Hayley Squire

LIVELY Director, Lifecycle Marketing

Hayley is the Senior CRM Manager at LIVELY, where she owns the CRM channel and leads programs across email, SMS & loyalty. She is responsible for creating and managing the lifecycle experience for both new and returning customers, as well as reactivating churned customers.

Hayley has worked in multiple industries throughout her career, starting her email marketing career in the editorial + publishing industry, switching gears into the mortgage world during COVID, and ultimately ending up in the industry she's truly passionate about: DTC e-commerce.

Meet Hayley at:

Mini Case Study: Re-Livening Loyalty
Date/Time: 10:15 AM LIVELY relaunched their loyalty program as they were facing challenges with inactive customers, program growth, and uncompelling incentives. Hayley explains how rebranding both the program itself as well as all corresponding touchpoints (email flows being #1) helped provide customers with a more personalized and exciting experience and drove home their CRM objectives heading into the new year.

Panel: The Intersection of Email Marketing and Loyalty Programs
Date/Time: 11:00 AMYour internal stakeholders probably consider the “email” and “loyalty” interchange, but we know better. While the lines are starting to blur between the two, not every loyalty activation needs an email, and every email shouldn’t be about rewards. How does email marketing best complement a loyalty program? How does email drive retention and visit frequency outside of your loyalty program?

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