June 23 - 26, 2019
Marbella Spain

Reinventing Email in 2019 & Beyond

GDPR has shaken up the email marketing landscape in Europe, but it hasn’t stopped the increasingly popular marketing channel in the region. As consumer interest in digital continues to gain momentum, brands are finding email to be a core channel to their CRM and marketing strategies online.

From using data to tell stories to creating personalized channel customer experiences, the annual Email Insider Summit Europe gets down to tactics. Some of the most experienced in-box ninjas will descend on Spain to share their best practices for every part of the email workflow.

We’ll explore how brands are using email to create social change, we’ll look at the most important testing strategies and reveal how brands are rebuilding lists post GDPR cleanup. The must-attend event will show practical examples from leading brands of smarter tactics that will win the inbox in 2019 and beyond.

Join us as we explore how leading European brands are developing customer lifecycles in email and how collaboration, testing, optimization and automation are helping emai marketers accomplish these goals. At the show, email marketers and CRM managers will also be discussing topics including: win back campaigns, testing and measurement, cross-channel integration and interactive email.

We will hear from European brands about email's power and its ability to create customer journeys that translate into customer loyalty and ROI. Then join us for fun-filled afternoons and evenings with networking activities, dining experiences and cocktail parties with the industry's top marketing and agency executives.

Join the conversation #MPEIS

Content Programmer

Dianna Dilworth, Event Programming Director, MediaPost & DDC Media

Email Insider Summit Europe 2019 Attendees Include

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Sunday, 06/23

Welcome Cocktail Reception
Pianist Terrace

Monday, 06/24

Breakfast at Los Naranjos
Los Naranjos
Registration & Networking
Day 1 Content Sessions
One on One Meetings
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
Opening Remarks
Condes 1 + 2
Dianna Dilworth, EIS EU Program Director, MediaPost 
Keynote: How Email is Powering Social Change
Join Alice Cornell, Director of Email Deliverability at Change.org, to learn how email is empowering 300 million people across the world to create the change they want to see and discuss the challenges involved in running the email programme for the world's biggest platform for social change.
Alice Cornell, Director of Deliverability, Change.org 
Panel: Engaging the Disengagement Battle

Read rates appear to be declining. Email clients are giving users easier ways to unsubscribe. Keeping customers engaged has never been harder and more critical. Marketers who have fought back the disengagement challenge share how they are analyzing reader behaviors and crafting engagement strategies for maintaining the base.

Dianna Dilworth, EIS EU Program Director, MediaPost 
Hannah Dwyer, Global CRM Manager, TripAdvisor 
Teri Rosenbaum, CRM & Lifecycle Lead, Europe, Coinbase 
Joanne Wilkinson, Senior eCommerce Content & Digital Marketing Manager, M&Co 
Coffee Break & Networking
Condes Foyer
Panel: Testing 1..2..3: Is This Thing On?

Email programs have lots of moving parts that must be constantly optimized in order to succeed. In this panel, we’ll hear from leading brands about how they are optimizing campaigns through testing. We’ll look at what they are testing, what they are learning and what takeaways they take back to the drawing board.

Kath Pay, CEO, Holistic Email Marketing 
Lawrence Daffurn, CRM Campaign & Data Manager, Arsenal Football Club 
Enikö Urban, Email Marketing Lead, de Bijenkorf 
Case Study: This Isn’t Just a CRM Strategy, This is an M&S CRM Strategy
Marks & Spencer is leveraging their strategic partnerships to tackle resource limitations and improve relevancy, frequency and personalisation. Join Amy Hornby, International CRM Manager at M&S, as she talks about the company's latest CRM strategy and setting the business up for success.
Amy Hornby, International, CRM Manager, Marks & Spencer 
Condes 1 + 2
Email for Social Change led by Alice Cornell
Email Testing led by Kath Pay
CRM Strategy led by Amy Hornby
Lunch pick-up - buffet
Condes Foyer
Sponsor Luncheon Presentation
General Session Room: Condes 1 + 2
Private Excursion to Marbella Old Town
Private Boat Trip in Esteponia
Cocktail Party
Vai Tahi Lawn
Dinner Reception
Vai Tahi Lawn

Tuesday, 06/25

Day 2 Content Sessions
Los Naranjos
Condes Foyer
One on One Meetings
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
Keynote: How Email Leads the Way Towards Effective Omnichannel Experiences
Organizations today are challenged by digital transformation and how to create seamless omnichannel experiences. Join Moritz Wolf, Head of Customer Marketing EMEA at HP, to hear how an “email-first” approach to orchestrate and test experiences can guide organizations on developing successful customer strategies and focus on the right experiences.
Moritz Wolf, Head of Omnichannel CRM EMEA, HP 
Panel: The New Personalization: Learning From Brands on the Front Lines

Deep personalization reaches far beyond the custom subject line and "Dear XXXX." A new generation of brands are showing how true one-to-one leverages data and messaging seamlessly across touchpoints to understand a customer's personal shopping journey, relationship to the brand, and future needs. We ask some of the most innovative emerging brands to share how they are using messaging to drive performance and build brand all at once.

