October 4 - 7, 2023
Austin, TX

Event Sponsors

Agenda

Wednesday, 10/04

6:00 PM Central
7:00 PM ET
Welcome Cocktails Bar AC
7:30 PM Central
8:30 PM ET
Dinner at World famous Matt's El Rancho ALL are invited! (Shuttle leaves from Otis Hotel at 7:15pm SHARP!)

Thursday, 10/05

7:45 AM Central
8:45 AM ET
Coffee Service Available Otis Foyer
8:00 AM Central
9:00 AM ET
VIP 1:1 Meetings Meeting Rooms 2&3
8:30 AM Central
9:30 AM ET
Breakfast Buffet Opens Otis Foyer
9:15 AM Central
10:15 AM ET
Sponsor Breakfast Presentation Otis Ballroom
9:35 AM Central
10:35 AM ET
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:45 AM Central
10:45 AM ET
Keynote: Driving Into DOOH: Kia's IRL Strategy
Like most car brands Kia has had a longstanding OOH playbook based on decades of Tier 1 and Tier 2 efforts to build brand and drive traffic. Stacy shares how that strategy has evolved to use the sharper tools of digital. From live interactions with New Years revelers in Times Square to targeted executions in NBA arenas to brand lifts from charging station ads, we dig into Kia's discovery of next-gen OOH tools and measurement.
Keynote
Stacy Fairbanks, National Manager of Media, Kia America 
10:15 AM Central
11:15 AM ET
Q&A: A Face In the Crowd: Andie Swim's OOH Star Turn
After a blockbuster OOH campaign featuring Demi Moore in 2019, the Andie brand learned lessons about placement, recognizable faces, creative, and social amplification that it is bringing forward into its DOOH strategy today. We explore the lessons Melanie has learned in using OOH placements to feed the funnel and measure impact across the full brand-building story.
Interviewee
Melanie Travis, CEO, Andie Swim 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
10:35 AM Central
11:35 AM ET
Sponsor Spotlight & Coffee Break
11:05 AM Central
12:05 PM ET
Panel: State of DOOH Inventory as Part of the Media Plan
DOOH screens are everywhere. From Gas TV to EV charging kiosks and taxi tops the options seem endless. How are brands looking at these options and planning to integrate them into their media plans? How do they select which screens and how many screens to advertise on? Is there a growing potential for engagement when advertising IRL opportunities?
Moderator
Steve Smith, VP, Editorial Director, Events, MediaPost 
PanelistS
Marc Bartholomew, SVP of Out of Home, dentsu media 
Alex Meza, Associate Director, Out of Home, Kelly Scott Madison 
Ly Tran, Founder & CEO, Stiletto Collective 
11:35 AM Central
12:35 PM ET
Case Study: Wendy's Takes DOOH's Measure...One Frosty At a Time
When the Bucks win, you win...a Wendy's Frosty. It was a great localized promotion idea that required near-real-time media execution. Digital Out of Home screens allowed franchisee Manna Hospitality Group / Bridgeman to beat even the traditional TV and radio channels for the promotion. Better than that, store level sales data allowed the brand and agency to tie IRL impressions to sales lifts, showing how DOOH outperformed even radio and TV.
PresenterS
Kristy Schlepp, CEO, Outdoor Nation 
Gina Sisk, Media Director, Manna Hospitality Group / Bridgeman 
12:00 PM Central
1:00 PM ET
Roundtable: Measurement and Making the Case for DOOH
How are we measuring this? How can you sell this channel internally? How can you justify ROAs?
Featuring
Kristan LeBaron, Associate Media Director, Avalanche Media Group 
12:00 PM Central
1:00 PM ET
Roundtable: DOOH and Integration into Larger Media Plan
How are you considering DOOH as part of your media plan? Has it always been your first, second, third, etc. choice? When do you add DOOH to your media mix? How does this channel interact with other channels?
Featuring
Kristy Schlepp, CEO, Outdoor Nation 
Gina Sisk, Media Director, Manna Hospitality Group / Bridgeman 
12:00 PM Central
1:00 PM ET
Roundtable: Keeping Up with DOOH Inventory
How are you keeping up with new inventory? Is there certain inventory that has worked better? Is there inventory that is now improving? Is there enough inventory?
Featuring
Marc Bartholomew, SVP of Out of Home, dentsu media 
12:45 PM Central
1:45 PM ET
Sponsor Lunch Presentation
2:00 PM Central
3:00 PM ET
Cruise on Lake Austin
Axe Throwing at Urban Axes
Golf at River Place Country Club
6:30 PM Central
7:30 PM ET
Cocktail Party Parlor & Yard (on west 6th Street - Shuttle departs at 6:15 from Otis)
7:30 PM Central
8:30 PM ET
Dinner Irene's (506 West Ave - a short walk from Parlor & Yard)

