Talk about cause and effect. Most noise pollution in Mumbai, India, is from car horns. Long exposure causes hearing loss. To stop unnecessary honking, Mumbai Police instituted an ingenious idea: The Punishing Signal. The more motorists honked, the longer they waited. Traffic lights showed Stop when noise went up and Go when lowered. Drivers also saw live messages underscoring their responsibility. After a month, police recorded a 32% decrease in average honking decibels! Punishing Signal is now nationwide. Message received.

Credits: Nandini Dias, Chief Executive Officer, Lodestar UM; Dhruv Jha, Head of Branded Content, FCB India; Amit Raina, Media Controller, FCB India; Crescens Lemos, Media Executive, FCB India; Robby Matthew, Chief Creative Officer, FCB India; Ravi Ananthan, Associate Creative Director, FCB India

An iconic team--Porsche and Star Wars—attempted to transcend co-branded advertising by creating a Porsche-inspired spaceship, complete with sloping design for the canopy like a sports car. Led by Doug Chiang (Executive Creative Director, Lucasfilm) and Michael Mauer (Head of Design, Porsche), designers from Porsche and Star Wars joined forces to create The Designer Alliance. It took six weeks to design and create a Porsche-inspired spaceship. Fan got a look into the design processes.

Credits: RTTM Owen Shively – CEO / Managing Partner Hilary Stratton – COO / Managing Partner Cramer-Krasselt Marshall Ross – Chairman, Chief Creative Officer Rick Hamann – Executive Creative Director Rick Standley – Creative Director Conn Newton – Creative Director John McKenzie – Senior Art Director John Doessel – Senior Copywriter Chris Hanley – Senior Vice President, Group Account Director James Kaplan – Vice President, Account Director Kendall McDougal – Account Supervisor PHD Media Jason Guy – Client Global Lead Bilal Kazmi – Associate Director, Strategy Haley Benson – Supervisor, Performance Media Jesse Mossell – Manager, Performance Media

MediaHub and Fox Sports set out to drive NASCAR ratings and reach younger fans. Gamer-influencers joined NASCAR drivers for a Twitch "Fortnite" stream that became the 6th-most-watched, with 1.1M minutes watched and 14M impressions, and gamers live-streamed their Daytona 500 experience with iRacing simulators and virtual ride-alongs so fans could experience the thrills, earning 3M more viewers at the race's start vs. 2019, with 18-34 “light motorsports” viewing nearly doubling YOY, according to Nielsen nPower.

Credits: Robert Gottlieb, EVP Marketing, FOX Sports FOX Sports Media Group Whit Haskel, SVP Marketing, FOX Sports FOX Sports Media Group Eric Dobratz, VP, Media & Brand Marketing, FOX Sports Media Group Sara Light, Senior Digital Director, Marketing, FOX Sports Media Group Lauren Helsom, Senior Brand Manager, Media & Brand Marketing, FOX Sports Media Group Nancy MacDonald, VP, Brand Marketing, FOX Sports Media Group Niara Simon, Manager, Digital Marketing, FOX Sports Media Group Morgan Nash, Senior Manager, Media, NASCAR Edwin Gotay, Senior Director, Growth Segment Marketing, NASCAR Patrick Morris, Director, Brand Marketing, NASCAR David Zane, Managing Director, NASCAR Tyler Warner, Marketing Manager, FOX Sports Media Group John Moore, Global CEO, Mediahub Global Sean Corcoran, US President, Mediahub Global Laurel Boyd, Executive Director of R+D Lab, Mediahub Global Betsy Rosenbloom, Senior Media Content Creator, Mediahub Global Scott McGowan, Senior Media Content Creator, Mediahub Global Randy Hastings, VP Group Media Director, Mediahub Global Sam Evans, Integrated Media Planning Supervisor, Mediahub Global Alan Fox, VP Director, Communications Planning, Mediahub Global Courtney Schier, Senior Comms Planner, Mediahub Global

Fuser is a video game that allows anyone to become a DJ letting players create their own music. Since most people may feel intimidated about the idea of becoming a DJ, to overcome this challenge, Goodby Silverstein & Partners launched a campaign called Unexpected DJ's that featured celebrities like David Hasselhoff, Jonathan Van Ness, and others who were the most unlikely DJs, demonstrating how the individuality creates a unique spin on the game. The videos received 25M completions and 25.3K social mentions.