Kath Pay, CEO, Holistic Email Marketing 
Skip Fidura, Responsible Marketing Committee Chair, DMA UK 
Divya Rathi, Senior Officer - Direct Marketing, Ecommerce, Qatar Airways 
Charlotte Smink, Senior E-mail Marketeer, Kleertjes.com 
Coffee Break & Networking
Condes Foyer
Case Study: Using Algorithms to Make Human Connections
Finding the right candidate can be difficult for companies with job vacancies. Randstad wanted to help connect clients with suitable job seekers using algorithms. Randstad's Product Owner of Client Engagement, Mariel Tiemersma will share how the company is using data to personalize their emails for clients to make these human connections.
Mariël Tiemersma, Product Owner Client Engagement, Randstad Groep Nederland 
Panel: How to Use Data to Tell Customer Stories

Customers love to hear about themselves, so what better way to communicate than to tell them their own story. Marketers have been experimenting with year end summaries and birthday roundups, with great success. In this panel, we’ll hear from brands that are putting up a mirror to customer behavior and using data to create engaging graphic content that sells.

Michael Straathof, CRM Consultant, 100%EMAIL 
Marcella Blom, Lead CRM Base, Nederlandse Loterij 
Maria Demushkina, Head of Digital Marketing, IQOS 
Mariël Tiemersma, Product Owner Client Engagement, Randstad Groep Nederland 
Using Data led by Michael Straathof
Telling Customer Stories led by Mariel Tiemersma
Digital Transformation led by Moritz Wolf
General Session Room: Condes 1 + 2
Don Carlos Beach Club Hang Out
Canyoning near Marbella
Cocktail Party
La Habana Lounge, Puerto Banus
Dinner Reception
La Habana Lounge, Puerto Banus

Wednesday, 06/26

Day 3 Content Sessions
Keynote: How to Restart an Email Program and Do it Right
Rehauling an email program can be a lot of work, but sometimes a restart is what a company needs to succeed. In this presentation, we'll hear how Tractive implemented a new strategy focused on engagement to solve their email challenges.
Sanda Briciu, Digital Marketing Manager, Tractive 
Case Study: I Can Hear You: The Secret of Listening to Your Customers
Condes 1 + 2
Email is often seen as a channel for sending relevant information to customers that have opted in at the right time. But don't underestimate the power of listening. Turning an angry customer into a happy customer is sometimes easier than keeping a happy customer happy. Join Jochem Veenstra, Email Channel Manager at Otravo, as he reveals the importance of listening and customer satisfaction.
Jochem Veenstra, Channel Manager, Email, Otravo 
Panel: EIS Closing Thoughts

EIS brings together marketing leaders from across Europe to share ideas, tactics and strategies. In this closing panel, speakers from the show will share their final takeaways from the conference and ideas that you can apply to your business when you get back to the office on Thursday.

Dianna Dilworth, EIS EU Program Director, MediaPost 
Sanda Briciu, Digital Marketing Manager, Tractive 
Amy Hornby, International, CRM Manager, Marks & Spencer 
Mariël Tiemersma, Product Owner Client Engagement, Randstad Groep Nederland 
Jochem Veenstra, Channel Manager, Email, Otravo 
Restarting an Email Program led by Sanda Briciu
Customer Satisfaction led by Jochem Veenstra
Conference Concludes

Featured Speakers

Marcella Blom

Nederlandse Loterij
Lead CRM Base

Sanda Briciu

Digital Marketing Manager

Alice Cornell

Director of Deliverability

Lawrence Daffurn

Arsenal Football Club
CRM Campaign & Data Manager

Maria Demushkina

Head of Digital Marketing

Amy Hornby

Marks & Spencer
International, CRM Manager

Divya Rathi

Qatar Airways
Senior Officer - Direct Marketing, Ecommerce

Teri Rosenbaum

CRM & Lifecycle Lead, Europe

Charlotte Smink

Senior E-mail Marketeer

Mariël Tiemersma

Randstad Groep Nederland
Product Owner Client Engagement

Enikö Urban

de Bijenkorf
Email Marketing Lead

Moritz Wolf

Head of Omnichannel CRM EMEA

Dianna Dilworth

EIS EU Program Director

Hannah Dwyer

Global CRM Manager

Skip Fidura

Responsible Marketing Committee Chair

Kath Pay

Holistic Email Marketing

Michael Straathof

CRM Consultant

Jochem Veenstra

Channel Manager, Email

Joanne Wilkinson

Senior eCommerce Content & Digital Marketing Manager


Monday 2 p.m.

