Building the Smarter Out-Box: Creativity+Data+AI

Efficiency and making more out of less will be the marketers' mantra orders in 2023. Once again, email will be called upon as the most affordable and accountable way for brands to stoke growth and deepen relationships with consumers. But will buzz-worthy "solutions" like AI-powered targeting and content creation, data consolidation into CDPs, and more integrated martech stacks address the challenges of the moment? And how do time and staff strapped email marketers respond to tighter times, increased pressure to perform and constrained budgets?

The spring edition of MediaPost's legendary EIS brings the leading magicians of messaging together to solve for 2023. Is AI all that? How will brands address consumer uncertainty with relevant messaging and stand-out creative? How can we make smarter use of the data and tech to meet this year's demands on efficiency?

We will explore:
- Messaging into Anxious Times
- Is AI After Your Job?
- Personalizing at Scale
- Turning Data Into Insights
- Turning Insights Into Segments
- Breakout Creative for the Inbox
- Building the Smarter Tech Stack
- Can ESPs and CDPs Live Happily Ever After?

For over 17 years, MediaPost's Email Insider Summit has been a unique gathering of email marketing leaders to share best practices and inspire smarter connections with consumers.

Join the conversation #MediaPostInsiderSummits

Conference Content Programmer:

Steve Smith, VP, Editorial Director, Events, MediaPost

Morgan Stewart, Programming Advisor, MediaPost

Previous Email Insider Summit Attendees

Reasons and Benefits of Attending

Unparalleled access and knowledge sharing with the leading minds in the Industry
Morning Sessions – a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
Noon Roundtables – open, off the record, discussions of the morning's topics and how they relate to marketers' own business and experience.
Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
Cocktails and evening dinners bring the group together over casual conversations and delicious meals
Be part of driving the Email Channel forward as a key component of marketing campaigns, within your company and the industry
Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
Congenial, relaxed experience. Attendees are working together to move the industry forward
Enhance your Email initiatives with new solutions learned and partnerships gained

Register for this event

Stay Informed

Wednesday, 04/19

6:30 PM

6:30 PM ET

Welcome cocktails

Thursday, 04/20

9:35 AM

9:35 AM ET

Opening Remarks

MC: Morgan Stewart, Consultant, Stewart Consultants @mostew

9:45 AM

9:45 AM ET

Keynote: Human...at Scale: The Personalization Paradox

10:15 AM

10:15 AM ET

Sponsor Spotlight and Coffee Break

10:45 AM

10:45 AM ET

Panel: Email to the Rescue...Again? Messaging Into a Challenging Year

Whether a recession does or doesn't materialize, sales, and the consumers that drive them, are feeling constrained in 2023. In tough economic times, marketers' and consumers' reliance on email tends to mushroom. What is the messaging plan now? Our panel of email mavens will share strategies for gaining and keeping customer trust as markets tighten. Is this a time for discounting or discourse? And how are messaging groups responding to the needs of increasingly anxious departments looking to email for salvation?

11:15 AM

11:15 AM ET

Case Study: No Email Is An Island: Full Funnel Messaging

How is email increasingly integrated into a larger conversation with customers new and old across not only text and app but social, website and advertising?

11:35 AM

11:35 AM ET

Case Study: Measuring Success...No, Real Success

We often look at email on a campaign basis, but building a reputation with customers is the key to long-term success in email. How are brands using analytics to balance short-term vs long-term returns from this delicate channel?

Presenter: Hayley Squire, Senior Manager, Lifecycle Marketing, WearLIVELY

11:55 AM

11:55 AM ET

Roundtable: Turning Data Into Insights

Data, data everywhere, but where and what do we drink? How are email marketers accessing data within their organizations and actually putting it into action?

11:55 AM

11:55 AM ET

Roundtable: Email and the Post-Funnel Journey

How is your email program integrating most effectively with the full range of touchpoints as customers build their own journey to your brand?

