Agenda

June 25, 2017
19:00
Welcome Cocktail Reception
June 26, 2017
07:00
Breakfast Buffet will be served in Pullman's Syrah Mediterrani Restaurant from 7AM-8AM.
08:00
All morning conference sessions will take place at Casino Barcelona, right across the street from Pullman hotel.
08:30
09:00
MC
Dianna Dilworth , EIS EU Program Director, MediaPost
09:15
Digital media company Open Road Integrated Media has built a wide variety of direct-to-consumer marketing levers to push its digital e-book sales. Relying heavily on data to target personalized content to the right consumers, the company generates email audience insights to better serve consumers and integrate social channels to more effectively drive e-book sales. In this session, Mary McAveney, EVP of Open Road, will discuss the company's integrated marketing approach, which starts with audience development and ends with driving purchases.
Keynote
Mary McAveney , Executive Vice President of Marketing, Open Road Media
09:45
Once a prospect has opt-ed into to a brand’s email list, marketers have a lot of work to do to convert that subscriber into a paying customer. This session will explore tactics and strategies that marketers can employ to help drive conversions. Experts will discuss the use of a welcome series, drip campaigns, frequency, personalization, segmentation, content, cadence, and offers to drive conversions.
Moderator
Michael Straathof , Marketing Automation Consultant, 100% Email
Panelist
Marjon Leggedoor , Email Marketing Manager, ABN AMRO
Steven Lunniss , Head of CRM Development and Delivery, Wowcher & LivingSocial UK/IRE
David McKean , Member Marketing Manager, Zipcar International
Maaike van Prooijen , Event & Community Marketer, Tacx
10:30
General Data Protection Regulation (“GDPR”) kicks in next year, and brands will be expected to comply with these consumer privacy rules. In this session, Claire Stockill, Solicitor at Irwin Mitchell LLP will explain what these rules mean for B2C email marketers. The presentation will explore the effects GDPR will have on consent, the need for increased transparency, fines associated with non-compliance and a look at the results of a recent YouGov survey on GDPR readiness.
Presenter
Claire Stockill , Solicitor, Irwin Mitchell LLP
11:00
Email automation is on the rise, as many brands are adopting automated email triggers to convert subscribers. This session will uncover the ins and outs of email automation from what challenges marketers face when implementing email automation programs to who manages the program and how the results are measured and optimized.
Moderator
Dianna Dilworth , EIS EU Program Director, MediaPost
Panelist
Gael Decoudu , Head of Data Science and Digital Analytics, Shop Direct
Fredi Honnef , Email Marketeer, Consumentenbond
Catherine Loftus , Senior CRM & Product Marketing Manager, Trusted Housesitters
11:30
Lottery site Lottoland has found that not all acquisition marketing is the same: what works in the UK may not work in the regions. In this presentation, Jakob Anyszka will explore how the brand has adapted its acquisition campaigns to different markets each step of the way from testing, analysis, and template optimization. In the presentation, he will share variations, tips, strategies and precautions for each market.
Presenter
Jakob Anyszka , Online Marketing Manager, Lottoland
12:00
Email Optimization Throughout the Funnel - Mary McAveney, Open Road Media
Driving Conversion with Email - Michael Straathof, Data Driven Marketing & CRM consultant; Marketing Director EIS Europe 
12:30
Lunch will be served in the conference room at Casino Barcelona
14:00
Afternoon Activities
18:00
One on One Meetings
19:00
Cocktail Party
20:00
Dinner Reception
June 27, 2017
07:00
Breakfast
08:00
Registration Opens
08:30
09:00
Amazon's leadership principles aren't just a pretty inspirational wall hanging, the company's employees use these principles, every day, whether they're discussing ideas for new projects, deciding on the best solution for a customer's problem, or interviewing candidates. In this presentation, Michael Le, email marketing manager at Amazon, will explore these leadership principles and reveal how they shape the company's email marketing strategy for sponsored products.
