Breather, an app-based workspace rental platform, had traditionally been focused on supporting local business professionals looking for meeting rooms and workspaces near their home offices. To pull in new customers, the company called on Firewood, which used a combination of messaging and geofencing and a long list of addresses and Google Maps API to capture longitude and latitude of addressed entered on the list. The list was updated as new businesses were targeted and pushed to the ad networks within one hour.
Affiliated Agency: n/a
Credits: Kris Belau, Director, Digital Marketing Strategy, Firewood Marketing; Zach Schumacher, Senior Digital Marketing Manager, Firewood Marketing; Alan Cuevas, Associate Digital Marketing Manager, Firewood Marketing

Outdoor Media: Fall Colors by Laughlin Constable for Travel Wisconsin
Fall has its own rewards: gorgeous foliage, pumpkin pie and crisp weather. To sell Chicago residents on catching the autumn in Wisconsin, a section of Union Station was transformed into a colorful fall enticement. Lush landscape photos covered walls, floor and pillars, which carried a text message prompting the “Fall Color Report.” An 8-foot hourglass dropped leaves every view seconds, reminding people that the season is fleeting. Less proved more: Arrivals were up 48% from 2016.
Affiliated Agency: Design Phase, vendor, construction of hourglass
Credits: • Dan Fietsam, Chief Creative Officer • Pat Laughlin, Creative Director • Steve Drifka – Creative Director, art director • Dan Koel, Senior Art Director • Brian Sterricker, Copywriter • Ruby Engen, Art Director • Susan Stearns, Executive Vice President, Account Services • Natalie Kamenick, Account Supervisor • Elise Bayer, Account Coordinator • Tom Curtes, Senior Planner • Katie Picciolo, Senior Integration Manager • Stacey Johnson, Vice President – Integration Management • Lisa Todd, Vice President, Group Supervisor • Sara Nelson, Account Coordinator • Isabelle Novak, Account Manager • Katie Whitlock, Senior Account Manger • Sandy Ritschke, Social Integration Supervisor • Clint Jensen, Senior Strategist • Lisa Carlson Cummings, Vice President, Production • Andy Gorzalski, Executive Producer • Steve Winter, Senior Studio Artist • Lauren Brandoff, Assistant Producer/Video Editor • Jack Barnette, Production Manager • Kelli Sumwalt, Vice President, Media • Kevin Shanley, Senior Media Planner • Sam Saha, Vice President, Engineering; Give a S#!t by Epsilon for Rocket Dog Rescue
The no-kill shelter Rocket Dogs wanted to find people to foster animals. Its novel approach: GIVE A S#!T campaign. Literally. Fake poop was bagged, then people discovered a sticker affixed on bottom. That led them to the Rocket Dog tent at a big Bay Area pet adoption fair. Talk about niche marketing! The unconventional campaign — print, social and guerrilla — targeted 22,000 people in a weekend. It resulted in 1,080 pet adoptions. Snapchat earned nearly 15,000 impressions, proving that Americans give a crap.
Credits: Brendan McKenna - SVP, Executive Creative Director, Epsilon Maximo Centeno - Art Director, Epsilon Marlo Habeeb - Copywriter, Epsilon Carole Ambauen - Associate Creative Director, Epsilon Mark Bell - Associate Creative Director, Epsilon Jessica Keller - Associate Creative Director, Epsilon Anna Bartley - Senior Project Manager, Epsilon Almond Loh - UX Manager, Epsilon Benjamin Remington - UX Designer , Epsilon Pali Boucher - Founder, Rocket Dog Rescue Kristen Seidle - Coordinator, Rocket Dog Rescue Corina Beczner - Coordinator, Rocket Dog Rescue Kristen Long - Web Designer, Volunteer Lori Cheung - Photographer, Volunteer; United Dynamic Taxi Top for United by Wavemaker for United
Newark Airport is giving JFK a run for its money. Newark (EWR) is actually closer for New Yorkers, especially on the West Side. And urbanites are all about saving time. To prove it, United launched a campaign to underscore convenience and popularity — 41 million people fly out of Newark each year — over 28 million on United. To push its convenience message, 250 taxi tops or 4.4 million impressions monthly, showcased drive times to JFK vs. Newark, updated by real-time data. Fly right.
