February 5 - 8, 2018
Grindelwald

Event Sponsors

Agenda

Monday, 02/05

Sunstar Hotel Lobby

Tuesday, 02/06

08:00
Registration & Breakfast
09:00
Opening Remarks
09:15
Keynote: How The North Faces Inspires Consumers to Live a Life of Exploration
The North Face's marketing team has one main goal: to tailor marketing activities according to the specific behaviour of clients in order to increase the effectiveness of these communications. In this presentation, Chiara Rossitti, CRM/Email Marketing, The North Face EMEA, will reveal how the brand recognizes every customer and prospect across all touch points to anticipate their needs and develop long-term personal client relationships.
Keynote
Chiara Rossitti, CRM/Email Marketing, The North Face EMEA 
10:00
Panel: Delivering Customer Experiences Via Email

Consumers are more likely to shop with a brand that delivers the best customer experience. According to Zendesk, 40% of customers will go to a competitor because they have better customer service. In this panel, leading brands will discuss the ways they are creating strong customer experiences using automated emails and content strategy.

Moderator
Kath Pay, CEO & Founder, Holistic Email Marketing 
PanelistS
Linda Bouwman, CRO & Persuasion Specialist, Webfluence 
Amir Khadim, Senior E-Marketer, Qatar Airways 
Mark Veldboom, Marketer, Knab 
10:45
Panel: A Crash Course in Data-Driven Email Marketing

You can learn a lot about your customers by how they respond to your emails. In this panel, email marketing experts will explore how to make use of these behaviors through testing, reporting and CRM measurement to create more effective campaigns and drive business goals.

Moderator
Dianna Dilworth, EIS EU Program Director, MediaPost 
PanelistS
Matthias Froehlicher, E-commerce, Projects & Operations Director, Chaussures Aeschbach SA & KOALA.CH 
Daniel Jakubowicz, Head of Email and SMS UK Customer Operations, British Gas 
Dela Quist, CEO, AlchemyWorx 
11:30
Presentation: Exploring GDPR
GDPR legislation goes into effect in May, and most marketers will have to improve customer data privacy or face steep fines. In this presentation, Thomas Fontvielle from Signal Spam will will share do's and don’ts for data privacy practices and reveal how these new regulations will affect deliverability.
Presenter
Thomas Fontvielle, Secretary General, Signal Spam 
12:00
Roundtables
Tailored Marketing Messages - Chiara Rossitti, The North Face EMEA
Delivering Customer Experiences - Kath Pay, Holistic Email Marketing
Uncovering GDPR - Thomas Fontvielle, Secretary General, Signal Spam
13:00
Lunch
13:10
Sponsor Luncheon Presentation
Skiing at Jungfrau
Snowshoeing Hike to Oberer Gletscher valley
Ice Skating or Curling Contest at Sportzentrum Sports Center (just down street from hotel)
Ice Skating
Conference/Meeting Room
Sunstar Hotel Lobby
Sunstar Hotel Ambiance Restaurant

Wednesday, 02/07

08:00
Registration & Breakfast
09:00
Keynote: Adapting to a New Generation: Creating a Digital Customer Journey for Millennials
Sommet Education creates a special digital customer journey just for millienials. This audience consumes massive amounts of information from many sources and media outlets on a daily basis and the marketing program addresses this situation. In this presentation, Yves-Alain Schwaar will reveal how the brand works to create brand engagement across multiple touchpoints to overcome their short attention spans.
Keynote
Yves-Alain Schwaar, Director Digital Marketing & CRM, Sommet Education 
09:30
Panel: Cultivating Multichannel CRM Teams

Multichannel CRM platforms have the ability to combine traditional channels with digital, helping marketers be more strategic. However, in order to succeed, this requires marketing teams to work together in both structure and processes to maximize effectiveness. In this panel, email experts will discuss how to build teams that work together across channels.

Moderator
Beata Linz, Email, Digital & Brand Marketing Consultant, Formerly Nike, Currently Beata Linz Consultancy 
PanelistS
Martin Boschhuizen, CMO, Helloprint 
Ulf Tiedemann, Head of Marketing, Thorpe Park Resort 
Albert Vogelaar, Sr. Global CRM Manager, TNT Network 
09:50
Case Study: How to Drive Positive Customer Journeys & Experiences With Integrated Multichannel
From email to SCV to social media and traditional channels, developing strategic marketing approaches to effectively understand audiences and effective targeting is key to increasing customer response rates. In this presentation, Ulf Tiedemann at Merlin Entertainments, will reveal how is brand his looking beyond email to create a cross channel customer experience.
Presenter
Ulf Tiedemann, Head of Marketing, Thorpe Park Resort 
10:40
Panel: Building Cross-Channel Bridges

Email is at the center of every savvy digital marketer’s program, but how do you ensure that you are connecting it to other vital channels? In this panel, email experts will explore tactics for bridging social, mobile, display, DMPs and share tips on how to improve your email programs.

