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Brand Insider Summit D2C

Direct-to-Consumer (D2C) brands spent their first years scaling fast and building brand profile. But as customer acquisition costs crush margins, as cluttered segments battle for mind and market share, and as the limits of growth become clearer, the focus shifts to sustainability. At the second MediaPost Brand Insider Summit focusing on the DTC sector we explore that next stage of marketing and brand strategy – towards CRM, data mining, product development and customer lifetime value.

We will explore:

- Next generation CRM and the deeper customer relationship
- Data-driven product development
- Balancing customer acquisition costs against LTV
- Media strategy in cluttered markets
- In-house marketing vs. outsourcing
- Staffing up for the next stage

Contact: MediaPost MediaPost , 2122042000, events@mediapost.com

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