Lexi Sigesmund

Chobani Senior Manager, Digital and Content Strategy

Lexi is the Sr. Manager of Digital & Content at Chobani. She leads on owned content strategy across email, site and social, as well as leads and manages custom marketing partnerships. She has been at Chobani for almost 2.5 years. In her free time, you can find her at the ceramics studio or rooting for the Pittsburgh Steelers.

Meet Lexi at:

Panel: Building an RFP...The Right Way
Date/Time: 10:45 AM

The pain of integrating a new ESP is legendary. The best start, however, is a solid RFP that clarifies for brand and vendor the needs and goals of the project. Marketers who have successfully navigated this experience recently share their lessons learned, their checklists, their regrets. How did they poll and reconcile internal stakeholders? Understand their database need? Work with IT, product development and engineering? Define goals and feature sets?

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