Credits: Client: NCSOFT Head of Marketing: Kendall Boyd VP of Marketing: Tim Granich, Head of Communications: Ron Eagle Brand Manager: Kyle Lemmon Director of Creative Services: Andre Padilla Agency - Goodby Silverstein & Partners: Partner: Jeff Goodby Partner: Rich Silverstein Executive Creative Director: Margaret Johnson Creative Director: Laura Petruccelli Associate Creative Director: Maria Lee Associate Creative Director: Ricardo Uribe Art Director: Jason Gan Copywriter: Clark Chamberlin Co-Director of Production: Leila Gage Co-Director of Production: Margaret Brett-Kearns Executive Producer Interactive: Tena Goy Executive Producer Social: Danielle Riccardi Senior Producer: Elissa Polls Broadcast Producer: Sam Tarde Producer: Jackie Kelly Content Creative: Mark Sandhoff Director of Post Production: Michael Damiani Executive Producer: John Dutton Editor/Co Creative Dir: David Becker Editor: David Sullivan Asst Editor: Steven Castro Audio Engineer: Nic Dematteo Group Account Director: Kiki Veralrud Account Director: Clark Gieseke Account Manager: Audra Flores Group Communications Director: Dong Kim Group Brand Strategy Director: Ralph Paone Group Director Research Data & Analytics Strategy Director: Victoria Barbatelli Senior Brand Strategist: Ida Persson Senior Analytics Strategist: Tony Vinella Communications Strategist: Matt McNamara Director of Business Affairs: Judy Ybarra Business Affairs Manager: Annie Holmgren

When Mumbai Police set out to decrease noise pollution on roads caused by car horns, it turned to Lodestar UM & FCB India for effective ways to change the unnecessary honking behavior of the drivers. The solution was simple yet effective to cause change in consumer behavior. “The Punishing Signal” – the more drivers honk, the longer they wait at the traffic light. The sensors with decibel meters were installed at the traffic signals across several heavy traffic junctions.

Credits: Nandini Dias, Chief Executive Officer, Lodestar UM; Dhruv Jha, Head of Branded Content, FCB India; Amit Raina, Media Controller, FCB India; Crescens Lemos, Media Executive, FCB India; Robby Matthew, Chief Creative Officer, FCB India; Ravi Ananthan, Associate Creative Director, FCB India

To celebrate proud families and the importance of allyship to the LGBTQ+ community, OREO together with 360i created a campaign and platform named Proud Parent fostering the idea that loving a world starts with a loving home. As Pride parades were canceled due to the pandemic, OREO and 360i have recreated some of the famous signs that proud parents have carried in earlier celebrations, subsequently displaying the creative along the abandoned parade routes in New York and San Francisco.

