With all that sticky orange stuff on your fingers, wonder if there is any benefit -- technology-wise -- to Cheetos. Turns out the snack was the inspiration -- a “true” story (Ahem!) -- about how some hands-free technology was developed from the snack brand like hands-free car driving, retail doors that open themselves, and unlocking your mobile phone with just your face. A “hands-free” SXSW e-commerce event had a two-plus-hour wait. The campaign pulled 1.1 billion impressions, with snack sales up 11.2% in the first quarter. Can you touch that?

Credits: Goodby Silverstein & Partners Partner: Jeff Goodby Partner: Rich Silverstein Chief Creative Officer: Margaret Johnson Creative Director: Stefan Copiz Creative Director: Eamonn Dixon Senior Art Director: Fabio Santoro Senior Copywriter: Pedro Furtado Executive Producer: Sara Ward Producer: Charlotte McConnell Account Director: Chris Nilsen Account Director: McKenzie Badger Account Manager: Daney Ramirez Assistant Account Manager: Aimee Fung Group Brand Strategy Director: Ralph Paone Brand Strategy Director: Gabriella Dishotsky Junior Brand Strategist: Kelly Kikuchi Communication Strategy Director: Caitlin Neelon Senior Communication Strategist: Jacob Sperla Associate Business Affairs Manager: Howie Mapson Broadcast Traffic Manager: Rowena Cuejilo Frito-Lay Cheetos Brand Team SVP Brand Marketing Director: Stacy Taffet SR Brand Director: Jessica Spaulding Marketing Director: Melody Macaluso Brand Manager: Dorothy Doan Strategic Insights Director: Brodie Dunn Production Company: Biscuit Filmworks Director: Aaron Stoller Partner / Managing Director: Shawn Lacy Executive Producer: Holly Vega UPM: Jay Veal Producer: Jennifer Walker Head of Production Sean Moody Director of Photography: Jody Lee Lipes Production Designer: Jeremy MacFarlane Editorial Company: Arcade Editor: Jeff Ferruzzo Assistant Editor: Dean Miyahira Producer: Tom Barnett Executive Producer: Crissy DeSimone Telecine: Co3 Colorist: Tim Masick Senior Color Producer: Kevin Breheny VFX/Finishing: Parliament Sound Design and Music Music: Assemble Sound Mix: Lime Mixer: Joel Waters Assistant Mixer: Collin Thomas Executive Producer: Susie Boyajan

Targeting Hispanic/Latinx “sociable budgeters” (sensible, cautious, price-conscious), Vox’s publishing network ran a three-part series of short video profiles, with subjects discussing and demonstrating domestic passions while incidentally chatting with friends/family via Verizon/Tracfone’s Straight Talk Wireless. Videos on cooking, DIY and gardening emanated respectively from “Eater,” “Curbed” and “Vox,” while also running on other Vox sites, Facebook and YouTube. Results: over 23 million sociable budgeters reached; 1.2 million views; 50,000 website visits; 12.2% increase in brand familiarity; and 5% rise in awareness.

Credits: • Dan Thomann, VP, Media Director, Mediahub • Emma Bianco, Associate Media Director, Mediahub • Alena Zappa, Media Supervisor, Mediahub • Sam Rossignol, Senior Media Planner, Mediahub • Lindsay Darrow, Media Planner, Mediahub • Amanda Leahy, VP, Director of Communications Planning, Mediahub • Nicole Donnellan, Senior Communications Planner, Mediahub • Justin Lauture, Assistant Communications Planner, Mediahub • Michelle Daidone, SVP, Group Media Director, Mediahub

Like Wings, a plant-based chicken product, designed the first TikTok scavenger hunt to promote itself. Five influencers revealed clues to a hidden message, with a chance to win tickets to Super Bowl 2022. The hunt engaged app users, while getting people to try a new food. The strategy scored! The campaign earned nearly 24 million views and reached over 21 million TikTokers in five days. LikeWings became a top 10 product in the frozen plant-based category during the month surrounding the Super Bowl.

