Megan Crilly
TransUnion CRM Marketing Manager, Consumer InteractiveMeet Megan at:
Panel: Audience Segmentation Strategies: Customer Groups or True 1-1 Targeting?
Date/Time: 10:15 AMSometimes, it seems like we’ve gone ditch to ditch from peanut butter spread to hyper-granular in our targeting. Can’t there be a middle ground? Personalization is critical in email marketing, but getting down to the individual customer isn’t always possible and it isn’t always efficient. Our panel of email marketing experts will dive into how to personalize your email marketing at scale, touching on audience identification, data analysis, customer grouping and content mapping – and how we prioritize who we actually target.