Sunday, 06/24
Pay on your own - Dutch treat
Monday, 06/25
- MC
- Dianna Dilworth, EIS EU Program Director, MediaPost
- Keynote
- Bart Nijhoff, CRM Manager, Global Commerce, Heineken International @BNijhoff
Obtaining an email address is the first step in a relationship between a customer and a brand. This panel will investigate how marketers are using email to develop experiences throughout the customer lifecycle, and share useful strategies on how to make the most of email to improve customer experiences.
- Moderator
- Maaike van Prooijen, Event & Community Marketer, Tacx
- PanelistS
- Neelam Mistry Kotecha, Retention Marketing Manager, Protect Your Bubble
- Emily Stewart, Growth manager, Email Marketing, EMEA & AMER, Skyscanner
- Jochem Veenstra, Channel Manager, Email, Otravo
A customer doesn’t want an offer every time they open their inbox. Sometimes they appreciate receiving informative or entertaining content from brands they love without being pushed into making a purchase. In this panel, marketers will share how they are using email to establish brand loyalty and build long term relationships with their customers.
- Moderator
- Beata Linz, Email, Digital & Brand Marketing Consultant, Formerly Nike, Currently Beata Linz Consultancy @BeataLinz
- PanelistS
- Inês Condeço, Marketing and Communication Director, FNAC PORTUGAL
- Robin J. Riemslag, Digital Manager, Online Marketing, ING @RobinJos72
- Presenter
- Stephanie Rostron, Creative Lead, UNiDAYS
Developing Customer Experiences Throughout the Customer Lifecycle - Maaike van Prooijen, Event & Community marketer, Tacx
Creating Content Without Selling - Beata Linz, Email, Digital & Brand Marketing Consultant, Formerly Nike, currently Beata Linz Consultancy
Using Design to Create Customer Experiences - Stephanie Rostron, Creative Lead, UNiDAYS
Tuesday, 06/26
- Keynote
- Ulf Tiedemann, Head of Marketing, Thorpe Park Resort
Marketers have been moving beyond using data to react to consumer behavior in emails and are often adopting predictive techniques in order to encourage actions. In this panel, email experts will discuss how marketers are using data and AI to be bolder in making determinations for the best offers and actions in order to drive profitability.
- Moderator
- Gianfranco Cuzziol, Director CRM and Data, Intermarketing Agency @iamgfc
- Panelist
- Chris Pook, VP Customer Retention, Lyst
If you ask 10 marketers the definition about marketing automation, you might get 10 different answers. In this panel, email experts will attempt to define marketing automation, and share examples and best practices associated with this new tactic.
- Moderator
- Michael Straathof, CRM Consultant, 100%EMAIL @streetcourt
- PanelistS
- Adam Purslow, IT Director, Individual Restaurants
- Steef Velders, Manager, CRM, Leaseplan
In this panel, email marketers will share how they are using demographic, profile and transactional data along with contextual marketing and behavioral data to deliver more personalized experiences to consumers.
- Moderator
- Kath Pay, CEO & Founder, Holistic Email Marketing @kathpay
- PanelistS
- Mark Kruisman, Digital Marketing Specialist, Centraal Beheer
- Adeola Sole, CRM Manager, FitFlop
- Presenter
- Thomas Mueller, Manager, Digital Campaigning & Development, Swisscom
Predictive Emails led by Dave Holland, EMEA / APAC Director, Liveclicker
Personalizing Emails - Thomas Mueller, Manager, Digital Campaigning & Development, Swisscom
Exploring Marketing Automation - Michael Straathof, Marketing Automation Consultant, 100% Email
Wednesday, 06/27
- Keynote
- Saul Lopes, Customer Lifecycle Lead, Virgin Holidays
Email is a core tool in every brand’s overall marketing program, but email roles vary a lot by company. In this panel, email experts will share how email fits into their marketing department and how they operate within the larger organization whether there is just a single email person or a whole team of email marketers.
- Moderator
- Dianna Dilworth, EIS EU Program Director, MediaPost
- PanelistS
- Alisa Bal, Head of Multi-Channel Marketing, Bank of the West
- Stephanie Rostron, Creative Lead, UNiDAYS
While organic search helps Studio Canal grow their social reach, the company needed to make sure their audience was getting the message. Email newsletters play a key role in the film distribution industry, so the firm decided to get into email. In this presentation, Jamie McHale, Senior Digital Marketing Manager at Studio Canal, will reveal how the company created a newsletter program from scratch and what they have learned so far.
- Presenter
- Jamie McHale, Senior Digital Marketing Manager, STUDIOCANAL UK @jamie_mchale
Overcoming Marketing Silos - Kath Pay, CEO & Founder, Holistic Email Marketing
Building an Email Program from Scratch - Jamie McHale, Senior Digital Marketing Manager, STUDIOCANAL UK