Private Excursion to Marbella Old Town

Discover Marbella’s unique history and charm on a private tour of Old Town. See remnants of the city’s Moorish and Castilian heritage, and visit local highlights like lovely Orange Square, Incarnation Church, Mar Avenue and Alameda Park. Enjoy free time to shop or explore, and get an insider’s glimpse into life in the Spanish seaside town from a private guide. The tour would not be complete without an olive oil tasting as well as a complimentary tapa and drink in Old Town Marbella. Transportation will be provided to and from the resort. Bus will depart at 14:00 sharp.

Monday 2 p.m.

Private Boat Trip in Esteponia

Join fellow summit attendees aboard the Sea Experience boat for a private getaway to Esteponia. This large, private boat features fun water activities including SeaBob, SUP boards, kayaks, snorkelling, mini golf, and more! Enjoy three separate areas of the boat, designed for all travelers needs: the sunbathing area in the back (with bali style beds), the covered shaded area (with a bar and dancing space), and a jacuzzi area (perfect for dolphin spotting) at the front of the boat. Transportation will be provided to/from the resort. Bus will depart at 14:00 sharp.

Tuesday 2 p.m.

Don Carlos Beach Club Hang Out

With an infinity pool and views of the Mediterranean, a tropical atmosphere make this THE place to be at the Don Carlos Resort. From the Beach Club you have direct access to the best beaches in Marbella.  Towels and sun loungers are available complimentary.  Food & drinks provided at your own cost via Beach Club waiter service. 

Tuesday 2 p.m.

Canyoning near Marbella

Canyoning in Marbella is the perfect summer adventure for adrenaline seekers with views of the stunning scenery. You will see crystal clear water, a variety of the canyons and spectacular gorges which attract newcomers and professional canyoning enthusiasts alike. Canyoning involves using a variety of techniques that may include scrambling, climbing, jumping, abseiling, swimming and sometimes even diving. Follow an experienced guide through the canyons for an fun, active, adrenaline filled day. All equipment will be provided (harness, helmet, full wetsuits, and special canyoning boots). Transportation will be provided to and from the resort. Bus will depart at 14:00 sharp.


What people are saying about this event


A unique resort in Marbella Spain.

Registered attendees of the Summit may book accommodations at the Don Carlos Leisure Resort at a discounted group rate for a limited time. To book within our room block at the discounted rate please use the following link and follow the instructions: https://doncarlosresort.com/en/mediapost/

Brand Marketer Program

Insider Summits are complimentary to Brand Marketers who meet our requirements.

To qualify, you must:

* Control the Email strategy and budget at your company
* Currently work at a well-known consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit

Reasons and Benefits To Attend:
* Unparalleled access and knowledge sharing with the leading minds in the Email Marketing Industry
* Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solutions providers
* Morning Sessions provide best practices, case studies, and newest tactics which can all be applied to your marketing strategies
* Be part of driving the Email Channel forward as a key component of marketing campaigns, within your company and the industry
* Unlimited access to stay in touch with the office: WiFi enabled conference room and quite office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
* Congenial, relaxed experience. No one on ones, all attendees are working together to promote email
* Enhance your email marketing initiatives with new solutions learned and partnerships gained

Complimentary Brand Marketer pass includes:
* Summit registration ($2995 value)
* Accommodations at the hotel for three nights
* No Charge Activities such as golf, fishing charter, kayaking, dolphin cruise, and more
* Meals, drinks and functions over three days

To begin the application process simply send your full contact info and one or two sentences about your role to Jon Ronga at jronga@mediapost.com.


What other Brand Marketers from Europe are saying about their experiences as a VIP at the Email Insider Summit...