Credits: Taylor Michelle Gerard, Head of Content and Influencer Marketing, Blue Hours Studio Alexandria Lo Grasso, Creative Director, Blue Hour Studios Justin Rivera, Director Business Solutions, Blue Hour Studios Michele Esguerra, Director Influencer Marketing, Blue Hour Studios Bryan Petcoff, Senior Producer Lucy Hendra, Senior Art Director, Blue Hour Studios Gabriella Were, Senior Strategist Influencer Marketing, Blue Hour Studios

Mythology met modern technology in the launch of BMW's new electric iX and i4 models. The campaign featured Arnold Schwarzenegger as Zeus in retirement, rediscovering his powers in the BMW ix. Teasers and posters fueled rumors around a mystery project revealed to be a Super Bowl ad. The campaign generated 230 million impressions for a single image, over 4.5 billion earned-media impressions, 13 million organic YouTube views, 46,000 site clicks from search on Super Bowl Sunday, 712,000 campaign page visits and 44,000 new followers.

Credits: BMW President and CEO, BMW of North America: Sebastian Mackensen Senior VP Customer & Brand BMW: Jens Thiemer VP, Marketing: Uwe Dreher VP Brand Communication & Brand Experience: Stefan Ponikva VP, Corporate Communications: Adam Sykes Head of Brand Strategy & Communications: Albi Pagenstert Head of Content, Digital, & Editorial Marketing: Susanne Giuliani Head of Content Creation & Production: Max Bauer Media & Communications Manager: Lisa Judge Corporate Communications Spokesperson: Phil Dilanni Senior National Marketing Specialist: Lauren Martens Content Lead, Content Creation & Production: Steffi Armbruster National Media Specialist: Zach Ambrosino Social Media Specialist: Jaime Pritchard Lifestyle, Brand and Internal Communications Specialist: Matthew Spadaro Goodby Silverstein & Partners Partner: Rich Silverstein Chief Creative Officer: Margaret Johnson Executive Creative Directors: Matt Edwards and Wes Phelan Associate Creative Directors: Carlos Rangel and Kevin Leung Copywriter: Sam Dworkin Art Director: Michael Rodriguez Junior Art Director: Emilio Diaz Head of Production: Leila Gage Executive Broadcast Producer: Matt Flaker Senior Broadcast Producer: Kateri McLucas Broadcast Producer: Dan Chang Director of Graphic Services: Jim King Photography: Quinn Gravier Sr. Print Producer: Noah Dasho Graphics Producer: Kristin van Praag Executive Interactive Producer: Tena Goy Senior Interactive Producer: Severin Sauliere Director of Production Arts: Will Hung Production Artist: Joanna Pham and Maria Leung Managing Partner: Leslie Barrett Group Account Director: Jenna Duboe Account Director: Crystal Chan and Alissa Sheely Account Manager: Rebecca Bell and Ali Bentin Integration Manager: Olivia Mullen Partner, Head of Brand Strategy: Group Brand Strategy Director: Stephanie Phillips Brand Strategy Director: Kevin DeStefan Junior Brand Strategist: Lyniece Hill Partner, Head of Communication Strategy: Christine Chen Group Communication Strategy Director: Dong Kim Senior Communication Strategist: Matt Hudgins Junior Communication Strategist: Josh German Deputy Director of Research Strategy: Jane Warren Junior Research Strategist: Whitney Thomas Director of PR: Meredith Vellines Director of Business Affairs: Judy Ybarra Senior Business Affairs Manager: Heidi Killeen Broadcast Traffic Director: Ruchele Eisenman Senior Broadcast Traffic Manager: Edgar Ornelas Production Company: Hungry Man Director: Bryan Buckley Director of Photography: Scott Henriksen Producer: Matt Lefebvre Managing Partner: Mino Jarjoura Executive Producer/Dir of Sales: Dan Duffy Production Designer: David Skinner First AD: Craig Owens Editorial Company: NO6 Editor: Jason MacDonald Senior Assistant Editor: Max Redinger Assistant Editor: Riley Donigan Executive Producer: Corina Dennison Head of Production: Laura Molinaro Telecine: Company 3 Colorist: Tom Poole Color Producer: Alexandra Lubrano VFX/Finishing: The Mill Executive Producer: Hillary Thomas Senior VFX Producer: Derek Tekus Creative Director: John Leonti 2D Leads: Benoit Mannequin, Alexander Candlish 3D Leads: Jessica Groom, Robert Chapman Animation Lead: Jacob Bergman VFX Coordinator: Charlotte Preuss, Chloe Gauthier Sound Design: Q Department Music: Squeak E Clean Creative Director: Justin Hori Palm Springs Music: “Theme from Eternal Sunshine of the Spotless Mind” Driving Music: “Electric Avenue” by Eddy Grant Music Consultant: David Fisher Mix: Sonic Union Sound Designer/Mix Engineer: Steve Rosen Assistant Mixer: Joey Glick Studio Director: Justine Cortale Still Imagery Retouching: Ankur Patar CGI: Fury Imaging Retouching: Sam Nordemann

