Jim Spaeth

RealityMine Chief Product Officer

Jim is Chief Product Officer of Reality Mine where he is part of the senior management team. Prior to joining RealityMine, Jim was a principal at Sequent Partners, which he co-founded in 2003 as a brand and media metrics consultancy. Sequent Partners developed USA TouchPoints, now a RealityMine product. In addition, Sequent Partners has led a number of high-profile projects including the Project Apollo Client Steering Committee, the DP-AA Audience Measurement Guidelines, The Partnership for Radio Engagement, the Council For Research Excellence’s Video Consumer Mapping Study (with Ball State University) and several projects to improve media inputs for marketing mix models.

Meet Jim at:

Panel: New Measurement for a Developing Sector?
Date/Time: 2:15 PM

Does the digital out-of-home sector need to follow the path established by other media or can it create an approach that is uniquely suited to the space? Will buyers actually buy against metrics with which they are unfamiliar if it makes the job harder? Which approach will best facilitate planning, buying and selling to the benefit of all sides?

← Back to speaker list