June 30 - July 3, 2014
Montreux, Switzerland

Event Sponsors

Agenda

Monday, 06/30

Salon Grammont

Tuesday, 07/01

07:30
Registration Opens
08:00
Full Breakfast
Salle des Congrès
08:45
Welcome
Ken Fadner, Chairman, Publisher, MediaPost Communications 
08:50
Introductory Remarks
MC
Dianna Dilworth, EIS EU Program Director, MediaPost 
09:00
Keynote: Success in Email: Have We Known the Secret All Along? P.S. It’s Not Rocket Science!
If email was a human, it would be just about to embark on its awkward teenager phase. But email years are like dog years and the channel is very mature, wiser and more powerful than ever. Drawing on her 15 years’ experience at major international brands, Kirsty Montgomery reflects on what factors really make a difference in email marketing. And with a Yahoo! Mail inbox of 65,191 unread emails, Kirsty also reveals which emails still stand out – sometimes for all the wrong reasons!
Keynote
Kirsty Montgomery, Head of Customer Marketing, Staples UK 
09:30
Panel: Rapid Fire Email: Tips and Tactics for Building a Great Email Program
This session is a great inspiration for all email marketers. Marketers will respond to a rapid fire series of questions about how they approach important email tactics and share their best tips, quick wins and the occasional crazy idea for attendees to take home.
Moderator
Jordie van Rijn, Email Marketing Consultant, eMailMonday 
PanelistS
Aurélie Duplais, Head of Web Marketing, Virtua SA 
Placido Faranda, Head of e-commerce EMEA , Acer  
Matthias Fröhlicher, Co-founder and Director, KOALA.CH 
10:15
Panel: Managing Inactives: What Should I Do With My Inactive Emails?
Not every email subscriber is as active as the next. Some subscribers are very unresponsive to email campaigns and these inactive consumers are driving down response rates. Marketers can reactivate these consumers through specifically targeted campaigns. This panel will examine how to reengage these inactive subscribers and figure out when it's time to give up on them.
Moderator
Kath Pay, CEO & Founder, Holistic Email Marketing 
PanelistS
Panos Melissaropoulos, Co-Founder and Head of International Business Development, Moosend 
Jan Niggemann, Regional Director of Central Europe, Return Path 
Dela Quist, CEO, AlchemyWorx 
Laura Villevieille, Email Delivery Manager, IBM 
11:00
Case Study: The Benefits Of An Increased Frequency Strategy
Overview of Aviva’s campaign expansion into an increased frequency strategy in 2013. From gaining internal buy in to the learnings and results achieved throughout the first year of testing.
Presenter
Zara Timms, Digital Marketing Manager, Aviva 
11:30
Panel: Setting the Right Goals for Email
In this session, email experts will explore how setting the right goals can help improve email programs. The panelists will explore if segmentation is really necessary, if open rates really mean anything and which KPIs are truly effective.
Moderator
Morgan Stewart, Co-founder and CEO, Trendline Interactive 
PanelistS
Sana Dubarry, Director Strategy and Insights, EMEA - Epsilon 
Skip Fidura, Responsible Marketing Committee Chair, DMA UK 
Zoe Goulding, CRM & Social Marketing Manager, Virgin Holidays 
Kelly Maher, Senior Retention Manager, Teletext 
12:15
Roundtables

Strategies for Building a Great Email Program - Table Lead: Kirsty Montgomery, Staples UK
Email Tips & Tricks - Table Lead: Jordie van Rijn, EmailMonday
Sharing Tips for Setting Goals For Your Email Program - Table Lead: Morgan Stewart, Trendline Interactive
Managing Inactive Email Subscribers - Table Lead: Dela Quist, AlchemyWorx

13:00
Networking Lunch
Salle des Congrès
Guided Tour: Fine vineyards of The Lavaux Region
Small Group Visit to Chillon Castle
Cruise on Lake Geneva
20:00
Salle des Fêtes

