April 7 - 10, 2024
Amelia Island, FL

Hit Send: Tools, Toys, and Techniques for the 2024 Inbox

The Spring 2024 edition of the legendary Email Insider Summit goes tactical, focusing on the practical techniques and tools seasoned messaging marketers are using now. Whether it is advanced segmentation using machine learning, measurement rolls, journey maps, tricks to improve deliverability, SMS integrations or just funnier creative - what is working today for some of the most experienced email gurus?

This time, EIS focuses on practical learnings. The email community gathers to share their best practices, their personalization tactics, the tools they can’t live without, the messaging approaches that do and don’t break through.

We Will Explore:
- The tools email pros can’t live without
- The pros and cons of hyper-personalization
- Solving for deliverability
- Making email and loyalty play better together
- AI and ML that matters
- Integrating email/SMS and more
- Breakthrough creative


Here's what some marketing leaders are saying about the Email Insider Summit...

“MediaPost curates thoughtful events with a perfect balance of structured presentations and meetings and lots of informal time to connect and gain fresh perspective from other brands and industry partners. If you are debating trying one of their events, do it!  You will be glad you did.”


Mandy Rassi
Chief Marketing Officer
Michaels
——————————

"The Email Insider Summit is unlike any conference I have attended. The casual, more intimate setting made me feel like more than “just another marketer.” I felt understood, I felt like a person. I was given opportunities to meet people, learn about other businesses, and try new activities all of which would not have been possible without MediaPost hosting EIS. I highly recommend this conference to other marketers that would like to grow their skillset and meet vendors that can help their business.”

 
Savannah Saeger
Senior Email Marketing Analyst
Victoria's Secret 
——————————
 
“Email Insider Summit is kind of like email camp.  The intimate format allows more opportunities to connect and learn with industry peers and leaders than any other conference I have attended.  Not only do I walk away with some great new connections in my network, but also many new friends that I look forward to seeing again.”

Sara Scofield 
Vice President, Director, Corporate Email Marketing
U.S. Bank

Join the conversation #MediaPostInsiderSummits

Conference Content Programmer

Steve Smith, VP, Editorial Director, Events, MediaPost

Barbie Romero, Director, Event Programming, MediaPost

Some attendees of this event include:

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Morning Sessions – a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Noon Roundtables – open, off the record, discussions of the morning's topics and how they relate to marketers' own business and experience.
  • Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
  • Cocktails and evening dinners bring the group together over casual conversations and delicious meals
  • Be part of driving the Email Channel forward as a key component of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your Email initiatives with new solutions learned and partnerships gained

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Agenda

Sunday, 04/07

6:30 PM
6:30 PM ET
Welcome Cocktails Oceanview Room & Terrace
8:00 PM
8:00 PM ET
Private VIP Dinner (invite only)

Monday, 04/08

7:45 AM
7:45 AM ET
Coffee Service Available Cumberland ABC Foyer
8:00 AM
8:00 AM ET
VIP 1:1 Meetings Cumberland ABC
8:30 AM
8:30 AM ET
Breakfast Buffet Opens Cumberland ABC Foyer
9:15 AM
9:15 AM ET
Sponsor Breakfast Presentation Cumberland ABC
9:35 AM
9:35 AM ET
Opening Remarks
9:45 AM
9:45 AM ET
Keynote
10:15 AM
10:15 AM ET
Panel: So Many Toys, So Little Time: Tech and Data Solutions We [Really] Can’t Live Without
Email marketing widgets, gadgets and solutions abound - each promising to ease the pain of content creation, segmentation, journey building and measurement. But how do you prioritize your time and investment? From generative AI and data clean rooms to audience segmentation and content creation, our panel of experts will each share the best tools they can’t live without and how they prioritize and implement them.
10:45 AM
10:45 AM ET
Sponsor Presentation & Coffee Break
11:10 AM
11:10 AM ET
Case Study Presentation
11:35 AM
11:35 AM ET
Case Study Presentation: Omnichannel Messaging: Email, SMS, and Beyond
12:00 PM
12:00 PM ET
Roundtable: Technology and Data Solutions We Can’t Live Without
Let’s trade notes. What tools and solutions are your go-tos? And how did you choose them?
Featuring
Kestrel Lemen, Senior Manager of Lifecycle Marketing, Zillow 
12:00 PM
12:00 PM ET
Roundtable: Cracking the Code in Email Deliverability and Frequency
We’ll take a deep dive into the email deliverability tactics that will boost your reach and discuss just how many is “too many” emails to be sending to your consumers.
12:00 PM
12:00 PM ET
Roundtable: Customer Journeys You Need To Be Automating Right Now
12:00 PM
12:00 PM ET
Roundtable: Email, SMS, Direct Mail, Chat and More: Integrating Messaging
How do you get the right message to the right person at the right time…in the channel they want it?
12:45 PM
12:45 PM ET
Sponsor Lunch Presentation
2:00 PM
2:00 PM ET
Kayak tour
Golf at Omni Long Point Course
Beach Games & Hang-out
6:30 PM
6:30 PM ET
Cocktail Party The Sprouting Project
7:30 PM
7:30 PM ET
Dinner The Sprouting Project

