Agenda

Add to my calendar

Monday, February 18

Tuesday, February 19

07:30Weißer Hirsch
Breakfast
08:00Rettenstein Meeting room
Registration & Networking
08:15
08:45
MC
Dianna Dilworth, EIS EU Program Director, MediaPost 
09:00
Word-of-mouth referral has become a key focus area for TrustedHousesitters Post-GDPR, helping the site replenish its database with highly qualified leads. In this presentation, we'll hear the range of tactics the company has tested to enhance its CRM referral program and encourage members to spread the word about TrustedHousesitters. The talk will also explore the K-factor, a viral marketing metric that measures the growth of a customer base through invites sent.
Keynote
Catherine Loftus, Senior CRM & Product Marketing Manager, Trusted Housesitters 
09:30

Savvy marketers understand that the best customers are the ones that come back over and over again. These return visits are often driven by well-thought out customer journeys. In this panel, marketers will explore best practices surrounding each phase of the customer journey and share expertise on how to make the most of each part of the cycle.

Moderator
Kath Pay, CEO & Founder, Holistic Email Marketing 
PanelistS
Mairéad Bilton-Gough, Email Marketing Manager – UK & Spain, Rakuten Europe 
Alexander Bjerkendahl, CRM Lifecycle Manager EMEA, Uber 
Laura McKiernan, Senior Marketing and Communications Manager, Chill Factore 
10:15
Coffee & Networking Break
10:45
An EIS tradition - the baring of the souls. Several of our messaging gurus share their most embarrassing but valuable mishaps. We explore not only where and how good intentions went wrong, but what marketers learned from them. What weakness did this faux pas reveal? And most importantly, what did they do to ensure it wouldn’t happen again?
Moderator
Rick de Wit, Co – Founder / Managing Director, 100%EMAIL 
PanelistS
Chantal Bonefaas, Email Marketing Manager, ANWB 
Hessel Boschma, Digital Marketeer, Vodafone Ziggo 
11:30
A failure to address customers and a tendency to communicate in silos are challenges for many companies. In this presentation, we'll hear how Portugese energy company Galp has overcome these issues by adopting personalization and segmentation and see how they have grown their engagement by doing so.
Presenter
Gonçalo Salgado, Digital Marketing & Transformation, Galp 
12:00
Customer Lifecycles - Kath Pay, CEO & Founder, Holistic Email Marketing 
The Power of Communities - Catherine Loftus, Senior CRM & Product Marketing Manager, Trusted Housesitters
Lessons Learned - Hessel Boschma, Digital Marketeer, Vodafone Ziggo
Overcoming Challenges - Gonçalo Salgado, Digital Marketing & Transformation, Galp
12:45Weißer Hirsch
Lunch
Skiing & Snowboarding at Kitzbühel Ski Area
Tobogganing at the Gaisberg
Curling & Ice Skating at Sportpark Kitzbühel (15 min walk from hotel)
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
18:30Kitz Lounge @ the Kitzhof
19:30Weißer Hirsch @ the Kitzhof

Wednesday, February 20

07:30Weißer Hirsch
Breakfast
08:00
Registration & Networking
08:15
09:00
Not on the High Street has completely turned around its email program in the last couple of years, transitioning poor practices and negative performance into a robust and successful program. In this chat, we’ll learn how they reformed their approach after inheriting a poorly run channel. We'll explore how they tidied up their ESP, and improved performance by paying attention to email cadence, segmentation and personalization.
Keynote
Rhian James, Head of CRM, Not on the High Street 
Interviewer
Dianna Dilworth, EIS EU Program Director, MediaPost 
09:30

GDPR regulations went into effect last May, changing how marketers can use data to communicate with customers. Almost one year in, marketers are now learning how to navigate the new GDPR landscape. In this panel, email marketers will share their experiences, tips and lessons learned.

Moderator
Dianna Dilworth, EIS EU Program Director, MediaPost 
PanelistS
Mic Conetta, Head of CRM, Arsenal Football Club 
Jacques Corby-Tuech, Email Marketing Manager, Paymentsense 
10:15
Coffee & Networking Break
10:45

Automation is a hot topic among email marketers looking to optimize their campaigns and maximize ROI. This session will explore how to make the most out of automated email programs and what pitfalls to avoid when developing an automated email program.

Moderator
Kath Pay, CEO & Founder, Holistic Email Marketing 
PanelistS
Leonie Bakker, Manager Marketing Automation, New Skool Media 
Hans Groen, Manager Email Marketing & Marketing Automation, KPN 
Eva Schneider, CRM Manger, Rakuten Deutschland 
11:30
While design is an important element in email, it is often overlooked when marketers think about strategy. However, a redesign strategy that revamps existing user journeys and triggered emails can deliver great results. In this presentation, we'll learn how Travian Games' email redesign led to a major increase in response rates and revenues.
Presenter
Radu Neag, CRM Manager, Email Marketing, Travian Games 
12:00
Email Redesign - Radu Neag, CRM Manager, Email Marketing, Travian Games
Customer Loyalty - Rhian James, Head of CRM, Not on the High Street 
GDPR Gutcheck - Mic Conetta, Head of CRM, Arsenal Football Club
Email Automation
- Kath Pay, CEO & Founder, Holistic Email Marketing 
12:45Weißer Hirsch
Lunch
Skiing & Snowboarding at Kitzbühel Ski Area
Guided Snowshoeing Tour
18:30Mocking Das Wirtshaus
A 500 meter walk from Hotel.  Meet at 18:15 in hotel lobby to travel as a group.

Thursday, February 21

08:00Weißer Hirsch
Registration & Breakfast
08:30
Understanding customer segments is key to increasing ROI. In this presentation, we'll hear how Long Tall Sally is using  customer segments to focus their efforts in order to maximize their email investment and what they have learned so far.
Presenter
Frankie Dean, Commercial Manager, Long Tall Sally 
09:00

Email is the workhorse that holds a marketer’s digital toolset together, but a good digital program is only as good as its team members. Without collaboration between email, mobile, social and data teams, customer experience suffers. In this panel, we’ll hear success stories for breaking down the silos in interactive marketing channels.

Moderator
Maaike van Prooijen, Event & Community Marketer, Tacx 
PanelistS
Nil Bertran Marimon, Email Team Leader, DESIGUAL 
Arno Selvini, Head of CRM, Star Stable 
09:45
Email has grown from being a static channel to being a lively and dynamic medium. Real-time content updates have allowed marketers to use automation to trigger emails with interactive functions. In this presentation, marketers will gain insights on interactive email and learn how to adopt these techniques in their own email programs.
Presenter
Jeroen Soethout, Senior Campaign Developer, 100%EMAIL 
10:00

Email may be a classic tool when it comes to digital, but it’s anything but old fashioned. New advances in technology such as countdown clocks, real-time weather, quizzes and live streaming have ensured the channel is as relevant as ever. In this panel, marketers will reveal how they are making the most of email’s latest features.

Moderator
Jeroen Soethout, Senior Campaign Developer, 100%EMAIL 
PanelistS
Emily Booth, Strategic Account Director, Movable Ink 
Dave Holland, Enterprise and EMEA / APAC Director, Liveclicker 
Coen van de Ven, CRM Specialist Benelux, Samsung Electronics Benelux 
10:30
Interactive Email - Dave Holland, Regional Director, LiveClicker
Omnichannel Teamwork - Maaike van Prooijen, Event & Community Marketer, Tacx
Optimizing Marketing Spend - Frankie Dean, Commercial Manager, Long Tall Sally
11:00
Conference Concludes