Keynote
Michael Le , Email Marketing Manager, Amazon
09:30
Email is at the center of a marketer’s toolkit, and savvy brands are finding that it is the glue that holds together the cross-channel marketing mix. In this session, marketers will discuss the role that email plays in their cross-channel marketing programs and how they are using email in conjunction with other channels to bolster results.
Moderator
Kath Pay , CEO & Founder, Holistic Email Marketing
Panelist
Sarah Jones , CRM Specialist, Auto Trader UK
Bart Nijhoff , CRM Manager, Global Commerce, Heineken International
Arjan van Hartesveldt , Manager E-commerce, Sanoma Media Netherlands
10:15
There’s nothing that makes marketers scratch their heads like a non-opener or a lapsed shopper. Someone that once liked your brand is no longer responding, but why? In this session, email experts will discuss the reasons why subscribers have stopped engaging with your email and how to recapture their attention.
Moderator
Dianna Dilworth , EIS EU Program Director, MediaPost
Panelist
Adrian Mandipe , CRM campaign and Data Analyst, Arsenal F.C.
Adam Palmerini , Head of CRM, Paddy Power Betfair
Dela Quist , CEO, AlchemyWorx
11:00
Email is a one-to-one channel with the ability to deliver outstanding customer experiences and to maintain lasting relationships. In this presentation, email consultant, and former Nike brand manager, Beata will give a practical guide on how to put the consumer first and develop the right journey, while balancing revenue targets and building a brand in a multinational context.
Presenter
Beata Linz , Email, Digital & Brand Marketing Consultant, Formerly Nike, Currently Beata Linz Consultancy
11:30
Using Email to Tell Stories - Beata Linz, Email, Digital & Brand Marketing Consultant, Formerly Nike, currently Beata Linz Consultancy
Cross Channel Email - Kath Pay, Email Consultant, Holistic Email Marketing
Email Automation - Dela Quist, CEO, AlchemyWorx
12:15
Lunch
14:00
Afternoon Activities
19:00
Cocktail Party
20:00
Dinner Reception
June 28, 2017
07:00
Breakfast
08:00
Registration Opens
09:00
Dutch financial institute ING services more than 8 million consumers and 600,000 business customers. Their challenge is to communicate with this massive audience in a relevant way. In this presentation, Robin Riemslag at ING will reveal how the brand is using omnichannel marketing to understand behavior and channel preferences in order to deliver a more personal customer experience.
Presenter
Robin J. Riemslag , Digital Manager, Online Marketing, ING
09:30
Advances in technology in recent years mean that email has come a long way from batch and blast. In this panel email experts will discuss the latest in email tools that are helping marketers get noticed in the inbox. From countdown timers to dynamic content, this panel will explore what’s next in email.
Moderator
Beata Linz , Email, Digital & Brand Marketing Consultant, Formerly Nike, Currently Beata Linz Consultancy
Panelist
Dave Holland , Enterprise and EMEA / APAC Director, Liveclicker
Robin Mead , Senior Global CRM Operations Manager, Secret Escapes
Anthony White , Director of Platform Development, LiveIntent
10:15
In this closing panel at EIS, roundtable moderators will share their biggest EIS takeaways from the showroom floor.
Panelist
Beata Linz , Email, Digital & Brand Marketing Consultant, Formerly Nike, Currently Beata Linz Consultancy
Mary McAveney , Executive Vice President of Marketing, Open Road Media
Kath Pay , CEO & Founder, Holistic Email Marketing
Michael Straathof , Marketing Automation Consultant, 100% Email
10:45
Omnichannel Marketing - Robin J. Riemslag, Customer Journey Expert, ING
Emailing Across Borders - Jakob Anyszka, Online Marketing Manager, Lottoland
11:30
Conference Concludes

An Email Insider's Guide to Automation, Data & CRM

Email automation is quickly moving from a nice-to-have strategy to a must-have as consumers continue to expect more personalized experiences from brands. Successful implementation of automation requires sophisticated strategizing, good technology and a human touch in order to deliver ROI.

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