Sunday, 12/03
6:30 PM Mountain
8:30 PM ET
Welcome Cocktails
Odin & Valhalla Rooms
8:00 PM Mountain
10:00 PM ET
Private VIP Dinner (invite only)
Flagstaff Room at Steins
Monday, 12/04
7:45 AM Mountain
9:45 AM ET
Coffee Service Available
Stein Eriksen foyer - 2nd floor
8:00 AM Mountain
10:00 AM ET
VIP 1:1 Meetings
Gold Room - 1st Floor (directly below Stein Ballroom)
8:30 AM Mountain
10:30 AM ET
Breakfast Buffet Opens
Stein Eriksen foyer - 2nd floor
9:15 AM Mountain
11:15 AM ET
Sponsor Breakfast Presentation
Stein Eriksen Ballroom - 2nd floor
9:35 AM Mountain
11:35 AM ET
Opening Remarks
Stein Eriksen Ballroom - 2nd Floor
- MC
- Morgan Stewart, Event Programming Advisor, MediaPost
9:45 AM Mountain
11:45 AM ET
Keynote: Members Only: Building Brand and Community in the Inbox
Email is the undisputed queen of the ROI hill, which can obscure its deeper value as a brand and affinity-building channel. American Express's Member Week uses messaging, rich content, staging and cadence to deepen members’ understanding and use of the legendary service they already have in their wallet. We explore with Jamie how this annual program has learned to leverage the full palette of product mix, offers, and CRM to drive engagement. How does a massive service brand like AMEX work across business units and silos to create a unified, prolonged story sequence with its members?
- Keynote
- Jaime Steinberger, Vice President, U.S. Consumer Marketing| Membership Acceleration, American Express
10:15 AM Mountain
12:15 PM ET
Case Study: Visual Personalization: Amazon Music Tests AI-Driven Imagery
Can AI capture a mood or a taste? Gary shares how Amazon Music has been using these tools to personalize the imagery it serves around messaging and album art, visuals, and playlists. We explore how AI can help widen the message marketers' palate of personalization.
- Presenter
- Gary Kamikawa, Head of Cross-Channel Personalization & Growth Engineering, Amazon Music
10:30 AM Mountain
12:30 PM ET
Sponsor Spotlight & Coffee Break
11:00 AM Mountain
1:00 PM ET
Panel: AI: Talking Back To The Machine
Generative AI is table stakes in leveraging AI in email. In this panel we dig deeper into how brands are vetting vendor promises around AI, testing out predictive and propensity modeling for smarter segmentation, and educating teams for owning AI, rather than being owned by it.
- Moderator
- Chris Marriott, President & Founder, Email Connect @csmarriott
- PanelistS
- Brenton Downey, Senior Director, CRM, HelloFresh
- Ryan Hofmann, VP, CRM and Channel Marketing, Forever 21
- Gary Kamikawa, Head of Cross-Channel Personalization & Growth Engineering, Amazon Music
- Auri Pope, Head of CRM, Zenni Optical
11:40 AM Mountain
1:40 PM ET
Case Study: How to Build an AI Led Email Program: The VS & Co. Gameplan
In order to move from broad segmentation and proclivity modeling into hyper-personalized emails based on one-to-one interactions with the brand, Victoria's Secret brought in the big AI guns. Ryan explores how and where AI has proven enormously effective in delivering literally millions of custom variations on each message and learning from customer interactions with each message. But what and how do you learn from the machine? How does it change workflows and content strategies? And how do teach colleagues to let go and trust the AI?
- Presenter
- Ryan Egle, Manager of Email Operations, Victoria's Secret & Co.
12:10 PM Mountain
2:10 PM ET
Roundtable: AI: Talking Back To The Machine
Who is doing what, where and to what effect? Time to trade notes.
- Featuring
- Donna Lyon, Director Marketing: Email Channel/Domains/Brand Protection, Ally Financial Inc.
12:10 PM Mountain
2:10 PM ET
Roundtable: New Adventures in Personalization
From just using customer name, to gathering past purchase data, to acting on real-time search and engagement data, to utilizing predictive analytics, and more… How do we test, scale, and measure success?
- Featuring
- Irina Spivak, Senior Director of Addressable Marketing & Personalization, DICK'S Sporting Goods
12:10 PM Mountain
2:10 PM ET
Roundtable: Leveraging CDPs to Drive Relevance
CDPs promise the ability to personalize every interaction with customers at scale. How are these tools being leveraged in the wild?