Affiliated Agency: Kinectic, McGary Bowen
Credits: Creative Credits Advertising Agency: mcgarrybowen Chief Creative Officer, New York: Matthew Bull Managing Director, ECD: Haydn Morris Group Creative Director, Copy: David DiRienz Associate Art Director: Steven Graziano Sr. Art Director: Erik Jansen Copywriter: Anthony Pagaza Account Managing Director: Joey Ziarko Account Executive: Amy Laughlin Account Superviser: Kayla Friedman Executive Director, Strategy: Diane Epstein Media credits Taxi Media Network: Verifone Media Verifone, Vice President Taxi Media: Chris Polos Verifone, National Account Manager: Lonnie Passy Verifone, Sr. Product Manager: Daniel Fish Media Agency: Kinetic & MEC Kinetic, Director: Robin Yablonski Kinetic, Manager: Stephanie Chiu Kinetic, Account Executive: Kelsey Moran Kinetic, Assistant Account Executive: Micaela Moffa Wavemaker, Partner/Director: Megan Warfield Wavemaker, Manager: Jimmy Feliz Wavemaker, Senior Associate: Chris Brady

Performance Media & Marketing (including Direct Response, TV, Email, etc.): Life is Beautiful Ticket Campaign by R&R Partners for Life is Beautiful
Life is Beautiful tapped R&R Partners to sell its Las Vegas music, art and comedy festival. It relied on first-party data to sell early birds, and then prospecting and re-targeting after announcing the line-up. Facebook Live was successfully utilized for the announcement, helping further drive the festival ticket sales better than prior years. Life was certainly beautiful in Las Vegas this fall as thousands enjoyed the fun-filled LIB weekend thanks to the hard work of agency and client teams.
Affiliated Agency: N/A
Credits: Fletcher Whitwell, SVP Media & Publishing/Managing Director Chris Evans, Corporate Media Director TC Torres, Senior Associate Media Director Kris Cichoski, Associate Director Social Content Publishing Michael Catalano, Media Supervisor Tyler Lavigne, Media Planner/Buyer Amberlee Engle, Group Account Director; People-Based Programmatic Display by RPA for La-Z-Boy
RPA collaborated with La-Z-Boy to integrate multiple data sources from Oracle’s tools, along with other sources of data, to understand behavioral pattern. The team built a real-time connection tying online with offline data to identify specific points in the purchase process, which also allowed the furniture brand to retarget past customers by testing and optimizing nearly 200 unique audience variations that took place in the past year. Comparing YoY data in November 2017, qualified site traffic from the campaign rose 1,923%, and CPCs by 93%.
Affiliated Agency: n/a
Credits: La-Z-Boy: Eli Winkler, VP, Marketing, Digital CX & Ecommerce Dallas Budry, Digital Marketing Manager Theresa Fenner, Content Delivery Manager RPA: Eddy Widerker, Digital Strategy & Ad Tech Supervisor Ashly Baccus, Supervisor, Digital Media Brooks Perry, Associate Director, Digital Media Mariam Rahbari, Digital Management Supervisor; BMW's Ultimate Data Machine by UM NY for BMW
When BMW lost market share and struggled to effectively analyze available data across it media channels, it taped the expertise of UM NY to build a central data warehouse. It gave them a complete view of prospective and existing customers. First-, second and third-party data integrated with offline foot traffic and vehicle-level CRM data. Benchmarking against its own performance across campaigns, BMW gained understanding of factors influencing foot-traffic. The campaign drove 48,375 BMW dealership visits, about 1,755 from consumers who traditionally bought from competitors.
Affiliated Agency: Ad Tech: Cadreon
Credits: Danny Huynh, SVP Client Business Partner, UM New York; Peter Lofaro, SVP Group Partner, UM New York; Nataly Cavagnaro, VP, Partner, Portfolio Management, UM New York; Suraj Gandhi, VP Group Director, Addressable Content, UM Studios; Ryan Love, Partner, Addressable Content, UM New York; Paula Fedoris, SVP Group Partner, Analytics Lead, UM New York; Molly Schultz, VP, Partner, Digital Investment & Innovation, UM New York; Lucy Zheng, Director, Programmatic, Cadreon; Bill Ott, Associate Director, Campaign Management, Cadreon; Halie Burgess, Manager, Programmatic Strategy, Cadreon

Print (magazines and newspapers): Truth by Texture for Texture
Truth matters — and in an age when fake news is perpetrated at the highest levels — sustaining serious journalism is crucial. Plus, the ads are spot on. Magazine covers create a map of the U.S. slugged “Truth will make America great again.” Stacked pubs are accompanied by the tag “Build your own wall. And keep fake news out.” The promotion's layout is clean, and the clever text hits home. Want a quick source of in-depth journalism? Texture – one app, 200+ magazines. Lesson over.
