Monday, 06/27
19:00
7:00 PM ET
Tuesday, 06/28
08:00
8:00 AM ET
Registration Opens
08:15
8:15 AM ET
Full Breakfast
08:15
8:15 AM ET
Sponsor Breakfast Presentation
09:00
9:00 AM ET
Introductory Remarks
- MC
- Dianna Dilworth, EIS EU Program Director, MediaPost
09:15
9:15 AM ET
Keynote: Implementing Agile Operations at a Global Company
As many technology companies evolve around the quick delivery of features and innovations in a very competitive and high-paced environment, agile methodologies became the golden ticket for modern software development. This session will explore how this golden ticket can be used for email marketing operations. In this presentation, we will hear how eBay, a global organization with highly specialized teams cooperating remotely, combine agile methodologies with waterfall project management to deliver learnings, data and documentation with their workflow management tools to benefit all.
- Keynote
- Lea Palomba, Senior manager, Global Email Marketing, eBay
09:45
9:45 AM ET
How to Track Lifecycle Across the Customer Journey to Achieve Cross Channel Success
Personalized emails are the most effective, but the challenge for many marketers is how to create this level of understanding about individual customers. In this panel, email experts will discuss how to create a single user view and track the customer journey across devices and channels and how to manage data in order to achieve a personalized experience across channels.
- Moderator
- Kath Pay, CEO & Founder, Holistic Email Marketing @kathpay
- PanelistS
- Skip Fidura, Responsible Marketing Committee Chair, DMA UK
- Markus Wübben, Managing Director, CrossEngage GmbH
10:30
10:30 AM ET
Building a Loyal Clientele: Finding Loyalty in the Competitive Landscape
Repeat customers spend more, yet one of the greatest challenges for email marketers is to build up a loyal customer base that brings customers back again and again. In this panel, email experts will discuss strategies for attracting repeat business in competitive markets, the technical ways to build and use a database and how to turn one-time customers into loyal clients.
- Moderator
- Ross Fadner, Director, Event Programming, MediaPost
- PanelistS
- Oliver Beckett, Senior Database Marketing Manager, Expedia @TravellingOlly
- Arjan Dijk, Marketing Coordinator, Kia Motors Nederland B.V. @asdijk
- Jolien Klazinga, Email & CRM Marketer, MS Mode
11:15
11:15 AM ET
Coffee Break
11:30
11:30 AM ET
Case Study: From One to Many: Achieving Messaging Relevance All the Time
Nextail is challenged with making several e-commerce shops flourish and meeting ambitious profit targets. The answer: taking a customer-centric approach that assures relevance. In this presentation, Eva Reijnierse, will reveal how the company is using marketing automation to ensure that the most relevant message is delivered at the right time.
- Presenter
- Eva Reijnierse, Email Marketing Manager, Nextail Retail Innovators
12:00
12:00 PM ET
Roundtables:
Exploring Agile Methodologies - Lea Palomba, Ebay
Cross Channel Success Strategies - Kath Pay, Holistic Email Marketing
Building Loyalty With Email - Oliver Beckett, Expedia
Cross Channel Success Strategies - Kath Pay, Holistic Email Marketing
Building Loyalty With Email - Oliver Beckett, Expedia
12:45
12:45 PM ET
Lunch
13:00
1:00 PM ET
Sponsor Luncheon Presentation
14:00
2:00 PM ET
Golf at Oceanico Millennium Golf Course
Dolphin Tour
Beach Outing
Dolphin Tour
Beach Outing
14:00
2:00 PM ET
14:00
2:00 PM ET
18:00
6:00 PM ET
19:00
7:00 PM ET
20:00
8:00 PM ET
Wednesday, 06/29
08:00
8:00 AM ET
Registration Opens
08:30
8:30 AM ET
Full Breakfast
09:00
9:00 AM ET
Welcome Back
09:15
9:15 AM ET
Keynote: What Being a Friendly Neighbor Can Teach You About Lifecycle Marketing
From handshake to becoming best friends, the relationship between you and your customers doesn’t have to be very complex or impersonal. Marketers should be able to surprise and delight their customers at the right moment, in the same way you would your neighbor, mailman or baker. In this presentation, Coen van de Ven at Samsung Electronics Benelux will reveal how the brand builds these relationships with millions of friends around by remembering them, surprising them, helping them and being a friend.
- Keynote
- Coen van de Ven, CRM Specialist Benelux, Samsung Electronics Benelux
09:45
9:45 AM ET
Examining the Data: How to Make the Most Out of Metrics and Reporting
Email marketers love data, but data is only as good as the insights and strategies you gain from it. In this panel, email experts will discuss how to get the most out of reporting tools, which metrics to look at and why and how to track attribution for a more strategic approach.
