Agenda

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Monday, February 18

18:30
Welcome Cocktail Reception

Tuesday, February 19

08:00
Registration & Breakfast
08:45
Opening Remarks
09:00
Keynote
09:30

GDPR regulations went into effect last May, changing how marketers can use data to communicate with customers. Almost one year in, marketers are now learning how to navigate the new GDPR landscape. In this panel, email marketers will share their experiences, tips and lessons learned.

10:15
Sponsor Spotlight + Coffee Break
10:45

Acquiring new prospects can be time-consuming, expensive and ineffective. Winning back former customers, on the other hand, is often more cost-effective way to increase sales via email. This panel will explore ways to win back inactive customers, creative ways to re-permission past clients and campaigns strategies for reengagement in the era of GDPR.

Panelist
Radu Neag, CRM Manager, Email Marketing, Travian Games 
11:30
Case Study: Post-GDPR Success Story
12:00
Roundtables
12:45
Lunch
18:30
Cocktail Party
19:30
Dinner Reception

Wednesday, February 20

08:30
Registration & Breakfast
09:00
Keynote
09:30

Savvy marketers understand that the best customers are the ones that come back over and over again. These return visits are often driven by well-thought out customer journeys. In this panel, marketers will explore best practices surrounding each phase of the customer journey and share expertise on how to make the most of each part of the cycle.

10:15
Sponsor Spotlight + Coffee Break
10:45

Email is the workhorse that runs a marketer’s digital toolset together, but a good digital program is only as good as its team members. Without collaboration between email, mobile, social and data teams, customer experience suffers. In this panel, we’ll hear success stories for breaking down the silos in interactive marketing channels.

11:30

Email may be a classic tool when it comes to digital, but it’s anything but old fashioned. New advances in technology such as countdown clocks, real time weather, quizzes and live streaming have ensured the channel is as relevant as ever. In this panel, marketers will reveal how they are making the most of email’s latest features.

12:00
Case Study
12:30
Roundtables
13:15
Lunch
18:30
Cocktail Party
19:30
Dinner Reception

Thursday, February 21

08:30
Registration & Breakfast
08:30
Keynote
09:00

Automation is a hot topic among email marketers looking to optimize their campaigns and maximize ROI. This session will explore how to make the most out of automated email programs and what pitfalls to avoid when developing an automated email program.

09:45
Case Study
10:15

Testing and measurement are at the core of any successful digital marketing program, but often marketers are challenged by what to test, when to test it and how to measure its effectiveness. In this panel, email experts will share real life examples and take home strategies on testing and measurement that marketers can apply right away. 

10:45
Roundtables
11:15
Conference Concludes