Moderator
Michael Straathof, CRM Consultant, 100%EMAIL 
PanelistS
Michael Aal, Marketing Consultant, Bull Marketing 
Jeroen Brink, Manager Online Sales, Sanoma 
Dave Holland, Enterprise and EMEA / APAC Director, Liveclicker 
11:30
Case Study: Rakuten's Growth Marketing Strategy
Rakuten Germany is changing their marketing strategy from a channel-specific approach to a multichannel approach in order to improve the customer journey. In response, the company is building a growth marketing team whose target is to grow KPIs influencing the whole customer journey. In his presentation, Sebastian Rasterhoff will reveal how this team was built and their marketing results.
Presenter
Sebastiaan Rasterhoff, Head of Growth, Rakuten 
12:00
Roundtables
Exploring Growth Marketing - Sebastiaan Rasterhoff, Rakuten
Cross Channel Marketing - Michael Straathof, 100% Email
360 Customer Experiences - Yves-Alain Schwaar, Sommet Education
13:00
Lunch
Skiing at Jungfrau
Train to Sphinx Observatory and Ice Palace
Eiger Hotel Bar (a 5 min walk from Sunstar Hotel)
Barry's Restaurant at Eiger Hotel (a 5 min walk from Sunstar Hotel)

Thursday, 02/08

08:00
Registration & Breakfast
08:30
Keynote: Using Interactive Email to Invite Customers to Local Events
Employing interactive email techniques gives marketers a lot of new possibilities to connect with and convince customers to convert. In this presentation, Hessel Boschma, digital marketer at VodafoneZiggo, will map an email journey using interactive techniques in combination with other smart elements to close the gap between digital and brick-and-mortar business from campaign development to execution.
Keynote
Hessel Boschma, Digital Marketeer, Vodafone Ziggo 
09:00
Panel: Testing Email Design
The best way to optimize an email campaign is to test. In this panel, email insiders will look at the role of testing in a savvy email campaign. Panelists will reveal how testing segments, subject lines, responsive design and consumer email platforms influences email design and can lead to improved results.
Moderator
Maaike van Prooijen, Event & Community Marketer, Tacx 
PanelistS
Florin Armasu, Managing Director, Emailing Network 
Mic Conetta, Head of CRM, Arsenal Football Club 
09:30
Case Study: How Amsterdam Airport Schiphol Creates a Passenger Journey Via Email
For Schiphol Airport, the customer journey begins at home and lasts until a passenger is ready to board their flight. Through the different stages of the lifecycle, the customer has different needs for information and products. In this presentation  Ruth Hakkenberg,email marketer for Schipol, will discuss the entire email journey and will share examples, best practices and insights.
Presenter
Ruth Hakkenberg, E-mail marketeer, Schiphol Amsterdam Airport 
10:00
Case Study: Hyperpersonalized Emails Through Psychological Personality Analytics
ABN AMRO wanted to bring new relationship banking to life, so they analyzed the psychological preferences of customers to understand how they perceive the information and make decisions. Jim Kras will reveal how the company differentiated their emails and bankmail communication based on these profiles which led to better response and conversion rates, as well as higher satisfaction scores.
Presenter
Jim Kras, Director of Customer Relationships Management, ABN AMRO Group 
10:30
Roundtables
Interactive Email - Hessel Boschma, Vodafone Ziggo
Customer Journey Building - Ruth Hakkenberg, Schiphol Amsterdam Airport
Hyperpersonalized Emails - Jim Kras, ABN AMRO Group
11:00
Conference Concludes

Venue

Sunstar Alpine Hotel - Switzerland
Dorfstrasse 168, 3818 Grindelwald,
Situated at the heart of the glacier village of Grindelwald, Switzerland, the Sunstar Hotel is the perfect venue for a winter outing. Set in a quiet yet central location in the heart of the Alps, the hotel is surrounded by panoramic views of the famous North Face of the Eiger and the Wetterhorn mountains and expansive Glacier Gorge.  It’s proximity and location provides unmatched access to the area’s various wintertime activities, with the primary ski piste to the Jungfrau skiing region located just across the street!

The ambience of this cozy mountain hotel provides amazing views, exquisite culinary excellences, and an alpine atmosphere that you’ll never forget. The large and comfortable bedrooms, furnished with light wood furniture, create a cozy feeling of well-being, and the Superior rooms, Junior Suites and Suites offer stunning views of the magnificent mountains that surround the area.

The Wellness Oasis, with its large swimming pool, log cabin sauna, Roman baths with 4 climate zones and massage showers, is the perfect place to relax after a day of activities. There is also a fitness centre on-site if the outdoor activities are not enough!

Recharge your batteries, soothe your body, mind and soul, treat your palate, and enjoy all that the Sunstar and Grindelwald region has to offer.  You are in for quite an experience!

  

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Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

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VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

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MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.