Wednesday, 07/02

07:30
Registration Opens
08:00
Full Breakfast
Salle des Congrès
08:45
Welcome Back
09:00
Keynote: Shhh. Keep this one quiet.
Last year one of Naked Wines' favourite winemakers, Katie Jones, experienced every winemaker’s worst nightmare: vandals emptied her entire year’s vintage down the drain. One email later, a very special group of customers helped Katie get back on her feet... clubbing together to raise over £200k in one sunny May afternoon. Since then Katie has won medals for her wines, built a list of loyal followers, and getting over 10k ratings with an average at 90% or above. James Bagley, Marketing Director at Naked Wines, will reveal how email was the key to making this story a success.
Keynote
James Bagley, Marketing Director, Naked Wines 
09:30
Panel: Managing Email Internationally
Global brands looking to reach consumers in the UK and in Spain need to tailor their messages for the specific country in order to reach audiences in local markets. Consumers in different countries speak different languages and each country has their own laws regarding opt-out and consumers privacy. This panel will explore how brands are designing emails across borders.
Moderator
Gill Norgate, Senior Manager, Digital Messaging, Hilton Worldwide 
PanelistS
Charles Allen, Head of Marketing, Arsenal Football Club 
Rachel Dennis, Director Customer Relationship Management, Getty Images 
Ernst Muller, Sr. European Email Marketeer, Bakker 
10:15
Panel: Acquisition in the Email Space
Acquisition of subscribers is absolutely fundamental in email, yet it is probably one of the most overlooked aspects. This panel will address how brands are acquiring new subscribers and running lead generation programs to increase their audience, so that they can get the biggest list possible without overdoing it. Panelists will share strategies for acquiring new email subscribers and how to nurture email relationships in the customer lifecycle beyond just capturing an email address.
Moderator
Dianna Dilworth, EIS EU Program Director, MediaPost 
PanelistS
Dave Hendricks, President, LiveIntent 
Dirk Jansen, General Manager, Lead Online 
Lee Kennedy, CRM Manager, Northern & Shell 
Ivan Lopez, CEO, Wauwaa  
11:00
Panel: Let’s Talk About Testing: 5 Things You Learned From Testing Last Year
Testing is critical to optimizing email design, delivery and effectiveness. Brands can learn more from testing than from anything else. In this panel, marketers will share what they have learned in their own experiments and give tips on how testing can help improve email programs.
Moderator
Quentin Turf, Founder & Maker, chez emailMaker 
PanelistS
Loic Dilly, Global Product Manager, Mobile, Experian Marketing Services 
Pam Messier, Group Manager, Push Marketing, Sprint Digital 
Natalie Rockall, Senior Email Executive, EDF Energy 
11:45
Case Study: A Global Approach to Email Marketing with Twist
An overview of how one of the world’s largest Children’s organizations is using email marketing across the globe to leverage support and raise funds for children. In this session you will find out what Mother Teresa, Darth Vader and David Beckham all have in common.
PresenterS
Anita Yuen, Digital Fundraising Manager, UNICEF 
Jana Zelenovic, Digital Fundraising Officer, UNICEF 
12:15
Roundtables

Connecting with Loyal Customers Via Email - Table Lead: James Bagley, Naked Wines
Acquisition in the Email Space - Table Lead: Dave Hendricks, LiveIntent
Optimizing Email in Mobile - Table Lead: Loic Dilly, Experian Marketing Services
Email Testing - Table Lead: Kath Pay, Plan to Engage

13:00
Networking Lunch
Salle des Congrès
Guided Tour: Medieval village of Gruyeres (Home to Gruyeres Cheese)
Small Group Journey to Rochers de Naye (Mountain Excursion by Cog Rail)
Small Group Visits to Museums in Montreux and Vevey
20:00
La Coupole / Terrasse

Thursday, 07/03

07:30
Registration Opens
08:00
Full Breakfast
Salle des Congrès
08:30
Keynote: Being the Underdog
Email seems to always take second place to higher cost channels such as SEM, or to relative newcomers such as mobile and social media. But, rather than resulting in the oft-predicted doom of email, working with colleagues across the marketing mix can often revive the fortunes of the email marketer. This talk will give some examples of when Olly has enjoyed, rather than endured, the results of new channels appearing on the scene.
Keynote
Oliver Beckett, Senior Database Marketing Manager, Expedia 
09:00
Panel: Personalization & Creating One-to-One Marketing
Dynamic content can allow marketers to create highly personalized and tailored messaging down to the individual customer. This panel will discuss best practices in dynamic content and the process necessary to implement a dynamic email program.
Moderator
Arnaud Jolif, CMO, DeinDeal AG 
PanelistS
Mark Brauch, Head of Digital Directmarketing, PAYBACK GmbH 
Barbara Houdayer, Ecommerce Marketing Manager, Columbia Sportswear 
Matthew Potter, VP Northern Europe, Movable Ink 
09:45
Panel: Managing Day-to-day Email Workflow Processes
Crafting an email requires a lot of attention to detail to ensure success and quality control. This panel will explore those many steps, exploring everything from working with copywriters and designers to choosing images and subject lines and A/B testing. This panel will share insights and tips for every step along the way.
Moderator
Tamara Gielen, Email Marketing Consultant, Plan to Engage 
PanelistS
Barry Abel, Executive Vice President, SparkPost 
Michael Le, Senior CRM Executive, Sony Computer Entertainment Europe Limited 
Matthieu Ullens, Head of IT & Product Strategy, Vente-Exclusive.com 
10:30
Case Study: CRM and Customer Retention: How Email Marketing Drives Business Goals at internetstores
Thomas Spengler, Head of CRM at internetstores, will outline how the leading German bike and outdoor ecommerce company uses email marketing to engage its customer base and foster business with existing customers, contributing to the company’s overall business goals.
Presenter
Thomas Spengler, Head of CRM, internetstores 
11:00
Roundtables

Email & CRM - Table Lead: Oliver Beckett, Expedia
Personalization in Email - Table Lead: Arnaud Jolif, SmartFocus
Managing Email Workflow - Table Lead: Barry Abel, Message Systems

12:00
Conference Concludes

Venue

Fairmont Le Montreux Palace, Switzerland
Avenue Claude-Nobs 2, 1820 Montreux
Montreux,

Fairmont Le Montreux Palace resort hotel is located on the shores of Lake Geneva in Switzerland, overlooking the Alps. Built in 1906, this JeweL of Belle-Époque architecture offers a traditional and elegant atmosphere, and personalized and attentive service in true Swiss style. Fairmont Le Montreux Palace is a unique five-star luxury hotel on Lake Geneva; member of Leading Hotels of the World and Suisse Deluxe Hotels.

In addition to being one of the most prestigious Switzerland hotels, Fairmont le Montreux Palace is one of the largest hotels in the Swiss Riviera region. The Montreux Palace on Lake Geneva has luxurious 236 rooms and suites, designed with five star standards and amenities and equipped with the latest technology.


Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.