Affiliated Agency: None
Credits: Jim Bobowski - CMO Abby Edling - Director of Growth Brian Marabello- Creative Director Monica Thomas - Associate Creative Director; Magazine Media. Better. Believe it. by MPA – The Association of Magazine Media for MPA – The Association of Magazine Media
With colorful backdrops and sassy big-print questions like “Been Fooled By Fake Content?” And “Sick of Phony Health Experts?,” MPA employs sharp graphics to underscore its message. Avoid dubious blogs and suspect citations. To get trustworthy news means reading credible sources. And that’s where the nation’s respected magazines come in. Research shows magazines are more trusted than other media. The campaign is estimated to reach 75% of U.S. adults. Here’s hoping truth will out.
Affiliated Agency: Hearst Creative (Hearst's in-house creative department). They designed the campaign creative.
Credits: Linda Thomas Brooks- President and CEO, MPA – The Association of Magazine Media Susan Fraysse Russ- SVP, Communications, MPA – The Association of Magazine Media Skye Rubel- Communications and Events Coordinator, MPA – The Association of Magazine Media Marisa Levy- Marketing and Events Associate, MPA – The Association of Magazine Media Michael A. Clinton- President, Marketing and Publishing Director, Hearst Magazines Judith Bookbinder- Vice President, Creative, Hearst Erick Neher- Vice President, Marketing, Hearst Integrated Media Bonnie Harris- Associate Marketing Director, Hearst Integrated Media Jason McKee- Copywriter, Creative, Hearst Sheila Sullivan- Executive Creative Director, Creative, Hearst Valerie Thomas- Production Director on behalf of MPA – The Association of Magazine Media Tara Gartner- Associate Production Director, Creative, Hearst Leslie Sim- Director, Creative, Hearst Jessica Troland- Manager, Creative, Hearst; Innovation & Tech Today by Innovative Properties Worldwide for Innovation & Tech Today
As Marshall McLuhan aptly noted: “The medium is the message.” Innovation & Tech Today has taken that message to heart. The slick science-and-technology publication runs fascinating articles, from “Deciphering Dolphins” to Andy Serkis detailing motion capture in “Star Wars.” Accompanied by sleek layouts, I&TT has become the go-to source for all curious minds. And that also counts the ads. Scientists cheer it in social media, which may have helped. This year, the magazine’s upped it page count from 144 to 160.
Credits: Charles Warner, Editor-In-Chief Paul French, Executive Editor Shane Brisson, Creative Director

Research/Consumer Insights: Oui by Yoplait by Mindshare for General Mills Inc
'Glimpses’ of advertising of just a regular consumer product? For yogurt? With Yoplait sales in decline, a French Style yogurt was created: Oui by Yoplait. The campaign didn’t want to be everywhere and everything. Instead, 35-plus pieces of custom content were created -- including editorial content series, branded videos, and social posts -- giving consumers a ‘nudge’ towards something ‘French’. Over one billion earned PR impressions and 72 million earned media impressions from influencers were gained. Brand awareness from partnerships grew 21%. Oui, c'est bon!