- Moderator
- Gianfranco Cuzziol, Director CRM and Data, Intermarketing Agency @iamgfc
- PanelistS
- Frank Dionisius, Business Development Director, SCOUPY @frankdionisius
- Olivia Purton, Commercial Marketing Manager, Zoopla Property Group
- Dela Quist, CEO, AlchemyWorx
10:30
10:30 AM ET
Nurturing Partnerships: How Brands & Email Vendors Can Work Together For Optimal Success
While many email vendors spend a lot of time wooing new clients, sometimes the relationship fizzles out after the deal has been signed. In this panel, email experts will discuss how brands and vendors can keep the flame going to help support the client in all of their needs so that both companies can benefit from the partnership. Experts will discuss tips on to manage workflow, content management, education, innovations and technological updates.
- Moderator
- Dianna Dilworth, EIS EU Program Director, MediaPost
- PanelistS
- Rob Coyne, Director of Sales Operations, LiveIntent @rbcoyne
- Gill Norgate, Senior Manager, Digital Messaging, Hilton Worldwide
- Danielle Woolley, Customer Success Manager, Adestra
11:15
11:15 AM ET
Coffee Break
11:30
11:30 AM ET
Case Study: Evans Cycle: How does A High Street Retailer Decide Which Email Strategy Is Best?
Evans Cycles have grown from basic broadcast marketing to personalized, dynamic and triggered content in little over three years. Find out how they prioritised the journey and some of the outstanding results they have achieved.
- Presenter
- Emma Fouracre, Customer Marketing Manager, Evans Cycles
12:00
12:00 PM ET
Roundtables:
Using CRM to Implement Lifecycle Programs - Coen van de Ven, Samsung Electronics Benelux
Driving Conversions With Email Optimization - Gianfranco Cuzziol, Zone London
Putting Reporting Tools to Work - Dela Quist, AlchemyWorx
Driving Conversions With Email Optimization - Gianfranco Cuzziol, Zone London
Putting Reporting Tools to Work - Dela Quist, AlchemyWorx
12:45
12:45 PM ET
Networking Lunch
14:00
2:00 PM ET
4x4 Land Rover Tour
Kayak/Canoe Tour
Beach Outing
Kayak/Canoe Tour
Beach Outing
14:00
2:00 PM ET
14:00
2:00 PM ET
19:00
7:00 PM ET
20:00
8:00 PM ET
Thursday, 06/30
08:00
8:00 AM ET
Breakfast
08:30
8:30 AM ET
Keynote: How And When to Use Whatsapp in Email Campaigns
Whatsapp is the killer app on your mobile device for fast communicating with friends, family and small groups. In this presentation, Hessel Boschma, Channel & Email Marketing Manager, at ZIGGO, will reveal when is it appropriate to include Whatsapp in your email campaigns and how can it be done.
- Presenter
- Hessel Boschma, Digital Marketeer, Vodafone Ziggo @bossie_tweet
09:00
9:00 AM ET
Conversion Rate Optimization: Thinking Beyond A/B Testing
Conversion optimization is the ideal way for marketers to encourage consumers to take action on emails. This sophisticated approach goes beyond basic A/B testing by focusing on site traffic and conversions in order to drive sales. In this panel, email experts will share tips on how to get the most out of testing in order to truly optimize campaigns.
- Moderator
- Michael Straathof, CRM Consultant, 100%EMAIL @streetcourt
- PanelistS
- Matthew Potter, VP Northern Europe, Movable Ink
- Niek Stofbergen, Senior E-mail Marketeer, kleertjes.com
09:45
9:45 AM ET
Presentation: How to Reap the Rewards of Taking a Holistic Approach
What is email marketing? Is it simply sending emails, or does email marketing involve something much more than that? The answer is the latter.
In this session, we explore how to move beyond a channel-focused approach to a customer-centric approach, which no longer limits email to just being a channel, but harnesses its strength by applying it to the entire customer journey in order to deliver a fantastic customer experience.
10:15
10:15 AM ET
Roundtables:
Strategies for Driving Relevance - Michael Straathof, Marketing & CRM consultant
International Email: Emailing Across Borders - Danielle Woolley, Adestra
Examining Email Acquisition Strategies - Rob Coyne, LiveIntent
International Email: Emailing Across Borders - Danielle Woolley, Adestra
Examining Email Acquisition Strategies - Rob Coyne, LiveIntent
11:00
11:00 AM ET
Conference Concludes
