Email 2018: ROI Is Always Trendy

Two decades after its introduction to most consumers, email remains king of the digital ROI hill despite waves of contenders. But to keep its rightful place leading the emerging people-based, AI-driven, cross-channel marketing trends, email pros must walk the walk of emerging approaches. At the annual MediaPost Email Insider Summit we keep it practical - focusing marketers on the strategies and tactics that will keep email both at the center of the conversation with your consumers but also form the hub of more personalized, omnichannel marketing for your brands. 

Email is the original “people-‘based marketing" but how can the email address and data serve as the universal identifier that drives these approaches? With so many points of contact with a consumer, what personalization strategy ensures a coherent conversation? On a tactical level, how are email marketers incorporating the latest tools for customer acquisition, re-engagement, dynamic messaging and multimedia in-boxes? And leaning forward to the gadgets and gizmos of 2018, where and how should emailers engage the hype surrounding Artificial Intelligence, bot and app messaging.

In our signature "true summit" format - intimate, highly interactive, casual - the Winter edition of the Email Insider Summit explores the cutting edge strategy and tactics to build your email agenda for 2018. 


Reasons and Benefits of Attending

* Unparalleled access and knowledge sharing with the leading minds in the Industry

* Morning Sessions provide best practices, case studies, and newest tactics which can all be applied to your marketing strategies

* Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference

* Cocktails and evening dinners bring the group together over casual conversations and delicious meals

* Be part of driving the Publishing Channel forward as a key component of marketing campaigns, within your company and the industry

* Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties

* Congenial, relaxed experience. Attendees are working together to move the industry forward

* Enhance your Publishing initiatives with new solutions learned and partnerships gained


Attendee Reviews

"The Email Insider Summit is one of the most inspiring and insightful events I've ever attended.  So many great industry minds all in one cozy lodge. I brought back a wealth of practical and actionable learnings that I'm already putting to great use. I can't wait to attend again."
Wayne Miller, Sr. Digital Marketing Manager, Zumba Fitness

"
The Email Insider Summit is one of the best conferences I've attended when it comes to the world of email marketing. The intimate setting allows great conversation with peers and I love all the gold nuggets I pick up from the sessions...nuggets of opportunity that are leveraged to improve the email platform here at FedEx."  
Andrew Bailey, Senior Marketing Specialist, FedEx

"Fantastic format. Good mix of brands and ESPs. I got so much more out of the networking aspect than I do at larger conferences."
Kimberly Bower, Director, Email Marketing, Intelius


“The Email Insider Summit is an outstanding forum for us to learn from the very best brains in the trade. Thank you MediaPost for putting on such a great show.”
Ajay Kaul, Executive Director, Global Direct Marketing, Lenovo International

"The insights I gathered from the Email Insider Summit were instrumental to me redirecting my team's charter to focus on direct marketing/email best practices. The show's influence is felt deeply here at SAP." 
Brian Ellefritz, Vice President, Global Social Media, SAP

"Again, the Email Insider Summit was another incredible event by the MediaPost staff.  From the content that is up to date and relevant to today's marketer to the  networking events, this event continues to be the premier email marketing conference of the year."
Ryan Phelan, Vice President, Strategic Services, Adestra

“MediaPost does a great job of balancing the attendee list with varying perspectives to drive content rich discussions. I walk away from these events with new ideas, new perspectives and new friends.  MediaPost brings together the brightest minds in the industry, bar none.”
Nicole Matuga, Senior Manager, Digital Media Acquisition, Experian Consumer Direct


"This was my first time attending the Email Insider Summit and I thought it was great!  I loved that we moved through the keynotes, panels, and roundtables without breaks so that we could free up the afternoon to enjoy networking with the other summit attendees. The roundtable and afternoon activities were ideal to meet more people and spend time connecting and discussing our programs and struggles."
Melody Tong, Senior Planner, Email Marketing, Pottery Barn