December 5 - 8, 2021
Deer Valley, UT

After the Messaging Earthquakes

The email channel has been rocked not by one, not by two, but by multiple earthquakes in how it does business. The pandemic? Well, of course. But at the same time some of email's fundamental response metrics are being excised by Apple. Meanwhile the privacy regs and crumbling browser cookies are limiting inputs and further driving marketers to rely on zero and first party data and direct communions via messaging. That is a lot to handle. Boy, do we need to talk!

We Will Explore:
- Solving for iOS 15

- Mapping Email Against Customer Journeys
- Cultivating Zero and First Party Data
- Email Storytelling and Content Strategy
- Integrating Email and SMS
- The Trends Worth Watching (and not) in 2022

At the annual EIS in Deer Valley we run towards the quakes and share solutions. We explore how email marketers are solving for new restrictions on their metrics and data flow. What does next-gen personalization look like now, as we lean more into zero and first party data, as multimedia invades the in-box, as clutter puts more pressure on good storytelling? Yeah, this is going to take a few days.

Join the conversation #MPEIS

Conference Content Programmer:

Steve Smith, VP, Editorial Director, Events, MediaPost


Advisory Board:

Tara Clark, Senior Director of Lifecycle Marketing and Martech, LegalZoom

Chester Bullock, Director, Marketing Technology, The RentPath Network

Scott Cohen, Sr. Email Marketing Manager, Purple

Email Insider Summit 2021 Attendees Include

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Morning Sessions – a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Noon Roundtables – open, off the record, discussions of the morning's topics and how they relate to marketers' own business and experience.
  • Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
  • Cocktails and evening dinners bring the group together over casual conversations and delicious meals
  • Be part of driving the Email Channel forward as a key component of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your Email initiatives with new solutions learned and partnerships gained

Register for this event

Please make sure you enter the same email address you have for your MediaPost Membership account in the form to receive the member discount on the event ticket!

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Agenda

Sunday, 12/05

6:30 PM Mountain
8:30 PM ET
Welcome Cocktails

Monday, 12/06

8:00 AM Mountain
10:00 AM ET
Coffee Service Available
Stein Ballroom foyer - 2nd Floor
8:30 AM Mountain
10:30 AM ET
VIP 1:1 Meetings
Olympic Ballroom - 1st floor (by invitation - please refer to your inbox)
9:00 AM Mountain
11:00 AM ET
Breakfast Buffet Opens
Stein Ballroom foyer - 2nd Floor
9:10 AM Mountain
11:10 AM ET
Sponsor Breakfast Presentation
Stein Ballroom - 2nd Floor
9:35 AM Mountain
11:35 AM ET
Opening Remarks
Stein Ballroom - 2nd Floor
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:40 AM Mountain
11:40 AM ET
Keynote: The Coolness of BIMI for Brand-Building in the Inbox!
Stein Ballroom - 2nd Floor

Brand matters! In email marketing, branding has always been used in various ways to legitimize messaging with customers & their ISPs. But there’s a new sheriff in town in BIMI (Brand Indicators for Message Identification). One of LinkedIn’s Postmasters explores how marketers can best use this emerging spec to build (more) trust between a brand & it’s audience. This in turn builds adoption around DMARC (an email authentication spec designed to protect unauthorized use of a domain). Takeaways will also touch on how these specs press brands to focus on how the technologies & techniques of the email channel are integral to brand reputation, and build genuine conversations with customers.