Affiliated Agency: 72andsunny - ad agency; Fast Horse - PR agency
Credits: Mindshare: Marissa Rutherford, Managing Director, Planning Megan Bandy, Associate Director, Planning Vivek Mirmira, Senior Associate, Planning Whitney Smith, Director, Digital Investment Jessica Anselmo, Manager, Digital Investment Dan Richardson, Director, Invention Studio Kelly Garland, Manager, Invention Studio Noam Dorros, Director, Search & Social Alex Vitello, Manager, Search & Social Michael Soroosh, Managing Director, Comms Planning General Mills: Doug Martin, Businesss Unit Director Geoff Johnson, Director of Media and Partnerships Lisa Poerio-Shimek, Communications Orchestration Manager Susan Pitt, Senior Marketing Communications Manager Iuliana Christea, Assistant Marketing Communications Manager Ada Walton, Senior Marketing Communications Planner Jonathan Scearcy, Senior Marketing Manager Amanda Vaal, Sr. Associate Marketing Manager 72andSunny: Founder and Creative Co-Chair: Glenn Cole Executive Creative Director: Guillermo Vega Group Creative Director: Justine Armour Creative Director: Xavier Jacob Designer: Pauline Sall Writer: Jorge Brandao Group Strategy Director: Anibal Casso Strategy Director: Danielle Travers Group Brand Director: Rachel Kornafel Brand Director: Shannon Coletti Brand Manager: Meredith Savatsky Brand Coordinator: Kim Johnson Director of Production: Lora Schulson Senior Film Producer: Kim Cross Partnerships and Legal Director: Denice Heyward Partnerships and Legal Manager: Marissa Burnett Fast Horse: Jörg Pierach, Founder Dave Fransen, VP Account Services Maggie LaMaack, Senior Manager Daniella Keith, Producer Kylee Hawkinson, Design Associate; Unblockable Ads by MullenLowe Mediahub for Netflix -- Black Mirror
Ad blockers, have you met this Netflix series -- or maybe its advertising? For the third season of Netflix’ “Black Mirror” -- a TV series of satirical tales that explore techno-paranoia -- a campaign hit favorite publications, including Mashable, The Next Web and Slate, with creative built into content systems so it wouldn’t be flagged by ad blockers. The messaging targeted ad blockers consumers. Results revealed happy moments for ad haters -- with more than one million posts, 30 times more than season two.
Credits: MullenLowe Mediahub: Global President, John Moore Executive Director of the Americas, Sean Corcoran Director of Media Content & Innovation, Laurel Boyd Associate Director, Media Content & Innovation, Simeon Edmunds Associate Media Director, Michelle Blaser Senior Digital Media Planner, Ali Sakai Netflix: Director of Marketing — North America, Australia, New Zealand, Chris Lee Senior Marketing Manager — North America, Australia, New Zealand, Aaron Jones Marketing Manager — North America, Australia, New Zealand, Kelly Hughes; The Ultimate Data Machine by UM NY for BMW
Maybe BMW, like its cars, is a car brand too fast, too agile for it own good. Looking to reverse market share decline, it integrated online paid and owned data, second and third party data, offline foot-traffic, and finally vehicle-level CRM data, for a clear picture of these hard-to-pin down auto consumers: The Ultimate Data Machine. Results came in convincing 3,512 luxury shoppers to a BMW dealer, as well as 1,755 incremental visits from users who have bought from luxury competitors. Drive away with that.
Affiliated Agency: Ad Tech: Cadreon
Credits: Danny Huynh, SVP Client Business Partner, UM New York; Peter Lofaro, SVP Group Partner, UM New York; Nataly Cavagnaro, VP, Partner, Portfolio Management, UM New York; Suraj Gandhi, VP Group Director, Addressable Content, UM Studios; Ryan Love, Partner, Addressable Content, UM New York; Paula Fedoris, SVP Group Partner, Analytics Lead, UM New York; Molly Schultz, VP, Partner, Digital Investment & Innovation, UM New York; Lucy Zheng, Director, Programmatic, Cadreon; Bill Ott, Associate Director, Campaign Management, Cadreon; Halie Burgess, Manager, Programmatic Strategy, Cadreon

Social Media: Dunkin' Donuts National Donut Day by Trilia Media/Hill Holliday/Dunkin Donuts for Dunkin' Donuts
Dunkin Donuts, Hill Holliday, and Trilia launched National Donut Day to dominate social media and increase restaurant sales. Donut lovers interfaced with Microsoft chatbot Zo on Facebook Messenger, which told visitors the type of donuts matched their personality. Ad takeovers on Waze encouraged drivers to stop at the nearest Dunkin’ Donuts. Restaurants displayed trending donut conversation from Twitter/Instagram users on menu boards, with members of Dunkin’s team and Hill Holliday responding to fans, one to one, generating 2 billion national media impressions.