- Featuring
- Chris Marriott, President & Founder, Email Connect @csmarriott
12:10 PM Mountain
2:10 PM ET
Roundtable: Privacy, Security and Managing Performance
The alphabet soup of regulation and policies (GDPR, CCPA, CDPA, ADPPA, MPP) creates headaches in management and especially accurate measurement. Let's compare notes on how brands are handling both.
- Featuring
- Brenton Downey, Senior Director, CRM, HelloFresh
12:55 PM Mountain
2:55 PM ET
Sponsor Lunch Presentation
2:00 PM Mountain
4:00 PM ET
Snowmobiling at Red Pine Canyon
Snowboarding at Park City Mountain Resort - 1pm & 1:30pm shuttles
Skiing at the Deer Valley Resort - 1pm
Scenic Snowshoe Tour at the Deer Valley Resort
6:30 PM Mountain
8:30 PM ET
Cocktail Party
Olympic Foyer
7:30 PM Mountain
9:30 PM ET
Dinner
Empire Canyon Lodge (7:30pm shuttle)
9:30 PM Mountain
11:30 PM ET
After Party
Flagstaff Room at Steins
Tuesday, 12/05
7:45 AM Mountain
9:45 AM ET
Coffee Service Available
Stein Eriksen foyer - 2nd floor
8:30 AM Mountain
10:30 AM ET
VIP 1:1 Meetings
Gold Room - 1st Floor (directly below Stein Ballroom)
8:30 AM Mountain
10:30 AM ET
Breakfast Buffet Opens
Stein Eriksen foyer - 2nd floor
9:15 AM Mountain
11:15 AM ET
Sponsor Breakfast Presentation
Stein Eriksen Ballroom - 2nd Floor
9:35 AM Mountain
11:35 AM ET
Notes from Emcee
Stein Eriksen Ballroom - 2nd Floor
- MC
- Morgan Stewart, Event Programming Advisor, MediaPost
9:45 AM Mountain
11:45 AM ET
Keynote: Reach and Personalization: Macy's Goes Store-Wide and One-to-One
In order to enjoy the reach of its regular full list emails but with the relevance of more triggered and personalized messaging, Macy's re-engineered its store-wide promotions program with radical dynamic content personalization. Daniele shares how the team crafted more than a score of segments and re-built its templates with arrays of personalized elements. But the real trick was in execution: from rethinking your content strategy to working in new ways with project managers, we explore how much more than a template needed to change.
- Keynote
- Danielle Murphy, Director, CRM Strategy, Macy’s
10:15 AM Mountain
12:15 PM ET
Case Study: Rebuilding the JCPenney Messaging Machine
Breaking down old silos, taking on new technology, staffing a specialized team, educating the organization to trust in segmentation and test protocols. Any one of those projects is daunting for any brand, let alone a 120-year-old retail giant that just announced a $1 billion effort to redo the customer experience. But doing all of that at once? Sonia shares the learnings from a two-year project to rebuild JCPenney messaging from the ground up.
- Presenter
- Sonia Williford-Gill, Director, Owned Media, JCPenney
10:40 AM Mountain
12:40 PM ET
Sponsor Spotlight & Coffee Break
11:10 AM Mountain
1:10 PM ET
Panel: Personalization 3.0
As technology and AI especially move us closer to one-to-one capabilities how is it already impacting personalization strategies? Are older styles of segmentation, profiling, data gathering, and dynamic content insertion being supplanted by propensity and proclivity modeling, new content strategy, letting a black box do the driving? What does Personalization 3.0 look like?
- Moderator
- Kelly Haggard, VP, Marketing Innovation, Synchrony Financial
- PanelistS
- Correy Honza, Senior Director of Consumer Marketing, RVO Health
- Amanda Rassi, SVP – Chief Marketing Officer, Michaels Stores
- Katie White, Head of Lifecycle Marketing, NextDoor
11:40 AM Mountain
1:40 PM ET
Case Study: Back to Basics: Sustainable Personalization...At Scale
Can we build highly complex, true multi-channel messaging campaigns that are sustainable over time? Libby explores how Frontdoor cuts through the tech clutter and hype by building off of the basics of email triggering and layering on tech and complexity to incrementally improve personalization and results. By working from a clean, simple foundation, rather than an overly complex fantasy of super-personalization, the team keeps campaigns manageable, understandable, and repeatable.
- Presenter
- Libby Snead, Senior Director, Lifecycle Marketing, Frontdoor Inc.
