Agenda

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Monday, February 18

Tuesday, February 19

08:00
Registration & Breakfast
08:45
MC
Dianna Dilworth, EIS EU Program Director, MediaPost 
09:00
Keynote
09:30

GDPR regulations went into effect last May, changing how marketers can use data to communicate with customers. Almost one year in, marketers are now learning how to navigate the new GDPR landscape. In this panel, email marketers will share their experiences, tips and lessons learned.

Moderator
Dianna Dilworth, EIS EU Program Director, MediaPost 
Panelist
Jessica Holman, Group CRM Manager, Helly Hansen Group 
10:15
Sponsor Spotlight + Coffee Break
10:45
Case Study: Post-GDPR Success Story
11:30
The Secret Art of Winbacks
12:15
Roundtables
12:45
Lunch

Wednesday, February 20

08:30
Registration & Breakfast
09:00
Keynote
09:30

Savvy marketers understand that the best customers are the ones that come back over and over again. These return visits are often driven by well-thought out customer journeys. In this panel, marketers will explore best practices surrounding each phase of the customer journey and share expertise on how to make the most of each part of the cycle.

Moderator
Kath Pay, CEO & Founder, Holistic Email Marketing 
Panelist
Alexander Bjerkendahl, CRM Lifecycle Manager EMEA, Uber 
10:15
Sponsor Spotlight + Coffee Break
10:45

Email is the workhorse that runs a marketer’s digital toolset together, but a good digital program is only as good as its team members. Without collaboration between email, mobile, social and data teams, customer experience suffers. In this panel, we’ll hear success stories for breaking down the silos in interactive marketing channels.

PanelistS
Arnaud Jolif, CMO, DeinDeal AG 
Arno Selvini, Head of CRM, Star Stable 
11:30

Email may be a classic tool when it comes to digital, but it’s anything but old fashioned. New advances in technology such as countdown clocks, real time weather, quizzes and live streaming have ensured the channel is as relevant as ever. In this panel, marketers will reveal how they are making the most of email’s latest features.

Moderator
Michael Straathof, Marketing Automation Consultant, 100% Email 
12:00
Presenter
Radu Neag, CRM Manager, Email Marketing, Travian Games 
12:30
Roundtables
13:15
Lunch

Thursday, February 21

08:30
Registration & Breakfast
08:30
Keynote
09:00

Automation is a hot topic among email marketers looking to optimize their campaigns and maximize ROI. This session will explore how to make the most out of automated email programs and what pitfalls to avoid when developing an automated email program.

09:45
Case Study
10:15

Testing and measurement are at the core of any successful digital marketing program, but often marketers are challenged by what to test, when to test it and how to measure its effectiveness. In this panel, email experts will share real life examples and take home strategies on testing and measurement that marketers can apply right away. 

10:45
Roundtables
11:15
Conference Concludes