Credits: Trilia: Leslie Gillieo, Kyle Vascovitz, Jackie Klein, Jeff Zannella, Kelly Butterworth Dunkin' Donuts: Melanie Cohn, Jacqueline O’Leary, Nick Dunham, Courtney Clayton, Greg Young, Jason Gordon; Frozen Ice-T by Goodby Silverstein & Partners for SONIC Drive-In
SONIC launched frozen Flavored Iced Teas targeting Millennials and introduced a campaign focusing on full-scale ice-sculptures of the musician Ice-T clutching a microphone. Viewers on Facebook watched the sculpture melt. The first 100 viewers to comment when Ice-T’s frozen hand melted enough to drop its microphone would win a temperature-activated shirt that, when chilled, revealed Ice-T drinking iced tea. Spending zero media dollars, the event generated 200 million earned impressions, held the attention of 250,000 viewers as they watched ice melt for 2.5 hours.
Credits: CREDITS: Ad Agency: Goodby Silverstein & Partners Client: SONIC Drive-In Title of Creative Work: Frozen Ice-T Live Date: 6/13/17 Client CEO & President: Cliff Hudson VP of National Marketing: Lori Abou Habib Sr. Director of Creative and Brand Content: Burke Morley Director of Advertising Production: Ashley Daniel Sr. Manager of Digital Content: David Patt VP of Public Relations: Christi Woodworth Manager of Communications: Jason Acock TV Production: Brooke Watkins Creative Co-Chairmen: Jeff Goodby and Rich Silverstein Chief Creative Officer: Margaret Johnson Creative Director: Jon Wolanske Associate Creative Director: Justin Ralph Copywriter: Jenna Livingston Art Director: Kevin Leung, Austin O’Connor Jr. Copywriter: Lucas Coutinho Jr. Art Director: Charles Lee Production Directors of Production: Margaret Brett-Kearns and Tod Puckett Executive Broadcast Producer: Matthew Winks Broadcast Producer: Christine Oh Creative Director of Animation: Mike Landry Sr. Art & Print Producer: Noah Dasho Director of Experiential/Music: Todd Porter Executive Producer: Danielle Riccardi Social+ Producer: Kateri McLucas and Alison Plansky Line Producer: Megan Mulligan and Amanda Steigerwald Director: Isaak Le Director of Photography: Mark Sandhoff Assistant Director: Greg Sumner Key Grip: Andre Garcia-Cruz Senior Motion Designer: Isaac Park Audio Engineer: Nicholas DeMatteo Account Services Group Account Director: Leslie Barrett Account Director: Jenna Duboe Account Director: Kaitlin Giannetti Account Manager: Samantha Akins Assistant Account Manager: Sarah Lucia Brand and Communication Strategy Group Brand Strategy Director: Bonnie Wan Sr. Brand Strategist: Melanie Wong Brand Strategist: Ginny Rider Group Communication Strategy Director: Dong Kim Sr. Communication Strategist: Victoria Barbatelli Business Affairs Business Affairs Associate Director: Judy Ybarra Business Affairs Associate Manager: Chrissy Shearer Business Affairs Associate Manager: Jane Regan Outside Vendors Production Company: Biscuit Filmworks Director: Clay Weiner Managing Director: Shawn Lacy Executive Producer: Holly Vega Head of Production: Rachel Glaub & Mercedes Allen-Sarria Producer: Lisa Stockdale Editorial: Arcade Editor: Nick Rondeau Managing Partner: Damian Stevens Executive Producer: Crissy DeSimone Sr. Producer: Kirsten Thon-Webb Jr. Producer: Adam Parker Assistants: Ryan Andrus & Paulo Miramontes Telecine: The Mill LA Colorist: Greg Reese Online/VFX: Timber Creative Directors/Partners: Jonah Hall & Kevin Lau Executive Producer: Sabrina Elizondo Sr. Producer: Megan Kennedy Flame Artist: Chris Homel Flame Assistant: Brandon Harden Audio Mix: Lime Studios Mixer: Joel Waters Assistant Mixer: Stephen Fredericks Music & Sound: Butter Music Executive Producer: Annick Mayer Producer: Jason Weiss Composer: Max Schad; 13 Whispers That Got Teens Talking by MullenLowe Mediahub for Netflix -- 13 Reasons Why
When Netflix wanted to address suicide it created 13 Reasons Why, the story of teen Hannah Baker, who commits suicide leaving behind 13 cassette tapes revealing events that drove her to do it. The campaign launched on Whisper, which allows young adults to anonymously post/share messages. Nexflix opened by asking the Whisper community to talk about subjects they wouldn't share with close friends. Engagement with questions rose 180% above benchmark, resulting in nearly 1M impressions, raising awareness for the cause/series by 43% on Whisper.