“Cooper’s Bar,” a fun, “Cheers’-like video series about a bunch of out-of-work actors hanging around a tiki bar, integrated Bacardi at a variety of touch points throughout the season, most of them seeming quite natural – from mention of an influencer’s business-boosting house cocktail to a meta, tongue-in-cheek episode about creating content for Bacardi. The show aired on a variety of outlets, including AMCN Digital, YouTube, FAST/AVOD. Brand results: 10.5 million+ impressions, 3.8 million video views, and 3.1 million fan engagements.

Credits: AMC Networks Content Room Executive Producers Ilene Danuff - Executive Producer Kevin Dreyfuss - Executive Producer Tyra Hanshaw - Executive Producer Kevin Howard - Executive Producer Celia Quinnette - Executive Producer Angelika Zbikowski – Executive Producer OMD Alexandra Cudia, Manager Meg Fallon, Director Tony Frabotta, Client Investment Lead Bacardi Christina Mandich, Brand Manager, Bacardi Rums Paul McDonnell, Brand Director, Bacardi Rums Lisa Pfenning, Vice President Americas, Bacardi Rums Andrew Roden, Senior Director, Media & Sponsorships, Bacardi David Conolly - Writer Hannah Davis - Writer Nick Morton – Writer Hannah Davis - Director David Conolly - Creator Hannah Davis - Creator Nick Morton - Creator Louis Mustillo - Creator Rhea Seehorn - Creator David Conolly - Executive Producer Hannah Davis - Executive Producer Alfredo de Villa - Executive Producer Nick Morton - Executive Producer Louis Mustillo - Executive Producer Rhea Seehorn - Executive Producer Evan Shapiro - Executive Producer Elephant Kind - Cooper's Bar Theme Music" Oh Well" Dwjuan Fox - Co-Producer/UPM Anna Ramey Borden - Co-Producer/ 1st AD Kimo Proudfoot - Director of Photography Gill Gayle - Production Designer Dan Perdomo - Editor Yolanda Price - Makeup Department Head Andrea Steele - Key Makeup Artist Marie Schley - Costume Designer Danielle Ravéh - Co-Costume Designer Madison Briede - Costumer Claudio Rocha - B Camera Operator Ashton Rae - 1st AC – A Cams Dylan Pfaffenberger -1st AC – B Cam Delos Moore - 2nd AC James Salini - Sound Mixer Shaun Yee - Boom Operator Naomi Prentice - Property Master Max Jenkins - Set Decorator Ryan Shrime - Line Producer Lanie Albin - Production Coordinator Chris Boulos - Gaffer Samuel Kim - Best Boy Electric Chris Wehba - Key Grip Brandon Doo - Best Boy Grip Ashley Gressen - 2nd AD Elizabeth Linell - Script Supervisor Roger Nygard - Editorial Consultant Tim Donahue - Post Production Supervisor Sean Oakley - Sound Mixer Alheli Lopez - Assistant Editor Mike Carlson - Playback Operator Tim Donahue - DIT/Colorist Glenn Teel - Visual Effects Drew Emery - Visual Effects Eric Gorman - Music Editor Drew Manese - Graphic Design Richard Gardner - Graphic Design Paul Bukoskey - Producer's Assistant Grace Kasemeier - Writer's Assistant Bob Boote - Craft Service Jesse Walburn - Production Assistant Linden DeGurian ¬- Production Assistant JP Riley - Production Assistant Katherine Palmer - Production Assistant Sims Robair - Health and Safety Coordinator C. Stephanie King - Covid Compliance Officer Edward Ellison - Covid Testing Coordinator Sarge (Robert) Hepburn - Set Medic Mike Tang - Stills Photographer Jessica Perez - Stills Photographer

