James Cuff
JWT Account DirectorJames is Account Director on Macy's, managing strategic and creative development in support of Macy's key three selling seasons: Spring, Fall and Holiday. James and his team have produced some of the most innovative programs in retail marketing including Macy's Backstage Pass; the use of live streaming video to promote Fashion's Night Out and the launch of Taylor Swift's new fragrance; the celebrated branded-entertainment Christmas classic,“Yes, Virginia"; and the use of augmented reality in support of Holiday 2011.
Meet James at:
Panel: Brand Storytelling -- How Can Digital Out-of-Home Creative Play a Central Role?
Date/Time: 11:30 AM
Increasingly brands approach their communications in terms of storytelling with integration taking place across media platforms. Leading creatives discuss the opportunities for digital out-of-home media as storytelling vehicles that reach consumers at key moments and offer their viewpoint on how creative potential can be leveraged.
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