Keynote Speakers

Andrea GrantDirector of Digital Marketing, Cabela's9:15 AM Dec. 4, 2017 Keynote

As Director of Digital Marketing for Cabela's, Andrea Grant oversees the strategic development of existing and new digital innovations in the Cabela’s Denver-based corporate extension office. Prior to joining the World's Foremost Outfitter in 2013, Andrea drove the Global Loyalty and CRM program at Crocs Inc. Her passion as a customer advocate and background in digital strategy sets to enhance the customer experience and has garnered national recognition. When not marketing discussing media mix and incrementality, Andrea a Colorado native, is an avid online shopper (much to the dismay of her husband), enjoys living room dance parties with her 2 young sons, and balances her love for White Claw (if you haven’t tried it, you are missing out) with yoga on a semi-regular basis. 

Julie WitskenDirector of Retention, AARP11:00 AM Dec. 4, 2017 Presentation/Case: Optimizing For The Customer Journey

Jessica JohnsonSenior Product Manager, Match.com8:45 AM Dec. 5, 2017 Keynote: Making Personalization And Interactivity A Match

Kristin BondSenior Email Marketing Manager, Girl Scouts of the USA10:45 AM Dec. 5, 2017 Presentation: Test to Learn

Kristin manages email marketing strategy and training at Girl Scouts of the USA. She spends most of her time training Girl Scout councils on email marketing and helping them with their ESP migrations, and helping the brand optimize its email efforts. She is a co-founder and board member of Women of Email, a networking organization for women who work in the email space. She also writes the blog Email Snarketing, and tweets about email (and brisket) at @emailsnarketing. She has worked in email marketing for various brands including Warby Parker, Food52, and Gerson Lehrman Group. 

Amanda SoehnlenSenior Digital Strategist, Highmark Health10:45 AM Dec. 5, 2017 Presentation: Test to Learn

A self-professed qualitative analytics nerd, Amanda has called Email Marketing her home in some fashion for the last 10 years. Specializing in marketing strategy that involves her passions of marketing, design, engineering and psychology, she currently works at Highmark Health, using her skills to help communicate seamlessly with members. When she’s not building out new automations or trouble shooting reporting, she spends her time baking, playing video games with her boyfriend, and knitting.

Brent ChristensenDirector Of Database Marketing, Overstock.com8:45 AM Dec. 6, 2017 Keynote

Brent Christensen is the director of database marketing at, overseeing automated email, lead generation, deliverability, CRM and audience creation for email marketing and cross-channel consumption. Before joining Overstock, Brent was the manager of data services for Graduation Alliance, an alternative education program using innovative technology to keep high school students on track.

After starting his career in analytics, Brent realized early on that the marketing industry was becoming increasingly contingent on technology and used his data-driven skills to capitalize on this movement. Implementing new ways to generate and maximize revenue through database driven business intelligence is his ultimate passion. While at Overstock, Brent continues to drive the success and growth of the database marketing program.

Anna BowlesDirector, Growth & Retention, Square9:15 AM Dec. 6, 2017 Presentation: AI - From Email to Point of Sale and Back Again

Tasked with growth and retention at Square, Anna works alongside product managers, data scientists and analysts to test and automate square's seller communications. She leverages machine learning models to drive down send volumes and increase conversion. Previously she worked at Uber on the Growth Marketing team.

Danielle BrownleeRelationship Marketing Manager, Land O'Lakes10:15 AM Dec. 6, 2017 Presentation: The Message Is The Message

Lindsay ConnollySenior Marketing Manager, Digital & Ecommerce, Gap/Athleta10:15 AM Dec. 6, 2017 Presentation: The Message Is The Message

Josie FoxContent Manager, Tito's Handmade Vodka10:15 AM Dec. 6, 2017 Presentation: The Message Is The Message