Nexstar Digital launched this campaign to increase awareness, consideration and purchase intent. It did this with a positioning strategy that emphasized ““We Deliver What Matters Most.” It included a video and B2B trade ads designed to build upper funnel awareness. It also featured public relations, content marketing and social media to increase mid-funnel consideration and intent. Nexstar Digital worked with worked with Cynopsis to measure success. The results were that awareness shot up 168%, consideration by 38% and purchase intent by 50%, exceeding all KPIs.

Credits: Kelly McGuigan, Director of Product Marketing, Nexstar Digital Dennis Cook, Senior Vice President of Sales Marketing, Nexstar Digital Matthew Rydell, Senior Graphic Designer, Nexstar Digital

Peanuts Worldwide seeking to address the challenge that only 2% of all animators are Black, launched “The Armstrong Project,” named in honor of Charles Schultz’ character Franklin Armstrong. The program establishes $200,000 in endowments at HBCUs Howard and Hampton University. It includes a video in which artist Rob Armstrong encourages students at historically Black colleges to pursue careers in animation and art The campaign drove a 10%+ increase in student animation majors at both schools, and nearly $100,000 in incremental donation offers to TAP endowment.

Credits: • Dan Thomann, VP, Media Director, Mediahub • Emma Bianco, Associate Media Director, Mediahub • Alena Zappa, Media Supervisor, Mediahub • Sam Rossignol, Senior Media Planner, Mediahub • Lindsay Darrow, Media Planner, Mediahub • Amanda Leahy, VP, Director of Communications Planning, Mediahub • Nicole Donnellan, Senior Communications Planner, Mediahub • Justin Lauture, Assistant Communications Planner, Mediahub • Michelle Daidone, SVP, Group Media Director, Mediahub

Diageo and AMC Networks Content Room collaborated with Fear The Walking Dead star--and secret bartender--Colman Domingo to create one of the most engaging campaigns that brought together fans for the fourth and final season of the Bottomless Brunch at Colman’s. Bottomless because pants are optional. It began as a social content campaign that brought people together early in the pandemic, but evolved into a content series that kept expanding--seeped in style, fun and humor. The segments celebrated life, garnering 54 million impressions, 4 million video views, and more than 1 million engagements.