Keynote
Udeme Ukutt, Postmaster & Sr. Systems Software Engineer, Mail, LinkedIn 
10:05 AM Mountain
12:05 PM ET
Panel: Smells Like Team Spirit: Setting Up Email Organization for Success
As email teams come under increased pressure to leverage more data, personalize messaging and integrate seamlessly for and with every aspect of their organization, how are messaging teams rethinking their structure? Where does email sit in the organization now? Are they subsets of the marketing tier, or do they function as internal agencies serving a range of business units? How are they aligned with the data, tech, sales and marketing teams in order to access actionable data? Where do creative and editorial functions sit? More to the point, how are teams best organized or expanded to be agile in the face of changing conditions? Our panel shares what they have learned about positioning their email teams for success.
Moderator
Chester Bullock, Director, Marketing Technology, The RentPath Network 
PanelistS
Tara Clark, Senior Director of Lifecycle Marketing and Martech, LegalZoom 
Scott Cohen, Sr. Email Marketing Manager, Purple 
Colleen Sanderson, Director, Brand and Marketing - Strategy & Activation, United Airlines 
10:30 AM Mountain
12:30 PM ET
Sponsor Spotlight and Coffee Break
11:00 AM Mountain
1:00 PM ET
Case Study: Doing Email Analytics Like You Mean It
11:20 AM Mountain
1:20 PM ET
Case Study: Turning Roadblocks into Launch Pads: Learning From 7-Eleven’s Quick-Serve Personalization Turnaround
Two years ago, America’s iconic convenience store brand still batched and blasted undifferentiated emails across the user base. Now, the program has transformed into a dynamically personalized newsletter program that serves offers and content to customers based on their location, behaviors and purchase history. As 7-Eleven moves into its next level of product level personalization, Sonia shares what the brand has learned about activating data across channels, mapping against customer journeys, and working with variable content.
Presenter
Sonia Williford-Gill, Manager, CRM, 7-Eleven 
11:40 AM Mountain
1:40 PM ET
Case Study: Choosing Their Own Adventure: Curating Customer Content Through Clicks
Relevance is a complex and moving target that is easier said than done. Customers change course, change behaviors and are more than the sum of their latest purchase. Dan Rosenthal explores how Lands’ End is solving for relevance by introducing click behavior into the data points they use to keep messaging meaningful to customers.
Presenter
Dan Rosenthal, Senior Director, Contact Strategy, Lands'​ End 
12:00 PM Mountain
2:00 PM ET
Roundtable: Rethinking Email Team Organization
Featuring
Shannon Murphy, Director of Digital Guest Experience, Jack in the Box 
12:00 PM Mountain
2:00 PM ET
Roundtable: Post-iOS 15 KPIs
Featuring
Brenton Downey, Managing Director & CMO, Hello Fresh 
12:00 PM Mountain
2:00 PM ET
Roundtable: Deliverability Now
Featuring
Udeme Ukutt, Postmaster & Sr. Systems Software Engineer, Mail, LinkedIn 
12:45 PM Mountain
2:45 PM ET
Lunch Buffet Opens
Stein Ballroom foyer - 2nd Floor
12:55 PM Mountain
2:55 PM ET
Sponsor Lunch Presentation
Stein Ballroom - 2nd Floor
1:15 PM Mountain
3:15 PM ET
Day One Session Adjourns
2:00 PM Mountain
4:00 PM ET
Skiing at the Deer Valley Resort
Snowboarding at Park City Mountain Resort
Curling Instruction and competition
Hike the Ontario Mine Trail
6:30 PM Mountain
8:30 PM ET
Cocktail Party
Olympic Ballroom foyer (1st floor at Steins)
7:45 PM Mountain
9:45 PM ET
Dinner Reception
at Empire Canyon Lodge (10 min shuttle ride - Pick-up at Steins at 7:30pm)
9:30 PM Mountain
11:30 PM ET
After-Party

