February 3, 2022
New York, NY

2022 Finalists

Creative Media Awards

Branded Entertainment: Brand/Product Placement
Simple Mobile Presents “Full Size Run” by Mediahub for Simple Mobile
Extra Gum’s Fresh Start at the 2021 VMAs by Velocity, ViacomCBS for Mars Wrigley/Extra Gum
Holey Moley by Colle McVoy for Recreational Boating & Fishing Foundation
Influencer Marketing
Walmart & So Yummy 360º Shoppable Campaign by First Media for Walmart
Getting Brooklyn Black In Business for VH1 by Mediahub for VH1
Behind the Drive by ExxonMobil for Mobil 1
Branded Entertainment: Contests/Events/Experiential
Built Too Tough by Starcom for Kontoor/Wrangler
Extra Gum’s Fresh Start at the 2021 VMAs by Velocity, ViacomCBS for Mars Wrigley/Extra Gum
Built to be Eaten x FAO Schwarz by Goodby Silverstein & Partners for Lunchables
Branded Entertainment: Original Film/Video
Breakaway by Courageous Studios for Charles Schwab
Fendt and Luke Bryan - Rise Before Sunrise and Farm Tour Sponsorship by Colle McVoy for AGCO / Fendt Farm Equipment
Commit to C.A.R.E. by Mindshare USA for Dove Men+Care, Unilever
Business Media
Small Business Bootcamp by Goodby Silverstein & Partners for HP
Built for Change by Accenture for Accenture
The Data Team Effect by Just Global for Databricks
Content Marketing
The Ultimate AI Masterpiece by Goodby Silverstein & Partners for BMW of North America
Straight Talk + Uproxx Present “On Repeat” by Mediahub for Straight Talk Wireless
Challenging Humanity With A Hybrid Media Plan by Mediahub for Sweet Tooth, Netflix
Native Marketing
Business as (Un)usual by Forbes for Office Depot
Straight Talk + Uproxx Present “On Repeat” by Mediahub for Straight Talk Wireless
Complex Understanding by Accenture for Accenture
Data
#BahlsenByDesign: A Data Driven Cookie Drop by Looney Advertising for Bahlsen NA
TX #1: Texas Domination by Iris Worldwide for Samsung Mobile
HSBC Bluelight by Wunderman Thompson Canada for HSBC Bank US
Creative
McKinsey for Kids by McKinsey Global Publishing for McKinsey and Company
Commit to C.A.R.E. by Mindshare USA for Dove Men+Care, Unilever
A Smarter Kind of Simple by SCS for Kwikset
Media Plan
Fighting Spirit by Horizon Media for Constellation Brands / Modelo Especial
Coming 2 America by Initiative for Amazon Prime Video
Wicked Super Bowl by Goodby Silverstein & Partners and Hearts and Science for Samuel Adams
New/Emerging/Experimental Media
Cheetle iD by Goodby Silverstein & Partners for Frito-Lay North America, Cheetos
Tread on the Trail by Colle McVoy for Jackson Hole Travel & Tourism Board
HSBC Bluelight by Wunderman Thompson Canada for HSBC Bank US
Multicultural/LGBT Media
CONVERSATIONS WITH CEOs by Open Influence for Target X YouTube
Fighting Spirit by Horizon Media for Constellation Brands / Modelo Especial
More Than That with Gia Peppers by Dentsu for GM, Proctor & Gamble, Kroger
Online Media: Branding
A Century of Care by Courageous Studios for Cleveland Clinic
Invincible by Initiative for Amazon Prime Video
No is our whoa by Curiosity for Native
Outdoor Media
Trans Lives Are Precious by FOLX Health for FOLX Health
#UnfortunatelyFakeNews by Exverus Media for Concern Worldwide
HSBC Bluelight by Wunderman Thompson Canada for HSBC Bank US
Performance Media & Marketing (including Direct Response, TV, Email, etc.)
Eat Happy At Home by Jackson Spalding for Mendocino Farms
Walmart & So Yummy 360º Shoppable Campaign by First Media for Walmart
Streamer Bowl II by Mediahub for Twitch
Print (magazines and newspapers)
3M™ Advanced Filtering Face Mask/Travel + Leisure Partnership by Colle McVoy for 3M
Paw Print by Foundry 360 part of Dotdash Meredith for Mars Petcare
Challenging Humanity With A Hybrid Media Plan by Mediahub for Sweet Tooth, Netflix
Research/Consumer Insights
Accelerated Enterprise by Forbes for Adobe
Paw Print by Foundry 360 part of Dotdash Meredith for Mars Petcare
Everybody In by Carat, dentsu for General Motors
Social Media
Hillel International #OwnYourstar by Electric Symphony Media, ESM for Hillel International
Challenging Humanity With A Hybrid Media Plan by Mediahub for Sweet Tooth, Netflix
Dove #NoDigitalDistortion by Mindshare for Dove (Unilever)
TV or Interactive/Enhanced TV
Snap to Steal by Goodby Silverstein & Partners for Frito-Lay North America, Cheetos
GiveFTW by Caffelli for Caffelli
Pure Michigan Leverages Tremor Video’s Data-Driven Creative to Reach Adventure Scouts and Sentimental Travelers by Tremor Video + Universal McCann (Detroit) for Pure Michigan