April 2, 2024
The University Club, New York, NY

2024 Finalists

Planning & Buying Awards

Branded Entertainment: Brand/Product Placement
 DoorDash x MLS All-Star Sweepstakes by Wavemaker US for DoorDash
 Rebel X PLL Partnership by Ansira for Luxco - Rebel Bourbon
 NO BALLS, NO GAME by OMD Dominicana for Farmacia Carol
Branded Entertainment: Contests/Events/Experiential
 Paramount+ Yellowjackets Season 2- UK Food Truck by Wavemaker US for Paramount+
 DoorDash Battle of the Brands Season 3 by Wavemaker US for DoorDash
 CeraVe Acne Academy by CeraVe for CeraVe
Branded Entertainment: Original Film/Video
Starfield Launch Campaign by Liquid Advertising for Bethesda Softworks
When I Grow Up by Ever.Ag for Ever.Ag Agribusiness
Branding
 Uncrap The World by PMG for Who Gives A Crap
 Strong as Granite by Initium Health for State of New Hampshire Department of Health and Human Services
 Porsche Cayenne Car Configurator by Infillion and PHD for Porsche
Creative
Plunge into Creativity by Optimal for PLUNGE
ASPCA - Through Their Eyes by Laughlin Constable for American Society for the Prevention of Cruelty to Animals (ASPCA)
NO BALLS, NO GAME by OMD Dominicana for Farmacia Carol
Data
 Papa Murphy's 2023 Data-Driven National System Campaign by Barkley for Papa Murphy's
 InMarket x Bob Evans Farms – Mashed Cauliflower by InMarket for Bob Evans Farms
Media Plan
 Own the Triangle by Goodby Silverstein & Partners for Doritos
 Open the Frontdoor: Creating a new category and application by Chemistry for Frontdoor
 “How Focus Takes Us Further” by Giant Spoon for GE, New York Times Advertising
Multicultural/LGBT Media
 Representation Matters in Speaking with Underserved Heart Failure Patients by N2 & Novartis for Novartis
 Zyrtec “Retreated” Series by UM for Kenvue - Zyrtec
 SYMTUZA® Conversations: Moving Lives Forward, Together by UM for Johnson & Johnson, SYMTUZA®
Native Marketing
 National Grid’s Commitment to Delivering the Clean Energy Transition by Props for National Grid
 RBFF: Find Your Best Self on the Water by Colle McVoy for Recreational Boating & Fishing Foundation
 NO BALLS, NO GAME by OMD Dominicana for Farmacia Carol
New/Emerging/Experimental Media
 Carhartt + January Digital, Record-Setting Holiday eComm Strategy by January Digital for Carhartt
 Snack Cards by Goodby Silverstein & Partners for Frito-Lay
 La-Z-Boy: The Decliner by Colle McVoy for La-Z-Boy Incorporated
Outdoor Media
 Uncrap The World by PMG for Who Gives A Crap
 Pressing Play for Squid Game: The Challenge on Netflix by Mediahub for Netflix
 Plenty of Fish's OOH Campaign – A Game-Changer in Redefining Dating Norms by Talon America for Plenty of Fish
Performance Media & Marketing (including Direct Response, TV, Email, etc.)
 Icelandair Flies High with AI by Brainlabs for Icelandair
 ASPCA - Through Their Eyes by Laughlin Constable for American Society for the Prevention of Cruelty to Animals (ASPCA)
 Increasing Patient Traffic - Diversifying Audience Demands by Vuja De Digital for Exer Urgent Care
Research/Consumer Insights
Media Sentiment Mapping by Allen & Gerritsen for Allen & Gerritsen
La-Z-Boy: The Decliner by Colle McVoy for La-Z-Boy Incorporated
Equitable Back To School by o2kl for Equitable
TV or Interactive/Enhanced TV
Where The Players Play by TRG for Choctaw Casinos and Resorts
Porsche Cayenne Car Configurator by Infillion and PHD for Porsche
NO BALLS, NO GAME by OMD Dominicana for Farmacia Carol