Mike Bloxham has worked in media research and consulting for over 25 years, advising multi-national corporations, media owners and government agencies on strategic marketing and communications issues on an international basis. In addition to his private sector experience, Mike spent eight years at the helm of the multi-million dollar research function within Ball State University's Center For Media Design – best known for it’s ground-breaking and large-scale observational research studies of media use.
His work in advertising and marketing in the media has crossed all platforms and formats including sponsorships and issues from ad effectiveness and receptivity to testing emerging ad formats in different media environments.
He has spoken at events internationally for organizations including CES, NAB, NATPE, the Financial Times, Time Warner, MIP, Microsoft, Nestle and many more. He has also been widely quoted in the press and is a long-time contributor to Mediapost.
Mike also sits on the Executive Committee of the Interactive Media Peer Group at the Television Academy of Arts and Sciences, the Advertising Research Foundation’s 2015-16 Board of Curators and on the Advisory Board of Turner’s new Ad Lab initiative, which is focused on innovating ad models. He is also a long-time juror for Mediapost’s Creative Media Awards.
Vanessa is responsible for the overall vision and strategic direction for Fluid, and for ensuring that we provide the very best partnership and solutions to all of our clients, while managing the Fluid business and operations. Prior to becoming CEO, Vanessa was the Chief Client Officer for Fluid for 4 years, managing all of our client relationships and the delivery of our services and solutions. Vanessa has deep experience in Retail and eCommerce, as well as Financial Services, Telecommunications, Publishing and CPG.
Before joining Fluid, Vanessa was General Manager (NY) and SVP Senior Client Partner for Blast Radius. Vanessa has also held senior leadership positions within RMG Connect/J Walter (Canada) and Rapp Collins (UK) and carries with her a deep digital background. She has a BA in Russian and English, and a post-graduate Chartered Institute of Marketing. In 2018, Vanessa was named to Campaign's 'Digital 40 over 40' list, and led the merger of Fluid and Astound Commerce.
Carl leads the strategic direction for the growth and seismic shift in data and digital services for Wavemaker, a leading global media and marketing agency. He is a leader in the industry and a frequent speaker and consultant on the transformations occurring in digital and technology; often quoted in the press for his views on the future of marketing and media.
Carl has extensive marketing and media experience in a multitude of brand categories including automotive, financial services, consumer package goods, retail, eCommerce, pharmaceutical, telecommunications and travel.
Carl serves on the advisory boards of a select number technology, media and venture capital companies as well as a consultant for GLG, Guidepoint Global and Pacific Crest. These positions provide Carl with a unique view of the advances in the industry. Carl was elected to the Ad Club of New York Board of Directors in 2009 and in July 2015 became Chairman. He has also served as its lead for the I’m Part Media Action, which since its inception has raised over $10MM (US) for scholarships and training for diversity talent in the Marketing and Communications fields.
At Digitas from 2000 to 2013, Carl led the Global Media practice working with clients including America Express, Whirlpool, Delta, Sprint, Mars, Meade Johnson, AT&T and eBay.
Prior to joining Digitas, Carl was a Senior Vice President of Media Services at Wunderman; a leading performance based and CRM company. During Carl’s 16 year tenure at Wunderman, he managed all direct marketing activities for the company including Ford, Citibank, American Express and AT&T.
As a digital marketing pioneer, Mike has built and grown his clients’ businesses by integrating the best of new digital technologies into their marketing mix. This entrepreneurial impetus led Mike — an early adopter of agile marketing — to recognize the need in the marketplace for an agile alternative to the increasingly obsolescent traditional advertising agency model.
His solution: Scrum50, which he founded with partner Chris Parker. Structurally, Scrum50 is a radical departure from the way most marketing agencies still do business. Scrum50 is making inroads with blue-chip clients as its lean methodologies show the way to more creative and faster agency deliverables. Scrum50’s agile model also helps clients retool their marketing departments and incorporate efficiencies demanded by today’s dynamic marketplace. Presentation/Workshop Topics (Abstract and Takeaways): The Power of Agile Marketing: How to Bring Better Ideas to Market in a Faster Timeframe
As one of the first marketers to recognize that the future of marketing is agile, LeBeau has made it his mission to change the way agencies and companies bring their concepts and ideas to market.
Maureen oversees the development and strategic direction of Out-of-Home media planning and buying for Kinetic New York. In her role as Managing Director, relationship management is a key component in pushing Kinetic business forward. She is responsible for building and maintaining strong relationships across the Group M agencies, collaborating with all teams to connect brands with consumers on the move. The portfolio of brands Maureen and team are responsible for cover a wide range of categories which include clients such as NBCUniversal, Unilever, American Express, Chanel, Volvo and Forevermark Diamonds.
Maureen began her career in media in 2001 at Carat U.S.A and then OMD. In 2006, Kinetic Chicago opened their doors and Maureen joined the team as Manager in 2007, eventually working her way up to Group Director in 2012.