Credits: AMC Networks Colman Domingo, Executive Producer Kim Granito, EVP, Content Room & Integrated Marketing Brianna O’Connor, Director, Integrated Marketing Mike DiGiacomo, SVP, Content Room & Integrated Marketing Amanda Barroca, Manager, Integrated Marketing John Piccirillo, VP, Marketing Operations Katherine Dore, VP, Creative Branded Content Kevin Dreyfuss, VP, Digital Content Angelika Zbikowski, Producer, Digital Kevin Dando, Sr. Director, Social Media & Digital Audience Strategy Elan Saratovsky, Manager, Social Marketing Elizabeth Deichl, Sr. Writer/Producer Kevin Howard, Executive Producer Elvin Legros, Writer/Producer Heather Abrams, Project Manager Isabelle Fisher, Project Coordinator, Content Room Celia Quinnette, Senior Producer, Digital Content Studio Diageo North America Lindsay Wallner, Director, Culture & Partnerships Jenna Rubertone, Manager, Paid Social NBTV Kimberly Weinstein, Executive Producer Nick Buzzell, Executive Producer Kyle Lavore, Senior Producer Gil Cunha, Senior Producer Raúl Domingo, Producer Rabia Sultana, Producer Christian Dante, Writer Justin Ivan Hong, Cinematographer and Colorist Rachel Swetnam, Production Designer Jacqui Carriere, Assistant Camera Derek Robinson, Gaffer Nestor Valenzuela, Grip Sara Faltersack, Art Assistant Aries Jones, Art Assistant Stefania Koszti, Hair and Makeup TJ Maple, Remote Camera Kaitie Vera, Remote Camera Nathan Chang, Remote Camera Steven Bailey, Remote Camera Brandon Harris, Remote Camera Sofia Gonzalez, Production Assistant Justin Connelly, Post Production Producer Vincent Welch, Editor Ben LeHouillier, Sound Mixer Phillip “DL” Bowles, Music

Aussie Kids wanted to celebrate diversity in the kids’ market with multicultural Gen Z parents. To discuss hair care and different types of hair, it partnering with BDG publishers. “BeYOUtiful Hair” made bath time fun, and created an opportunity for parents to teach self-acceptance. The book centers on five friends who embrace their different hair types: curly, coily, wavy, straight — a message sent across BGD’s social platform. The campaign reminds kids you don’t have to change your hair to achieve your dreams.

Credits: Carat: Ailee Taggart, Director, Content, Carat Alysha Yuille, VP, Director, Content, Carat Kayla Calabrese, Director, Digital, Carat Renee Edwards, Legal Counsel, Carat Miri Miller, Deputy General Counsel, Carat P&G: Bradley Cage, Brand Director, P&G Alexa Kamm, Brand Director, P&G

The World’s Best Cat Litter was not the world’s most well-known cat litter. The premium brand jumped when its largest competitor experienced packaging difficulties. It delivered 61,000 hours of ad view on YouTube. These generated a 16% brand lift, 93% VCR 24 million view on Tik Tok and a video ThruPlay rate of 63% on Meta. All this led to an increase of more than 17 million pounds of litter sold YoY, a 3.8% increase in unit sales and a 12.5% hike in dollar sales.

Credits: Brian Wheelis, Group Media Director, TRG Rahul Sankuratri, Media Strategist, TRG LaDonna Miller, Programmatic Associate Director, TRG Jessica Walker, Principal, TRG Carson Nunnally, Brand Director, TRG Olivia Yaeger, YouTube Associate Director, TRG Scott Luther, Head of Digital Strategy, TRG Alex Nightingale, Brand Strategy Director, TRG

With all that sticky orange stuff on your fingers, wonder if there is any benefit -- technology-wise -- to Cheetos. Turns out the snack was the inspiration -- a “true” story (Ahem!) -- about how some hands-free technology was developed from the snack brand like hands-free car driving, retail doors that open themselves, and unlocking your mobile phone with just your face. A “hands-free” SXSW e-commerce event had a two-plus-hour wait. The campaign pulled 1.1 billion impressions, with snack sales up 11.2% in the first quarter. Can you touch that?