Credits: Justin Parnell, Senior Director, Oreo Brand Equity, Mondelez Marion Delgutte Saenen, Marketing Director, US Oreo Equity, Mondelez Olympia Portale, Brand Manager, US Oreo Equity, Mondelez Georgie Maddock, Brand Manager, US Oreo Equity, Mondelez Liz Owen, Director of Communications, PFLAG Jean-Marie Navetta, Director of Learning and Inclusion, PFLAG Jamie Henkel, Learning and Inclusion Manager, PFLAG Menno Kluin, Chief Creative Officer, 360i Piper Hickman, Executive Creative Director, 360i Michael Schachtner, Executive Creative Director, 360i Jenna Zink, Associate Creative Director, 360i Michael Palma, Associate Creative Director, 360i Kushal Birari, Art Director, 360i Lee Koppel, Junior Copywriter, 360i Brian Gartside, Design Director, 360i Sophia DelPlato, Senior Designer, 360i Luis Valencia, Junior Designer, 360i Kelly Bray, Associate Content Director – Motion Designer, 360i Carissa Ranelycke, Head of Production, 360i Carly Salaman, Executive Producer, 360i Jessica Ryle, Associate Producer, 360i Linda Ferrara, VP Business Affairs, 360i Joshua Safran, Group Account Director, 360i Kristine Dowd, Account Supervisor, 360i Kevin Tamayo, Project Manager, 360i Raig Adolfo, Chief Strategy Officer, 360i Maggie Walsh, Strategy Director, 360i Michael LaVallee, Associate Strategist, 360i Kristin Maverick, VP Social & Influencer, 360i Eden Lipke, Senior Social Strategist, 360i Sage Stargrove, Social Strategist, 360i Dahlia Dandashi, Social Marketing Manager, 360i Cole Webley, Director, Sanctuary Films Preston Lee, Founder/EP, Sanctuary Films Chris Cho, Line Producer, Sanctuary Films Bianca Cline, Director of Photography, Sanctuary Films Jonas Sappington, Production Design, Sanctuary Films Mah Ferraz, Editor, PS260 Editorial Caroline Yost, Assistant Editor, PS260 Editorial Raná Martin, Executive Producer, PS260 Editorial Evann Payne, Senior Producer, PS260 Editorial Margaret Yang, VFX/Flame, PS260 Finishing  Anthony Augusta, Flame Assistant, PS260 Finishing  Natalie Raffaele, Finishing Producer, PS260 Finishing  Trevor Gureckis, Executive Creative Director, Found Objects  Jay Wadley, Executive Creative Director, Found Objects  Ben Marshall, Creative Director, Found Objects  Adam Weiss, Composer, Found Objects  Jennie Armon, Executive Producer, Found Objects  Matt Nelson, Executive Producer, Found Objects  Nick Chomowicz, Producer, Found Objects  Agatha Lee, Music Coordinator, Found Objects  Rob Fielack, Audio Mix, Screaming Penguin Ricky Gausis, Colorist, MPC

For New Relic's software launch and transformation to a unified platform, Just Global's campaign focused on user experience and developers, the key target audience, fostering brand awareness through video storytelling and a home and landing page showcasing the product. Using intent targeting and real-time analysis of performance metrics to drive lead generation, the campaign drove a 440% higher conversion rate (programmatic) and +42% daily site traffic, with a -43% cost per signup and relative brand lift of +8.3%.

Credits: Just Global New Relic

As the cost of education has skyrocketed, the unpaid balance of student loan debt continues to rise at an astounding rate causing young people to feel overwhelmed and alone. Crackle Original Series ‘Going From Broke’ produced by Ashton Kutcher addresses this global issue by working with young people to help them change their spending habits and take control of their financial future. The show received featured coverage in key publications, such as WSJ, Business Insider, Deadline, Salon, and more.

Credits: Chris Woolsey - Sr. Manager, PR & Marketing - Crackle Plus Jeff Stevens - Head of Social - APlus Isaac Saul - Senior Reporter - APlus Emma Kapotes - Web Design - Chicken Soup for the Soul Entertainment Adam Mosam - Web Engineering - Crackle Plus

COVID-19 added to the normal anxieties of expecting parents in 2020. Johnson & Johnson partnered with Meredith to launch a support hub called #InItTogether. Parents could hear from doctors, nurses and other moms. Content was promoted across Johnson's social channels and Meredith’s properties. The hub drew a 6% rise in familiarity, 8% in purchase intent and 7% in recommendation intent. Also it generated an 18% lift in reducing anxiety and a 12% increase in helping moms fully enjoy their pregnancy.

Credits: Niki Schloss, Content Director, J3; Anthony Hello, SVP Group Director, Content Management, J3; Katherine Auguston, VP Group Creative Director, J3; Dana Modafferi, VP Group Director, Franchise Leadership, J3; Lisa Beshara, SVP Client Business Partner, Franchise Leadership, J3; Rose Carollo, Partner, Franchise Leadership; J3

Anheuser-Busch had challenges during the planning of its Michelob ULTRA Chief Exploration Officer campaign, where entrants could win the ability to drive a camper through national parks for six months while hiking, enjoying nature, and snapping pictures for the company. Entrants wrote an essay of 500 words. Machine learning let the team reduce 98,000 applications to 20 favorites. One algorithm scored readability, and another tagged emotions. From these interviews, the group chose the best person to become the top Michelob ULTRA Influencer out of nearly 100,000 entries. The winner got $50,000 for expenses.

