Jack Sullivan

Starcom Worldwide Senior Vice President/Out-of-Home Activation Director

Jack Sullivan always looks outside the walls of the ordinary when developing creative digital out-of-home media contact points for Starcom USA;the Chicago-based media communications agency responsible for connecting ad messages with the right consumer audiences. Sullivan has been a dedicated member of the traditional, digital and alternative OOH team since 1980, garnering over 30 years of experience working with such world-renowned marketers as Allstate, Bank of America, Darden Restaurants, US Cellular and Jim Beam. One screen at a time, Sullivan is reconstructing the digital OOH media buying landscape as no longer is DOOH planning just about a screen appropriately placed inside a venue. As such, Sullivan is committed to creating custom planning that resonates with the active consumer and creates a call-to-action. As group director, Sullivan is responsible for managing the entire agency's OOH, DOOH, and alternative OOH planning, buying and production for all its clients' OOH needs. He is quick to attribute the success of his plans to his loyal, hardworking team of veteran planners. Under Sullivan's direction, the group has been reengineered and established as a strategy and investment powerhouse within the ad industry. Sullivan earned a bachelor;s degree in marketing from the University of Illinois, Champaign-Urbana in 1977. He went on to receive a Master's in advertising from University of Illinois in 1979. He resides in Chicago with his wife and four children, Jack, Tara, Fisher and Charlotte. In his spare time, he's likely found reading (on the Kindle), tinkering (with his computer or other digital gadgets) and playing with his kids (and their digital toys.)

Meet Jack at:

Panel: Demand-Side Platitudes
Date/Time: 1:15 PM

How do buyers view the roll of digital out-of-home media in a rapidly changing overall media marketplace, where “demand-side” platforms, agency trading desks, and real-time bidding seem to be transforming the way all media get bought and sold? Buyers on this panel will include both generalists and outdoor specialists, as well as a trading desk perspective, who will hopefully answer the question: Will OOH ever go DSP?

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