Tuesday, 12/07

8:00 AM Mountain
10:00 AM ET
Coffee Service Available
Stein Ballroom foyer - 2nd Floor
8:30 AM Mountain
10:30 AM ET
VIP 1:1 Meetings
Olympic Ballroom - 1st floor (by invitation - please refer to your inbox)
9:00 AM Mountain
11:00 AM ET
Breakfast Buffet Opens
Stein Ballroom foyer - 2nd Floor
9:10 AM Mountain
11:10 AM ET
Sponsor Breakfast Presentation
Stein Ballroom - 2nd Floor
9:35 AM Mountain
11:35 AM ET
Keynote: Cold Start Personalization: Testing and Learning The Next Best Action
Stein Ballroom - 2nd Floor
While Amazon may have more (lots more) customer data than you, even the goliath of e-commerce often starts from zero in order to best understand their customers’ tastes and engage on what they may want next. Gary Kamikawa shares how Amazon Music uses cold start personalization to build listener profiles. What has the group learned about testing around location, demographics, affiliate tastes and more to inform the next best actions to take? And what content and formats move the needle with customers?
Keynote
Gary Kamikawa, Cross-Channel Marketing Tech Leader, Amazon 
10:00 AM Mountain
12:00 PM ET
Panel: Tell Us a Better Story
As the importance of engagement in the in-box becomes more critical, many brands are going beyond the offers, pitches and triggered messaging and using email to build relationships through storytelling. Our panel of marketers weave the tales that are working for their readers and the metrics that matter for a deeper, longer term content relationship with your audience.
Moderator
Sharon Foster, Director, CRM, Consumer Interactive, TransUnion 
PanelistS
Kristie Doak, Manager, Database Marketing, PGA TOUR 
Mike Lawson, Copywriter, Beardbrand 
Adam Reynolds, Director, Loyalty & Mobile Marketing, Sleep Number 
10:25 AM Mountain
12:25 PM ET
Sponsor Spotlight and Coffee Break
10:45 AM Mountain
12:45 PM ET
Case Study: Unlearning Email: No Size Fits All
Shorter emails are always better, right? You should never sent plain text, no? Ron Dorsey has worked for a range of brands in diverse categories, but in many cases “best practices” don’t apply to specific brand categories, audience and KPIs. He shares how and what he has “unlearned” about email rules of thumb in the last two years working for DTC brand Eargo. What has he learned about the importance of testing and learning the best practices for the Eargo product, customer journey, and target?
Presenter
Ron Dorsey, Director, Lifecycle Marketing, Eargo 
11:10 AM Mountain
1:10 PM ET
Case Study: Swing Thoughts: Mapping TaylorMade’s Customer Journey From Tee to Green
As TaylorMade ramps up its e-comm DTC model, the brand has focused its messaging strategy around optimizing the customer journey with an incremental messaging strategy that engages multiple direct channels. Jonah explores how their email and SMS program is leveraging subscriber behavior to segment and deliver content designed to engage or convert. What have they learned about the behaviors that signal next steps? About mixing email and SMS paths? About testing the next best message to move golfers down the e-comm fairway.
Presenter
Jonah Erickson, Program Manager – Email & SMS Marketing, TaylorMade Golf 
11:35 AM Mountain
1:35 PM ET
Roundtable: Building Communication Journeys
Featuring
Lisa Erickson, Sr. Director of CRM and Loyalty, Sleep Number Corporation 
11:35 AM Mountain
1:35 PM ET
Roundtable: New Adventures in Personalization
Featuring
Corrina Cohen, Marketing Automation & Engagement Manager, NBCSports/NBC Olympics 
12:15 PM Mountain
2:15 PM ET
Lunch Buffet Opens
12:40 PM Mountain
2:40 PM ET
Sponsor Lunch Presentation
1:00 PM Mountain
3:00 PM ET
Day Two Session Adjourns
2:00 PM Mountain
4:00 PM ET
Skiing at the Deer Valley Resort
Snowboarding at Park City Mountain Resort
Tubing at Woodward Park
Trap Shooting
6:30 PM Mountain
8:30 PM ET
Cocktail Party
7:30 PM Mountain
9:30 PM ET
Dinner Reception

