December 8, 2024
Deer Valley, UT

Engaging Beyond The Inbox

Email has long been the undisputed ROI champion. There’s no other marketing channel that  has the efficiency or engagement rates that it does. With the rise of SMS, in-app messaging, and push notifications, we have even more CRM tools in our arsenal to engage our most loyal customers beyond their inbox. 

Creative and content are critical to connecting with your customers, but it’s the guts of your owned channels that will separate the “meh” campaigns from the magnificent. Marketing operations, technology, and data insights are the unsung heroes for any great email program. So, let’s roll up our sleeves and prepare to get a little messy at this winter’s Email Insider Summit where we’ll explore:

- Loyalty fatigue and how to differentiate
- Lifecycle marketing across all owned channels
- Personalization and audience segmentation
- Refreshing your martech stack 
- Unlocking efficiency in marketing operations 
- Testing & innovation techniques  
- Data analytics and insights 


What marketing leaders are saying about the Email Insider Summit...

“MediaPost curates thoughtful events with a perfect balance of structured presentations and meetings and lots of informal time to connect and gain fresh perspective from other brands and industry partners. If you are debating trying one of their events, do it!  You will be glad you did.”
Mandy Rassi, Chief Marketing Officer, Michaels

"The Email Insider Summit is unlike any conference I have attended. The casual, more intimate setting made me feel like more than “just another marketer.” I felt understood, I felt like a person. I was given opportunities to meet people, learn about other businesses, and try new activities all of which would not have been possible without MediaPost hosting EIS. I highly recommend this conference to other marketers that would like to grow their skillset and meet vendors that can help their business.” - Savannah Saeger, Senior Email Marketing Analyst , Victoria's Secret 

“Email Insider Summit is kind of like email camp.  The intimate format allows more opportunities to connect and learn with industry peers and leaders than any other conference I have attended.  Not only do I walk away with some great new connections in my network, but also many new friends that I look forward to seeing again.” - Sara Scofield, Vice President, Director, Corporate Email Marketing. U.S. Bank

Previous Email Insider Summit Attendees

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Morning Sessions – a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Noon Roundtables – open, off the record, discussions of the morning's topics and how they relate to marketers' own business and experience.
  • Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
  • Cocktails and evening dinners bring the group together over casual conversations and delicious meals
  • Be part of driving the Email Channel forward as a key component of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your Email initiatives with new solutions learned and partnerships gained

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Agenda

Sunday, 12/08

5:30 PM Pacific
8:30 PM ET
Welcome Cocktails

Monday, 12/09

6:45 AM Pacific
9:45 AM ET
Coffee Service Available
7:30 AM Pacific
10:30 AM ET
Breakfast Buffet Opens
8:15 AM Pacific
11:15 AM ET
Sponsor Breakfast Presentation
8:35 AM Pacific
11:35 AM ET
Opening Remarks
MC
Erin Everhart, Senior Director of Event Programming, MediaPost 
8:45 AM Pacific
11:45 AM ET
Keynote: Building a Brand and Community Beyond Your Inbox
9:15 AM Pacific
12:15 PM ET
Panel: What Does Loyalty Mean When Everyone Has A Loyalty Program?
Loyalty fatigue is here. The market is oversaturated with points systems, and customers are questioning if they really need to sign up for yet another account. How do we acquire, engage, and retain customers to make them really feel like they’re our most valued? Join us as we talk about loyalty as a little “l” and how these marketing experts are designing, optimizing, and operationalizing the concept of loyalty beyond just another complicated point system.
9:45 AM Pacific
12:45 PM ET
Sponsor Presentation & Coffee Break
10:15 AM Pacific
1:15 PM ET
Presentation: Back From The Dead: How To Re-Engage Your Inactive Members
10:35 AM Pacific
1:35 PM ET
Panel: Full-Circle CRM: Scaling Your Strategy Across All Owned Channels
At one point, it was just email. Now, with push notifications, in-app messaging, SMS and more, we have a full suite of tools in our owned marketing arsenal to engage our most loyal customers. What content works best for what channel? What channel works best for re-engaging and converting lapsed customers? How do we manage cross-channel reach and frequency so we’re not overloading our customers with the same message? We’re sitting down with top CRM and lifecycle marketing experts to discuss how they’re thinking beyond just email.
11:00 AM Pacific
2:00 PM ET
Roundtable: Omnichannel Messaging: Email, SMS, In-App and Beyond
11:00 AM Pacific
2:00 PM ET
Roundtable: Striking The Balance in Reach and Frequency
11:00 AM Pacific
2:00 PM ET
Roundtable: Creating Content That Scales
11:00 AM Pacific
2:00 PM ET
Roundtable: Engagement Strategies For Your Lapsed Guests
11:45 AM Pacific
2:45 PM ET
Sponsor Lunch Presentation
1:00 PM Pacific
4:00 PM ET
5:30 PM Pacific
8:30 PM ET
Cocktail Party
6:30 PM Pacific
9:30 PM ET
Dinner

