May 1 - 4, 2022
Hilton Head, SC

Event Sponsors

Agenda

Sunday, 05/01

6:30 PM ET
Welcome Cocktail Reception Breeze Bar & Ocean Deck

Monday, 05/02

8:00 AM ET
Coffee Service Available Palmetto Landing
8:15 AM ET
VIP 1:1 Meetings Beaufort Room (1st floor, below conference room)
9:00 AM ET
Breakfast Buffet Opens Palmetto Landing
9:15 AM ET
Sponsor Breakfast Presentation Palmetto Ballroom
9:35 AM ET
Opening Remarks Palmetto Ballroom
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:45 AM ET
Keynote: Selling Omnichannel: Synchrony Finds Its Lifecycle Voice Palmetto Ballroom
As Synchrony moves into more direct relationship with its financing clients, it needed to integrate email with an omnichannel marketing vision across search, social, messaging and even call centers. Karen share the lessons learned from a consolidation project of bringing four ESPs to one, advocating the omnichannel model to several levels of leadership, and executing it across messaging to all touchpoints in the customer journey.
Keynote
Karen Mcdonnell, Vice President Platform Orchestration, Synchrony 
10:10 AM ET
Keynote: Building the Better Opt-In Engine: Alabama Power Charges Up Its Preference Center Palmetto Ballroom
Do customers really want to hear much from their energy provider? The Alabama Power Company sought to find out, and in the process succeeded in cleaning up their first party data lists to be more accurate and effective long term. But building an effective Preference Center is a process, from proof of concept and getting buy-in from company executives to the technical lift of making all of the necessary tools play nicely together. Dana shares their lessons learned about what it really takes to power a first party data machine.
Presenter
Dana Jones, Sr. Email Marketing Manager, The Southern Company 
10:30 AM ET
Sponsor Spotlight and Coffee Break Palmetto Ballroom
11:00 AM ET
Case Study: The Winning Ticket: Engaging Customers in the Loyalty Game Palmetto Ballroom
Incentivizing customers to engage and become brand loyalists is the holy grail of contemporary marketing. Liz shares how the North Carolina Education Lottery solved for the first-party data challenge by appealing to their customers’ love of chance with a gamified program. Likewise, she shares the winning strategies for keeping players engaged beyond the transient ticket purchase.
Presenter
Liz Bowles Button, Player Loyalty and CRM Manager, North Carolina Education Lottery 
11:30 AM ET
Case Study Q&A: Prioritizing Segmentation Palmetto Ballroom

When omicron began surging in December, Ro became an unlikely destination for rapid Covid tests. With plenty of tests in stock, Ro strategized a CRM campaign to spread the word. In this fireside chat with Amy Heir, Ro’s Senior Director of CRM, you’ll learn how Ro navigated the CRM push for rapid Covid tests and prioritized segmentation. Amy will share the steps her team took to make sure Ro could get tests in everyone’s hands. She’ll touch on targeting, knowing your customer, testing and more.



Interviewee
Amy Heir, Senior Director of CRM, Ro 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
11:45 AM ET
Roundtables: The Surprising State of DEI & Careers in Email Palmetto Ballroom
 
Featuring
Jen Capstraw, President and Co-Founder, Women of Email 
11:45 AM ET
Roundtable: Multitouch Messaging: Beyond Email
Featuring
Chelsea Meissner, Targeted Marketing Manager, Chipotle 
11:45 AM ET
Roundtables: Content vs. Promotion in the In-Box Palmetto Ballroom
Featuring
Sam Bodine, Co-Founder & CEO, Scout & Nimble 
12:30 PM ET
Sponsor Spotlight Presentation
Boat Cruise on the Calibogue Sound
Pool Cabana hang-out
6:30 PM ET
Cocktail Party Shore House (just across parking lot from south building)
7:30 PM ET
Dinner Reception Shore House (just across parking lot from south building)