11:55 AM

11:55 AM ET

Roundtable: New Adventures in Measurement and Attribution

How are your email programs proving their value in the conversion process? What metrics matter now, both in judging campaign effectiveness but how messaging sits within attribution models?

12:40 PM

12:40 PM ET

Sponsor Lunch Presentation

2:00 PM

2:00 PM ET

Afternoon Activities

Sailboat Cruise

Golf at Palmetto Dunes - Oceanfront course

Hilton Head Beach games & Hang-out

6:30 PM

6:30 PM ET

Cocktail Party

7:30 PM

7:30 PM ET

Dinner

Friday, 04/21

9:15 AM

9:15 AM ET

Sponsor Breakfast Presentation

9:35 AM

9:35 AM ET

Welcome Back and Emcee Notes

MC: Morgan Stewart, Consultant, Stewart Consultants @mostew

9:40 AM

9:40 AM ET

Keynote: AI In, AI Out?

10:10 AM

10:10 AM ET

Panel: Chat GPT Is That You?: AI and the Future of Email Content

Despite press hysteria (and your CMO's musings) Chat GPT is not going to replace half of your Email department anytime soon. But AI intersects with messaging content in a range of ways, and no doubt can streamline productivity and personalization. But where are brands exploring the use of AI to create more targeted and relevant content? What is possible now and next year?

Panelist: Jimmy Wojtila, Manager, Digital Marketing, Abercrombie & Kent USA

10:40 AM

10:40 AM ET

Sponsor Spotlight and Coffee Break

11:10 AM

11:10 AM ET

Case Study: All Singing, All Dancing: The Multimedia Inbox

11:30 AM

11:30 AM ET

Presentation: AI and Liability

Presenter: Gary Kibel, Partner, Davis & Gilbert LLP

11:50 AM

11:50 AM ET

Roundtable: AI and Content

How are your organizations thinking and discussing AI solutions to targeting, segmenting, messaging, and productivity? And what are the guardrails?

11:50 AM

11:50 AM ET

Roundtable: CDPs and ESPs: Happy Together?

As CDPs and ESPs evolve into more of a both/and vs. an either/or relationship, how are email marketers planning to invest in and better leverage the more complex technological stack they are building?

11:50 AM

11:50 AM ET

Roundtable: AI and Liability

Featuring: Gary Kibel, Partner, Davis & Gilbert LLP

12:35 PM

12:35 PM ET

Lunch

2:00 PM

2:00 PM ET

Afternoon Activities

Golf at Palmetto Dunes - Arthur Hills course

Kayaking tour

Lagoon fishing

Pool Cabana hang-out

6:30 PM

6:30 PM ET

Cocktail Party

7:30 PM

7:30 PM ET

Dinner

Saturday, 04/22

8:45 AM

8:45 AM ET

Case Study: Enterprise Digital Transformation: Be Influential, Tenacious and Patient

Every organization is now a tech organization; every industry has been disrupted. To stay relevant and thrive, evolving enterprise organizations must surrender their best practices, their organizational structures and even their understanding of their product or service. How can you be a digital change agent in your organization, no matter your level or tech budget? Scott will share principles and life hacks to encourage you in a balanced people, process, platform and performance approach. It takes all of one’s influence, tenacity and patience, but digital transformation is worth it for your career and your organization.

Presenter: R. Scott Harris, Digital Transformation Chief, Young Life

9:10 AM

9:10 AM ET

Sponsor Spotlight and Coffee Break

9:40 AM

9:40 AM ET

Case Study

10:00 AM

10:00 AM ET

Panel: Did You See This Email?

We cap EIS on an inspirational note. We ask a small crew of brands to share their most creative uses of the inbox. What made users' inbox pop? What were some of the most attention-grabbing, heartwarming, brand-enriching, conversion-driving, and just plain fun executions in the last year?