12:00 PM Mountain
2:00 PM ET
Roundtable: That Deliverability Roundtable
As filtering becomes more discriminating and sophisticated, especially in Gmail and Yahoo inboxes, marketers keep scrambling for inbox visibility. How are brands solving for these new challenges?
- Featuring
- Madelynn Brown, Senior Program Manager - Marketing Platforms & Operations Senior Program Manager - Marketing Platforms & Operations, Microsoft
12:00 PM Mountain
2:00 PM ET
Roundtable: Feeding the Content Beast: In the Shadow of AI
How are message marketers at once using the emerging AI tools to fulfill content needs and handling the demands AI-driven personalization puts upon content pools?
- Featuring
- Jess Moss, Director, Member & Guest Communications, Marriott
12:00 PM Mountain
2:00 PM ET
Roundtable: It's The ROI: Selling Your Budget to the CFO
Email isn't as cheap and easy as everyone outside your department seems to think it is. Let's discuss how email marketers are crafting budgets, calculating, and proving ROI internally and arguing for deeper investment in the staff, tech and services that keep up with the competition.
- Featuring
- Ryan Phelan, Managing Partner, RPE Origin @ryanpphelan
12:00 PM Mountain
2:00 PM ET
Roundtable: Lessons From the Pandemic
We are in the post-post-pandemic era, to be sure. Everyone's digital messaging channels were stress tested. But what new practices, insights and consumer habits from that unprecedented experience have endured?
- Moderator
- Kim Lewis, VP, Integrated Marketing Communications, Sonic Drive-In
12:45 PM Mountain
2:45 PM ET
Sponsor Lunch Presentation
2:00 PM Mountain
4:00 PM ET
Snowboarding at Park City Mountain Resort - 1pm & 1:30pm shuttles
Skiing at the Deer Valley Resort - 1pm
Ice Skating and Downtown Park City Outing
Tubing at Woodward Park - 2:15pm shuttle
6:30 PM Mountain
8:30 PM ET
Cocktail Party
Silver Lake Lodge (down hill behind Steins)
7:30 PM Mountain
9:30 PM ET
Dinner
Silver Lake Lodge (down hill behind Steins)
9:00 PM Mountain
11:00 PM ET
After Party
Champions Club - Stein Eriksen Lodge (downstairs below main Stein bar)
Wednesday, 12/06
8:00 AM Mountain
10:00 AM ET
Breakfast Buffet Opens
Stein Eriksen foyer - 2nd floor
8:30 AM Mountain
10:30 AM ET
Sponsor Breakfast Presentation
Stein Eriksen Ballroom - 2nd Floor
8:45 AM Mountain
10:45 AM ET
Case Study: Accessibility Is Not an Option
Accessibility is not just another regulatory hurdle for business. As Sara explains, following basic compliance principles makes all emails more broadly deliverable, readable, and actionable. From text embedding to color choices, sentence length to logical interfaces, optimizing for accessibility is an opportunity for deeper engagement across a broader audience.
- Presenter
- Sara Scofield, VP, Director Corporate Email Marketing, U.S. Bank
9:05 AM Mountain
11:05 AM ET
Case Study: Getting Back in Stock: Reviving the Franchises
In order to refresh interest in their franchise products after the pandemic had hammered supply chains, Haggar dug into customer data to find that a simple "back in stock" campaign could be a big winner. But the insight also helped the team feed customer interest data back to the supply chain as well as predict earlier and market into the next likely purchase. By anticipating rather than just responding to the consumer lifecycle, Haggar is helping customers feel closer to the brand.
- Presenter
- Jacklyn Alston, Email Marketing Manager, Haggar Clothing Co.
9:30 AM Mountain
11:30 AM ET
Sponsor Spotlight & Coffee Break
10:00 AM Mountain
12:00 PM ET
Panel: Did You See This Email?
We cap EIS on an inspirational note. We ask a small crew of brands to share their most creative uses of the inbox. What made users' inbox pop? What were some of the most attention-grabbing, heartwarming, brand-enriching, conversion-driving, and just plain fun executions in the last year?
- Moderator
- Morgan Stewart, Event Programming Advisor, MediaPost
- PanelistS
- Katrina Fallick-Wang, Email Marketing Manager, ZAGG
- Auri Pope, Head of CRM, Zenni Optical
- Savannah Saeger, PINK Email Marketing Senior Analyst, Victoria's Secret
10:30 AM Mountain
12:30 PM ET
Summit Concludes
The 5-Star, Stein Eriksen Lodge at Deer Valley Resort, UT