Tuesday, 04/09

7:45 AM
7:45 AM ET
Coffee Service Available Cumberland ABC Foyer
8:00 AM
8:00 AM ET
VIP 1:1 Meetings Cumberland ABC
8:30 AM
8:30 AM ET
Breakfast Buffet Opens Cumberland ABC Foyer
9:15 AM
9:15 AM ET
Sponsor Breakfast Presentation Cumberland ABC
9:35 AM
9:35 AM ET
Notes from the Emcee
9:45 AM
9:45 AM ET
Keynote
10:15 AM
10:15 AM ET
Panel: The Intersection of Email Marketing and Loyalty Programs
Your internal stakeholders probably consider the “email” and “loyalty” interchange, but we know better. While the lines are starting to blur between the two, not every loyalty activation needs an email, and every email shouldn’t be about rewards. How does email marketing best complement a loyalty program? How does email drive retention and visit frequency outside of your loyalty program?
PanelistS
Kaley Jansen, Senior Analyst, Email Marketing, Spirit Airlines 
Hayley Squire, Director, Lifecycle Marketing, WearLIVELY 
10:45 AM
10:45 AM ET
Sponsor Presentation & Coffee Break
11:15 AM
11:15 AM ET
Presentation: Did You Hear The One About? Injecting Humor and Personality in Your Email Marketing
As consumer masses delete most of the 120 email they get each day, marketers have a fraction of a second to make the critical connection. The more you can humanize your brand, the better chance you have in doing just that and adding a little humor is an easy way to connect, engage and, ultimately, entertain. Join Fidelity Investments’ Senior Marketing Manager Elliot Curry to see how he’s giving his content some personality to create that two-way connection with his customers.
Presenter
Elliott Curry, Sr. Marketing Manager, Fidelity Investments 
11:35 AM
11:35 AM ET
Case Study Presentation: Personalization Like You Mean It
12:00 PM
12:00 PM ET
Roundtable: Does Loyalty Always Mean Email; Does Email Always Mean Loyalty?
How are loyalty and email working smarter together?
12:00 PM
12:00 PM ET
Roundtable: Audience Segmentation Strategies: Customer Groups or True 1-1 Targeting?
What are the limits and practicality of nano-targeting for a given campaign? When is broader segmentation better?
12:00 PM
12:00 PM ET
Roundtable: It’s The Creative, Stupid!
Let’s compare notes on creative approaches, copy, imagery, humor, data that is making your users open, read and respond.
12:00 PM
12:00 PM ET
Roundtable: That AI Roundtable
Beyond subject lines and draft emails, where and how are you leveraging the bright shiny object?
12:45 PM
12:45 PM ET
Sponsor Lunch Presentation
2:00 PM
2:00 PM ET
Ameiia River cruise
Beach Trail Horseback Riding
Pool Cabana hang-out
6:30 PM
6:30 PM ET
Cocktail Party Walkers Landing
7:30 PM
7:30 PM ET
Dinner Walkers Landing

Wednesday, 04/10

8:00 AM
8:00 AM ET
Breakfast Buffet Opens Cumberland ABC Foyer
8:45 AM
8:45 AM ET
Sponsor Breakfast Presentation Cumberland ABC
9:00 AM
9:00 AM ET
Case Study: Test, Learn, Rinse, Repeat
9:30 AM
9:30 AM ET
Sponsor Spotlight & Coffee Break
9:40 AM
9:40 AM ET
Case Study Presentation: Integration Tango: Email In the Media Mix
10:00 AM
10:00 AM ET
Panel: Audience Segmentation Strategies: Customer Groups or True 1-1 Targeting?
Sometimes, it seems like we’ve gone ditch to ditch from peanut butter spread to hyper-granular in our targeting. Can’t there be a middle ground? Personalization is critical in email marketing, but getting down to the individual customer isn’t always possible and it isn’t always efficient. Our panel of email marketing experts will dive into how to personalize your email marketing at scale, touching on audience identification, data analysis, customer grouping and content mapping – and how we prioritize who we actually target.
PanelistS
Danielle Brown, Manager, CRM and Email Marketing, Oklahoma City Thunder 
Megan Crilly, CRM Marketing Manager, Consumer Interactive, TransUnion 
Kestrel Lemen, Senior Manager of Lifecycle Marketing, Zillow 
10:30 AM
10:30 AM ET
Summit Concludes