10:30 AM

10:30 AM ET

Conference Ends

Thursday

Sailboat Cruise

Join fellow Summit-ers aboard the Star & Stripes sailboat as you take in the amazing beauty of the area with a refreshing beverage in tow - and keep your eyes peeled for wildlife in the area such as the Atlantic bottlenose dolphin, osprey fish hawk, American bald eagle, great blue heron, West Indian manatee and more! A great way to get outdoors, take in the beauty of the Hilton Head area and network with new friends and old.

Thursday

Golf at Palmetto Dunes - Oceanfront course

Palmetto Dunes sports one of only two oceanfront holes on Hilton Head Island. It is widely renowned for its open, inviting layout and challenging yet fair play. It is the most open of the three and breezes roll off the Atlantic Ocean to constantly affect play. Ranked one of Golfweek’s “Best Resort Courses” this course appeals to novices and experienced players alike.

Thursday

Hilton Head Beach games & Hang-out

Enjoy some calculated "down-time" with fellow Summit attendees at our Beach hang-out for the afternoon. Refreshing drinks mixed with some fun beach games will make for great networking and conversation.

Chaise lounge chairs and umbrellas are complimentary for Omni guests, so be sure to check in at the Beach shack on the right side of the property as you walk out to the beach to get yours, if desired. Enjoy meeting new friends and old in the perfect afternoon activity!

Friday

Golf at Palmetto Dunes - Arthur Hills course

Arthur Hills is another architect who is rightly praised for his work on Hilton Head Island. The Arthur Hills Golf Course at Palmetto Dunes is one of the most unique layouts within the entire state and has been included in the ‘Top 30 Best Courses You Can Play in South Carolina’.

Accuracy and precision will reign over distance, and this is best demonstrated by the fact that ten holes feature water hazards. It is difficult to find a more creative layout throughout the island and provides a formidable test for even the best golfers.

Friday

Kayaking tour

The calm, 11-mile lagoon at Palmetto Dunes is perfect for kayaking or canoeing. The lagoon is stocked full of fish and is home to an abundant variety of native wildlife. An amazing way to explore the area's ecosystem and log some quality time with fellow Summiters... oh, and get a little exercise too! A GREAT outing!

Friday

Lagoon fishing

Try some of the best island fishing on Hilton Head in the flat, calm waters of the Palmetto Dunes Resort lagoon system. A nursery to a variety of saltwater fish species, this lagoon system holds giant redfish, trout, bluefish, black drum, flounder, and even tarpon. Led by an expert area guide the boat can accommodate up to three adult anglers. Bragging rights will abound at the cocktail reception and dinner later that night - this is for certain!

Friday

Pool Cabana hang-out

Relax in style at the outdoor pool with the scenic Atlantic Ocean as your backdrop at Omni Hilton Head resort. A great way to get some downtime with Summit friends old and new, while enjoying beautiful sunshine and of course some cold, refreshing drinks from the pool bar!

What people are saying about this event

"The Email Insider Summit was the most productive conference me and my team have ever attended. The event featured great speakers and sessions, and the venue was incredible. We love what you guys do. THANK YOU!"

- Eleni McCready, Director of Brand Marketing + Media, Lilly Pulitzer

"The Email Insider Summit is one of the best conferences I've attended when it comes to the world of email marketing. The intimate setting allows great conversation with peers and I love all the gold nuggets I pick up from the sessions... nuggets of opportunity that are leveraged to improve the email platform here at FedEx."

- Andrew Bailey, Senior Marketing Specialist, FedEx

"It's hard to find another industry event with a such a high concentration of quality content and presenters. If email rules your day, make time in your schedule to attend the Email Insider Summit."

- Andrew J. Brawley, CRM Manager, KinderCare Education.

"What a great conference! Hands down the best conference I have ever been to. So impressed about the overall coordination and access to some of the top email minds in the world. I am extremely thankful I had the opportunity to attend."

- Matthew Neibert, Director, Email/Web Development, Integrated Retail, Sears

"The Email Insider Summit was the best conference I've attended in my six years in email channel optimization/database marketing. There was a balanced ratio of vendors to brand attendees so the discussion was rich and the networking was second to none. Great content and really great attendees. A very well done event!"