Credits: Anheuser Busch - Chris Ieva, Jose Salas, Andrew Gelbard, Jackie Northacker, Paolo Provinciali, Ricardo Marques, Marcela Garcia, Sam Durrant, Talita Andrade, Miles Ritenour draftLine – Sophie Shrem, Leonel Lopez, Keslie Watts, Stephen Micioni, Pete Pirone, Deniz Yegen, Jen Goldsmith Dentsu – Bora Chang, Amanda Beckett, Nikki Costello, Bryan Froimowitz, Maddie Armington Code3 – Max Haberman, Sam Fleischman

The Dana-Farber Cancer Institute needed a refresh for its Jimmy Fund, which had successfully raised money for years, after brand awareness fell. MERGE was tasked to increase awareness among a new generation of supporters. Digital and social platforms encouraged people to tell their own emotional stories. PSAs featured national celebrities. Dynamic creative optimization was used to curate hundreds of headshots with the caption “I am Jimmy.” The campaign used TV, OOH, print, radio, and digital advertising. After six months, brand awareness rose 58%, with unaided ad awareness up 120%.

Credits: Melany N. Duval, Senior Vice President and Chief Philanthropy Officer, Dana-Farber Cancer Institute & the Jimmy Fund; Jan Lawlor, Vice President Philanthropy Marketing, Dana-Farber Cancer Institute & the Jimmy Fund; Joyce Gallagher, AVP Philanthropy Communications, Dana-Farber Cancer Institute & the Jimmy Fund; Shannon Watterson, Senior Assistant Director Philanthropy Communications, Dana-Farber Cancer Institute & the Jimmy Fund; Stephen Kelly, Assistant Vice President Digital Marketing Office of Philanthropy, Dana-Farber Cancer Institute and the Jimmy Fund; Lindsay Laut, Senior Associate Director Social Media, Dana-Farber Cancer Institute and the Jimmy Fund; Catherine Dunphy, Senior Associate Director Digital Marketing, Dana-Farber Cancer Institute & the Jimmy Fund; Alicia Lazzaro, Assistant Director Web & Digital Marketing, Dana-Farber Cancer Institute & the Jimmy Fund; Erika Chim, Assistant Director Digital Marketing, Dana-Farber Cancer Institute and the Jimmy Fund; Jennifer Skala Bodio, Associate Director Philanthropy Communications, Dana-Farber Cancer Institute & the Jimmy Fund; Bob Minihan, EVP Chief Creative Officer, MERGE; David Onessimo, Associate Creative Director, MERGE; Matt Daniele, Copywriter, MERGE; Tommy Fiorito, Creative Director, MERGE; Debbie Easdon, Broadcast Producer, MERGE; Dave Walsh, Senior Print Production Manager, MERGE; Michelle Boudreau, SVP Group Account Director, MERGE; Jennifer Pinto, VP Account Director, MERGE; Kellie Innocenti, Senior Project Manager, MERGE; Becky Minervino, Chief Strategy Officer, MERGE; Adaora Asala, VP Product & UX Strategy, MERGE; Marissa Jacobs, Associate Experience Strategy, MERGE; Stephanie Rogers, EVP Contact Planning, MERGE; Michael Piacente, VP Media Director, MERGE; Sarah Paniati, Senior Media Planner, MERGE; Karen Goldstein-Chow, Broadcast Media, MERGE; Lisa Greenberg, Media Supervisor, MERGE; Courtney Cummings, Media Supervisor, MERGE; Jason Budelmann, VP Strategy & Analytics, MERGE; Samantha Sweig, Senior Manager Analytics, MERGE; Patrick Schuholz, Measurement Analyst, MERGE;

Bud Light sought to launch a product in a category that many people didn’t know about: hard seltzer. It drove awareness for Bud Light Seltzer in social channels with two TV spots featuring influencer Post Malone, asking viewers to vote on the one they wanted to air during the Super Bowl. It also narrowed its targeting to wine and spirits drinkers. The winning spot drew nearly 1 billion earned impressions and 920 million social mentions and boosted awareness by 40%.