Tuesday, 05/03

8:00 AM ET
Coffee Service Available Palmetto Landing
8:15 AM ET
VIP 1:1 Meetings Beaufort Room (1st floor, below conference room)
9:00 AM ET
Breakfast Buffet Opens Palmetto Landing
9:15 AM ET
Sponsor Breakfast Presentation Palmetto Ballroom
9:35 AM ET
Welcome Back Palmetto Ballroom
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:40 AM ET
Keynote: Beyond Transactions Palmetto Ballroom
Personalizing transactional email has become table stakes for e-commerce retailers of Wayfair’s scope and experience. But as it aims the in-box higher up the funnel, to support brand building, loyalty and acquisition, how can it leverage those transactional disciplines to serve higher level storytelling. Jess shares the company’s learnings about the role and limits of personalizing narrative experiences across all communications  that coheres with other touchpoints and channels.
Keynote
Jess Madsen, Director, Loyalty Marketing, Wayfair 
10:10 AM ET
Case Study: Making Cross Channel Messaging More than the Sum of Its Parts Palmetto Ballroom
Email remains the main fundraising funnel for political campaigns. But as SMS becomes increasingly important for organization, voter mobilization and fundraising, integrating the two messaging channels is critical. Taylor shares learnings from recent Republican campaigns about how text and email can amplify and reinforce one another in unexpected ways. The two channels can reference and even quote one another to create a cross-channel conversation with users.
Presenter
Taylor Black, Digital Fundraising Director, NRCC 
10:30 AM ET
Sponsor Spotlight and Coffee Break Palmetto Ballroom
11:00 AM ET
Case Study: In the Data Garage: Advance Auto Rebuilds Its Personalization Engine Around Make and Model Palmetto Ballroom
Every auto maker knows that cars are often tied to drivers’ identities. Personalizing email messaging around a customer’s specific auto model is not only relevant but incredibly powerful in building loyalty. Advance Auto has been on a three year journey to build its first party data, leverage third party inputs and use predictive modeling to connect customers with their cars. As Chelsie explores, incentivizing customers to submit more data, weaving in third party and predictive models is fraught with missteps, learnings….and significant payoffs in the end.
Presenter
Chelsie Mitchell, Senior Manager, Loyalty and Personalization, Advance Auto Parts 
11:30 AM ET
Case Study: Hyper-Segmenting the Fan Base Palmetto Ballroom
Professional sports players may get a break during the off-season, but for the Arizona Cardinals’ marketing team this is the time to engage fans on a different level and aiming them towards season ticket product. Angie explains how the brand is using hyper-segmentation routines to isolate season holders from ticket buyers from non-buyers in order to tailor messaging for these different relationships with the team brand. Their use of dynamic content insertion and careful measurement is giving them a fuller picture of these different fan sets and what it takes to engage them whether players are on or off the field.
Presenter
Angie Weyman, Email Marketing Analyst, Arizona Cardinals 
11:45 AM ET
Roundtable: Testing, One, Two, Three Palmetto Ballroom
Featuring
Maya Wistar, Supervisor, Email Marketing, GEICO 
11:45 AM ET
Roundtable: Building the Better Messaging Tech Stack Palmetto Ballroom
 
Featuring
Chris Marriott, President & Founder, Email Connect 
Ryan Phelan, Managing Director, RPE Origin 
12:30 PM ET
Sponsor Lunch Presentation Palmetto Ballroom
Kayaking tour
Hilton Head Beach games & Hang-out
Golf at Palmetto Dunes
6:30 PM ET
Cocktail Party Palmetto Deck in the Courtyard
7:30 PM ET
Dinner Reception Palmetto Deck in the Courtyard

Wednesday, 05/04

8:00 AM ET
Coffee & Breakfast Buffet Opens Palmetto Landing
8:30 AM ET
Sponsor Breakfast Presentation Palmetto Ballroom
9:00 AM ET
Panel: Failing Smarter: Share Your Best Fails Palmetto Ballroom
Back by popular demand! In the spirit of A/B testing, EIS veterans share a few of the epic fails from which they learned the most.
Moderator
Chester Bullock, Director, Marketing Technology, The RentPath Network 
PanelistS
Ron Dorsey, Sr. Director, Lifecycle Marketing, Eargo 
Katrina Fallick-Wang, Marketing Automation Manager, Overstock 
Angela Gow, Director, Digital Merchandising and Email, Eddie Bauer 
9:30 AM ET
Case Study: Harvard Business Review’s Email Education Palmetto Ballroom

Three years ago HBR used email simply to push out one promotion per week for the core business, with no testing, no creative updates, and no thoughtful segmentation. By 2022, they’ve made substantial improvements in messaging  customers and readers. How did they turn around a program grounded in an aging, stressed database that primitive segmentation? How have they learned to handle a maturing email program that tries to conquer the daily flood of requests and still innovate? 

Presenter
Nini Diana, Dir. Of Consumer Marketing, Harvard Business Review 

Venue

Omni Hilton Head Ocean Front Resort
23 Ocean Lane
Hilton Head, South Carolina, 29928

Located on sugar sand beaches off the coast of South Carolina on the #1 island in the Continental United States, as ranked by Travel + Leisure, and the #1 island in the US by Condé Nast Traveler. As part of the prestigious Palmetto Dunes Oceanfront Resort community, we offer access to an 11-mile lagoon system with bike trails, tennis courts and three championship golf courses. Paired with sparkling pools and delicious dining, you will be captivated by this perfect getaway.

Booking your Room
To secure a room for the Email Insider Summit event, you MUST be a registered attendee of the 3-day conference.  If you haven't done so yet, you may register for the event here: https://www.mediapost.com/emailinsidersummit/register/

The deadline to reserve rooms at the Omni is FRIDAY, April 15th.  You must call Omni Central Reservations to book your room at (800) 843-6664.  Please reference the "050122MediaPost" group when you call.

If you have checked this page after the April 15th cut-off date, you may still contact Omni Central Reservations at the number above and inquire about possible room availability referencing the above Group code.

You must have proof of the COVID-19 vaccination to attend the IN-person gathering or have proof of a negative Covid test (PCR or Rapid "antigen"), taken within 72 hours of arrival to event venue.

Omni Hilton Head Ocean Front Resort

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.