Credits: Goodby Silverstein & Partners Partner: Jeff Goodby Partner: Rich Silverstein Chief Creative Officer: Margaret Johnson Creative Director: Stefan Copiz Creative Director: Eamonn Dixon Senior Art Director: Fabio Santoro Senior Copywriter: Pedro Furtado Executive Producer: Sara Ward Producer: Charlotte McConnell Account Director: Chris Nilsen Account Director: McKenzie Badger Account Manager: Daney Ramirez Assistant Account Manager: Aimee Fung Group Brand Strategy Director: Ralph Paone Brand Strategy Director: Gabriella Dishotsky Junior Brand Strategist: Kelly Kikuchi Communication Strategy Director: Caitlin Neelon Senior Communication Strategist: Jacob Sperla Associate Business Affairs Manager: Howie Mapson Broadcast Traffic Manager: Rowena Cuejilo Frito-Lay Cheetos Brand Team SVP Brand Marketing Director: Stacy Taffet SR Brand Director: Jessica Spaulding Marketing Director: Melody Macaluso Brand Manager: Dorothy Doan Strategic Insights Director: Brodie Dunn Production Company: Biscuit Filmworks Director: Aaron Stoller Partner / Managing Director: Shawn Lacy Executive Producer: Holly Vega UPM: Jay Veal Producer: Jennifer Walker Head of Production Sean Moody Director of Photography: Jody Lee Lipes Production Designer: Jeremy MacFarlane Editorial Company: Arcade Editor: Jeff Ferruzzo Assistant Editor: Dean Miyahira Producer: Tom Barnett Executive Producer: Crissy DeSimone Telecine: Co3 Colorist: Tim Masick Senior Color Producer: Kevin Breheny VFX/Finishing: Parliament Sound Design and Music Music: Assemble Sound Mix: Lime Mixer: Joel Waters Assistant Mixer: Collin Thomas Executive Producer: Susie Boyajan

Over 400 synchronized drones flying in formation transformed the night sky into a stage at the South by Southwest festival in a spectacular drone light show featuring images from Halo: The Series. The activation -- launched ahead of Halo's streaming series debut -- as its finale displayed a QR code bringing viewers to a branded site to watch the trailer with access to a computer interface from the series. The trailer drew 6 million views -- and the series shattered records to become Paramount's most-watched series premiere to date.

Credits: Domenic DiMeglio, EVP Operations and Chief Marketing Officer, Paramount+ Marketing Tammy Henault, SVP, Consumer Marketing, Paramount+ Marketing James Stewart Cullen, VP, Global Brand Marketing, Paramount+ Marketing Jen Hanulak, VP, Program & Originals Marketing, Paramount+ Marketing Terry Minogue, SVP, Brand Creative, Paramount+ Marketing Matt Hernandez, SVP, Design, Paramount+ Marketing Kevin Bjelajac, VP, Creative, Paramount+ Marketing Vanessa Brandon, Supervising Producer, Paramount+ Marketing Malene Sam, SVP Content Strategy, Paramount+ Marketing Yetee Osunsanmi, VP Content Strategy, Paramount+ Marketing Jamyla Willer, Director, Marketing, Paramount+ Marketing Mark Weinstein, Senior Director, Display, Paramount+ Marketing Sara Krol, Associate Manager, Marketing, Paramount+ Marketing Michael Sutton-Long, Senior Director, Design, Paramount+ Marketing Aurora Albi-Mercier, Production Project Manager, Paramount+ Marketing Scott Regier, Director of Motion Design Operations, Paramount+ Marketing Ian Houser, Designer, Paramount+ Marketing Claire Gutowski, VP, Media Strategy, Paramount+ Marketing Karen Kanos, Senior Director, Media Strategy, Paramount+ Marketing Haley Mandel, Director, Media Strategy, Paramount+ Marketing Mario Melo, Coordinator, Media Strategy, Paramount+ Marketing

People share identity through hairstyles. The LGBTQIA+ community is no different. OGX’s Love is in The Hair concept by Johnson & Johnson embraces all forms of love. OGX sought to promote self-expression, and drive inclusivity and awareness. The brand supported the American Civil Liberties Union (ACLU), and partnered with Refinery 29 to spotlight stories and testimonials through long-form and social content. There were several pieces, but one drove 16-point lift from video, and another 32-point lift in awareness for those exposed to Hair Me Out: I Went Red for NY Pride.