Credits: Anheuser Busch - Andrew Gelbard, Juliana Wurzburger, Lindsay Marzocca, Laurel Van Tassel, Brian Weidy, Paolo Provinciali, Andy Goeler, Joe Lennon, Kate Sanner, Conor Mason, Lindsay Cozen, Matt Sparling, Joe Barnes, Tony Romano, Sarah Kippins, Miles Ritenour, Shana Barry. Dentsu – Vincent Kim, Anthony Domenick, Hanna White, Kelly Cucciniello, Julie Goldstein, Adam Maloney, Tim Jonathan, Caitlin Kline, a lot of others on ancillary teams

Goodby Silverstein & Partners partnered with Sway to create an AI-powered challenge -- generating excitement for Cool Ranch Doritos. Fans put their own dance moves into a Sam Elliott / Lil Nas X dance-off mapped to Cool Ranch choreography. It took off! Sway was downloaded over 100K times in less than a day, rising to #3 in the App Store, #CoolRanchDance trended on TikTok with 5.6 billion total views, and year-over-year sales of Cool Ranch Doritos rose.

Credits: Client: Frito-Lay, Doritos - CMO: Rachel Ferdinando SVP: Marissa Solis Senior Director: Leslie Vesper Marketing Director: Gisela Saenz Marketing Manager: Kelly Burke Agency - Goodby Silverstein & Partners Co-Chairman: Jeff Goodby Co-Chairman: Rich Silverstein Chief Creative Officer: Margaret Johnson Creative Director: Laura Petruccelli Creative Director: Rohan Cooke Associate Creative Director: Caroline Cappelli Associate Creative Director: Ryan Tovani Art Director: Jason Gan Copywriter: Clark Chamberlin Art Director: Mike Rodriguez Copywriter: Sam Dworkin Director of Production: Leila Gage Sr Producer: Sara Ward Producer: Alexis Bley Managing Partner: Brian McPherson Group Account Director: Meredith Williams & Jenna Duboe Account Director: Chris Nilsen Account Manager: Casey O’Brien Assistant Account Manager: Jordan Lofy Communication Strategy Director: Caitlin Neelon Communication Strategist: Drew Forrest Group Brand Strategy Director: Ralph Paone Brand Strategist: Ida Persson Senior Business Affairs Manager: Judy Ybarra Business Affairs Manager: Annie Holmgren Trafficking Manager: Rowena Cuejilo Director of Production: Margaret Brett-Kearns Senior Interactive Producer: Severin Sauliere Executive Social Producer: Danielle Riccardi Senior Social Producer: Alisa Latvala Social Producer: Jackie Kelly Content Creative: Mark Sandoff Content Creative: Emilio Diaz Photographer: Quinn Gravier Assistant Photographer: Hanna Hegnell Senior Print Producer: Noah Dasho Director of Creative Technology: Troy Lumpkin Executive Producer: Tena Goy Creative Technologist: Shan Jin Production Company : Park Pictures Director: Lance Acord Director of Photography: Lance Acord EP/Producer: Caroline Kousidonis Editorial Company: Work Editorial Editor: Jono Griffith Assistant Editor: Theo Mercado Producer: Chelsea Bassler Executive Producer: Marlo Baird Telecine - A52 Colorist: Gregory Reese Colorist Assistants: Corey Martinez, Aaron Flickinger, Dylan Bursick Color Producer: Jenny Bright Executive Producer, Color: Thatcher Peterson VFX/Finishing - A52 VFX Supervisor: Patrick Murphy CG Supervisor: Andy Wilkoff CG Lead: Andy Wikoff Flame Artists: Matt Sousa, James Buongiorno, Michael Vaglienty, Andres Barrios, Kevin Stokes, John Valle 3D Artists: Dustin Mellum, Jade Smrz, Quinton Woodson, Jose Limon, Josh Dyer, Josh Dyer, Joe Chiechi, Michael Cardena, Joe Paniagua, Michael Bettinardi, Joel Bettinardi Producer: Serena Noorani Executive Producers: Patrick Nugent & Kim Christensen Managing Director Jennifer Sofio Hall Mix - Lime Studios Mixer: Joel Waters Assistant Mixer: Collin Thomas Executive Producer: Susie Boyajan HUMEN TEAM Tinghui Zhou Ricky Wong Tim Omernick Melody Cao Cortis Clark Piotr Tatarcyzk Alexander Weiss Jesse Myers