Wednesday, 12/08

8:00 AM Mountain
10:00 AM ET
Breakfast Buffet Opens
8:15 AM Mountain
10:15 AM ET
Sponsor Breakfast Presentation
9:00 AM Mountain
11:00 AM ET
Case Study: How Not to Migrate
Moving to a new ESP and tech stack has been compared to some of the mosrt painful medical procedures. What can ease the pain, let alone the anticipatory anxiety? Clorox's Jasmine Moadel shares her great migration experience and what her team learned not to do - about proper preparation, about the importance of reengaging inactives in advance, about course correcting after a failed warm-up, about properly defining engagement. How can we make migration a less stormy journey?
Presenter
Jasmine Moadel, Director of Retention Marketing, Cloros 
9:30 AM Mountain
11:30 AM ET
Sponsor Spotlight and Coffee Break
9:50 AM Mountain
11:50 AM ET
Case Study: Going Luxe: Upgrading the Marriott Guest Experience in Email
In order to promote its higher-end properties, Marriott sought to personalize the email experience for luxury guests, just as it would provide personalized service inside its hotels. Marc Sheinkin shares how the company learned that building exclusive email experiences requires rethinking every touchpoint, understanding that customers don’t always stay in their “segment,” and that choosing what not to send can be as important as what you do serve.
Presenter
Marc Sheinkin, Director, Member Marketing, Marriott 
10:00 AM Mountain
12:00 PM ET
Conference concludes

Featured Speakers

Chester Bullock

The RentPath Network
Director, Marketing Technology

Tonya Carpenter

Caesars
Senior Director of Digital Direct Marketing

Tara Clark

LegalZoom
Senior Director of Lifecycle Marketing and Martech

Scott Cohen

Purple
Sr. Email Marketing Manager

Corrina Cohen

NBCSports/NBC Olympics
Marketing Automation & Engagement Manager

Ron Dorsey

Eargo
Director, Lifecycle Marketing

Brenton Downey

Hello Fresh
Managing Director & CMO

Jonah Erickson

TaylorMade Golf
Program Manager – Email & SMS Marketing

Sharon Foster

TransUnion
Director, CRM, Consumer Interactive

Mike Lawson

Beardbrand
Copywriter

Jasmine Moadel

Cloros
Director of Retention Marketing

Adam Reynolds

Sleep Number
Director, Loyalty & Mobile Marketing

Dan Rosenthal

Lands'​ End
Senior Director, Contact Strategy

Colleen Sanderson

United Airlines
Director, Brand and Marketing - Strategy & Activation

Udeme Ukutt

LinkedIn
Postmaster & Sr. Systems Software Engineer, Mail

Roger Barnette

MessageGears
CEO

Anthony Chiulli

Iterable
Sr. Manager, Product Marketing

Kristie Doak

PGA TOUR
Manager, Database Marketing

Nicholas Einstein

Cheetah Digital
Sr. Director of Product Marketing

Lisa Erickson

Sleep Number Corporation
Sr. Director of CRM and Loyalty

Gary Kamikawa

Amazon
Cross-Channel Marketing Tech Leader

Alison Lindland

Movable Ink
SVP of Strategy

Shannon Murphy

Jack in the Box
Director of Digital Guest Experience

Marc Sheinkin

Marriott
Director, Member Marketing

Steve Smith

MediaPost
VP, Editorial Director, Events

Sonia Williford-Gill

7-Eleven
Manager, CRM

Activities

Monday 2 p.m.

Skiing at the Deer Valley Resort

Join your fellow Search Insiders for an afternoon of fun in the snow at one of the country's best ski resorts, offering 2,000+ acres of varies skiing terrain. Deer Valley Resort is a favorite of experienced and beginner skiers, and has been ranked the #1 ski resort in North America by the readers of SKI Magazine for a unprecedented 5 years running! Don't miss out on the ultimate ski competition!

Monday 2 p.m.

Snowboarding at Park City Mountain Resort

Between the powder-filled bowls, immaculately groomed runs and award winning terrain parks, there's always a new corner of the mountain to discover. In addition to the terrain parks, Park City Mountain Resort is great for snowboarders. There are long groomers, recently-introduced Adventure Alleys, and powder terrain. In fact, you can snowboard right down into town on these runs and grab a brew at any local pub.

