Engaging Beyond The Inbox

Email has long been the undisputed ROI champion. There’s no other marketing channel that has the efficiency or engagement rates that it does. With the rise of SMS, in-app messaging, and push notifications, we have even more CRM tools in our arsenal to engage our most loyal customers beyond their inbox.

Creative and content are critical to connecting with your customers, but it’s the guts of your owned channels that will separate the “meh” campaigns from the magnificent. Marketing operations, technology, and data insights are the unsung heroes for any great email program. So, let’s roll up our sleeves and prepare to get a little messy at this winter’s Email Insider Summit where we’ll explore:

- Loyalty fatigue and how to differentiate
- Lifecycle marketing across all owned channels
- Personalization and audience segmentation
- Refreshing your martech stack
- Unlocking efficiency in marketing operations
- Testing & innovation techniques
- Data analytics and insights

What marketing leaders are saying about the Email Insider Summit...

“MediaPost curates thoughtful events with a perfect balance of structured presentations and meetings and lots of informal time to connect and gain fresh perspective from other brands and industry partners. If you are debating trying one of their events, do it! You will be glad you did.”
- Mandy Rassi, Chief Marketing Officer, Michaels

"The Email Insider Summit is unlike any conference I have attended. The casual, more intimate setting made me feel like more than “just another marketer.” I felt understood, I felt like a person. I was given opportunities to meet people, learn about other businesses, and try new activities all of which would not have been possible without MediaPost hosting EIS. I highly recommend this conference to other marketers that would like to grow their skillset and meet vendors that can help their business.” - Savannah Saeger, Senior Email Marketing Analyst , Victoria's Secret

“Email Insider Summit is kind of like email camp. The intimate format allows more opportunities to connect and learn with industry peers and leaders than any other conference I have attended. Not only do I walk away with some great new connections in my network, but also many new friends that I look forward to seeing again.” - Sara Scofield, Vice President, Director, Corporate Email Marketing. U.S. Bank

Some attendees of this event include:

Reasons and Benefits of Attending

Unparalleled access and knowledge sharing with the leading minds in the Industry
Morning Sessions – a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
Noon Roundtables – open, off the record, discussions of the morning's topics and how they relate to marketers' own business and experience.
Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
Cocktails and evening dinners bring the group together over casual conversations and delicious meals
Be part of driving the Email Channel forward as a key component of marketing campaigns, within your company and the industry
Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
Congenial, relaxed experience. Attendees are working together to move the industry forward
Enhance your Email initiatives with new solutions learned and partnerships gained

Register for this event

Stay Informed

Sunday, 12/08

6:30 PM Pacific

9:30 PM ET

Welcome Cocktails

7:00 PM Pacific

10:00 PM ET

Private VIP Dinner (invite only)

Monday, 12/09

7:45 AM Pacific

10:45 AM ET

Coffee Service Available

8:30 AM Pacific

11:30 AM ET

Breakfast Buffet Opens

9:15 AM Pacific

12:15 PM ET

Sponsor Breakfast Presentation

9:35 AM Pacific

12:35 PM ET

Opening Remarks

MC: Erin Everhart, Senior Director of Event Programming, MediaPost

9:45 AM Pacific

12:45 PM ET

Keynote: Building a Brand and Community Beyond Your Inbox

10:15 AM Pacific

1:15 PM ET

Panel: What Does Loyalty Mean When Everyone Has A Loyalty Program?

Loyalty fatigue is here. The market is oversaturated with points systems, and customers are questioning if they really need to sign up for yet another account. How do we acquire, engage, and retain customers to make them really feel like they’re our most valued? Join us as we talk about loyalty as a little “l” and how these marketing experts are designing, optimizing, and operationalizing the concept of loyalty beyond just another complicated point system.

Panelist: Kevin Hickey, Head of Partnership Marketing, Delta Air Lines

10:45 AM Pacific

1:45 PM ET

Sponsor Presentation & Coffee Break

11:15 AM Pacific

2:15 PM ET

Presentation: Channel of Choice – Expansion and Extension

In 2024 United expanded its marketing reach beyond email by launching both SMS and push. United’s Director of Targeted Marketing, Colleen Sanderson, and Senior Manager of Targeted Marketing, Kelly Hickey, will talk about their SMS launch strategy, their approach for how all their marketing channels will coexist, and their ultimate goal of building out customer journeys with channel preference in mind.

PresenterS: Kelly Hickey, Senior Manager, Targeted Marketing, United Airlines; Colleen Sanderson, Director, Brand and Marketing, United Airlines

11:35 AM Pacific

2:35 PM ET

Panel: Full-Circle CRM: Scaling Your Strategy Across All Owned Channels

At one point, it was just email. Now, with push notifications, in-app messaging, SMS and more, we have a full suite of tools in our owned marketing arsenal to engage our most loyal customers. What content works best for what channel? What channel works best for re-engaging and converting lapsed customers? How do we manage cross-channel reach and frequency so we’re not overloading our customers with the same message? We’re sitting down with top CRM and lifecycle marketing experts to discuss how they’re thinking beyond just email.