"With the Email Insider Summit you have exceeded my expectations.  The experience has been very interesting and profitable for my job.  The content relevant and practical while giving me the chance to meet other professionals with similar experiences.  In reference to the activities and accommodation, what can I say?  Simply amazing."  
- Lydia Pérez, CRM Executive, CINESA-UCI, Spain

"EIS Europe always manages to be just ahead of the curve with discussions on topics that are immediately or soon to be relevant.  It has only been a few days since the conference and I have already put in place some of the many, many superb and advanced ideas discussed, and I know that by so doing, I can help improve my team's bottom line.  The volume of content covered in a just a few days and the level of discussions taking place were more advanced than at most conferences.  A beautiful hotel and superb food along with a great mix of brands, agencies and tech suppliers made for a really great event."
- Olly Beckett, Senior Database Marketing Manager, Expedia

"Best event I've been to in years. The way MediaPost managed to set up a group to share knowledge in three days was perfect. What I liked the most was the level of interaction throughout the whole session which made it the most useful summit I've ever attended.  It's important that you can discuss experiences, problems and ideas in different groupsettings and 1-on-1. The Summit program gave a great opportunity to do this.  Everyone was looking to share experiences and CRM examples of their business and industries, and best of all: MediaPost managed to select the perfect location which gave every participant the perfect mood to share what they know."
- Coen van de Ven, CRM Manager, EMEA, Samsung

"The Email Insider Summit - Europe is a great way to get loads of valuable information and inspiration in a very short time. The organization is excellent and speakers and attendees are very professional.  A fantastic and enjoyable way of getting to know fellow email enthusiasts and sharing thoughts on the business!"
- Anja Bimmel, E-business Developer, Transavia

"EIS EU was the perfect combination of endless networking and learning in an exciting venue. I highly recommend joining this summit when you have the opportunity."
- Jeroen Millenaar, Manage, Online Marketing, Allsecur (an Allianz company)

"Thank you for hosting such a wonderful and successful international event. The quality of the speakers and content was excellent, the sponsored lunches and dinner events provided outstanding food and atmosphere for conference members to interact and to get to know each other."
- Raúl Cabrera Díaz, Director of Marketing and Sales, CINESA-UCI, Spain

"I just wanted to send a quick note to let you know I thought the conference was excellent.  The panels and workshops were fantastic (I particularly enjoyed the roundtables).  Great location & interesting speakers!  Thanks for a great event!"
- Jamie McHale, Digital Marketing Manager, Studio Canal UK

"I really enjoyed MediaPost's Email Insider Summit Europe event.   It is a great format where you get to know almost all people without any sales pitches and pushy advertisers. The intimate group size was perfect and I am sure we will do business with some of the advertisers/participants in the future.  Thank you again for a great event!"
- Alex Baar, Digital Experience Marketer, Bakker.com

"I attended the Email Insider Summit Europe at the Epic Sana resort in the Algarve (Portugal) last week. It was a great experience and I met lots of great people and Email Insiders. The content of the sessions was incredibly useful and of a high level. The ambiance was amazing and the intimate setting allowed networking in an informal way. I would highly recommend this event, because this is a major opportunity to meet the best e-mail marketers in the world. Credits to MediaPost and all sponsors of the event as they took great care of us."
- Niek Stofbergen, Senior Email Marketer, Kleertjes

"Thank you so much for an interesting and exited week!  I heard great keynotes, met a lot of new interesting people and went home with new and inspiring information!  Thank you all again!
- Saartje de Wit, Online Service Manager, E-mail, OHRA / Delta Lloyd

"I just wanted to send a huge thank you for inviting me to the Email Insider Summit this week.  It really was an extremely useful and thoroughly enjoyable conference -  I learnt lots, met lots of great people and got far too much sun!  Definitely one of a kind!"
- Olivia Purton, Commercial Marketing Manager, Zoopla Property Group, UK

"EIS is the best event of the year. Top-notch content, true subject matter experts and a real sense of community among peers. The amazing locations and group outings don't hurt either!"
- Matt Annerino, Director Database Marketing, Live Nation

"EIS is one of the best conferences I've attended when it comes to world of email marketing! The intimate setting allows great conversation with peers and I love all the gold nuggets I pick up from the sessions...nuggets of opportunity that are leveraged to improve the email platform for FedEx."
- Andrew Bailey, Marketing Specialist Advisor, FedEx

"I always find these events so valuable. As the channel evolves, the content just keeps getting better. It's reassuring to know that there are other like-minded views and equally actionable efforts being put forth from my marketer counterparts in similar and other industries."
- Jai Williams, Email Marketing Manager, InterContinental Hotels Group

To begin the Brand Marketer Program application process, if you meet the qualifications above, simply fill in your full contact info in the form below.
Questions? contact Kevin Massa at massa@mediapost.com.

VIP Application

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.


For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.


For press inquiries, please contact Ken Fadner at ken@mediapost.com.


For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.