Voting took on new importance during the 2020 election campaign. More Than A Vote partnered with Black content creators in several cities to attract poll volunteers and motivate the community to vote. Throughout the fall, 47 influencers shared their personal stories in 125 Instagram posts. Their posts drew over 2 million organic impressions, a 2.02% engagement rate and a 2.25% organic IG impression story rate. Moreover, 10,000 poll workers signed up, and the 2020 election had a record voter turnout.

Credits: Sheri Sadler, President, Sadler Strategic Media Nick Wolf, Account Executive/MediaBuyer, Sadler Strategic Media Addisu Demissie, Executive Director, More Than a Vote Kelly Reed, Business Development, Open Influence Maggie Reznikoff, Director of Account Management, Open Influence Gabriela Leverette, Project Manager, Open Influence Anthony Kodomichalos, Account Manager, Open Influence Ariella Cohen, Account Coordinator, Open Influence

Valero powered pet rescues, providing fuel to people driving dogs from "kill shelters" to their new homes in a campaign with CE Media. Showcasing these journeys with social and display content by pet-loving community Dodo, the campaign drove more than 32M video views, with a +12,000% YoY increase in online engagements, tripling The Dodo's CTR benchmark, with 45x the engagement rate benchmark. Valero outperformed Kantar Energy Industry Benchmark Metrics for aided brand awareness, brand favorability and purchase intent.

Credits: CE Media

Talk about cause and effect. Most noise pollution in Mumbai, India, is from car horns. Long exposure causes hearing loss. To stop unnecessary honking, Mumbai Police instituted an ingenious idea: The Punishing Signal. The more motorists honked, the longer they waited. Traffic lights showed Stop when noise went up and Go when lowered. Drivers also saw live messages underscoring their responsibility. After a month, police recorded a 32% decrease in average honking decibels! Punishing Signal is now nationwide. Message received.

Credits: Nandini Dias, Chief Executive Officer, Lodestar UM; Dhruv Jha, Head of Branded Content, FCB India; Amit Raina, Media Controller, FCB India; Crescens Lemos, Media Executive, FCB India; Robby Matthew, Chief Creative Officer, FCB India; Ravi Ananthan, Associate Creative Director, FCB India

Google’s AI-driven future depends on Google Assistant, but the company needed to reduce the hurdles of onboarding users. It launched the campaign Make Google Do It, which focused on demonstrating the device as a utility. The campaign focused on increasing the number of daily average users at a CPA. Online video, social, and programmatic display prompted consumers to take action. Google measures DAU increases and used a seven-day window to understand where the campaign had an impact. CPAs were measured using in-app floodlight tracking to track how efficiently we were driving the outcomes. With help from first-party data, Google reduce CPAs for lapsed users by more than 87.9%.

Credits: N/A

Hat’s off to brand extensions. Twenty-four years ago, Chex Cereal launched a CD-Rom game Chex Quest. It reappeared in 2020 — augmented by a 56-page comic anthology, including characters' back stories and posters. Distributed nationwide and online via Comixology, it earned a “strange and outstanding” review. The promotion surrounding the updated game proved a bonus to Chex Mix, which earned a sales increase of 10%. The Chex Quest game received twice as many downloads as the average indie title on Steam.