PanelistS: Alexx Kehoe, Email and SMS Channel Manager, BBQGuys.com; Geoffrey Sanders, CMO, Firstleaf; Marc Sheinkin, Senior Director, Member and Guest Communications, Marriott @sheinkin

12:00 PM Pacific

3:00 PM ET

Roundtable: Building Your SMS Channel From The Ground Up

Featuring: Justin Price, Senior Manager - Multi-channel Marketing, Milwaukee Bucks Inc.

12:00 PM Pacific

3:00 PM ET

Roundtable: Striking The Balance in Reach and Frequency

Featuring: Tara Llewellyn, Manager - Email & Mobile Marketing, American Eagle Outfitters

12:00 PM Pacific

3:00 PM ET

Roundtable: Creating Content That Scales

12:00 PM Pacific

3:00 PM ET

Roundtable: Engagement Strategies For Your Lapsed Guests

12:45 PM Pacific

3:45 PM ET

Sponsor Lunch Presentation

2:00 PM Pacific

5:00 PM ET

Afternoon Activities

5:30 PM Pacific

8:30 PM ET

Cocktail Party

6:30 PM Pacific

9:30 PM ET

Dinner

8:00 PM Pacific

11:00 PM ET

After Party

Tuesday, 12/10

7:45 AM Pacific

10:45 AM ET

Coffee Service Available

8:30 AM Pacific

11:30 AM ET

Breakfast Buffet Opens

9:15 AM Pacific

12:15 PM ET

Sponsor Breakfast Presentation

9:35 AM Pacific

12:35 PM ET

Notes from Emcee

MC: Erin Everhart, Senior Director of Event Programming, MediaPost

9:45 AM Pacific

12:45 PM ET

Keynote: The Intersection of Marketing and Technology

10:15 AM Pacific

1:15 PM ET

Panel: Getting Down & Dirty With Your Data & Operations

Customers may only see the creative that pops into the inbox or text message, but it’s the backend of our marketing technology that really makes our owned channels shine. How do we activate against all that data coming out of our CDP? What measurement strategies should we be using? How do we structure our automation and operations to extend to all CRM channels? This panel will discuss all this and more as we peek under the hood of all the things that must happen before we hit send.

PanelistS: Alison Colavito, Senior Director - CRM & Loyalty, Forever 21; Stef Work, Senior Analytics Implementation Engineer - Data Integration, Paramount+

10:45 AM Pacific

1:45 PM ET

Sponsor Presentation & Coffee Break

11:15 AM Pacific

2:15 PM ET

Presentation: Revamping Your Martech To Unlock 1:1 Communication

11:35 AM Pacific

2:35 PM ET

Presentation: Personalization Like You Mean It

12:00 PM Pacific

3:00 PM ET

Roundtable: Getting The Most Out of Your Martech Stack

Featuring: Alison Colavito, Senior Director - CRM & Loyalty, Forever 21

12:00 PM Pacific

3:00 PM ET

Roundtable: Beyond Open Rate: What Metrics Actually Matter?

12:00 PM Pacific

3:00 PM ET

Roundtable: Navigating the Deliverability Landscape

Featuring: Jessica Heimberg, CRM Manager, American Airlines

12:00 PM Pacific

3:00 PM ET

Roundtable: What’s Better: Customer Groups or True 1-1 Targeting?

12:45 PM Pacific

3:45 PM ET

Sponsor Lunch Presentation

2:00 PM Pacific

5:00 PM ET

Afternoon Activities

5:30 PM Pacific

8:30 PM ET

Cocktail Party

6:30 PM Pacific

9:30 PM ET

Dinner

8:30 PM Pacific

11:30 PM ET

After Party

Wednesday, 12/11

8:00 AM Pacific

11:00 AM ET

Breakfast Buffet Opens

8:30 AM Pacific

11:30 AM ET

Sponsor Breakfast Presentation

9:05 AM Pacific

12:05 PM ET

Keynote: Getting Stakeholder Buy In For That Next Big Thing

9:30 AM Pacific

12:30 PM ET

Sponsor Spotlight & Coffee Break

9:50 AM Pacific

12:50 PM ET

Panel: So Many Tests, So Little Time: Unlocking Innovation in Email

No marketing channel has evolved as much as email has. As we struggle to keep up with so much we can do, we’re caught in the crossfire of what we should be doing to innovate. How do we keep the lights on with BAU activities while we test & learn? What exactly is a learning agenda? Do we have to test everything? Or when should we just go do? From creative variations to audience segmentation, our panel will dive into strategies and tools that have enabled them to test faster and get to the insights quicker.

