Deer Valley, UT

Adam Reynolds

Sleep Number Sr. Manager, Email & SMS Marketing

Adam has been part of Sleep Number’s CRM team for 2 years, and manages everything email, SMS and ratings & reviews related.  He is a passionate about customer-centric direct marketing, and has held related roles at Staples, the British Broadcasting Corporation, the College of William & Mary, and Schwan’s Home Service.  He and his wife and their 2 daughters live in Minneapolis.

Meet Adam at:

Panel: Personalization Is a Strategy, Not a Tactic
Date/Time: 11:00 AM

One size does not fit all when it comes to personalization. Our panel of marketers discuss how they avoid being led by the tech and try to build genuine personalization strategies that map against marketing goals. What brand relationship or set of behaviors are you trying to shape? How does the in-box relate to the other personalized touch-points in the customer journey?

← Back to speaker list

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.


For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at


For press inquiries, please contact Ken Fadner at


For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.