Teri Gallo

Mediabrands Audience Platform VP, Programmatic Practice

Teri Gallo is an executive-level marketing strategist who brings a unique mix of expertise in digital media strategy, monetization, product development and consumer platform experiences. Based in New York, Teri is the Vice President of Marketplace Development at IPG’s Mediabrands Audience Platform (MAP) – IPG’s cross-channel audience platform. At MAP, Teri is responsible for strategic partnerships and oversees the company’s cross-channel media and data strategy.

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Panel: Demand-Side Platitudes
Date/Time: 1:15 PM

How do buyers view the roll of digital out-of-home media in a rapidly changing overall media marketplace, where “demand-side” platforms, agency trading desks, and real-time bidding seem to be transforming the way all media get bought and sold? Buyers on this panel will include both generalists and outdoor specialists, as well as a trading desk perspective, who will hopefully answer the question: Will OOH ever go DSP?

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