PanelistS: Auri Pope, Head of CRM, Zenni Optical; Shahan Rabbani, Associate Director - Marketing, Wayfair; Nate Thomas, Email Director, Democratic Senatorial Campaign Committee

10:15 AM Pacific

1:15 PM ET

Presentation: Turning Data Into Insights

10:30 AM Pacific

1:30 PM ET

Summit Concludes

What people are saying about this event

"The Email Insider Summit was the most productive conference me and my team have ever attended. The event featured great speakers and sessions, and the venue was incredible. We love what you guys do. THANK YOU!"

- Eleni McCready, Director of Brand Marketing + Media, Lilly Pulitzer

"The Email Insider Summit is one of the best conferences I've attended when it comes to the world of email marketing. The intimate setting allows great conversation with peers and I love all the gold nuggets I pick up from the sessions... nuggets of opportunity that are leveraged to improve the email platform here at FedEx."

- Andrew Bailey, Senior Marketing Specialist, FedEx

"It's hard to find another industry event with a such a high concentration of quality content and presenters. If email rules your day, make time in your schedule to attend the Email Insider Summit."

- Andrew J. Brawley, CRM Manager, KinderCare Education.

"What a great conference! Hands down the best conference I have ever been to. So impressed about the overall coordination and access to some of the top email minds in the world. I am extremely thankful I had the opportunity to attend."

- Matthew Neibert, Director, Email/Web Development, Integrated Retail, Sears

"The Email Insider Summit was the best conference I've attended in my six years in email channel optimization/database marketing. There was a balanced ratio of vendors to brand attendees so the discussion was rich and the networking was second to none. Great content and really great attendees. A very well done event!"

- Rosanna Martinez, Sr. Database Manager, National Instruments

"Big kudos to the Email Insider Summit. The event was extremely well organized and executed. I'm sure a lot of time and energy went into the planning and management of the event. To the attendees, it appeared flawless. Thanks again for a very enjoyable conference - it was great, and I learned a lot."

- Jim Fisher, GM-CRM Fulfillment & Email Operations, General Motors Company

"MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none."

- Nicole Matuga, Senior Manager, Digital Media Acquisition, Experian Consumer Direct

"The Email Insider Summit is one of the most inspiring and insightful events I've ever attended. So many great industry minds all in one cozy lodge. I brought back a wealth of practical and actionable learnings that I'm already putting to great use. I can't wait to attend again."

- Wayne Miller, Sr. Digital Marketing Manager, Zumba Fitness

Stein Eriksen Lodge at Deer Valley Resort, Park City, UT
7700 Stein Way
P.O. Box 3177
Park City, Utah, 84060

The Stein Eriksen Lodge at Deer Valley Resort is the ONLY Five-Star, Five Diamond property in Park City, Utah and prides itself on providing guests with impeccable, personalized service and luxurious lodging.

Booking your Room at Stein Eriksen Lodge

To secure a room for MediaPost's Email Insider Summit event, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. If you haven't done so yet, you may register for the event here.

To book your discounted room at Stein Eriksen Lodge, go to:

https://book.passkey.com/e/50856766

This discounted room block will EXPIRE on Friday, 11/8/24!!

If your room is not booked by this time, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.

The 5-Star, Stein Eriksen Lodge at Deer Valley Resort, UT

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

Engaging Beyond The Inbox

Title Sponsors

Some attendees of this event include:

Reasons and Benefits of Attending

Register for this event

Stay Informed

Event Sponsors

Agenda

Sunday, 12/08

Monday, 12/09

Tuesday, 12/10

Wednesday, 12/11

Sunday, 12/08

Monday, 12/09

Tuesday, 12/10

Wednesday, 12/11

Featured Speakers

Jessica Heimberg

Kelly Hickey

Kevin Hickey

Alexx Kehoe

Tara Llewellyn

Auri Pope

Shahan Rabbani

Geoffrey Sanders

Colleen Sanderson

Marc Sheinkin

Stef Work

Alison Colavito

Erin Everhart

Justin Price

Nate Thomas

What people are saying about this event

"The Email Insider Summit was the most productive conference me and my team have ever attended. The event featured great speakers and sessions, and the venue was incredible. We love what you guys do. THANK YOU!"

"It's hard to find another industry event with a such a high concentration of quality content and presenters. If email rules your day, make time in your schedule to attend the Email Insider Summit."

"What a great conference! Hands down the best conference I have ever been to. So impressed about the overall coordination and access to some of the top email minds in the world. I am extremely thankful I had the opportunity to attend."

"MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none."

"The Email Insider Summit is one of the most inspiring and insightful events I've ever attended. So many great industry minds all in one cozy lodge. I brought back a wealth of practical and actionable learnings that I'm already putting to great use. I can't wait to attend again."

Venue

Related Stories From MediaPost

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Quality Pledge