Speakers

Danielle Brown

Oklahoma City Thunder
Manager, CRM and Email Marketing

Megan Crilly

TransUnion
CRM Marketing Manager, Consumer Interactive

Elliott Curry

Fidelity Investments
Sr. Marketing Manager

Kaley Jansen

Spirit Airlines
Senior Analyst, Email Marketing

Kestrel Lemen

Zillow
Senior Manager of Lifecycle Marketing

Hayley Squire

WearLIVELY
Director, Lifecycle Marketing

Activities

Monday

Kayak tour

Enjoy the beautiful salt marshes that surround Amelia Island on this leisurely guided excursion.  On the tour, you will learn about and witness first-hand the birds, fish and other animals that call these legendary marshes home.  A great way to experience a signature, unique outing of the area with your fellow Summiters!

Monday

Golf at Omni Long Point Course

Acclaimed as one of the “Top 50 Golf Courses in Florida” by Golfweek and one of the “Best Places to Play” by Golf Digest, the Long Point course is a Tom Fazio's award-winning design challenging golfers with natural hazards, tight fairways and elevated greens. The rolling fairways wind through breathtaking views of the Amelia River in three distinctive settings - the magnificent marshes, the thick oak and pine forest, and the scenic oceanfront dunes.  An amazing way to take in the gorgeous setting of the area.

Monday

Beach Games & Hang-out

Enjoy some calculated "down-time" with fellow Summit attendees at our Beach hang-out for the afternoon.  Refreshing drinks mixed with some fun beach games will make for great networking and conversation.  Chaise lounge chairs and umbrellas will also be made available for those looking for a little relaxation to boot.  An amazing way to meet new friends and old in the perfect afternoon activity!



Tuesday

Ameiia River cruise

Cruise the waters along the shores of Amelia and Cumberland Islands with fellow Summiters on this scenic and unique boating tour.  Marvel at beautiful coastlines, salt marshes, maritime forests, and popular landmarks while spotting abundant wildlife, from dolphin, wild horses, sea turtles, deer and wild turkeys.  Certified Coast Guard Captains serve as your tour guide to share the beauty and intriguing history of the area.  A fantastic afternoon outing!!

Tuesday

Beach Trail Horseback Riding

No visit to Amelia Island is complete without a horseback ride along the pristine shore. The gentle and well-trained horses and professional guides give visitors a fun and novel way to enjoy Amelia's fantastic white-sand beaches and the beauty of the ocean.

Tuesday

Pool Cabana hang-out

Relax in style at the outdoor pool with the scenic Atlantic Ocean as your backdrop at Wild Dunes Resort. A great way to get some downtime with Summit friends old and new, while enjoying beautiful sunshine and of course some cold, refreshing drinks from the pool bar!

What people are saying about this event

Venue

Omni Amelia Island Resort, Amelia Island, FL
39 Beach Lagoon Road
Amelia Island, Florida, 32024

On the tip of a barrier island in northeastern Florida, award-winning Omni Amelia Island Resort welcomes guests to a serene location overlooking the white sands of Fernandina Beach and the Atlantic Ocean. Enjoy days relaxing on the largest pool deck in northeast Florida.
Booking your Room at Omni Amelia Island

To secure a room for MediaPost's Email Insider Summit event, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. If you haven't done so yet, you may register for the event here.

To book your discounted room at Omni Amelia Island, go to: 

Hotel: https://www.omnihotels.com/hotels/amelia-island/meetings/mediaposts-email-insider-summit-04042024

Villa: https://www.omnihotels.com/hotels/villas-amelia-island/meetings/mediaposts-email-insider-summit-04042024

 

Block Code for Villa Link: 040424MEDIAPOST


This discounted room block will EXPIRE on Friday, 3/1/24!!

If your room is not booked by this time, you will run the risk of prices increasing and hotel inventory becoming unavailable, so please book as soon as possible.

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Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.