As Managing Partner of RPE Origin, Ryan has created and led innovative marketing strategies for high-growth SaaS and Fortune 250 companies, including Canadian Tire, Capital One, Hewlett-Packard (Global), Skype, CenturyLink, Sprint, FedEx, First National Bank of Omaha, and U.S. Bank.
His two decade plus experience and history in digital marketing has shaped his approach on creating innovative orchestrations of data, technology and customer activation for Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet and infoUSA.
Meet Ryan at:
Panel: Audience Segmentation Strategies: Customer Groups or True 1-1 Targeting?
Date/Time: 10:15 AMSometimes, it seems like we’ve gone ditch to ditch from peanut butter spread to hyper-granular in our targeting. Can’t there be a middle ground? Personalization is critical in email marketing, but getting down to the individual customer isn’t always possible and it isn’t always efficient. Our panel of email marketing experts will dive into how to personalize your email marketing at scale, touching on audience identification, data analysis, customer grouping and content mapping – and how we prioritize who we actually target.