Agenda

February 08, 2016
18:00
Welcome Cocktail Reception
February 09, 2016
07:00
Registration Opens
08:00
Breakfast
08:15
09:00
E-commerce giant Rakuten has found that big data is the key to creating a personalized customer journey. In this keynote presentation, Aish Agarwal, Head of CRM Europe, Rakuten, will outline how the company is using big data to drive its email marketing strategy in order to delivery a successful lifetime customer value.
Keynote
Aish Agarwal , Head of CRM Europe, Rakuten
09:30
Automation is designed to make an email marketer’s life easier, but machine learning is only as good as the human direction it is given. This panel will explore how marketers create effective automated email programs that will run on their own, discussing how often these programs should be updated, the challenges associated with measuring their success and how to overcome the difficulties and pressures involved in orchestrating marketing automation.
Moderator
Lia de Jong , Country Manager Benelux, Photobox
Panelist
Mark Kruisman , Digital Marketing Specialist, Centraal Beheer
Reina Toeda , CRM Manager, EF English Live
10:15
Coffee Break
10:30
Consumers are glued to their phones and are checking emails more often than ever. While testing previews for devices is essential these days, attributes like send time optimization may not matter as much anymore. In this panel, email experts will discuss the ins and outs of testing and how it is and isn’t evolving in the era of the always-on consumer.
Moderator
Michael Straathof , Marketing Automation Consultant, 100% Email
Panelist
Sana Dubarry , Director Strategy and Insights, EMEA - Epsilon
Anna Farquharson , Customer Marketing Manager, OVO Energy
11:15
International payment services provider FAIRFX has found that using web-browsing data to drive automated email programs helps reduce staffing costs, delivers great customer service and achieves an excellent revenue stream. In this presentation, Lisa Stone, Head of Online Marketing at FAIRFX, will reveal how the company is moving away from a batch and blast mentality and towards treating customers as individuals in order to achieve brand loyalty and maximum customer LTV.
Presenter
Lisa Stone , Head of Online Marketing, FAIRFX
12:00
Using Big Data for Customer Relationships - Aish Agarwal, Head of CRM Europe, Rakuten
Exploring Email Automation - Dela Quist, CEO, AlchemyWorx
Testing in Email Marketing - Marc Borgers, founder 100%EMAIL and author More Opens More Clicks
12:45
Lunch
13:00
14:00
Skiing or Snowboarding
Montenvers - Mer de Glace Panorama
14:00



Chamonix is one of the world's most popular skiing destination - the French call Cham' "capital of skiing and alpinism". Skiing in the Chamonix Valley means gliding along the mind-blowing landscapes of the French Alps. Enjoy unlimited access to the Aiguille du Midi, Montenvers-Mer de Glace train, Brevent-Flégère, Grand-Montets and Balme Tour ski areas, as well as the Mont Blanc tramway.

14:00

Mer de Glace Panorama tour takes visitors into the very heart of the glacier. Re-sculpted every year, it describes the life of mountain people in the early 19th century. There are more than 400 steps from the arrival of the gondola lift to the entrance to the cave. It takes about twenty minutes to climb the 1,000 metres up to the Montenvers-Mer de Glace attraction. Simply hop on board the famous little red railway train. Time will stand still, and you’ll enjoy this vintage method of transport. The track climbs the mountainside, running through the forest, tunnels cut through the rock and over viaducts. You enter the realm of the high mountains, and round the last bend you’ll feel the magic: you’ve arrived at your destination at the foot of the famous Mer de Glace glacier, at an altitude of 1,913 m. A stunning panorama opens out before you, with the glacier below,an excellent testament to the climate change in this day and age.