Tuesday, 12/10

6:45 AM Pacific
9:45 AM ET
Coffee Service Available
7:30 AM Pacific
10:30 AM ET
Breakfast Buffet Opens
8:15 AM Pacific
11:15 AM ET
Sponsor Breakfast Presentation
8:35 AM Pacific
11:35 AM ET
Notes from Emcee
MC
Erin Everhart, Senior Director of Event Programming, MediaPost 
8:45 AM Pacific
11:45 AM ET
Keynote: The Intersection of Marketing and Technology
9:15 AM Pacific
12:15 PM ET
Panel: Getting Down & Dirty With Your Data & Operations
Customers may only see the creative that pops into the inbox or text message, but it’s the backend of our marketing technology that really makes our owned channels shine. How do we activate against all that data coming out of our CDP? What measurement strategies should we be using? How do we structure our automation and operations to extend to all CRM channels? This panel will discuss all this and more as we peek under the hood of all the things that must happen before we hit send.
Panelist
Stef Work, Senior Analytics Implementation Engineer - Data Integration, Paramount+ 
9:45 AM Pacific
12:45 PM ET
Sponsor Presentation & Coffee Break
10:15 AM Pacific
1:15 PM ET
Presentation: Revamping Your Martech To Unlock 1:1 Communication
10:35 AM Pacific
1:35 PM ET
Presentation: Personalization Like You Mean It
11:00 AM Pacific
2:00 PM ET
Roundtable: Getting The Most Out of Your Martech Stack
11:00 AM Pacific
2:00 PM ET
Roundtable: Beyond Open Rate: What Metrics Actually Matter?
11:00 AM Pacific
2:00 PM ET
Roundtable: Actionable AI: Hands On Use Cases To Make Your Life Easier
11:00 AM Pacific
2:00 PM ET
Roundtable: What’s Better: Customer Groups or True 1-1 Targeting?
11:45 AM Pacific
2:45 PM ET
Sponsor Lunch Presentation
1:00 PM Pacific
4:00 PM ET
5:30 PM Pacific
8:30 PM ET
Cocktail Party
6:30 PM Pacific
9:30 PM ET
Dinner

Wednesday, 12/11

7:00 AM Pacific
10:00 AM ET
Breakfast Buffet Opens
7:30 AM Pacific
10:30 AM ET
Sponsor Breakfast Presentation
8:05 AM Pacific
11:05 AM ET
Keynote: Getting Stakeholder Buy In For That Next Big Thing
8:30 AM Pacific
11:30 AM ET
Sponsor Spotlight & Coffee Break
8:50 AM Pacific
11:50 AM ET
Panel: So Many Tests, So Little Time: Unlocking Innovation in Email
No marketing channel has evolved as much as email has. As we struggle to keep up with so much we can do, we’re caught in the crossfire of what we should be doing to innovate. How do we keep the lights on with BAU activities while we test & learn? What exactly is a learning agenda? Do we have to test everything? Or when should we just go do? From creative variations to audience segmentation, our panel will dive into strategies and tools that have enabled them to test faster and get to the insights quicker.
9:15 AM Pacific
12:15 PM ET
Presentation: Turning Data Into Insights
9:30 AM Pacific
12:30 PM ET
Summit Concludes

Speakers

Erin Everhart

MediaPost
Senior Director of Event Programming

Stef Work

Paramount+
Senior Analytics Implementation Engineer - Data Integration

What people are saying about this event

Venue

Stein Eriksen Lodge at Deer Valley Resort, Park City, UT
7700 Stein Way
P.O. Box 3177
Park City, Utah, 84060

The Stein Eriksen Lodge at Deer Valley Resort is the ONLY Five-Star, Five Diamond property in Park City, Utah and prides itself on providing guests with impeccable, personalized service and luxurious lodging.

The 5-Star, Stein Eriksen Lodge at Deer Valley Resort, UT

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For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

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