Deer Valley, UT

Adam Reynolds

Sleep Number Sr. Manager, Email & SMS Marketing

Adam has been part of Sleep Number’s CRM team for 2 years, and manages everything email, SMS and ratings & reviews related.  He is a passionate about customer-centric direct marketing, and has held related roles at Staples, the British Broadcasting Corporation, the College of William & Mary, and Schwan’s Home Service.  He and his wife and their 2 daughters live in Minneapolis.

Meet Adam at:

Panel: Personalization Is a Strategy, Not a Tactic
Date/Time: 11:00 AM

One size does not fit all when it comes to personalization. Our panel of marketers discuss how they avoid being led by the tech and try to build genuine personalization strategies that map against marketing goals. What brand relationship or set of behaviors are you trying to shape? How does the in-box relate to the other personalized touch-points in the customer journey?

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