While in Chicago, Maureen and her team managed all Out-of-Home planning, implementation and buying for clients such as MillerCoors, Western Union, JanSport, Ford/Lincoln and Discover Card. She assisted in the onboarding of the Coors Brewing account in 2008, transitioning the work across multiple national brands and setting up local processes for the Field Marketing teams across 5 different regions. She contributed to the work to help retain the business when Coors Brewing merged to become MillerCoors.
In her tenure on MillerCoors, Coors Light was the first alcohol brand to run on the Chicago Transit system and first brand to do transit shelter build outs in LA. Maureen and her team’s work has been recognized through awards including 2011 Digital Out-of-Home award for Best Integration of a Mobile Device and a finalist for the OBIE awards. She was promoted to Managing Director of Kinetic New York in 2014, relocating to New York City after 13 years in Chicago.
Maureen sits on the Advisory Board of the Digital Place Based Advertising Association and the OOH Committee of the 4A’s. She also served as co-chair of the Chicago chapter or Women in Media Mentoring Initiative (WIMMI) and continues her involvement with this organization now in New York.
Mandana oversees Thinknear’s marketing strategies and is responsible for the company’s creative vision in both brand positioning and communications.
Prior to Thinknear, Mandana held senior level positions leading media practices at Fallon, Ogilvy, Group M, and Kastner & Partners. Mandana has lead digital media for some of the most iconic global brands such as Activision, Red Bull, Porsche, Cisco, and Qualcomm among others. Mandana has been the strategic media force behind many high-profile brand platform launches and brings over 17 years of ad agency expertise to Thinknear and the location-based mobile marketplace.
She is currently the co-chair on the Location Committee of the Mobile Marketing Associate (MMA) driving industry-wide education and innovation in expanded use cases of Location Data and Intelligence.
Mandana holds an M.A. in Management from USC’s Annenberg School of Communications and has two B.A.s from UC Riverside in Sociology and Latin American Literature.
Ellen Oppenheim brings a valuable 360° perspective to her role at Prohaska Consulting, where she works with trade associations and trade press to advance digital and programmatic practices.
Ellen has earned a reputation as a respected media strategist buyer, seller, marketer, client, professor and consultant, based on her ad agency, publisher, trade association and consulting roles with organizations such as Y&R, FCB, Time Inc. and MPA. At Oppenheim Media Consulting, she helped companies in the marketing-media industry grow revenue, as digital technology altered the landscape.
Ellen has worked with digital and analog media, spanning almost every ad category with both branding and direct response clients.
A Mississippi native and Honors graduate of the University of North Carolina at Chapel Hill, Ellen enjoys New York City, where she and her family reside.
Sarah joined Sense London in 2006 as the fifth member of the then ‘start-up’ agency.
Sarah was a key hire on the client servicing team, specifically tasked to drive and develop new business, following 7yrs at airport specialist agency Blackjack Promotions – where she worked across accounts such as The Times, Heineken and Google.
Sarah helped the agency secure wins on transformational accounts including Coca Cola, Mars, Sky and Molson Coors – gaining the business an enviable reputation within the industry and numerous client and agency awards.
Sarah became the first member of Sense to make Board Director by the age of 30, and in 2016, became President of Sense NYC, after winning a competitive pitch to handle the North American business for existing client, The Economist.
Sarah’s specialty is relationships – building client trust and loyalty by delivering exacting standards in all areas of her work.
British creative director William Richmond-Watson brings eighteen years of experience in Design, Fine Art, Real Estate and Hospitality to his creative consultancy Watson & Company. There, he leads a twenty-strong team of the best creatives, strategists, artists and entrepreneurs that New York City has to offer, all dedicated to building better brands across industries through elevated strategy and design. He and his team have worked with the likes of hotelier Sean MacPherson, photographer Annie Leibovitz and artist Jeff Koons, among others, and have also worked on many renowned luxury hotels and residences, including The Four Seasons, The Marlton Hotel and The Ludlow in NYC, The Dean Hotel in Providence, RI, The Siren Hotel in Detroit and The Ritz-Carlton in Miami. William earned degrees in History of Art and Fine Arts from Edinburgh and Newcastle Universities, and still maintains his art practice today. He currently sits on the board of New York based nonprofit Creative Time, and Watson & Company is a proud industry partner of social impact organization Art Start.
For nearly 10 years, Mara has been a key member of the constantly evolving media team at Situation – a digital agency best known for helping brands build passionate communities through digital-first marketing strategies.
She now serves as the Director of Paid Media and oversees a team of media planners, buyers, and traffic coordinators. Mara guides the team through the strategy, execution, and reporting stages of all paid campaigns. Her clients span across major non-profits, Broadway shows, and arts & culture institutions. Mara defines the client's digital objectives, strategizes ways to achieve their goals, and works with the wider internal team to analyze and optimize the results.
Her depth of experiential knowledge, relationships with key media partners, and certification across Google products make her voice a unique and essential component of all media projects.