Credits: Brock Davis – Chief Creative Officer, Martin Williams Tess Nyberg – Group Creative Director, Martin Williams Matt Pruett – Group Creative Director, Martin Williams Jacob Guenther – Copywriter, Martin Williams Lindsey McKee – Art Director, Martin Williams Chris Corum – Art Director, Martin Williams Julie Genung – Creative Operations Director, Martin Williams Freddie Richards – Head of Integrated Production, Martin Williams Kathy DiToro – Director of Content Production, Martin Williams Liz Wingate – Senior Integrated Producer, Martin Williams Shannon Stanton – Client Director, Martin Williams Emma Erdman – Client Services Supervisor, Martin Williams Jason Wynne – Director of Creative Technology, Martin Williams Jared McMorris – Developer, Martin Williams Joy Miller – Director of Studio Production, Martin Williams Bill Schneck – Senior Print Produce, Martin Williams Jennifer Beier – Senior Production Artist, Martin Williams Ryan Moede – Retoucher, Martin Williams Charis Wilson – Brand Experience Assistant Manager Alex Colvin – Brand Experience Senior Manager, General Mills Vanessa Santana – Brand Experience Senior Planner, General Mills Kip Lindman – Brand Experience Manager, General Mills Comic Book Credits Alex Colvin – Editor Chuck Jacobi – Illustrator Celeste Jacobi – Illustrator Barrett Lewis – Illustrator Seth Robinson – Illustrator Kreepture – Illustrator Marc Ericksen – Illustrator Beastwreck – Illustrator Nicholas Straight – Illustrator Belle Dee – Illustrator Phil FTW – Illustrator David Stoll – Illustrator Tyler Bence – Illustrator Joe Lewis Bevill – Illustrator Morgan Beem – Illustrator Tom Scioli – Illustrator Maria Capelle Frantz – Illustrator Alec Kozak – Illustrator John Meilner – Illustrator Matt Pruett – Illustrator Bill Crabtree – Colorist Jacob Guenther – Writer

3M, which hadn’t run a branded campaign in more than two decades, largely manufactures components for other products. Not many people know that. So the company worked with Colle McVoy to build a predictive model to achieve favorability by focusing on influencers. With six ads in game one of the World Series, the campaign partnered with brands like The New York Times to create content showcasing 3M’s innovations. It sought out opinion leaders’ favorite NYT, Spotify and NPR podcasts to create audio spots that felt more like segments than ads. Campaign viewers were 25% more likely to have a favorable opinion of 3M.

Credits: Steve Knapp, Executive Media Director, Colle McVoy Kim Dunn, Group Media Director, Colle McVoy Mike Caguin, Chief Creative Director, Colle McVoy James Lager, Associate Media Director, Colle McVoy Jessica Lieberman, Media Supervisor, Colle McVoy Terri Coyne, Director of Broadcast Investments, Colle McVoy Colleen Ryan, Associate Director of Broadcast Investments, Colle McVoy Kelly Lewis, Media Investments Buyer, Colle McVoy

To help galvanize the Black community and make a difference in voter turnout leading up to the 2020 election, Open Influence partners with trusted Black content creators across swing states, aligning with key voting dates in each state. September through November, Black influencers throughout a variety of verticals (fitness, fashion, activists) shared personal stories through Instagram stories and in feed posts to emphasize the importance of voting and volunteering at the polls and ultimately inspire the Black community to action.

Credits: Sheri Sadler, President, Sadler Strategic Media Nick Wolf, Account Executive/MediaBuyer, Sadler Strategic Media Addisu Demissie, Executive Director, More Than a Vote Kelly Reed, Business Development, Open Influence Maggie Reznikoff, Director of Account Management, Open Influence Gabriela Leverette, Project Manager, Open Influence Anthony Kodomichalos, Account Manager, Open Influence Ariella Cohen, Account Coordinator, Open Influence

P&G's Take On Race series delivered compelling messages to foster a greater awareness of racism and help Americans find solutions and work toward equality. A one-day takeover campaign timed to air on Juneteenth aired across 31 local markets. A national TV plan featuring contextually relevant programming drove additional exposure for the messaging and a digital campaign included a YouTube takeover. The one-day local campaign saw ~25% national reach against the broad A18+ target and amplified the hopeful message.

Credits: EVP Managing Director, Adil Zaim, Carat VP Group Director, Robert D’Alto, Carat SVP, US Media Investment, Tom Maiorano, Carat SVP Group Director, Local Activation, Martha Matthews VP Director, Traffic, Corrina Miller, Carat Supervisor, Local Media Activation, Katie Calvert, Carat Eric Austin, Senior Director, Global Brand Building & Media Innovation, P&G Charlotte LaNiear, Sr. Brand Manager NA TV Media Operations, P&G Don VanFossen, Associate Director, NA Media, P&G Crystal Harrell, Associate Director Global D&I Communications; P&G