Monday 2 p.m.

Curling Instruction and competition

SWEEP! A unique, fun, Olympic experience for your group with the sport of Curling. The ideal group event which includes the use of the stones from the 2002 Winter Olympics!  Taught by Utah Olympic Oval certified instructors, this outing is sure to be a blast!

Monday 2 p.m.

Hike the Ontario Mine Trail

Experience fields of wildflowers and groves of aspen with amazing views of the beautiful mountain peaks that surround the area.  You'll also get a first-hand look at the historic Ontario Mine, a silver mine that was discovered by accident on January 19, 1872 by local prospectors and then sold to George Hearst for $27,000 on August 24, 1872.

According to legend, expenses of development substantially drained Hearst's financial resources. As a result, Hearst sold his home and horses, dismissed his servants, and enrolled his son William Randolph Hearst in public school. By the time of Hearst's death in 1891, the Ontario mine had paid him more than $12 million in dividends.


Tuesday 2 p.m.

Skiing at the Deer Valley Resort

Join your fellow Search Insiders for an afternoon of fun in the snow at one of the country's best ski resorts, offering 2,000+ acres of varies skiing terrain. Deer Valley Resort is a favorite of experienced and beginner skiers, and has been ranked the #1 ski resort in North America by the readers of SKI Magazine for a unprecedented 5 years running! Don't miss out on the ultimate ski competition!

Tuesday 2 p.m.

Snowboarding at Park City Mountain Resort

Between the powder-filled bowls, immaculately groomed runs and award winning terrain parks, there's always a new corner of the mountain to discover. In addition to the terrain parks, Park City Mountain Resort is great for snowboarders. There are long groomers, recently-introduced Adventure Alleys, and powder terrain. In fact, you can snowboard right down into town on these runs and grab a brew at any local pub.

Tuesday 2 p.m.

Tubing at Woodward Park

Skiing and riding aren’t the only ways to have fun in the snow. Experience the thrills of Woodward Park, featuring a lift-served, exhilarating tubing hill. Let the convenience of one of three lifts take you to the top of the hill. Then, enjoy the unpredictable thrills of sliding down the mountain on an inner tube. Hilarious fun with your fellow Summiters!

Tuesday 2 p.m.

Trap Shooting

Enjoy shooting clay pigeons from a rustic trap shooting range in Kamas, Utah equipped with 2 motorized traps with the ability to throw the pigeons in a variety of ways and directions suited to a novice or advanced shooter. Each guest will receive 50 shotgun shells, allowing for plenty of opportunities to shoot the clay disc.

What people are saying about this event

Venue

Stein Eriksen Lodge, Park City, UT
7700 Stein Way
P.O. Box 3177
Park City, Utah, 84060

The Stein Eriksen Lodge is the only Five-Star, Five Diamond property in Park City, Utah and prides itself on providing guests with impeccable, personalized service and luxurious lodging.

Located at Deer Valley® Ski Resort, in Park City, Utah, in winter months guests are greeted with exquisite views and powdery ski slopes with a variety of outdoor activities offered for the ultimate getaway.  Whether you're looking for privacy and relaxation, a ski vacation, entertainment and local activities, pampering in their European spa or culinary excellence there is something for you.

To book a room at Stein Eriksen Lodge with our discounted event rate, you may do so here: https://www.reseze.net/servlet/SendPage?hotelid=1245&skipfirstpage=true&page=635175

The cut-off date and time for booking rooms with this discount is 5pm EST, November 25th, 2021.  Rooms will most likely SELL OUT before this date, so please note & book accordingly.

You MUST be a registered attendee of the IN-person gathering in order to utilize this discounted rate.  You must have proof of the COVID-19 vaccination to attend the IN-person gathering (details on how to submit your vaccination confirmation made available after your event registration).
The 5-Star, Stein Eriksen Lodge, Deer Valley, UT

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For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

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MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.