Credits: MullenLowe Mediahub Global President, John Moore Executive Director of the Americas, Sean Corcoran Director of Media Content & Innovation, Laurel Boyd Group Media Director, Christine Bradt Associate Media Director, Alli Blender Associate Director, Media Content & Innovation, Simeon Edmunds Senior Media & Content Creative, Betsy Rosenbloom Media Planner, Alexis Westin Assistant Media Planner, Kelly Ross Netflix: Director of Product Creative , Megan Imbres Marketing Manager, Rose Russo

TV or Interactive/Enhanced TV: Southwest Medical Associates Healthcare TV First-Ever Segment by B&P Advertising for Southwest Medical Associates
Southwest Medical Associates, already a dominant player in the Las Vegas market, aim was to be an even bigger authoritative voice. With its Las Vegas senior citizens continuing to go to traditional local TV, the Sinclair Broadcast Group TV outlet worked out not only a big broadcast effort but one where news segments, online and events were included. Two point six million consumers consumed content and a strong 0.13% click-through-rate for its seniors. Southwest became the most profitable market for parent Optum Care.
Affiliated Agency: N/A
Credits: Fletcher Whitwell, SVP Media & Publishing/Managing Director Chris Evans, Corporate Media Director TC Torres, Senior Associate Media Director Michael Catalano, Media Supervisor Chuck Johnston, President; Real-Time TV by MullenLowe Mediahub for Patron
With 1,407 global tequila brands, brand immediacy is crucial. Patron decided to go with near real-time messaging for key sports “moments”. On the day of Derek Jeter’s retirement, on ESPN there was this real-time ad message: “Here’s to a Simply Perfect Night in the Bronx.” After the Pittsburgh Penguins won their second Stanley Cup in a row, there was: “Here’s to a simple Perfect Double on Ice.” Despite increased competitive spend, and a flat Patron media budget, brand health metrics were maintained. Drink Up!
Credits: MullenLowe Mediahub: Ina Watkins, Group Media Director Candace Hollar, Associate Media Director Aimee Neely, Associate Media Director Brendan Marrese, Associate Media Director, Video Investments Megan Handerhan, Senior Media Buyer Hillary Brandaw, Media Planner MullenLowe Patrick Simkins, Creative Director Scott Model, Creative Director Max Barrett, Junior Copywriter Michelle Melamed, Senior Account Executive Patron: Jennifer Pisciotta, VP, Brand Marketing; White Hats Wanted by UM NY & McCann Worldgroup for U.S. Army
Looking for hackers for the U.S. Army? Yes. Then challenge a targeted 1% or so of Americans who have elite skills all for the “good” -- through enhanced TV. Add in a national TV commercial where a hidden coded message was inserted that only a skilled hacker would spot. And then change the “key” every 24 hours. Over 700,000 hackers attempted the puzzle; 30% contacted the U.S. Army directly, a conversion rate 15 times the Army’s average, for the appropriately named “White Hats Wanted” campaign.
Affiliated Agency: Creative Agency: McCann New York; Production Company: MRM//McCann; PR Agency: Weber Shandwick
Credits: Lisa Nocella, EVP Executive Account Director, McCann New York; Dan Donovan, Executive Creative Director, McCann New York; Mike Medeiros, SVP Executive Strategy Director, McCann New York; Mat Bisher, Executive Creative Director, McCann New York; Dov Zmood, VP Group Creative Director, McCann New York; David Waraksa, VP Creative Director, McCann New York; Emlyn Portillo, Art Director, McCann New York; Jessica Mendoza, Strategy Director, McCann New York; Anne Bartscherer, SVP Group Account Director, McCann New York; Erika Vikse DiMaso, Account Supervisor, McCann New York; Joseph Lebowitz, Account Supervisor, McCann New York; James Lawson, Producer, McCann New York; Jon Dobbin, SVP Client Business Partner, UM New York; Joe Castillo, VP Group Partner, Portfolio Management, UM New York; Christie Mergenthaler, Senior Manager, Portfolio Management, UM New York Justin Brown, Partner, Integrated Investment, UM New York

VR/AR: Vegas in 360 by R&R Partners for Las Vegas Convention & Visitors Authority
You can’t capture the colorful kaleidoscope that is Las Vegas with anything less than a fully immersive 360-degree video experience. That was the underlining philosophy behind the work that R&R Partners did for the Las Vegas Convention & Visitors Authority. Luckily for the agency and the client, their effort coincided with efforts by Facebook to push 360 video experiences to its immense community. Utilizing their videos as the first prospecting touch-point, R&R Partners then went the extra mile by applying re-targeting and sequential messaging.