- Rosanna Martinez, Sr. Database Manager, National Instruments

"Big kudos to the Email Insider Summit. The event was extremely well organized and executed. I'm sure a lot of time and energy went into the planning and management of the event. To the attendees, it appeared flawless. Thanks again for a very enjoyable conference - it was great, and I learned a lot."

- Jim Fisher, GM-CRM Fulfillment & Email Operations, General Motors Company

"MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none."

- Nicole Matuga, Senior Manager, Digital Media Acquisition, Experian Consumer Direct

"The Email Insider Summit is one of the most inspiring and insightful events I've ever attended. So many great industry minds all in one cozy lodge. I brought back a wealth of practical and actionable learnings that I'm already putting to great use. I can't wait to attend again."

- Wayne Miller, Sr. Digital Marketing Manager, Zumba Fitness

Omni Hilton Head Oceanfront Resort
23 Ocean Lane
Hilton Head, South Carolina, 29928

Located on sugar sand beaches off the coast of South Carolina on the #1 island in the Continental United States, as ranked by Travel + Leisure, and the #1 island in the US by Condé Nast Traveler. As part of the prestigious Palmetto Dunes Oceanfront Resort community, we offer access to an 11-mile lagoon system with bike trails, tennis courts and three championship golf courses. Paired with sparkling pools and delicious dining, you will be captivated by this perfect getaway.

Booking your Room at The Omni Hilton Head Oceanfront Resort

To secure a room for MediaPost's Email Insider Summit event, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. If you haven't done so yet, you may register for the event here.

To book your discounted room at The Omni Hilton Head Oceanfront Resort, go to:
https://www.omnihotels.com/hotels/hilton-head/meetings/mediapost-email-insider-summit-04192023

This discounted room block will EXPIRE on Friday, 3/24/23!!

In addition to needing to be a registered attendee of the event, you will also be asked to show proof of the COVID-19 vaccination in order to attend the IN-person gathering (details on how to submit your vaccination confirmation made available after your event registration).

Omni Hilton Head Oceanfront Resort

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.

Building the Smarter Out-Box: Creativity+Data+AI

Premier Sponsor

Conference Content Programmer:

Previous Email Insider Summit Attendees

Reasons and Benefits of Attending

Register for this event

Stay Informed

Event Sponsors

Agenda

Wednesday, 04/19

Thursday, 04/20

Friday, 04/21

Saturday, 04/22

Wednesday, 04/19

Thursday, 04/20

Friday, 04/21

Saturday, 04/22

Featured Speakers

Sarah Jenkins

Gary Kibel

Hayley Squire

Jimmy Wojtila

R. Scott Harris

Morgan Stewart

Activities

Thursday, 04/20

Friday, 04/21

Thursday

Sailboat Cruise

Thursday

Golf at Palmetto Dunes - Oceanfront course

Thursday

Hilton Head Beach games & Hang-out

Friday

Golf at Palmetto Dunes - Arthur Hills course

Friday

Kayaking tour

Friday

Lagoon fishing

Friday

Pool Cabana hang-out

What people are saying about this event

"The Email Insider Summit was the most productive conference me and my team have ever attended. The event featured great speakers and sessions, and the venue was incredible. We love what you guys do. THANK YOU!"

"It's hard to find another industry event with a such a high concentration of quality content and presenters. If email rules your day, make time in your schedule to attend the Email Insider Summit."

"What a great conference! Hands down the best conference I have ever been to. So impressed about the overall coordination and access to some of the top email minds in the world. I am extremely thankful I had the opportunity to attend."

"MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends. MediaPost brings together the brightest minds in the industry, bar none."

"The Email Insider Summit is one of the most inspiring and insightful events I've ever attended. So many great industry minds all in one cozy lodge. I brought back a wealth of practical and actionable learnings that I'm already putting to great use. I can't wait to attend again."

Venue

Related Stories From MediaPost

Contact Us

Quality Pledge