17:30
One on One Meetings
18:30
Cocktail Party
19:30
Dinner Reception
February 10, 2016
07:00
Registration Opens
08:00
Breakfast
09:00
Scholastic has a wealth of data about schools and educator customers. In this presentation, Kathleen Chambard will talk about how the company is building engagement and loyalty based on customer data and interactions. In addition, she will reveal how the company is creating more relevant and personalized communications via email.  
Keynote
Kathleen Chambard , Senior Director, Digital Marketing, Scholastic.com
09:45
Acquiring new customers is core for all marketers, but the nuances of building your list varies from country to country.  Europe is full of cultural diversity and legal restrictions change with the country code: what may work for data collection in Germany might not fly in Portugal. In this panel, email marketers will share their strategies for acquiring customers across borders, highlighting the pros and cons of acquisition in different regions and revealing tactics to help manage lists globally.
Moderator
Kath Pay , CEO & Founder, Holistic Email Marketing
Panelist
Rob Coyne , Director of Sales Operations, LiveIntent
Lia de Jong , Country Manager Benelux, Photobox
Skip Fidura , DMA UK/Client Services Director, dotMailer
Gilles Villautreix , E-commerce and Digital Marketing Manager, TOTAL
10:15
Coffee Break
10:30
Email marketing is fruitless if you don’t land in the inbox, yet according to ReturnPath 21 percent of marketing emails never reach a consumer’s inbox. This panel will explore the variety of issues that marketers face when creating a deliverability strategy including: how to build a strong brand reputation, what sources are publicly available for testing reputation, which kinds of data ISPs are looking at, how to get good visibility, and how to mine data for deliverability.
Moderator
Laura Villevieille , Email Delivery Manager, IBM
Panelist
Barry Abel , Executive Vice President, SparkPost
Florian Coulmier , Production & Cybercrime Manager, Vade-Retro
Cédric Hervet , Directeur Recherche Opérationnelle, Groupe NP6
11:15
Patricia Brassil Poole, Head of Partner Management, MBNA, will discuss how the MBNA Etihad Guest Credit Card Program is optimizing email as part of its fully integrated marketing campaign in order to get results.
Presenter
Patricia Brassil Poole , Head of Partner Management, Bank of America
12:00
Email in the Cloud - Kathleen Chambard, Senior Director, Digital Marketing, Scholastic.com
Data & Analytics in Deliverability - Laura Villevieille, Email Delivery Manager, IBM
Email Acquisition Strategies - Kath Pay, Digital Marketing Consultant & Trainer, Holistic Email Marketing
12:45
Lunch
14:00
Skiing or Snowboarding 
Dogsleigh Rides & Snowshoe Hikes
14:00



Chamonix is one of the world's most popular skiing destination - the French call Cham' "capital of skiing and alpinism". Skiing in the Chamonix Valley means gliding along the mind-blowing landscapes of the French Alps. Enjoy unlimited access to the Aiguille du Midi, Montenvers-Mer de Glace train, Brevent-Flégère, Grand-Montets and Balme Tour ski areas, as well as the Mont Blanc tramway.

14:00


Nordic-looking adventure to bring up childhood dreams: become a Musher and live the arctic lifestyle for just one afternoon. Get introduced to dog sleigh driving techniques and ride the open snow-covered landscapes. Combined with showshoeing, this activity was designed to boost group dynamics and cohesion. Join us for a real arctic experience and drive your own husky pack...!

18:30
Cocktail Party
19:30
Dinner Reception
February 11, 2016
07:00
Registration Opens
08:00
Breakfast
08:30
From lead generation to prospect nurturing and cross selling to retention and win back campaigns, the intelligent combination of email and data (big or small) can make the difference in changing customer behavior. In this session, Gianfranco Cuzziol, Head of CRM at digital agency Zone, will discuss how brands across many sectors use data, wherever it sits, to deliver informative, useful content to their customer creating real moments of relevance.
Keynote
Gianfranco Cuzziol , Director CRM and Data, Intermarketing Agency
09:00
From in-store visits to mobile apps, consumers interact with their favorite brands across devices. A customer that just bought something from your email doesn’t want to see a display ad for the same product. From mobile and social integration to working with DMPs and CRM systems, in this panel email marketing experts will discuss how they are integrating cross channel campaigns in order to deliver better consumer experiences.
Moderator
Bruno Florence , Email Marketing Expert,
Panelist
Mic Conetta , Head of CRM, Arsenal Football Club
Matthias Fröhlicher , Co-founder and Director, KOALA.CH
09:45
As automation begins to play a larger role in email marketing, marketers in Europe are connecting their CRM systems with their email providers. In this panel, email experts will explore how email and CRM systems are evolving and where the market is going. Panelists will discuss everything from the role of Google Customer Match and Facebook custom audiences to how to best use carousels and how the Apple Watch is influencing email, in order to reveal where CRM systems are headed and the vital role that email will play in this journey.
Moderator
Michael Le , Email Marketing Manager, Amazon
Panelist
Timo Kohlberg , Product Marketing Manager, Adobe
Tim Lundberg , Head of CRM, Reed Online
10:30
Exploring Multichannel Approaches to Email - Bruno Florence, Email Marketing Expert
Predicting the Future of Email & CRM Systems - Michael Le, CRM Manager, Evening Standard and The Independent
How Data Can Influence Customer Behavior - Gianfranco Cuzziol, Head of CRM, Zone London
11:15
Conference Concludes

An Email Insider's Guide to Automation, Data & CRM

Email automation is quickly moving from a nice-to-have strategy to a must-have as consumers continue to expect more personalized experiences from brands. Successful implementation of automation requires sophisticated strategizing, good technology and a human touch in order to deliver ROI.

Join us as we explore how leading brands are executing automation in email and how testing, optimization and smart management of CRM systems are helping email marketers accomplish these goals. At the show, email marketing experts will also be discussing topics including: personalization, database management, deliverability, acquisition across borders and the EU's new privacy rules.

We will hear from global brands about email's power and its ability to create customer journeys that translate into customer loyalty and ROI. Then join us for fun-filled afternoons and evenings with networking activities, dining experiences and cocktail parties with the industry's top marketing and agency executives.

Thanks To Our Sponsors

Title Sponsor
Presenting Sponsor
Sponsors