Agenda

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Monday, February 5

6:30 PM
Welcome Cocktail Reception

Tuesday, February 6

8:00 AM
Registration & Breakfast
9:00 AM
Opening Remarks
9:15 AM
Keynote
10:00 AM

Consumers are more likely to shop with a brand that delivers the best customer experience. According to Zendesk, 40% of customers will go to a competitor because they have better customer service. In this panel, leading brands will discuss the ways they are creating strong customer experiences using automated emails and content strategy.

Moderator
Kath Pay, CEO & Founder,, Holistic Email Marketing 
Panelist
Amir Khadim, Senior E-Marketer, Qatar Airways 
10:45 AM

You can learn a lot about your customers by how they respond to your emails. In this panel, email marketing experts will explore how to make use of these behaviors through testing, reporting and CRM measurement to create more effective campaigns and drive business goals.

Moderator
Robin J. Riemslag, Customer Journey Expert, ING 
Panelist
Matthias Froehlicher, E-commerce, Projects & Operations Director, Chaussures Aeschbach SA & KOALA.CH 
11:30 AM
Presenter
Thomas Fontvielle, Secretary General, Signal Spam 
12:00 PM
Roundtables
1:00 PM
Lunch
1:10 PM
Skiing at Jungfrau
Snowshoeing Tour
Ice Skating or Curling Contest at Sportzentrum Sports Center (just down street from hotel)
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Wednesday, February 7

8:00 AM
Registration & Breakfast
9:00 AM
Keynote
Chiara Rossitti, CRM/Email Marketing, The North Face EMEA 
9:45 AM

While it may sound like something for a science fiction movie, artificial intelligence is giving marketers more insights and depth into understanding customers. In this panel, email experts will share their data modeling stories, revealing what works and what doesn’t when adopting an AI strategy.

Moderator
Maaike van Prooijen, Email Marketer, Evi van Lanschot 
10:30 AM

Email is at the center of every savvy digital marketer’s program, but how do you ensure that you are connecting it to other vital channels? In this panel, email experts will explore tactics for bridging social, mobile, display, DMPs and to improve your email programs.

Moderator
Michael Straathof, Marketing Automation Consultant, 100% Email 
Panelist
Jeroen Brink, Manager Online Sales, Sanoma 
11:15 AM
Presenter
Albert Vogelaar, Global Digital CRM manager, TNT 
11:45 AM
Roundtables
12:00 PM
Lunch
Skiing at Jungfrau
Train to Sphinx Observatory and Ice Palace
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Thursday, February 8

8:00 AM
Registration & Breakfast
8:30 AM
Keynote
9:00 AM

Multichannel CRM platforms have the ability to combine traditional channels with digital, helping marketers be more strategic. However, in order to succeed, this requires marketing teams to work together in both structure and processes to maximize effectiveness. In this panel, email experts will discuss how to build teams that work together across channels.

Moderator
Beata Linz, Email, Digital & Brand Marketing Consultant, Formerly Nike, currently Beata Linz Consultancy 
9:30 AM
With phishing and spam causing huge problems with brands, how do you protect your company’s good name? In this session, we’ll hear from experts about to maintain your brand’s reputation despite some bad actors in the digital ecosystem.
10:00 AM
Presenter
Jim Kras, Director of Customer Relationships Management, ABN AMRO Group 
10:30 AM
Roundtables
11:00 AM
Conference Concludes