Affiliated Agency: N/A
Credits: Fletcher Whitwell, SVP Media & Publishing and Managing Director Chris Evans, Corporate Media Director Lindsey Patterson, Media Director Trisha Stecker, Digital Associate Media Director Kris Cichoski, Associate Director Social Publishing Brandi Skrtich, Associate Media Director Chris Ortwein, Paid Social Media Specialist Yanick Dalhouse, Group Account Director Rob Dondero, Executive Vice President; Racing the Sun by CNN - Courageous Studio for Volvo
It’s rare that a campaign literally takes your breath away, but CNN’s Courageous Studio did exactly that for Volvo. Tying the relaunch of the XC60 to a truly awesome event, four of the SUVs were driven to unique locations to deliver a 360-degree VR view of the solar eclipse, in August. The result was the most watched live VR event ever, with 72% of viewers preferring the branded experience. That’s thanks to the video being shot in Ultra-HD 4K with 360-degree cameras with four separate
Affiliated Agency: Grey - Creative Agency, Mindshare - Media Agency
Credits: o Frank Puma — Mindshare, Managing Director, Digital Investment Lead / Frank.Puma@mindshareworld.com o Janique Helson – Grey, EVP/Account Director / janique.helson@grey.com o Matt O’Rourke — Grey, Executive Creative Director / matt.orourke@grey.com o Otto Bell — Chief Creative Officer, Courageous / Otto.bell@turner.com o Jason Farkas – Vice President, CNN Premium Content / Jason.Farkas@turner.com o Kate Lunger — Vice President, CNN Special Events / Kate. Lunger@turner.com o Ryan Gould – Vice President, Turner Ad Sales / Ryan.Gould@turner.com o Lindsay Washick – Director of Production, Courageous / Lindsay.Washick@turner.com o Michael Southworth – Director of Special Projects, Courageous / Michael.Southworth@turner.com o Tracy Ziemer – Director, News Content Partnerships / Tracy.Ziemer@turner.com o Dan Seith — Director, News Content Partnerships / Dan.Seith@turner.com o Brittney Smith – Manager, News Content Partnerships / Brittney.Smith@turner.com o Allison Bodack — Sr. Publicist, Turner Ad Sales PR / Allison.Bodack@turner.com; Honda and RPA Leverage First to Market Virtual Reality Opportunity to Engage Audiences by Honda, RPA and Amobee for Honda
To help launch the new Honda Odyssey, Honda and RPA needed their messaging to stand out in a crowded marketplace. With the help of Amobee, Honda launched a scalable and sharable virtual reality ad, which served as a catalyst to deliver an interactive experience to smartphone users. To bring the Odyssey to life, client and agency developed the 3D ad, allowing users to navigate the interior and exterior of the car with the option to learn more about its unique features.
Affiliated Agency: Amobee
Credits: Hide Konishi, Senior Art Director, RPA Anthony Cardenas, Copywriter, RPA Max Rubins, Digital Production Coordinator, RPA Connor Gomez, Digital Producer, RPA Jacob Gentry, Management Supervisor, RPA Heather McConnell, Account Supervisor, RPA Chris Varela, Account Executive, RPA Rinku Mahbubani, Group Account Director, RPA Felicia Lau, Media Director, RPA Samantha Baseford, Associate Media Director, RPA Esther Kim, Media Supervisor, RPA Tom Peyton, AVP, Marketing Operations, Honda Phil Hruska, Manager of Media Strategy, Honda and Acura Laura Peper, Sr. Account Executive, Amobee Troy Troutner, Sr. Sales Director, Amobee Jannet Kim, Manager, Account Management, Amobee Aakash Arya, Sales Director, Amobee

2017 Finalists

Creative Media Awards