Marbella Spain - June 23 - 25, 2019

Previous Events

Thriving in the GDPR Age

Despite the grave warnings, GDPR hasn’t killed off the email business. Instead, European marketers are adjusting to the new game, rebuilding their email lists and embracing automation, testing, cross-channel integration, and new features.

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Staying Customer Focused in an Automated World

Consumers are immersed and seasoned in digital now, but they challenge marketers with high expectations and short attentions spans. The tools to meet this challenging opportunity are assembling to serve deeply personalized experiences. But it isn’t all about the robots. It takes truly customer-centric service, consistent and end to end, to get through the noise. It isn’t the tech but the implementation. This requires a customer-first point of view, a savvy use of automation, and alignment across the marketing organization.

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Email 2018: Using Data to Build Human Connections

Customers are at the end of every email that you send, yet some marketers overwhelm are still overwhelming customer inboxes. The best way to create connections is to get to know your customer through the behaviors they share when they engage with your brand, be it site browsing, email clicks or purchases. No matter what the channel, email is the connective tissue to understating customers online through its ample data. As email marketers adopt technologies like CRM dashboards, AI and DMPs, the key to creating a better customer experience is in the data. In our signature "true summit" format - intimate, highly interactive, casual - the Winter edition of the Email Insider Summit Europe will explore how brands can navigate the email landscape to create more hospitable experiences for consumers in 2018.

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An Email Insider's Guide to Automation, Data & CRM

Email automation is quickly moving from a nice-to-have strategy to a must-have as consumers continue to expect more personalized experiences from brands. Successful implementation of automation requires sophisticated strategizing, good technology and a human touch in order to deliver ROI.

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Building Customer-Centric Experiences Across Devices & Channels

As consumers embrace a multitude of devices, marketers have more of an opportunity than ever to connect to their customers. Yet this cross device, cross channel world can make it difficult to deliver personalized experiences to customers. Successful implementation of cross channel marketing requires sophisticated tracking for a better understanding of your customers and deep personalization.

Join us as we explore how leading brands are executing a single user view to track the customer journey across devices and how conversion rate optimization is taking testing beyond A/B splits. At the show, email marketing experts will also be discussing topics including: how to make the most out of reporting tools, finding loyalty in the competitive landscape and database growth.

We will hear from global brands about vendor-brand relationships and how to overcome email issues when mailing across borders. Then join us for fun-filled afternoons and evenings with networking activities, dining experiences and cocktail parties with the industry's top marketing and agency executives.

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An Email Insider's Guide to Automation, Data & CRM

Email automation is quickly moving from a nice-to-have strategy to a must-have as consumers continue to expect more personalized experiences from brands. Successful implementation of automation requires sophisticated strategizing, good technology and a human touch in order to deliver ROI.

Join us as we explore how leading brands are executing automation in email and how testing, optimization and smart management of CRM systems are helping email marketers accomplish these goals. At the show, email marketing experts will also be discussing topics including: personalization, database management, deliverability, acquisition across borders and the EU's new privacy rules.

We will hear from global brands about email's power and its ability to create customer journeys that translate into customer loyalty and ROI. Then join us for fun-filled afternoons and evenings with networking activities, dining experiences and cocktail parties with the industry's top marketing and agency executives.

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Getting Sophisticated With Email

Email is the powerhouse in a digital marketer's toolkit. According to the DMA, for every $1 spent on email marketing, marketers see an average return of $44.25. But it takes a strategic and sophisticated approach to email to deliver the ROI.
 
Join us as we explore how organizations are executing automation in email and how predictive modeling, optimization and advanced reporting are helping email marketers go beyond the basics. At the show, we will also be discussing topics including: conversion, optimization, testing and segmentation; and the new rules in email deliverability.


We will hear from global brands about email's power and its ability to create intimacy with customers. Leading brands will also discuss the gamification of email and how to hunt for the right vendor. Then join us for fun-filled afternoons and evenings with networking activities, dining experiences and cocktail parties with the industry's top marketing and agency executives.

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Tapping the Power of Email: From Testing & Creative to Personalization & Acquisition

Email marketing is at the core of strong digital marketing programs and its not going away anytime soon. While marketers may test and explore emerging channels, they still rely on email as the engine that drives revenue and return on investment. At MediaPost's inaugural Email Insider Summit-Europe, we will delve into what today's top companies are doing with this digital marketing workhorse.

We'll explore the building blocks of strong email programs with insights from leading marketers across a number of different industries. Top execs will share their tips and tricks for good email and how they set the right goals for their overall programs. From testing and managing inactives to personalization and acquisition strategies, we'll explore how all the different available tactics can help up your game. The Summit will also address day-to -day workflow processes as well as how to execute email marketing across borders.

Of course, we already know email is the most powerful revenue producer for digital marketers. At the first Email Insider Summit-Europe we'll show you how to unleash its power for your company's marketing programs.

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