Credits: Matt Smith, Dana Modafferi, Devon Carroll, Danny De La Cruz, Jordan Barry, Joselle Galis, CJ Williams, Yonatan Sallmander, Devon Slauenwhite, Deepa Patel, Allie Turina, Sheena Henry, Niki Schloss, Lacey Hughes, Kimberly Tran, Moriah Rapaport

Invesco QQQ launched How Not to Suck at Money (HNTSAM) in 2021, but connecting with college students has been a tricky. The team identified a higher potential audience through syndicated research and psychographic mapping. Turns out that site visits and game plays in paid and earned media exceeded expectations. The campaign drove nearly a .40% CTR, and more than 5x above Invesco benchmark for custom digital ads with partner schools. The team optimized mid-campaign to propel engagement, increasing game plays by 167% despite a 72% decrease in investment period over period.

Credits: INVESCO QQQ: Emily Pachuta, Chief Marketing & Analytics Officer – Americas at Invesco Distributors, Inc. Jon Holding, Head of Brand, Content & ETF Marketing Katy Brady, Director Brand Activation and Experiences at Invesco Stephanie Fiset, Manager Advertising & Media Invesco US Alexis Dammar, Senior Paid Media Analyst QQQ at Invesco David Ruiz, Sr. Marketing Manager Greg Gonzalez, Search and Social Manager, QQQ ETF Fernanda Mamani, Search and Social QQQ Analyst CROSSMEDIA Jodi Monroe, Executive Client Director Samara Gerard, Group Media Director Max Deevy, Media Director Tonique Heaven, Group Media Director Carlie Bentley, Media Supervisor Shannan Mullins, Media Supervisor Aidan Clark, Media Planner Justin Poggioli, Assistant Media Planner Lauren Grace Vivian, Associate Director Social Alen Douda, Planner/Buyer Social Nicole Miro, Assistant Planner/Buyer Social GREY: Hope St. Clair, SVP Marketing and Advertising 160x90: Carrie Collins, Sr Account Director EDELMAN: Mary Hadley-Wyatt, VP Corporate Digital LEO LEARNING: Elaine Churchill, Sr Account Director

Netflix devised a novel way to highlight its “Sonic Prime” series. A digital OOH experience at two NHL games brought Sonic the Hedgehog and its Shatterverse to life in a multimedia way. The immersive experience delivered a dramatic light show in which Sonic jumps through the Shatterverse via the arena’s ceiling, races across the ice in 3D, and breaks a prism setting off a virtual explosion. The effort thrilled hockey fans. Innovative and visually arresting, Sonic scored.

Credits: Jonathan Viola, Series Marketing, Netflix Isabella Kursman Neri, North America Marketing, Netflix Sophie Turner, Associate Media Planner, Mediahub Gareen Mehserdjian, Media Planner, Mediahub Andrew Chang, Assistant Media Planner, Mediahub Hayley Gilbert, VP, Group Director, Mediahub Laura Kelly, SVP, Group Director, Mediahub Kaitlyn Decker, Media Supervisor, Mediahub Michael Colella, SVP & Executive Producer, Infillion Troy Kehoe, Principal, Client Partnerships, InStadium @ Infillion Nicholas Black, Director, Customer Success, InStadium @ Infillion Hannah Kim, Sr. Designer, Graphics & Motion, Infillion Nicolas Prieto, Sr. Creative Director, Infillion Pedro Ramirez, Art Director, Infillion Charles Adelman, Head of Infillion Labs @ Infillion Srishty Thapar, Project Management, Infillion Labs @ Infillion Caroline McCarthy, VP Marketing, Infillion

The Cohen Children's Medical Center has seen the number of gunshot victims rise to 23 in the most recent year, compared with six-to-eight in the preceding four years. The rise in deaths among children as a result of guns prompted a public service announcement campaign that began in New York. It basically asks parents before dropping their children off at a friend's home to ask the parents if they have any guns. And if they do, are they are locked up. Thousands of hospitals, health systems, and hospital associations have joined in to this national movement encouraging families to ask about gun access and safety measures.