Friday, 10/06

7:45 AM Central
8:45 AM ET
Coffee Service Available Otis Foyer
8:00 AM Central
9:00 AM ET
VIP 1:1 Meetings Meeting Rooms 2&3
8:30 AM Central
9:30 AM ET
Breakfast Buffet Opens Otis Foyer
9:15 AM Central
10:15 AM ET
Sponsor Breakfast Presentation Otis Ballroom
9:35 AM Central
10:35 AM ET
Notes from the Emcee
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:45 AM Central
10:45 AM ET
Keynote: We Want Our Truck TV: AdoreMe Brings Fashion Week to the Streets
Hot from the runway, upstart brand just broadcast live feeds from NY Fashion Week on LED-paneled trucks in major metros nationwide. Cool demonstration of mobilized mixed media, real-time DOOH. But what does it take to pull it off? More to the point, what precision is possible for targeting and measuring impact? Janina reports from her front row seat at the show.
Keynote
Janina Santillan, Director of Brand and Social Media, AdoreMe 
10:15 AM Central
11:15 AM ET
Programmatic Eyes on the Prize
As Daily Fantasy Sports provider Prize Picks looks to establish themselves in key markets where sports betting is not legal, they’ve turned to a heavy DOOH strategy in tandem with their brand relaunch to align with the kickoff of the 2023 NFL season. Learn how they’re blending DOOH with programmatic to meet their potential consumer with they live, work, play and cheer!
Presenter
Brian Rappaport, Founder/CEO, Quan Media Group 
10:30 AM Central
11:30 AM ET
Sponsor Spotlight and Break
11:00 AM Central
12:00 PM ET
Panel: Programmatic DOOH
Programmatic technology has taken a hold on DOOH and enables buyers to precisely target location, time, and context. How has this technology allowed buyers to gather more data and measurement? Is the segmentation better? Are brands able to pivot quicker due to trends? Finally does this tie back into ROI?
Moderator
Cory Treffiletti, Contributing Writer, MediaPost 
PanelistS
Trevor Jones, Director of Programmatic Media, Power Digital 
Brian Rappaport, Founder/CEO, Quan Media Group 
Danielle Rind, VP, Digital Solutions, Talon Outdoor 
11:30 AM Central
12:30 PM ET
Case Study: Omni-Programmatic: NBA's Dynamic DOOH Drive
In order to promote the ever-changing nature of the NBA Finals and game programming, the league needs to go dynamic, near-real time, and ubiquitous. Starting with its award-winning use of omni-screen programmatic for the 2022 Finals, Britt and Mary share what it takes to go omni-programmatic: real-time data and live gametime countdowns, unified creative from mobile to Times Square DOOH, even reallocating media overnight in and out of team markets. This is what is possible when data, media and creative are truly dynamic and linked across every screen.
PresenterS
Brittany Holland, Director, Media Strategy & Planning, NBA 
Mary O'Brien, Media Director, Rapport 
12:00 PM Central
1:00 PM ET
Roundtable: Right Moment, Right Time, Right Place
Does programmatic help select the right target and segmentation? Does it enable you to be at the right place, moment, and time your consumers are?
Featuring
Adrian Ortiz, Director, Integrated Media Planning, PPK 
12:00 PM Central
1:00 PM ET
Roundtable: Connecting the Screens: DOOH, CTV and Retargeting
OOH traditionally is seen as a top of funnel brand builder. But with the kind of precision, connection and tracking now possible across DOOH, CTV and PC, how can they work together to bring consumers through the full funnel?
Featuring
Casey Baker, SVP, Media, Rareview 
2:00 PM Central
3:00 PM ET
Austin City Limits
Brewery Tour
Kayak on Austin Town Lake
6:30 PM Central
7:30 PM ET
Cocktail Party Juliet Italian Kitchen (down street from gates of ACL Music Fest - Shuttle departs 6:15 from Otis)
7:30 PM Central
8:30 PM ET
Dinner Juliet Italian Kitchen (down street from gates of ACL Music Fest)

Saturday, 10/07

8:00 AM Central
9:00 AM ET
Breakfast Buffet Opens Otis Foyer
9:00 AM Central
10:00 AM ET
Case Study: From Bots to Trucks the Untapped Potential of Moving Audiences
There's an untapped potential when building connections in new environments, outside of the home. Move over TV spots on living room walls, enter AI-driven robots, mobile billboard trucks and programmatic DOOH. Ly will share how Stiletto Collective tapped "OOH" in creative ways for B2C brands Rambler Sparkling Water and Rita's Italian ice and even a highly specialized B2B brand Limb Lab.
Presenter
Ly Tran, Founder & CEO, Stiletto Collective 
9:30 AM Central
10:30 AM ET
Case Study: Planning & Buying DOOH for Regional Impact
How Pearson Connections Academy strategically planned and bought dOOH to drive consideration in key states using localized creative.
Presenter
Nina Paparatto, VP, Integrated Lead, Vayner Media 
10:00 AM Central
11:00 AM ET
Conference Concludes

Venue

The Otis Hotel Austin, Autograph Collection
1901 San Antonio St
Austin, Texas, 78705

As the first Autograph Collection Hotel in Austin, The Otis Hotel is the educated choice in the bustling Campus District just one block from the University of Texas. The Otis believes that life should be an adventure in elevated living by offering easygoing luxury. Boutique guest rooms feature nods to Austin's history as The Live Music Capital of the World as well as the neighboring university with in-room vinyl record players and more vintage schoolroom touches.
The Otis Hotel Austin, Autograph Collection

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Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

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VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.