Credits: Client Northwell Health Agency StrawberryFrog Scott Goodson, founder, CEO; Tyler Deangelo, chief creative officer; James Rogala, group creative director; Amy Nicholson, Mandy Hoveyda, creative directors; Brooks Hess, Courtney Harris, associate creative directors; Linda Rafoss, producer; Ali Demos, group strategy director. Production Fancy Content: MAPP, director; Robert Wherry, EP; Serge Juric, head of production. EditorialMike Rizzo, editor; Gina Pagano, exec producer.

The pandemic took a significant toll on the nursing profession, leading to burnout and accelerated numbers of nurses leaving the profession. The nurses who remained felt disposable, forgotten, unsupported and invisible. To show its support of the nursing community & create positive change among frontline healthcare workers, J&J launched the “Lifting Up Nurses, Lifts Up Us All” campaign which aimed to inspire the nursing workforce & showcase their impact. To bring this message to life, J&J implemented a cross-channel paid, owned, & earned campaign. Through Print, J&J leaned into newspapers for the mass reach. Using COVID data to assess the highest COVID case markets, the team was able to identify & target local communities where the messaging was most necessary. Further, the team ensured healthy reach by prioritizing newspapers with strong circulation relative to the size of the market.

Credits: Michele Morgan, Senior Manager, Global Community Impact, Johnson and Johnson Lynda Benton, Senior Director, Global Community Impact, Johnson and Johnson Ronan Collins, Senior Director, Public Affairs, Johnson and Johnson CP Robinson, Senior Director, Johnson and Johnson Max Barsuk, SVP Group Partner, J3/UM Luis Mendoza, SVP Client Business Partner, J3/UM Tierney McGilvray, Manager, J3/UM Danielle Longo, Partner, J3/UM

Guns aren’t helping kids any: The CDC now says it's the leading cause of kids' deaths in the U.S. Northwell Health, the large NYC healthcare system, decided to do something about this “epidemic” with its “Doesn’t Kill to Ask” message. Ask what you may say? “If there is an unlocked gun in the house”. How to do this -- reasonably? A PSA video message has neighbors asking other neighbors about whether their ‘tiger’ is locked up. Launched three months ago, the spot has had 6,300 YouTube views. Be safe.

Credits: Client Northwell Health Agency StrawberryFrog Scott Goodson, founder, CEO; Tyler Deangelo, chief creative officer; James Rogala, group creative director; Amy Nicholson, Mandy Hoveyda, creative directors; Brooks Hess, Courtney Harris, associate creative directors; Linda Rafoss, producer; Ali Demos, group strategy director. Production Fancy Content: MAPP, director; Robert Wherry, EP; Serge Juric, head of production. EditorialMike Rizzo, editor; Gina Pagano, exec producer.

Paramount+'s Evil Social Campaign focused on drawing fans into the dark mystery of the show in an immersive way. This campaign sent fans on a cross-platform scavenger hunt across Instagram, Facebook and TikTok and more, leading them to a physical location. It ran in real life and in episodes of the show. It let fans take on the roles of paranormal investigators, and feel more connected to the world of "Evil." The ultimate prize: a physical canvas print, packed full of lore-laden references, sigils, occult scripture, and imagery.

Credits: TBD

Travel restrictions have eased since the pandemic has ebbed. For hard-press cold, rainy markets in the winter, what better way than to encourage weary consumers then to take action and head to Florida -- enticing them in their wake of their miserable local forecast, real-time weather data from IBM Watson. Dynamic 15-second native content environment ran just before Visit Florida’s existing ad creative on CTV. All this resulted in 88% improved ‘consideration’, 73% ‘intent’ and 64% higher attention. At all costs. Avoid the rain. Seek sun and warmth.

Credits: Dorothy Thames - Senior Manager, Visit Florida Dana Behnfield - Associate Media Director, Miles Partnership Chloe Morawski - Head Of Agency & Brand Partnerships, Origin Sam Liberto - Head of Studio, Origin Kayli Knowlton - Manager, Sales Operations Fred Godfrey - CEO, Origin